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To understand fully characteristics and changes of social welfare service policy, it is necessary to examine overall aspects of public payment, provision agency, and quality assurance system. Accordingly, this study examines how the characteristics of these have changed, how these changes have been associated with each other, and what are the policy challenges of social welfare services in Korea, focusing on the adult home care services. In Korea, the characteristics of public payment, provision agency, and quality assurance system seem to be more fragmentary and mixed. As public competence of provision has been weak since early stage in Korea, Korean government has expanded the role of private sector consistently to create new jobs and then have changed ways of financing. Public quality assurance system was also further strengthened to improve users’ choice and manage the social services market. The trend to provide public financing directly to users will more increase. But there must be a break as a result of individualized funding. It should be filled up with social capital to build a community with full participation. The role of public sector as a service provider in Korea has been minimal and the role of private sectors, especially for-profit private providers, continuously expanded. It became thus important to protect worker’s working conditions, to escape overcompetition not to extinct solidarity consciousness, and to keep the role of public sector as a service provider to some extent. Quality assurance system seems to be consolidated. It is then necessary to arrange for minimal common standards, to construct systematic and professional quality assurance systems, and to make an importance on user-centered perspectives.

The purpose of this study is to investigate a possibility and need of the functional change of self-sufficiency promotion center in rural areas that is run based on job services for the poor. Firstly, by utilizing [2012 self-sufficiency program participants comparison survey data] which was conducted by Korea Self-Reliance Policy Institute, crosstabs was according to area type such as Rural type-urbanrural complex type-urban type was performed. As a result, it was found that Rural type self-sufficiency program participants showed lower characteristics of ‘human capital’ such as age, education, health, etc. than the others. Secondly, self-sufficiency promotion center's participants located in rural areas showed inadequate conditions. Thirdly, when it comes to operating Self-sufficient work team, Type of Social Service Job with low profitability was the most remarkable, and by industry, the self-sufficiency program through farming showed the highest proportion in type of industry. According to these results, in case of rural type self-sufficiency promotion center, operating it for the purpose of independence and self-sufficiency of the poor seems far from reality considering self-sufficiency program participants and characteristics of the local society. Based on this, there was a need of the functional change suggested in order for rural type self-sufficiency promotion center to expand the role including supplying local regeneration and social services.

The Swedish elderly home-help service was case studied in this paper in order to examine the context, factors, and the characteristics of the recent change in and the current shape of Swedish social services. A rich review was sought of how the Swedish elderly care service has developed under which conditions and background until 1990, then the changes since then were examined under three themes: payment systems; service providers; and the quality assurance systems. The Swede have developed their social services as a universal, inclusive and generous public service, which was strongly influenced by various contextual factors including political-economic (the labour society), political (the Social Democratic party), socio-demographic (the early aging society), socio-political (women’s power) and cultural-historical (a strong trust in government) ones. The reform of elderly home-help services in the 1990s and afterward, that can be characterised as localization and marketization, has largely been led by the aim of cost containment as commonly seen elsewhere, but it can also be said that the contextual factors and the institutional legacy have partly been shaping it.

The purpose of this study is to examine that the instance management in HanShinPlusCare which is conduct agency for social service work through Corporate marketing strategy process(3C analysis→SWOT analysis→STP strategy→marketing mix). It investigated the marketing case in social service field by point of strategy management in business enterprise, attempt to inquire detailed possibility of complex in market by their experience. Pulled data analysis showed that HanShinPlusCare has the following characteristics. First, They lead on making new market through niche strategy that is based on expertise. Second, They adopted into target market very early through execute aggressive marketing. Also minimize competencies distributed through used to concentrated marketing instead of diffetentiated marketing. Third, realize organization’s mission that is company with local community. Conspicuously point that professional workers to actively participate in community activities for making professional group, it showed great result that altered promotion that was high-cost and low-efficiency. Forth, constrain strategy that focus on mutualism instead of competition is noticeable. Although hospitals and other companies were around them, but they actively consider linking-method for making new market, searching for mutual partnership. Thus, HanShinPlusCare doesn’t deploy on variety promotion, nevertheless they working faithfully for social enterprise, affirms its position in community. This case only guaranteed sustainability among conduct agencies for social service, because it has advance strategy that predict social service trend. This result showed implication for social enterprise that will experience similar process.