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An explanatory survey was conducted to assess preference and consumption pattern of horticultural species, their sources,location-wise planting preferences and diversity of these speci es in the rural homestead forest of the offshore island of Bangladesh. Assessment was done through multistage random sampling. Based on homestead size respondents were categorized into small (＜0.05 ha), medium (0.05-0.25 ha) and large (＞0.25 ha) and twenty from each category were selected randomly for the study. The study revealed that most of the farmer (75.5%) preferred to plant fruit tree species for future plantation followed by timber species (62.2%). But fruit-bearing plants were being gradually replaced by some exotic timber species such as Swietenia mahagoni, Acacia auriculiformis, Tectona grandis, Eucalyptus spp., etc. Diversity and abundance of fruit species was found higher in almost all homestead. A total of 41 horticultural species were identified and seven horticultural species among them were recognized as the most preferred ones in the study area. Consumption pattern was chiefly to meet the nutritional demand and to gain a quick monetary benefit. Average annual income from horticultural species was 7,183.33 Taka (US$102).

This study attempts to examine farmers’ preference and perception towards cropland agroforestry (CAF) and its economic benefits in Bangladesh. It surveys 84 farmers of two sub-districts named Manirampur and Bagherpara under Jessore district of Bangladesh to address the study objectives with the help of a questionnaire during the period of June to July 2013. We follow a multistage random sampling procedure for selecting respondents of the survey. A total of 27 plant species under 19 families are identified in the surveyed crop fields, among which 11 are tree species and 1 is shrub from 8 families and 15 species are agricultural crops from 11 families. According to the survey findings, most of the farmers prefer multipurpose tree species like Swietenia macrophylla (67 percent), Phoenix sylvestris (48 percent), Mangifera indica (48 percent) and Cocos nucifera (43 percent). We also find that Curcuma longa (92 percent), Oryza spp. (56 percent), Solanum melongena (43 percent) and Amorphophallus campanulatus (33 percent) are the available agriculture crops which are grown in association with trees in the study area. The surveyed farmers report that they practice CAF to get fuel wood, fodder, juice, fruit and food for family consumption and revenue earnings. About 76 percent of the surveyed farmers endorse the existence of a positive interaction between trees and agriculture crops, while the rest 24 percent endorse the existence of a negative interaction between trees and agriculture crops. This study finds that CAF farmers on an average earn US$ 1,410 per farm per year and the yearly average revenue difference between CAF and non-cropland agroforestry (NCAF) farmers is US$ 214. Overall, CAF needs to develop through scientific intervention in the study area to conserve the biodiversity and to enhance farmers’ sustainable livelihood.

This study was conducted to grasp users’ preferences and behavior of forest paths and to provide basic data for forest path construction in the future. Among forest path users, males and females over 20 years old were surveyed on forest path preferences, motives for visiting, using time and distance, companions, and sources for obtaining information on forest paths. A total of 587 people participated in the questionnaire, and cross-analysis was conducted simultaneously using the SPSS statistical program. In analyzing the preference of forest paths, it was found that male and the general public preferred trekking path for activities while female and foresters preferred forest path for relaxation and healing (p＜0.05). As for the motives for visiting forest paths, the response that they visited for a walk/rest was the highest in gender, occupation, and age group. As for the number of annual visits, less than 5 was the highest in overall, and foresters tended to visit forest path more often than the general public, and the number of visits to the forest paths increased with age (p＜0.01). The most common route to acquire information about forest paths is the Internet, while the Internet use is relatively low in those over 60s (p＜0.05). The response ratio of accompanying their family in visiting forest paths were the highest, while the response in their 20s and 60s was the most in accompanying their friends (p＜0.05).

본 연구는 IP(지적재산권)의 영향이 큰 모바일 게임캐릭터들의 선호도 요인 조사에 관한 연구이다. 캐릭터의 선호요인에 대해 사용자 측면에서의 진행된 연구 사례는 많다. 하지만, 대부분 거시적으로 나누어져 있으며, 세부적인 측면은 알 수 없기 때문에 좀 더 구체적인 분석 연구가 필요하다. 캐릭터의 요소들을 분류하여 리커트 5점 척도 설문을 통해 결과에 따라 세부 요인들을 분석하였다. 본 연구에서는 사용자가 선호하는 캐릭터의 요소들을 캐릭터 구성요소별 로 분석했다. 연구 결과, 캐릭터의 선호요인 중 공통으로 나타난 요소들을 알 수 있었다. 공통요인들은 동물형 캐릭터와 간략화된 유형을 가장 선호하고, 고양이 토끼 등의 익숙한 캐릭터를 가장 선호했다. 이 연구를 바탕으로 향후 게임캐릭 터 개발에 도움이 되길 바란다.

This study is a study on the factors of preference for mobile game characters whose intellectual property rights (IP) influence is great. There have been many cases in which user-side research has been conducted on the character's preference factors. However, it is largely macro-divided. Detailed analytical studies are needed because details are overlooked. By classifying the elements of the character, the five-point scale of the recorder also obtains the data through the survey. Detailed factors were analyzed according to the results. Prior studies and results were compared and factors consistent with prior studies were analyzed. Because this study analyzed detailed factors, unlike previous studies of macro view. It is expected to help develop characters in the future.

과거에 비해 학업 연장이나 취업난 등의 이유로 소득활동 기간이 줄어든 반면 평균 수명은 늘어나, 종신 때까지 필요한 자금을 확보하기 위해서는 각자가 소유한 자산의 수익성을 극대화하는 투자방안을 모색하게 되었다. 투자 상품들은 구조가 복잡할 뿐만 아니라 운용에 있어 전문적인 지식과 정보가 필요하므로 투자지식이 취약한 소비자들은 이러한 사회변화에 대처하는 과정에서 많은 어려움이 있을 것으로 예상된다. 그러나 이들 투자지식 취약 소비자들의 특성이나 교육경험 및 선호하는 교육방식에 대한 연구는 거의 이루어지지 않은 실정이다. 이에 본 연구에서는 한국금융투자자보호재단이 조사한 2015년 펀드투자자 조사의 원자료를 사용하여, 조사대상자들을 투자지식 수준에 따라 유형화한 다음, 각 유형별 인구사회학적 특성과 교육실태 및 선호하는 교육방식에 영향을 미치는 요인을 파악하였다. 분석 결과는 첫째, 20대와 30대, 60대 이상에서 투자지식 취약소비자가 될 가능성이 높았고, 여성, 고졸 이하, 계약직, 소규모 자영업자, 임시직, 무직자 일수록 투자지식 취약소비자가 될 가능성이 높았다. 또한 저소득 일수록, 서울이나 수도권 거주자에 비해 지방 거주자의 경우, 기혼자에 비해 미혼자, 이혼 및 사별상태 일수록, 투자성향이 안정형 일수록 투자지식 취약소비자가 될 가능성이 높았다. 둘째, 투자성향이 안정적일수록 단기 교육을, 공격적일수록 장기 교육을 선호하는 경향이 있었다. 셋째, 투자자 교육방식, 즉 교육유형, 교육방법, 교육내용, 교육주최기관에 대한 선호는 투자자 개인의 특성 중 특히 투자지식 수준에 따른 소비자 유형과 연령, 투자성향의 영향력이 큰 것으로 나타났다.

Specialized knowledge and informations related to investment are needed because investment is not only profitable but also risky. Previous studies have shown that there are significant differences among individuals in their understanding of such complexity and expertise. Consumers with poor investment knowledge are expected to face many difficulties in coping with social changes. In this study, the respondents were classified into three groups according to investment knowledge level: smart, intermediate, and vulnerable. We compared the demographical characteristics, preferred education type, methods of education, contents of education, and organizational organ of education among the three groups. The data used in the analysis are the raw data of the 2015 Fund Investor Survey, which was investigated by the Korea Financial Investment Association. The data were analyzed by chi-square test, crossover analysis and GLMM analysis. The total number of cases is 2,530, and those who received below-average scores in all three categories (fund investment knowledge, fund product knowledge, and financial knowledge) were classified as those with low investment knowledge. These were 665 individuals, accounting for 26.3% of the total. The results of the analysis are as follows. First, people who are in twenties, thirties and sixties and over, women, low-educated person, contract workers, small self-employed, temporary workers and unemployed persons are likely to be vulnerable to investment knowledge. In addition, People who live in local city, low income, and divorced or widowed persons are more likely to be consumers with low level of investment knowledge. Second, people who are in low risk tolerance are likely to prefer short-term education. Third, with respect to preferred education method, there was a significant difference according to age, risk tolerance and consumer type according to investment knowledge level. In conclude, it would be efficient that investment education in the future customize programs by age, risk tolerance, and consumer type according to investment knowledge level.

본 연구에서는 휴대전화 통화연결음악 선호도와 친숙도의 분포를 비교하고 음악적 커뮤니케이션 차원에서 일정 기간 뒤에 형성될 미래의 음악적 패러다임 유형을 유추하고자 했다. 이에 통화연결음악 선택 성향이 음악적 특성 변화에 의한 특정 분포를 따른다고 가정하여 향후 나타날 수 있는 선택 요인에 대한 확률변수를 파악했다. 연구의 결과 음악에 대한 친숙도가 통화연결음악 선택의 과정에 커다란 영향요인으로 작용되지 않는다는 것을 알 수 있었다. 즉, 통화연결음악 소비자는 다른 영역의 제품이나 서비스를 선택할 때보다 통화연결음악을 선택할 때 상대적으로 관여도나 가치기준을 고려하지 않는다는 의미로 해석된다.음악의 특성별 표본의 선호도를 포아송분포에 적용시켜 확인한 결과 각 영역별 선호도의 증감이 미래의 선호 성향을 예측할 수 있는 근거가 될 수 있음을 알 수 있었다. 이와 같은 방법에 의한 해석은 향후 소비자 관련 경쟁 제품 및 브랜드 전략의 커뮤니케이션 방향을 파악하는데 유의미한 가치가 있으리라 생각한다.

The purpose of this study is to give technical base for how to use mobile-phone call linking music by examining the preference beside familarity distribution characteristics and communication factors. Add to analysis of musical characteristics and probability forecast by Poisson's distribution. Thus the first independent of variable is mobile-phone call linking music preference and familarity. The second is musical characteristics distinction. The dependent variable is communication factors in brand image in mobile-phone call linking music preference and familarity. This study was conducted through a survey, contents analysis and distribution calculate. The subjects of this survey are 230 university student. They were given some mobile-phone call linking music and questionnaire for preference and familarity. mobile-phone call linking music for the test were chosen from popularity ranking in a web-site. Distribution calculate methode were used by Poisson's distribution table. The results of this study are the following. First, there is no strong relationship between population and preference. Familarity were also. Second, musical characteristic of mobile-phone call linking musics are significantly related. Third, most characteristics of mobile-phone call linking music trends maybe continuous. And the result show the mo-bile-phone call linking music trends were conclude about musical characteristics. Moreover the result show musical characteristics are exist in communication factor.

본 연구의 목적은 미술치료를 통해 통원 암 환자들이 선호하는 미술매체를 파악하고 이유를 탐색하는데 있다. 대상자는 남성6명, 여성70명으로 총76명이며 유방암(38명), 기타 암(38명)질환자이다. 측정도구는 단(1)회기미술치료 에서 매체선호도 자가 기입질문지와 만다라그림을 사용하였다. 자료 분석은 SPSS WIN ver.25.0을 사용하여 기술통계, 독립성검증, 카이검증 결과와 만다라그림을 함께 비교분석하였다. 연구결과, 매체선호도는 연령별, 투병기간별에서 유의 한 차이가 없으며, 질환별에서는 유의한 차이가 있었다. 만다라그림에서는 매체의 특징과 질환별 요인에서 선호매체의 선택이유와 영향이 있음을 알 수 있었다. 본 연구는 그간 입원 암환자를 대상으로 집중되던 미술치료 적 접근과 지원을 통원하는 암환자의 측면에서 집중하여 그들에게 필요한 지원과 개입을 조명해주었다는데 의의가 있으며 추후 통원 암 환자의 신심에 안정을 돕는 미술치료 프로그램의 개발에 필요한 기초적 자료로 활용될 수 있다.

This study was attempted to identify the media preferences and the reasons of cancer patients. The data collection was conducted on 76 people. and they are 6 men, 70 women with 38 breast cancer patients, and 38 patients with other cancers. For measuring tools, self-written questionnaires and Mandala paintings were used for single-time art therapy. The data analysis compared the results of technical statistics, independence verification and chi verification using the SPSS WIN ver.25.0 with the Mandala painting. There were no significant differences in media preference by age and duration of the disease, and there were significant differences in media preference by disease. In the Mandala painting, the characteristics of the medium and the factors of specific disease showed that there were reasons and effects of preference media choice. This study is meaningful in that it concentrated on the art therapy access and support in terms of the cancer outpatients, which have been concentrated on inpatients so that they shed light to the support and intervention needed by the outpatients, and can be used as basic data for the development of art therapy programs to help stabilize the mind of cancer patients in the future.

완구는 오래전부터 아동의 지능개발과 정서함양에 필수적인 도구로 인식되었을 뿐만 아니라 아동은 완구놀이를 통해 정서적 ․ 지적 발달이 이루어지고 있다. 현대에는 완구의 기능뿐만 아니라 아동의 정서적, 지적 발달에 영향을 미치는 색채에 대한 중요성도 높아지고 있다. 인간의 오감 중에서 시각이 가장 민감하며 이 민감한 시각을 가장 자극하는 것이 바로 색채이다. 색채는 우리 생활에 많은 영향을 미치고 우리는 색채로부터 많은 정보를 얻는다. 완구의 색채는 시각효과를 좌우하는 중요한 요소이며 아동의 심리적, 생리적 사고에 큰 영향을 미친다. 그러므로 완구의 색채가 주는 역할은 완구의 기능성 못지않게 아동에게 커다란 영향을 주는 것이다. 따라서 본 연구는 아동에게 있어서의 완구 색채의 중요성을 인식하고 아동과 완구 색채와의 관계성을 알아보기 위하여 아동연령에 따른 색채 선호도를 연구, 분석 하였다. 완구의 색채에 관한 연구 이므로 디자인, 기능등과 관련된 여러 가지 요소를 제외하였으며, 아동의 범위는 4세 이상 7세 이하의 유아기 아동으로 그 범위를 제한하였다. 본 연구의 조사 결과에 따르면 유아기 아동이 선호하는 색채는 대부분 먼셀의 주 5색 중 빨강, 노랑, 파랑으로 이루어져있으며 이는 남자아이는 파란색을 여자아이는 빨간색을 좋아한다는 가정 하에 만들어지고 있는 시중 완구가 아동의 색채에 대한 지각의 폭을 좁히는 것이라고 볼 수 있다. 아동은 완구의 색에 따라 무의식적으로 시선을 머물고 인식하게 된다. 완구의 구매자는 어른일지 몰라도 사용자가 아동이라는 점을 인식하여 아동의 연령대에 맞는 색채 시스템을 연구 개발하여 이에 맞는 다양한 제품을 생산하여야 할 것이다.

Toys are essential tools that help the development of the adolescence mental ability by setting roles for children at an earlier age. Not only does the toy itself help the development of the adolescence mental ability, but the colors that are associated with the toy help develope their ability to recognize everyday colors. The most sensitive of the five human senses is the visual sense. The right color will stimulate our visual sense thus producing the information. The visual effects the adolescence psychologically and psychologically. therefore the color help the functionality of the toy. In this study it shows that children recognize the importance of the colors that are associates with the functionality of the toy and the range of children over the age four to seven under the age if infancy was to limit the scope. According to the result of this research; out of Mancell’s five main colors, the colors baby infants prefer mostly consist of red, yellow and blue. It seems that toys being sold in the market have been made under the universal assumption that boys like blue and girls like red which have narrowed the depth of perception. A child’s attention is caught and perceived subconsciously depending on the color of the toy. Although consumers are adults, noticing that users are babies, color systems should be developed and a variety of goods produced.

The first purpose of this study was to examine the importance of 6 hotels' convention selection attributes from the international meeting planners and the image similarity of hotel convention site. 6 hotels were selected because they were known as famous convention sites. The second purpose of this study was to examine attribute recognition and preference of hotel convention site based on the socio-demographic variables of the international meeting planners. Overall, four important suggestions were revealed from the results of this study. First, the importance analysis performed by mean value suggested that the attributes of hotel convention space, accommodation, and facility were the most important attributes, which is deeply related to the facilities of hotel convention. Second, considering image similarity, three were in the similar group out of 6 hotels' convention sites. Third, SS hotel was the most competitive in the attribute of hotel convention facility, SL hotel was the most competitive in the attribute of hotel accessibility and environment. Fourth, considering preference of hotel convention site based on socio-demographic variables, SS hotel was the most preferred, followed by JK hotel, SH hotel, JS hotel, SW hotel, and SL hotel that such rankings are the same as the number of meetings held in previous year.

21세기에 들어와서 한국의 문화산업은 다양한 예술문화와 새로운 컨텐츠의 개발을 통하여 높은 부가가치를 창출하고 있다. 특히 공연 소비자들이 공연장을 찾고 선호하게 만드는 수단으로 홍보마케팅의 중요성이 강조되고 있으며, 포스터가 관객을 이끄는 주요한 요소가 되고 있다. 본 연구는 공연문화예술 분야의 커뮤니케이션의 대표적인 매체인 포스터 디자인에 있어 분장 이미지에 대한 인지도와 선호도가 공연관람의도에 미치는 영향을 분석하고, 관객유형과 인구통계적 특성에 따른 차이를 분석하였다. 서울 수도권지역 거주자로서 연극이나 뮤지컬공연의 관람경험자 350명의 자료를 분석하였고, 그 결과는 다음과 같다. 첫째, 공연포스터의 분장이미지 인지도가 높아질수록 선호도가 높아지고, 공연관람의도도 높아지는 것으로 나타났다. 둘째, 공연관객의 유형은 열성관객형과 관심관객형, 그리고 무관심관객형으로 분류되었고, 열성관객형과 관심관객형, 무관심관객형 집단 모두에서 공연포스터의 분장이미지 인지도가 높아질수록 선호도가 높아지고, 공연포스터의 분장이미지 인지도와 선호도가 높아질수록 공연관람의도도 높아지는 것으로 나타났다. 셋째, 인구통계학적 특성에 따라 공연포스터의 분장이미지 인지도와 선호도 및 공연관람의도의 차이를 분석한 결과 학력, 직업, 생활수준에서 유의한 차이가 나타났다. 본 연구 결과를 통해 공연포스터 디자인이 관객의 관람의도에 미치는 영향력을 인지하고 공연제작초기의 포스터디자인 단계에서부터 충분한 공연컨셉과 디자인 회의를 통해 포스터디자인이 이루어져야함을 주장할 수 있다.

As we enter the 21st century, the cultural industry in Korea has been creating high added value through the development of various artistic and new cultural contents. Especially, the importance of promotional marketing as a means of making patrons of concerts and performances visit and love the theater or any other performing venues has been strongly emphasized. Thus, posters have become a very significant element in attracting an audience. This study analyzes how the awareness of and preference for make-up images influence people’s intention to visit performance venues in terms of poster design, which is a representative communication medium in the performance art field. It also analyzes audience types and the differences caused by demographic characteristics. I analyzed 350 people living in Seoul, the capital area, and Incheon area who have watched plays or musical performances, and the results are as follows: First, the higher the awareness of the make-up image in the performance poster, the higher the interest and the intention to attend a performance become. Second, the audience types are divided into the passionate, highly-interested, and uninterested. The result shows that the higher the awareness of the make-up image in the performance poster, the higher the interest and the intention to attend a performance becomes in each of the passionate, highly-interested, and uninterested groups. Third, a result of analyzing the differences among the awareness of and preference for the make-up image in performance posters and the intention to attend a performance based on demographic characteristics, shows differences in academic achievement, jobs, and living standards. In conclusion, we can insist that people should be aware of how much make-up design in performance posters influences the intention to attend a performance, and should design posters by going through lots of discussion on performance concepts and make-up design from the early stage of performance production.

본 논문은 연령, 학력, 결혼여부, 직업군, 월평균소득, 거주지 등 한국 남성의 인구통계학적 특성요인과 여성 그레쥬 에이션 선호도와의 상관성에 대한 연구이다. 설문지 배포후 수합된 333부의 설문지를 통계분석 하였다. 본 연구를 통해 남성 들의 여성 그레쥬에이션 커트 길이 단차에 따른 선호도에 관하여 알아보고, 가장 선호하는 그레쥬에이션 커트형태의 정립화 에 기여하고자 한다. 설문지 분석결과 전체 남성의 51.1%가 커트 길이의 단차가 많은 그레쥬에이션형을 선호 하였으며 인구 통계학적 특성에 따라 단차에 대한 선호도에 차이가 나타난 것을 확인 되었다(p<0.05).본 연구를 통해 남성들이 시각적으로 가장 선호하며 아름답다고 보는 여성의 헤어스타일 중 그레쥬에이션 커트스타일에 대한 다각도의 연구가 가능해진다. 또한 헤어살롱에서 고객만족의 중대를 도출해 낼 수 있으며, 여성의 미적인 이미지를 극대화 시키면서 보다 다양하고 응용이 가 능한 그레쥬에이션 커트의 변화를 모색할 수 있는 기초지표가 될 것으로 판단된다.

The purpose of this study is to investigate the correlation between the demographic characteristics of Korean men and the preference of women 's grading such as age, education, marital status, occupation, monthly income, and residence. After the questionnaire distribution, 333 questionnaires were analyzed statistically. Through this study, we will investigate the preference of men according to the step length of women 's graduation cuts, and contribute to the establishment of the most preferred type of graduation cuts. As a result of the questionnaire analysis, 51.1% of all males preferred the gradation type with a large step of the cut length, and it was found that there was a difference in the preference for the step according to demographic characteristics (p <0.05) It is possible to conduct various studies on the style of the graduation cut among the hairstyles of women who are visually preferred and beautiful. In addition, it will be possible to derive the importance of customer satisfaction in hair salons, and it will be a basic index for searching for changes in the gradation cuts that can be applied in various ways while maximizing the aesthetic image of women.

본 연구는 서울 경기권 대학생 남학생 266명 여학생 240명, 총 506명을 대상으로 시나리오를 자극물로 처치하여 후원효과를 검증하고자 하였다. 처치 변인은 기업의 선호도(부정/중성/긍정), 후원목적(인도적/상업적), 후원형태(스포츠/문화예술/사회봉사)의 세 차원으로 구분하여 작성한 18개의 시나리오를 사용하였다. 후원효과는 이미지개선, 호감도, 구매의사를 측정하였다. 연구결과 긍정적인 기업일수록 후원효과가 모두 높았고, 후원목적이 인도적일때 후원효과가 모두 높게 나타났다. 하지만, 후원형태에서는 이미지개선과 구매의사에서는 유의미한 효과가 나타나지 않았고, 호감도에서만 사회봉사활동과 관련된 후원을 할 경우 스포츠보다 더 큰 호감도를 가져오는 것으로 나타났다. 또한 부정적인 기업이 인도적인 차원에서 후원을 할지라도 그 호감도는 크게 바뀌지 않는 것으로 나타났다. 따라서 전체적으로 볼 때 기업에 대한 선호도가 높을수록, 그리고 후원목적을 인도적으로 하였을 때 후원효과를 가장 높일 수 있는 것으로 나타났다.

This study aims to verify the sponsorship effect by giving different stimulus to a total of 506 college students; specifically 266 male students and 240 female students located in Seoul and Gyeonggi-do areas. 18 scenarios were used, which were based on one of three aspects: corporate’ preference (negative/neutral/positive), sponsorship purpose (human goal/commercial goal) and sponsorship type (sports/art&culture/so-cial-minded). Sponsorship effect was measured in the area of corporate image improve-ment, favorability, and purchase intention. The results were: the more the corporate’ preference(likes) were positive, the higher sponsorship effect. Also, the more human goal the purpose of corporate' sponsorship, the higher the sponsorship effect was. However, sponsorship type had little influence on corporate image improvement and purchase intention. In the area of company favorability, social-minded related sponsorship brought higher favorability than sports related sponsorship. Also, the corporate with negative preference did not register a difference in favorability, even though it provided humane goal sponsorship. Therefore, overall, we know that the sponsorship effect can be maximized when the corporate increase preference and provide humane goal sponsorship.

본 연구는 현대극 무대 미술 디자인에서 다양한 디자인 요인이 소비자 선호도에 미치는 영향을 실증 조사한 연구이다. 무대 미술 디자인의 복합적인 요소가 관 객의 선호도에 어떻게 영향을 주는지를 조사하고자 한다. 연구 방법은 설문조사 방식이다. 연구 결과, 감각적 요인은 관객에게 시각적 및 청각적 자극을 제공하여 몰입감을 증가시켜 관객의 선호도를 높인다. 조형적 요인은 공연의 전체적인 분위기를 설정하는 역할을 한다. 무대 디자인은 단순히 공연의 배경을 꾸미는 데 그치 지 않고, 공연 내용과 감정선을 강조하는 역할을 한다. 무대의 구도와 소품의 배치, 의상의 선택은 관객의 주의와 관심을 끌고, 공연의 메시지를 효과적으로 전달하 는 수단으로 작용한다. 기능적 요인은 관객이 공연을 편안하게 관람할 수 있도록 돕는 요소로, 무대가 공연의 흐름을 방해하지 않으면서도 필요한 변화를 빠르게 반영할 수 있도록 설계되어야 한다. 심리적 요인은 공연을 관람하는 동안 관객이 느끼는 감정에 직접적인 영향을 미친다. 공연의 특정 장면에서 발생하는 감정적인 전환은 무대 미술의 섬세한 요소에 의해 극대화될 수 있다. 이는 관객의 감정적 몰입을 돕고, 공연에 대한 긍정적인 인식을 형성하는데 기여한다. 소비자 혁신성은 디자인 요소와 선호도 간의 관계에서 조절 효과가 있다. 소비자 혁신성은 새로운 경험을 추구하고, 기존의 것에서 벗어난 변화나 독창적인 요소를 선호하는 성향이 다. 혁신적인 성향을 보인 관객은 감각적, 조형적, 기능적, 심리적 디자인 요소가 어떻게 결합 되고 변화하는지에 더 큰 관심을 가지며, 이러한 변화가 그들의 몰입 도와 선호도를 한층 높인다. 본 연구의 결과는 현대극 무대 미술 디자인이 단순히 공연의 배경을 꾸미는 역할을 넘어, 관객의 선호도를 형성하고 공연에 대한 몰입 도를 높이는 요소임을 시사한다. 감각적, 조형적, 기능적, 심리적 요인 각각이 긍정적인 영향을 미친다는 점은 무대 디자인이 각 요소의 특성을 고려하여 세밀하게 구성될 필요성을 강조한다. 소비자 혁신성이 이러한 요소 간의 관계를 증폭시킨다는 점에서 관객의 성향에 따라 디자인 전략을 차별화하고 세분화할 필요가 있다.

This study aims to provide an in-depth understanding of how the various design elements in contemporary theater stage art influence consumer preferences. The research investigates the empirical effects of these design factors on audience preference. The survey method was adopted for this study.The results indicate that sensory factors (e.g., color, lighting, sound) provide visual and auditory stimuli to the audience, increasing immersion, which directly impacts their preferences. Formative factors play a crucial role in setting the overall atmosphere of the performance. Stage design is not merely about decorating the background of the performance but also highlights the content and emotional tone of the performance. Functional factors help the audience enjoy the performance comfortably by ensuring that the stage does not obstruct the flow of the performance while quickly adapting to necessary changes. Psychological factors directly affect the emotions the audience feels during the performance. Emotional transitions in certain scenes of the performance can be intensified by the detailed elements of stage design, contributing to the audience's emotional immersion and shaping a positive perception of the performance. Additionally, the study reveals that consumer innovativeness plays a significant moderating role in the relationship between these design elements and audience preference. Audience members with an innovative inclination are more interested in how the sensory, formative, functional, and psychological design elements are combined and transformed, and this transformation heightens their immersion and preference.

본 연구는 추출온도, 추출시간, 음용온도의 3가지 평가인자를 통해 5가지 커피 맛(신맛, 단맛, 구수한맛, 짠 맛, 쓴맛)의 변화를 알아보았다. 본 실험에서는 1) 추출온도, 추출시간, 음용온도 각각의 평가 인자에 따른 커피 맛의 변화 2) 추출온도 그룹을 통제 후 추출시간, 음용온도에 따른 커피 맛의 변화 3) 3가지 평가인자에 따른 커피 맛의 선호도를 알아보았다. 평가인자와 관련하여 신맛에서 유의한 차이를 보였는데, 추출온도는 높고 추출시간은 길 때 신 맛을 강하게 느끼는 반면 음용온도는 낮을 때 강하게 나타났다. 추출온도 그룹을 통제한 결과에서는 신맛과 구수한 맛에서 뚜렷한 차이를 보였다. 신맛은 음용온도가 낮을 때, 구수한 맛은 음용온도가 높을 때 강하게 느껴지는 것으 로 나타났다. 추출온도(90℃), 추출시간(0분), 음용온도(60℃)에서 구수한맛이 많이 느껴질 때 높은 선호도를 보였다.

This study examined the effect of 3 evaluation factors(extraction temperature, extraction time and drinking temperature) on the 5 tastes (sour, sweet, malty, salty and bitter) of coffee. the aim of this experiment were threefold: i) to investigate the change of the 5 tastes depending on the each 3 evaluation factor ii) to examine the change of the 5 tastes depending on the extraction time, drinking temperature under fixing the group of extraction temperature iii) to research the preference for the taste of coffee depending on 3 evaluation factors. As a result, in relation to the evaluation factors, significance difference was made at the sour taste. And when extraction temperature was higher and extraction time was longer, the sour taste was felt stronger. To the contrary, when drinking temperature was lower, sour was stronger. When the extraction Temperature group was controlled, the sour and malty taste were stronger. The sour taste was stronger when drinking temperature was lower and delicate flavor was stronger when drinking temperature was higher. High preference was demonstrated at extraction temperature(98℃), extraction time(0 minute), drinking temperature(60℃) and higher malty taste.

This study aims to investigate people’s preference for department stores in the city of Deagu in consideration physical and emotional elements of the stores and conducted a survey of local design major students in their 20s to identify the relationship among the influential factors, people’s preference for particular stores, and communication. Based on previous research, we made a questionnaire with 24 items on a 5-point scale, and conducted a survey for 180 male-and 395 female design major students in their 20s living in Deagu. Study results are as follow. First, in terms of preference for department stores in consideration of physical elements by different design majors, students of all sixdesign majors showed the strongest preference for Shinsegae Department Store. Second, the prefernce for Shinsegae Department Store by design major students was highest in terms of emotional elements as well, including customer satisfaction and loyalty. Third, the prefernce for Shinsegae Department Store was 3.77 among the students six different majors. But the score was much higher at 4.08 for interior design majors, showing a difference from other majors. We expect that the findings on preference for department stores by design major students in their 20s can be used for evaluation of department store’s interior facilities, and that further studies could be conducted to use them as criteria on the preference for department stores.

The remodeling project type was categorized and the preferred residential characteristics for each type were analyzed to investigate the relationship between the important factors of the residential environment according to the preferred business type of the remodeling project by the residents of old apartment houses.It was confirmed that important factors of the residential environment appeared in various ways according to the preferred business type when remodeling old apartment houses. Housing environmental factors for noise, parking, and safety were found to be important factors in common in all groups. However, there were differences in important factors reflecting the characteristics of groups by residential value, and there were also large differences in demand between groups. Groups that prefer to expand their dedicated areas tend to value safety factors as residential functions. The group that prefers to increase the number of households values the quality of the building as well as the economics of parking space and management costs, and this group values ease of management and building quality more than the size of the residential space.Groups that want to increase the dedicated area and increase the number of households are interested in comprehensive improvements in parking spaces, insulation performance, crime prevention and security systems. Groups that prefer generational separation were found to value intergenerational noise, insulation performance, asset value, and building robustness. The group that wants to maintain the status quo values security systems, seismic performance, and parking space, focusing on improving basic residential quality, and especially prioritizing noise problems and safety.

It has been known that Autonomous Sensory Meridian Response (ASMR) elicits a sense of psychological stability and calmness. Kim and Kim (2022) reported the affective representation of ASMR stimuli in the core affective space. Using their dataset, Kim (2022) showed that affective words including angry, fearful, irritated, happy, calm, gay, sad, anxious, gloomy, and peaceful, were mapped onto the valence-arousal space. In this study, I replicated Kim (2022) and also investigated the relationship between affective adjectives and four semantic variables (certainty, preference, familiarity, and imageability). Correlation analyses and multidimensional scaling were performed. The results showed a successful replication of the representation of affective adjectives. Additionally, preference, familiarity, and imageability were linearly correlated with positive valence. Quadratic term of valence was not related to affective adjectives. This result differs from studies using conventional affective words, indicating that the relationship between affective and semantic variables may be stimulus-specific rather than stimulus-general.