Earticle

초록

영어

This study aims to investigate people’s preference for department stores in the city of Deagu in consideration physical and emotional elements of the stores and conducted a survey of local design major students in their 20s to identify the relationship among the influential factors, people’s preference for particular stores, and communication. Based on previous research, we made a questionnaire with 24 items on a 5-point scale, and conducted a survey for 180 male-and 395 female design major students in their 20s living in Deagu. Study results are as follow. First, in terms of preference for department stores in consideration of physical elements by different design majors, students of all sixdesign majors showed the strongest preference for Shinsegae Department Store. Second, the prefernce for Shinsegae Department Store by design major students was highest in terms of emotional elements as well, including customer satisfaction and loyalty. Third, the prefernce for Shinsegae Department Store was 3.77 among the students six different majors. But the score was much higher at 4.08 for interior design majors, showing a difference from other majors. We expect that the findings on preference for department stores by design major students in their 20s can be used for evaluation of department store’s interior facilities, and that further studies could be conducted to use them as criteria on the preference for department stores.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 배경과 목적
  2. 연구의 범위 및 방법
 Ⅱ. 선행연구 고찰
  1. 국내 백화점의 현황
  2. 상업공간의 표현요소의 경향
  3. 디자인전공별 표현요소
 Ⅲ. 설문조사 결과
  1. 설문조사 대상자의 일반적 특성
  2. 물리적 표현요소를 고려한 백화점 선호도
  3. 감성적 표현요소를 고려한 백화점 선호도
  4. 소결 : 디자인전공별 표현요소
 Ⅳ. 결론
 참고문헌

키워드

저자

• 김수정 [ Kim, Su-jung | 대구대학교 실내건축디자인학과부교수 ] 주저자(교신저자)

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  청소년시설환경 [YOUTH FACILITY AND ENVIRONMENT ; Journal of the Korea Institute of Youth Facility and Environment]

• 간기

  계간

• pISSN

  1738-0170

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 334 DDC 361