Earticle

The purpose of this study was to find out an effect of the service qualities on customer satisfaction and customer preference in facilities of water leisure sports. The number of subjects of this study was 293 people in the area except unfaithful who used facilities of water leisure sports. The data from this study were analyzed using SPSS 18.0. Upon obtaining above results through the data analysis methods, the following conclusive statements were made. First, service qualities effect on customer satisfaction which are arranged alphabetically corporeality, sympathy, credibility, confidence in facilities of water leisure sports. Second, customer satisfaction effect on customer preference which are arranged alphabetically corporeality, sympathy, credibility, confidence in facilities of water leisure sports. Third, customer satisfaction effect on customer preference in facilities of water leisure sports.

항공 운송산업에서 매우 중요한 서비스이며 가장 큰 비중을 차지하는 기내 식음료 서비스를 통해 항공사들은 차별적 경쟁우위를 달성할 수 있으며. 항공사와 고객과의 우호적 관계 형성에 중요한 요소로 자리매김하고 있다. 하지만 항공사의 기내 식음료 서비스품질의 중요성이 대두되고 있음에도 불구하고 이에 대한 연구는 아직도 미비한 실정이다. 따라서 본 연구는 항공사의 각 분야별 서비스품질 중 기내 식음료 서비스품질의 중요성과 특성에 주목하여 대형 FSC 항공사의 기내 식음료 서비스품질이 브랜드이미지, 고객 애호도 및 재구매 의도에 미치는 영향 관계에 대해 규명하고 그 연구 결과를 바탕으로 기내 식음료 서비스품질 향상과 지속적 관심이 항공사의 발전과 마케팅 도구로 매우 유용하다는 시사점을 제시하고자 하였다. 통계분석을 위한 표본추출을 위해 최근 1년 이내 국제선 여행을 실제 이용 경험이 있는 고객들을 대상으로 2024년 2월 15일에서 2024년 2월 25일까지 11일 동안 350부의 설문지를 배포하였고, 회수된 설문지 321개 중 불성실한 응답을 제외한 269부의 자료를 최종 분석에 활용하였다. 본 연구의 가설은 모두 6개이며, 가설 1, 2, 3은 각각 3개의 하위가설 로 구성되어 있다. 분석결과, 항공사의 기내 식음료 서비스품질과 브랜드이미지, 고객애호도 및 재구매의도 간에는 통계적으로 유의미한 영향 관계가 있음을 확인할 수 있었다.

Emerging as an important factor in achieving a discriminatory competitive advantage among airlines through in-flight food and beverage, and has established itself as an important factor in establishing friendly relationships between airlines and customers. However, despite the importance of airlines' in-flight food and beverage service quality, research on this is still insufficient. Therefore, this study focuses on the importance and characteristics of in-flight food and beverage service quality among airline service quality in each field to investigate the impact of in-flight food and beverage service quality of airlines on brand image, customer preference, and repurchase intention. The survey in this study distributed 350 copies of the questionnaire from February 15 to February 25, 2024, for customers who had boarded a airlines, and recovered 321 copies of them. Of the 321 recovered copies, 269 copies were used for empirical analysis as valid samples, excluding 52 unfaithful copies. Based on the literature review on previous studies, 6 hypothesis were drawn and hypothesis 1, 2, 3 had three sub hypothesis each. Results from the test showed that in flight food and beverage service quality had a statistically significant relationship with brand image, customer preference, and repurchase intention.

Title VII of the Civil Richts Act of 1964 is the primary statute which prohibits employers from gender discrimination against employees. However, under Title VII, employer is offered the statutory defense of the bona fide occupational qualification(BFOQ) that allows employer to intentionally discriminate employees or applicants in their business based on gender when discriminatory employment practice is reasonably necessary to the normal operation of the business. If an employer is successful in offering the BFOQ defense, gender discrimination is legally permitted. While the regulations of BFOQ looks straight forward and the Supreme Court of the United States has held that the BFOQ defense should be interpreted narrowly, in application, the gender BFOQ is riddled with inconsistencies within case law related. According to the gender BFOQ case law, Courts considering a BFOQ defense analyze the claim under the 'Tamiami' test and the 'essence of business' test, and courts often consider whether any reasonable alternatives exist to eliminate the discrimination. Employers attempt to elicit the BFOQ defense in variable contexts, employers' efforts are typically rejected on account that the BFOQ exception is intended to be extremely narrow. Currently, in general, the gender BFOQ defense is only successful in three main contexts: privacy, safety, and authenticity, almost any other motive such as gender stereotypes, customer preference, and sex appeal in the commercial sex industry will be refuted. The real problem is, in author's tiny view and humble opinion, although courts uphold the gender BFOQ defense based especially on privacy or rarely on safety, these motives are little more than customer preferences and gender stereotypes in disguise. Even though gender stereotypes and customer preferences have been expressly denied as valid gender BFOQ motives by courts and clearly gender stereotypes are the main target to be defeated by Title VII, gender stereotypes result in a discriminatory double standard in employment and society, even in courts. In the meaning of foregoing, serious concerns arise when privacy or rarely safety BFOQs are actually premised on stereotypes, because permitting a gender BFOQ which is based on privacy or safety with gender stereotypes in reality is to approve gender stereotypes legally and prolong these harmful stereotypes eternally. Here, the author of this shabby article, me, would like to suggest to call and watch these 'privacy requested by customer preference formed from or based on gender stereotypes' as 'contaminated privacy'. And this contaminated privacy should be distinguished from the genuine one which must be confined to the degree that, I maintain, an unfulfilled privacy customer preference may inflict a dignitary harm on an individual as a human being. Regarding safety based BFOQ, because Title VII vests employees with the right to take on unsafe and dangerous tasks, safety based solely on the employees' should be rejected but when the safety of third party is indispensible to the essence of business and also it may cause the failure of the business without gender based hiring in spite of her or his ability, I think, can be acceptable and reasonable. This dummy, the author, frankly neither can point at where gender differences exist or even if there are in real, nor explain whether they are inherent or socially learned. The gender BFOQ defense is not without problem and very harmful to certain group, however, balance of the rights and genuine need of gender based employment brought me to think the existence of the gender BFOQ is appropriate and reasonable in order to protect social values oriented to break 'glass ceiling' someday in the future.

본 연구는 선호명확성과 고객참여수준이 맞춤서비스의 적합성 평가에 미치는 영향을 살펴보고, 이러한 요인과 상호작용하여 맞춤서비스 평가에 차이를 보일 수 있는 문화권의 차이로 한국과 중국을 설정하여 2×2×2 집단간 실험설계를 통한 ANCOVA분석을 실시하였다. 한국인과 중국인 각각200명을 대상으로 실험을 실시한 결과, 선호가 명확한 경우, 참여수준이 높은 경우, 한국소비자의 경우에 각각 맞춤서비스에 대한 적합성을 높게 지각하는 것으로 나타났다. 그리고 한국소비자들은 참여수준이 높아질수록 적합성이 높다고 평가하지만, 중국소비자들은 참여수준이 높을 때 오히려 적합성 평가가 낮아지고 있었다. 또한 선호명확성이 높은 경우에 참여를 많이 할수록 적합성 평가가 높아지지만, 중국의 경우에는 한국과 달리 참여수준에 따른 적합성 평가 향상이 나타나지 않았다.

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a 2×2×2 between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

본 연구의 목적은 대구광역시를 사례로 중소형 분양아파트 거주자의 가구적 특성과 선호 도 영향요인을 분석하는 것이다. 이를 위해 우선 관련이론 및 선행연구의 고찰을 통해 중소 형 분양아파트의 개념과 선호도의 관계를 살펴보았고 실증분석을 통해 중소형 분양아파트 선호도와 영향요인을 분석하였다. 그리고 연구대상은 분양 후 2년 이내의 대구시내에 소재 한 아파트이고, 입주주민을 대상으로 선호도를 측정 및 평가하였다. 한편 중소형 분양아파 트 선호도를 평가하기 위해 2013년 1월 7일에서 3월 8일까지 직접대면을 통한 설문조사를 진행하였다. 총 300부를 배부하였고 이 중 유효조사부수는 289부이다. 조사된 설문지는 SPSS 19.0을 이용하여 빈도분석, paired t-test, 다중회귀분석을 수행하였다. 본 연구의 주요결과를 요약하면 다음과 같다. 첫째, 중소형 분양아파트의 선호도에서 사 회적 요인은 주변 환경조건의 만족도(3.63)가 가장 높게 나타났고 사회적 성공의 암시(2.64) 가 가장 낮게 나타났다. 기능적 요인은 실외공간구조의 편리성(3.29)이 가장 높게 나타났고 환경적 요인은 교통의 편리성(3.70)이 가장 높게 나타났다. 상황적 요인은 타인의 추천(3.39) 이 높게 나타났다. 그리고 경제적 요인은 적정한 세대수(3.35)가 높게 나타난 반면 합리적 관리비(2.87)는 가장 낮게 나타났다. 이미지 요인은 브랜드 이미지(3.33)가 건설사 이미지 (3.21)에 비해 높게 나타났다. 마지막으로 경기 요인은 구매시의 금융조건(3.12)이 높게 나타 났다. 둘째, 다중회귀분석을 이용한 중소형 분양아파트 선호도의 영향요인 분석결과에 의하 면 상황적 요인이 선호도에 가장 큰 영향력을 미치는 것으로 나타났고 그 다음으로 기능적 요인, 사회적 요인의 순으로 나타났다. 반면 환경적 요인, 경제적 요인, 이미지 요인, 경기 요인은 통계적으로 유의미하지 않은 것으로 나타났다.

The study aims to analyze influence factors affecting customer preference on new medium-small apartment housings for sales with case studies of Daegu Metropolitan city. For this, firstly, through reviewing the relevant theories and previous case studies, the concept of new medium-small apartment housings for sales and its relationship with customer preference were examined, and through positive analysis, customer preference of new medium-small apartment housings for sales and its influence factors were analyzed. The research subjects were apartment housings in Daegu urban area in less than 2 years after sales. The customer preference was measured on the residents of these apartments and then evaluated. In order to evaluate customer preference on new medium-small apartment housings for sales, direct face-to-face questionnaire survey was conducted from Jan. 7 to Mar. 8 in 2013. The collected questionnaires were analyzed with frequency analysis, paired t-test and multiple regression analysis by SPSS 19.0. Main results of this study are summarized as follows. First, for social factors in customer preferences of new medium-small apartment housings for sales, satisfaction for adjacent environmental conditions(3.63) was highest while hint of social success(2.64) was lowest. For functional factors, convenience of outdoor space structure(3.29) was highest, and for environmental factors, convenience of transportation(3.70) was highest. For situational factors, recommendation of others(3.39) was high. And for economic factors, proper quantity of housings(3.5) was high while reasonable management fee(2.87) was lowest. For image factors, brand image(3.33) was higher than company image. Lastly, market factors, financial conditions at the time of purchase(3.12) was high. Second, according to the analysis results of influence factors of customer preference of medium-small apartment housings for sales through multiple regression analysis, situational factors had the largest influence on customer preference and then functional and social factors followed, respectively. However, environmental, economic, image and market factors were not statistically significant.

One makes a choice of things to eat at a variety of restaurants existing in the market. Before the choice, one ought to go through a process of evaluating those restaurants. So this study takes a look at the optional behavior and attributes of clients and the preference of goods. By achieving this purpose, this study will hopefully contribute to the development of bakery menu goods and new plans for marketing. The primary purpose of this research is to make a comparative analysis of the interior preference factors of goods, the exterior preference factors of goods and the tendencies of preferring menu goods in the area of bakery and to come up with measures for developing menu goods and establishing marketing strategics by determining the current situation of preference and creating menu goods. The following are the findings. On the basis of these findings, measures for the activation of marketing should be prepared by making reference to the preferred goods and determining the correlation between the preference factors and the kinds of manu goods.

This study was conducted on the foundation of the previous research on determinants such as customer satisfaction and behavioral intention, along with the literature review and research on factors related to the service quality elements. We collected and analyzed the 185 materials by conducting the survey upon the customers who have previously visited the restaurants. As a result of the analysis, we identified that the elements of restaurant service quality have significant effects on the behavioral intention and satisfaction level of the customer through the customer satisfaction. In addition, by using KANO model, we investigated the qualities that attract the customers of the restaurant in order to establish the measures that will maximize the customer satisfaction. Also, to overcome the limitation of KANO model, we additionally analyzed the Better-Worse index. The results of the two quality evaluations were identical to each other, showing the need for improving the physical environment of the restaurant services. Accordingly, more interests and efforts to stimulate the behavioral intention of the restaurant are needed.

최근 주요 기업들은 쇼핑 애플리케이션을 마케팅 전략으로 개발하여 이용하고 있으며, 이러한 전략을 효과적으로 실행하는데 무게를 두고 있다. 이러한 쇼핑 애플리케이션의 대표적인 요소들은 상호작용성 그리고 정보제공성, 이용편리성이 있다. 이에 본 연구는 애플리케이션의 특성이 애플리케이션의 선호도에 미치는 영향에 대해 실증적으로 분석하고, 소비자들의 가격민감도에 영향을 미치는 요인을 찾아 효과적인 쇼핑애플리케이션의 활용전략을 제시한다. 본 연구의 결과는 상호작용과 정보제공성, 이용편리성은 선호도에 긍정적인 영향을 미치는 것으로 나타났다. 또한 애플리케이션의 특징이 선호에 영향을 미칠 때, 가격민감도의 조절효과를 살펴본 결과, 가격민감도가 높은 집단에서는 정보제공성이 가장 유의한 영향으로 나타났고 다음으로 상호작용성과 이용편리성이 유의하다는 결과가 나타났다. 가격민감도가 낮은 집단에서는 정보제공성은 유의하지 않았다. 이러한 결과를 기반으로 기업의 마케팅적 시사점을 도출하였다.

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

본 논문은 한정된 산출량의 보석 대신 다양하게 표현되는 보석대체품의 제안하기 위한 연구이다. 이를 위해 지난 5 년간의 주얼리디자인 관련 학위논문에서 활용된 보석대체품에 어떤 재료들이 활용되었는지 연구 동향을 알아보고, 보석대체 품에 대한 선호도를 알아보기 위해, 설문을 실시하였다. 그 결과 연구동향과 고객선호도 설문조사에서 모두 보석대체품으로 서 레진을 가장 대중적으로 활용하고 선호함을 알 수 있었다. 이를 바탕으로 연구자는 기존선행 연구에서 사용된 레진의 일부 활용방식이 아닌 보석 조건에 맞는 보석대용품으로서의 레진 사용범위를 확장한 주얼리디자인을 하였다. 그 결과 보석대체품 으로서 레진의 활용 가능성을 확인할 수 있었다. 하지만, 보석의 조건에 해당하는 수요성과 전통성은 보석대용품으로서 활용 빈도 및 시간의 경과로 이루어질 수 있는 조건이기에, 앞으로 레진을 보석 대용품으로서 활용한 주얼리 디자인의 지속적인 연 구를 통해 구축해야할 과제로 남아있다. 또한, 레진의 활용번위를 확대하여 보석대체품의 대중적 선호도를 확립하기 위한 지 속적인 연구가 계속되어야 할 것이다.

This study is to propose a alternative gem that is expressed in various ways instead of jewelry with limited output. It was investigated what materials were used in the alternative gem used in the jewelry design thesis over the past five years. In addition, as a result of a survey to understand the needs of customers, it was found that customers also use resin among resins as an alternative gem, like as research trends. Based on this, the scope of resin use as a alternative gem was expanded and applied to jewelry design rather than the existing method of using resin. As a result, it was found out a various uses of resin as an alternative gem. However, the demand and traditionality that correspond to the conditions of jewelry remain challenges to be established through various jewelry design studies in the future. Therefore, in order to utilize the popular preference of alternative gem, continuous research on applying jewelry design to alternative gem should be continued.

본 연구를 통하여 향후 미분양 주택에 대한 적체해소와 수요자 특성에 맞는 마케팅 전략을 제시하면 다음과 같다. 첫째, 고소득/투자수익 수요자는 투자목적이 강하며, 부동산 자산비율, 금융자산 비율이 높은 수요자 특성을 가지기 때문에 상대적으로 이에 대한 부동산마케팅에 대한 부문은 덜 중요한 고려요인인 것으로 판단된다. 따라서 세제혜택, 규제완화, 금융지원 등에 대한 고려를 해당 수요자 유형의 마케팅 전략에 고려해야 한다. 둘째, 자녀동거/중년층 수요자는 미분양 주택을 마케팅 할 경우 가장 필수적인 부문으로 주택 건설 시 단지 내 친환경을 통한 쾌적성, 시설 및 설비 등을 통한 편리성, 주택 내부환경의 브랜드 및 실내인테리어를 반드시 고려하여야 한다. 마지막으로, 맞벌이/사회초년생의 경우에는 경제적으로 열위에 있기 때문에 금융지원, 규제완화, 세제 혜택 등의 전략을 우선순위로 고려하여야 한다.

The research suggests the relieving the congestion about unsold housings and the marketing strategy suitable for customers’ characteristics in the future as follows. Firstly, consumers with high income/ investment returns have strong investment objective, and as they have high ratio of real estate asset and financial asset, the real estate marketing is considered relatively less important. Therefore, tax benefit, deregulation and financial support need to be considered for the marketing strategy of corresponding customer characteristics. Secondly, in terms of marketing unsold housings for middle aged customers or customers living with their children, it is necessary to consider the following; comfort provided by environmental-friendly complex, convenience of facility utilization and brand or interior design of internal housing environment. Lastly, in terms of marketing double-income family/ young people who just started with their career, strategies like financial support, deregulation and tax benefit need to be considered as priority as they are economically disadvantaged.

오늘날 친환경 소비는 기업과 소비자, 정책적 영역에 이르기까지 그 중요성이 점차 커지고 있다. 그럼에도불구하고, 친환경 자동차 소비 시장은 정체되어 있는 상황이다. 본 연구는 이러한 현실적인 문제에 대한 해결방안으로 시장을 세분화하여 보다 효과적인 친환경 자동차 소비 촉진 방법을 제시하였다. 보다 구체적으로,본 연구는 소비자들이 자동차에 대해 추구하는 가치와 소형 친환경 자동차에 대한 태도 사이의 관계를 살펴보고, 가치 추구 행태에 따른 효과적인 메시지 프레이밍과 가격전략이 존재하는가에 대해 탐색해보았다. 분석결과 자동차에 대한 소비자의 경제적, 환경적 가치는 소형 하이브리드 자동차 선호에 긍정적인 영향을 미쳤으나, 자동차에 대한 사회적 가치는 소형 하이브리드 자동차 선호에 부정적인 영향을 미쳤다. 그리고 경제적 가치 추구 정도가 높은 사람들은 가격 프리미엄이 존재하는 경우, 환경에 대한 긍정적 메시지 프레이밍일 때(vs. 부정적 메시지 프레이밍), 해당 제품에 대해 더 긍정적인 태도를 나타냈다. 그러나 경제적 가치 추구 정도가낮은 사람들이나, 가격 프리미엄이 없는 상황에서는 환경에 대한 긍정적 메시지 프레이밍이 광고 제품에 미치는 호의적인 결과는 나타나지 않았다. 반면, 환경적 가치가 높은 사람들은 친환경 메시지 프레이밍과 가격 전략에 큰 영향을 받지 않는 것으로 나타났다.

Green consumption is an important issue in today. Despite green consumption is receiving theattention of a wide public, sales of green car still represent a small portion of whole market. Thecurrent study suggests parts of solution to this issue by examining the important role of customer value,message framing and price strategy in the compact hybrid car preference. The result of analysis reveals that customers' economic value and ecological value on cars positivelyinfluence the compact hybrid car preference. Conversely, customers’ social value on cars negativelyinfluence the compact hybrid car preference. And we also find that participants with high economic valueseeking tendency prefer the product with positive green message framing to the product with negativegreen message framing only in price premium condition, while participants with low economic valueseeking tendency does not have a preference for the product with positive or negative green messageframing in both price condition(e.g. price premium, non premium). Conversely, participants with highecological value seeking tendency are not influenced by the type of green message framing and pricestrategy. Our results have important implication for models of consumer value on green products,message framing theory, and the price strategy of compact hybrid cars.

오늘날 국민소득의 증가와 생활패턴의 변화로 한국의 커피전문점은 빠른 속도로 성장하고 있다. 이러한 발전과 경쟁 속에서 커피전문점산업은 기술적 격차가 점차 줄어들었다. 이에 기업들은 차 별화된 브랜드 이미지가 구성하고 있으며 소비자 또한 특정 커피브랜드를 선호하는 경향을 보이 고 있다. 이런 측면에서 본 연구는 연구 범위를 2012년 국내 매출순위 TOP 5인 스타벅스, 카페베 네, 커피빈, 할리스커피, 탐앤탐스 5곳을 선정하고 기업브랜드의 다차원적 요소가 브랜드선호도 에 얼마만큼 영향을 미치고 있으며, 미각, 시각, 언어적 차원으로 나누어 세부적인 분석을 통해 결과를 제시하였다. 연구방법으로는 문헌조사를 통해 선행연구를 진행함과 동시에 커피전문점을 이용하는 고객을 대상으로 설문조사를 실시하고 응답지를 SPSS를 활용하여 T-test, 평균분석, 회귀분석으로 분석하고 이를 토대로 커피전문점의 다차원적 요소가 소비자의 브랜드선호도에 미 치는 영향에 대하여 연구하였다. 연구결과로는 현대사회에서 소비자들은 품질보다 브랜드 우선한 소비성향을 보이고 있으며, 시 각과 언어적 요소가 모두 소비자의 브랜드선호도에 유의적인 영향을 미친다는 결론을 도출할 수 있었고 시각적 요소가 언어보다 브랜드선호도에 더 많은 영향을 미치는 것을 알 수 있었다. 따라 서 기업은 소비자의 구매의도를 촉진시키기 위해서 브랜드선호도를 높이는 전략에 주력할 필요 성이 있으며 다감각적 만족과 차별화 시켜 브랜드선호도를 높이는 지속적인 전략에 힘써야 할 것 이다.

Coffee chains in Korea have dramatically increased due to growth of national income and changes of life styles. Technical differences in coffee chain business have decreased in the development and competition. For this reason, companies build differentiated brand images and customers also tend to prefer to certain coffee brands. In the light of the view, five top sales brands in 2012, Starbucks, Café Bene, Coffe Bean, Hollys Coffee and Tom and Tom’s were selected for this study. This study presents how much multi-dimensional elements of company brands have effects on brand preference and the results through specific analysis according to taste, vision and linguistic way. When it comes to the method of the study, advanced research through literature investigation and questionnaire survey subject to customers visiting coffee chains were performed at the same time. The answers were analyzed through SPSS with T-test, average and regression analysis. Effects of multi- dimensional brands elements of coffee chains on customers were investigated with the results. The results of the study were that customers showed the propensity to consume based on brand instead of quality, and both visual and linguistic elements impacted on customers’brand preference meaningfully. Moreover, visual element had an effect on brand preference more than linguistic one. Thus, companies need to improve brand reference to promote sales, and focus on sustainable strategies to enhance brand preference, showing multisensory stimulation to satisfy customer, differentiating their brands.

본 연구에서는 호텔 양식당 고객들의 메뉴선택, 소스 선호도와 고객만족간의 관계를 밝힘으로써 보다 효율적인 메뉴관리와 효율적인 양식당 마케팅 방안을 도출하고자 하였다. 이러한 연구목적을 달성하기 위하여 이론적 연구를 통하여 연구모형과 가설을 설정하였으며, 부산지역 특급호텔 양식당 이용자들을 대상으로 실증조사를 실시하였으며 실증조사에서 얻어진 자료를 토대로 가설을 검증하였다. 가설을 검증한 결과 다음과 같은 시사점을 도출하였다. 소고기요리의 경우 고객들의 소스 선호도는 갈색소스, 흰색소스, 브론드색소스 및 붉은색소스 등에 유의하게 영향을 미치는 것으로 나타났다. 돼지고기요리의 경우는 노란색소스, 가금류요리의 경우 붉은색소스, 그리고 곡물류요리의 경우 붉은색소스를 선호하는 것으로 나타나 선택한 메뉴에 따라 선호하는 소스에 차이가 있음이 밝혀졌다. 소스 선호도와 고객만족간의 관계에서 갈색소스, 흰색소스, 붉은색소스 및 노란색소스 등은 메뉴만족에 유의하게 영향이 미치는 것으로 나타났으나. 브론드색소스의 경우 메뉴만족에 유의하지 않은 것으로 나타났다. 메뉴선택과 고객만족간의 관계에서는 소고기요리와 가금류요리를 선택한 고객들은 전반적 만족에 유의한 영향을 미치는 것으로 나타났다.

The purpose of this study is to examine the relationship between menu selection, sauce preference and customer satisfaction. To pursue this purpose a survey was conducted on 300 customers in a hotel western restaurant. From the 300 samples, 287 final samples were included for hypotheses testing. The results are as follows. Firstly, customers preferred different sauces based upon menu selection. Customers who selected beef preferred all colors of sauce (grey, white, bronze, red, and yellow). Alternatively, customers who selected pork preferred white, bronze, and yellow sauce. Secondly, sauce colored gray, white, red, and yellow influenced sauce satisfaction, but general satisfaction was influenced by grey, white, and yellow sauces.

노동에 몰입하던 삶이 가치와 생활을 중시하는 것으로 변화하면서, 개인은 학습, 지적 욕구 충족, 즐거움, 교류 등을 위하여 문화예술을 소비하거나 참여하고 있다. 최근에는 문화예술공간이 늘어나면서 공간은 문화와 예술을 창조 하고 관람하며 교류하는 장소, 문화상품을 소비하는 장소로 탈바꿈하였다. 문화예술공간은 새로운 장르와 기술을 창 조하고 개발하여 관람객에게 소통하고 참여하는 기회를 제공하여 미디어 작품을 이해하고 체화할 수 있게 한다. 따라 서 미디어파사드는 관람객이 문화공간을 전시와 공연장소가 아닌 짧은 시간에 깊은 인상을 심고 작품과 문화공간에 더 쉽게 다가가고 이해하는 계기를 제공하여 해당 장소를 더 선호하게 만든다. 미디어파사드는 건물 외벽에 LED 조 명을 설치해 미디어 기능을 구현하는 것으로서 아름다움과 정보를 전달하는 매개이다. 미디어파사드의 특성이 문화예 술공간의 선호도에 미치는 영향을 분석하기 위하여 미디어파사드의 특성을 독립변수로, 문화예술공간의 선호도를 종 속변수로 하는 연구모형을 수립하였다. 연구 결과 미디어파사드 특성의 디자인적 특성과 매체적 특성은 만족에 영향 을 미쳤으며, 미디어파사드 특성의 매체적 특성은 추천과 재관람에 각각 영향을 미치는 것으로 나타나 문화예술공간 에 많은 변화를 예고하고 있음을 시사하고 있다.

As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.

With the evolution of social structure came a change in dinning patterns from dinning-in to dinning-out. Amid intensive competition, restaurants are focusing on arousing the senses of the customers to obtain competitiveness. Now the customers, when dinning-out, not only assess the taste of the food but also buy the image of the restaurant as well. Therefore, within the vast variety of choices that the customers can make, the prime questions that have emerged for the restaurant managers are ; How are the restaurants going to attract the customers ; How are they going to lure the customers into the restaurant ; and How will the restaurants satisfy customers' needs and wants and furthermore connect with the customers' senses. However, with conventional management techniques the dinning industry came short of meeting the needs and expectations of the customers. The color is an important factor that not only dictates the outlet's image but also decides its style. Therefore, this study will differentiate the common coloring preferences of customers and present a relevant color marketing method to encourage the proper use of colors in the new dinning culture.

Amidst the fiercer business environment among corporations along with the expanding economy, corporations have focused on enhancing a strategic corporate image and reliability. It is the image of a store that can best demonstrate such a corporate image in connection with the characteristics of a service industry; therefore, this study is to review how the interior image of a beauty salon affects customer preference and satisfaction and their intention to revisit. As a result of discovering the effect of the interior image of a beauty salon on customer satisfaction and intention to revisit, the better the interior image of a beauty salon, the higher the preference, which was a positive relationship. Also, the better the interior image of a beauty salon, the more the intention to revisit, which was also a positive relationship. That is, in accordance with the interior design, subsidiary facilities, and service tools in the service industry, customers form satisfaction from the skills of the service industry and service along with a favorable impression. Meanwhile, this was discovered to result in the continued use of the service industry and positive referrals. In considering the above results, male and female customers who use a beauty salon were discovered to be affected by the subsidiary facilities and the latest service tools of a beauty salon based on the skills and service. From this, if service managers cultivate human resources equipped with skills and services that can be purchased by customers and are prepared with the subsidiary facilities of the user-friendly service industry, the beauty service industry is expected to advance into a futuristic industry prepared with a system.

In this paper, we present a customer preference analysis system using the Bluetooth Low Energy technology. Compared to Classic Bluetooth, Bluetooth Low Energy provides considerably reduced power consumption, and cost, as well as some unique characteristics while maintaining a similar communication range. The customer preference analysis system collects nearby Bluetooth Low Energy devices using an Android mobile device via Bluetooth Low Energy. In addition, the system is capable of suggesting, and advertising products that are related to these Bluetooth Low Energy devices based on the name of their manufacturer. This feature aims to attract potential customers to purchase these products.