Earticle

Today as the diner's taste have become much more sophisticated restaurants are not only required to produce excellent tasting food, but also satisfy the visual senses of the customers. This has been studied through closely observing some of most renowned Korean family restaurants. The study has found how modern Korean diners value visual elements. This research had further discovered that restaurant can increase their profit diners' revisits by strategically managing the visual factors in their restaurants.

The textile in the dining space was developed in various uses, shapes and various meanings up to now. The textile makes some big distinction even in same place by means of what was made of specific quality, shape, and in accordance with where does it arranged with which color. Especially the table which is the most principal point of dining space that used for a communication and relax in common life. That’s why the atmosphere of top of the table is the most crucial point of all some others in dining space. The textile of top on the table has some deep meanings which has had not just for a beautiful decoration with a quality of textile and color, it is for a make distinguish who is host represented with a symbolic of a rich and luxurious. Which means it is not only serve for an ordinary dining, it’s for a showing someone’s position in society and make an atmosphere and quality for a dining. In accordance with all means it is not only a decoration it’s an art and culture in human life. So, on the ground of all these important meanings, Now I just analysis for a difference of the image of style in according to a pattern of the Textile.

Cutlery was introduced by western food culture and has extended its usage and application to the many aspects of our food culture. But, the general application of cutlery to our food culture has not been in common due to the inherent difference of cutlery tool and its usage between western and oriental food culture. In order to have further study of the usage and application of cutlery, the trend of cutlery application at Italian and French restaurant, where cutlery has been generally adopted, was investigated. Also, the criterion and design concept of cutlery purchasing at Hotel and Restaurant was investigated, respectively. Our study shows that Hotel prefers to the aesthetic usage of cutlery for its elegance, whereas Restaurant prefers to the practical usage. The comparison of western and oriental usage of cutlery also reflects current Korean food culture.

Naturalism is the steady trend of modern society and overall culture longing for the homing instinct to nature. Our dietary life is also changing as the change of the lifestyle standing for future-oriented and sustainable proenvironmentalism. The present trend is that the nature is reflected in living space like architecture, interior and so on. It’s not just copying the nature. It’s the dramatic naturalism representing the nature and its real being, and this has effect on the styling of dining environment. Our time is the taste age. Various styles coexist and new style is created by mixing and matching various styles. Among the mixing, the most favorite style is the natural style. Because the nature inspires human endlessly and it’s our root. This study leads to understand naturalism which is basic inspiration of various styles and to help styling and designing more pro-environmental, future oriented and real natural dining environment. The study is carried out by bibliography research.

With the evolution of social structure came a change in dinning patterns from dinning-in to dinning-out. Amid intensive competition, restaurants are focusing on arousing the senses of the customers to obtain competitiveness. Now the customers, when dinning-out, not only assess the taste of the food but also buy the image of the restaurant as well. Therefore, within the vast variety of choices that the customers can make, the prime questions that have emerged for the restaurant managers are ; How are the restaurants going to attract the customers ; How are they going to lure the customers into the restaurant ; and How will the restaurants satisfy customers' needs and wants and furthermore connect with the customers' senses. However, with conventional management techniques the dinning industry came short of meeting the needs and expectations of the customers. The color is an important factor that not only dictates the outlet's image but also decides its style. Therefore, this study will differentiate the common coloring preferences of customers and present a relevant color marketing method to encourage the proper use of colors in the new dinning culture.