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Antioxidation is an important element in beauty health for youth. In particular, the antioxidant effect related to water is utilized in various fields of beauty health, and among them, we will learn about beauty health promotion activities using hot spring water. Hot spring water corresponds to functional water such as alkaline reduced water, electrolytic acid water, and deep sea water. Hot spring water refers to groundwater above 25℃ that is harmless to humans. Hot spring water is utilized for various functions, and this time, we will look at the use of beauty cosmetics using the antioxidant components of hot spring water and the spa industry. Studies have reported on the effects of drinking hot spring water on disease treatment, diabetes, total cholesterol reduction, and uric acid excretion, and in terms of medical treatment, it is utilized for atopic dermatitis, psoriasis, arthritis, obesity, asthma (immunity), hypertension, etc. In terms of beauty, moisturizing, exfoliation, and collagen metabolism promotion effects are important antioxidant effects for skin beauty. These effects have led to the launch of global hot spring water-based cosmetics, and in Korea, hot spring water-based cosmetics that reflect regional characteristics are utilized. Hot spring water is utilized positively not only in cosmetics but also in the spa industry. SPA is an advanced hydrotherapy facility that uses the heat, buoyancy, and massage of water to stimulate acupuncture points on the body, promote relaxation and stress relief, prevent diseases, and regulate the body's condition. Hot springs are used as a water base with various ingredients such as salt, seaweed, mud, and essential oils. These additives enhance the physiological and psychological functions of the human body. In addition, hydrotherapy using hot springs is used to promote moisture absorption in beauty and cosmetics, promote body metabolism, and remove waste from the body by decomposing fat and toxic substances. The main trend in recent beauty and health promotion is rejuvenation using antioxidation. This means promoting health recovery through antiaging, and the industry utilizing functional water for this purpose is expected to continue to explode.

Hydrogen molecules have a wide-spectrum anti-oxidation and anti-inflammation effect, and exhibit a clear biological effects and high biosafety in treatment of many inflammation-related diseases. Hydrogen therapy becomes an emerging and promising therapeutic strategy. However, hydrogen medicine currently faces three major problems, including (1) what is the fundamental principle of hydrogen therapy; (2) how to detect hydrogen molecules in vivo; (3) how to deliver hydrogen molecules to the focus. In an attempt to address these issues, our research group does researches about principle exploration, tool development and materials application, harvesting a series of innovative achievements, mainly including: (1) we have discovered the biological target of hydrogen molecules, and revealed the fundamental principles of H2 anti-inflammation, anti-cancer and anti-senescence; (2) we have developed the first bio-probe of H2, and testified high biobarriers- crossing capability of H2; (3) we have developed a series of novel H2-delivering biomaterials to enhance H2 delivery efficacy and applied these materials for treatment of major diseases.[1-10] This report will present the related research advances achieved by us in the recent years.

氢分子具有广谱抗炎抗氧化效应，在炎症相关的众多重大疾病中展现出明确的生物学效应和较高的 生物安全性。氢气治疗成为一种新兴的、且非常有应用前景的治疗策略。但目前氢医学面临着三大 难题：(1) 氢气治疗的原理是什么；(2) 如何在体内检测氢气；(3) 如何向体内递送氢气。针对这三 大难题，本课题组在原理探究、工具开发、材料应用三个方面开展研究，取得了系列创新性研究成 果，主要包括：(1) 发现了氢分子生物学靶点，揭示了氢分子抗炎、抗癌、抗衰的基本原理；(2) 开 发了首例氢分子生物探针，证实了其高的跨生物屏障能力；(3) 开发了系列新型氢递送医用材料， 提高了氢气递送效率，并应用于重大疾病治疗。本报告将汇报本课题组近年来在这三个方面的研究 进展。[1-10]

Centella asiatica L. Urban is a raw material for skin wound treatment, etc. Its effective ingredients, asiaticoside, madecasoside, asiatic acid, and madecassic acid, have the effects of anti-inflammatory and improving skin photoaging, and the abundant minerals in Jeju lava seawater are known to have an antioxidant effect that removes free radicals that cause aging. In particular, based on the research results that hydrogen water neutralizes active oxygen, increases HDL and the antioxidant enzyme SOD, and that there is a high probability that the antioxidant effect can delay the speed of skin aging, Jeju lava water was converted to hydrogen water and the antioxidant effect of Jeju native Centella asiatica extract was confirmed. In this study, Jeju native Centella asiatica, aged for 24 hours at a hydrogen dissolved rate of 2,400 ppd, showed a significant antioxidant result compared to distilled water and lava seawater. As a result of comparing ABTS (2,2'-azino-bis(3-ethylbenzothiazoline-6-sulfonic acid) scavenging activity with ascorbic acid, both extracts showed concentration-dependent antioxidant activity in the DPPH radical scavenging activity experiment, but the hydrogen water centella asiatica extract showed overall higher antioxidant activity than the lava seawater centella asiatica extract. In particular, the hydrogen water centella asiatica extract showed the highest inhibition rate of 56.47% at 1000 μg/mL, showing strong antioxidant activity against DPPH radical.

The purpose of this study is to investigate the impacts of value proposal elements of beauty service on the repurchase intention and satisfaction of beauty device users. The subjects of this study were 320 women who had experience using beauty devices, and data were collected through a survey. The collected data used the SPSS 25.0 statistical program, and multiple response analysis and frequency analysis, exploratory factor analysis, reliability analysis using Cronbach's α coefficient, descriptive statistical analysis, correlation analysis and multiple regression analysis were performed. As a result of this study, first, among the value proposition elements of beauty services, the higher the selfexpressive benefit, emotional benefit, comparative price, and functional benefit, the higher the intention to repurchase beauty device users. Second, it was found that the higher the functional and self-expressive benefits among the value proposition elements of beauty services, the higher the satisfaction of beauty devices users. Therefore, in addition to functional benefits, a marketing strategy is needed to emphasize self-expressive benefits and emotional benefits so that consumers can have satisfaction, attachment and enjoyment that can be felt by using beauty devices.

The purpose of this study is to examine the impact of job stress of beauty workers on organizational citizenship behavior and service sabotage. SPSS v. 21.0, frequency analysis, Cronbach's α, descriptive statistical analysis, exploratory factor analysis, correlation analysis, and linear regression analysis were performed using the process of data coding and data cleaning. The results of this study were as follows. First, organizational citizenship behavior decreases as interpersonal, family, and role-related stress increases by sub-factors of job stress. Second, service sabotage increases as family related, interpersonal-related, and role-related stress increases by sub-factors of job stress. Specifically, the results showed that service sabotage had a statistically significant positive effect on organizational citizenship behavior. As the job stress of beauty workers increased, service sabotage increased, and as job stress increased, organizational citizenship behavior decreased. As the number of service providers has increased, organizational citizenship behavior has shown a decreasing trend, and development of programs for management of stress at the personal level of beauty workers is needed.

This study conducted a survey on women in their 20s to 50s who have experience with semi-permanent makeup to investigate the relationship between procedure satisfaction, interest, side effects, satisfaction, and the use of eyebrow care products. The analysis results showed that satisfaction with the procedure was highest for the eyebrows, and there was a tendency for women to reduce their makeup time by undergoing the procedure. The most frequent reason for receiving the procedure was to improve side effects and to prevent skin irritation. It was also found that women with high interest in the procedure showed high satisfaction and had a tendency to actively use eyebrow care products. Especially, the higher the interest, the higher the satisfaction with the procedure, confirming that this leads to an increased preference for eyebrow care products. These results suggest that semi-permanent makeup for eyebrows is an important factor in enhancing the aesthetic satisfaction and practicality for women.

This study aimed to compare the effects of semi-permanent makeup and epidermal growth factor (EGF) on eyebrow growth by conducting an experiment with 21 women aged between 20 and 40. The participants were divided into two groups: the PM group (left eyebrow, semi-permanent makeup) and the PME group (right eyebrow, semi-permanent makeup + EGF) for a duration of 8 weeks. The results showed that after 4 weeks, the PM group experienced increases in eyebrow length, thickness, and count, but there was no change in damage level. In contrast, the PME group showed increases in length, thickness, and count, along with a decrease in damage. After 8 weeks, the PME group had a decrease in eyebrow length, but thickness and count continued to increase, and damage levels were reduced. Comparing the PM and PME groups, the PME group demonstrated higher satisfaction and reduced damage after 4 weeks, and after 8 weeks, thickness and count were also greater than in the PM group. In conclusion, the PME group was more effective for eyebrow growth than the PM group, suggesting that the combined use of EGF and semipermanent makeup can enhance growth effects. This study highlights the positive impact of using both semi-permanent makeup and EGF in eyebrow management.

The use of information and communication technology, which mediates the interaction between humans and computers, is accelerating compared to the past as the period of the 4th Industrial Rezvolution has passed. The reservation and payment service through the online platform is combined with fintech to establish itself as a major consumption behavior of adult consumers along with its explosive growth. In addition, online platform service providers such as Naver Place Reservation, Kakao Hair Shop, and Google provide O2O beauty services such as Naver Place Reservation, Kakao Hair Shop, and Google Reservation, which provide consumers with service experiences that lead from online to offline. Beauty shop users are also actively accepting the use of online platform services, and beauty shop operators are also actively using online platform services such as Naver Place Reservation, Kakao Hair Shop, and Google Reservation for marketing to induce users to visit online. In the past, it is necessary to pay attention to the form and tendency of users to accept online platform services in accordance with the change from beauty shops centered on offline use to the current usage behavior that emphasized online experience. Therefore, this study attempted to find out whether the O2O beauty service applying the extended integrated technology acceptance model (UTAUT2) affects customer satisfaction and visit intention.This study consisted of four sub-factors: performance expectation, effort expectation, social impact, and service quality perception using the extended integrated technology acceptance model (UTAUT2) through the review of previous studies. In previous studies, it was verified that O2O beauty services are factors that positively influence users' intention to visit in various fieldsHowever, there are insufficient studies to verify the relationship between customer satisfaction and visit intention of the O2O beauty service applying the extended integrated technology acceptance model (UTAUT2) in the beauty field. In addition, the customer satisfaction and visit intention of the O2O service applying the extended integrated technology acceptance model (UTAUT2) are mainly focused on other areas other than the beauty field, so it is considered that a study to verify the relationship between the O2O service and the beauty field is necessary.This study conducted an offline self-study survey of adult men and women in their 20s or older who have used beauty shops in the metropolitan area, and through this, the final 274 copies of statistical analysis data were obtained, and the SPSS Ver. 28.0 program was used for the data. The general characteristics of the survey subjects were verified by frequency analysis, and the measurement tools were verified by factor analysis and reliability analysis. Correlation analysis was conducted to understand the correlation between the independent variable and the dependent variable, and t-test and oneway variance analysis were conducted to analyze O2O beauty services centered on the extended integrated technology acceptance model according to demographic characteristics. Finally, a hierarchical regression analysis wa

The purpose of this study is to verify how the institution's educational environmental factors affect learning satisfaction and learning transfer for adult learners who use beauty vocational training institutions for the purpose of career change. Through this, we intend to provide basic data for research on beauty vocational training institutions. In addition, managers and instructors who run training institutions will establish efficient education programs and provide essential evidence for determining operation strategies. An empirical analysis was conducted to achieve the purpose of the study. A survey was conducted from September 22, 2023 to October 6, 2023, targeting adult learners who have taken classes at beauty vocational training institutions in Seoul. Through this, 403 copies of data for statistical analysis were obtained, and the collected survey data were analyzed using the SPSS Ver. 26.0 statistical package. Frequency analysis was conducted to understand the demographic characteristics of the survey subjects, and descriptive statistical analysis was conducted to confirm whether individual variables had normality. Factor analysis was conducted to confirm the validity index of the measurement tool, and the internal consistency of the measurement items was investigated with Cronbach's Alpha to verify reliability. Correlation analysis was conducted for each variable to verify the influence relationship between independent variables, dependent variables, and parameters.Regression analysis was performed to verify the influence relationship of variables, and gender, age, marital status, and purpose of enrollment were analyzed according to demographic characteristics. Cross-analysis was conducted to analyze the differences between the items to be considered when selecting an educational institution. Hierarchical regression analysis was performed to compare and analyze the relative influence of the independent variable on the dependent variable, and hierarchical regression analysis was performed to compare and analyze the relative size of the independent variable suitable for the dependent variable.

The purpose of this study is to analyze the effect of hair practice ability of beauty workers on job satisfaction and beauty practice management performance. A questionnaire was conducted on 285 hair care workers. The sub-factors of the hair practice ability of beauty workers consisted of cut, perm, dyeing, dryness, and customer counseling/management, and the sub-factors of job satisfaction consisted of interpersonal relations, professional pride, social recognition, and job environment to investigate the effect on management performance and analyze the relationship between the factors. The main purpose of hair practice education is to improve skills, and the average number of annual participation in hair practice education of beauty workers was less than three times. Among the sub-factors of job satisfaction, the director had the highest interpersonal relationship and professional concern, the designer had the highest social recognition and job environment, and the designer had the highest management performance. Hair practice ability had a positive (+) effect on job satisfaction and beauty practice management performance. In , cut had a positive (+) effect on practical and non-financial performance, and a positive (+) effect on financial performance. The effect of job satisfaction on beauty practice management performance is that the higher the social recognition among practical performances, the higher the social recognition in the job environment non-financial performance, in the financial performance. A complete mediating effect of job satisfaction was confirmed between beauty practice management performance. In conclusion, it was found that job satisfaction and management performance were also high when practical skills were improved. Therefore, it suggests that job satisfaction and management performance can also be improved if education, technical education, trend education, and service education for customer satisfaction are implemented to improve personalized practical skills.

Sosiho-tang, known as Sho-saiko-to in Japanese and Xiao-Chai-Hu-Tang in chinese, is an herbal medicine in Korea. It has been used for allergic reaction and chronic hepatitis disease in East Asia. This study aims to determine the anti-inflammatory effect of Sosiho-tangin lipopolysaccharide (LPS)-induced mice and Raw 264.7 cells. C57BL/6J mice were orally treated with 0.05, 0.55 and 5.55 g/kg of Sosiho-tangprior to administration of LPS. After 2 h of LPS sensitization, serum and lung tissues were obtained. Appearance of lung was confirmed by hematoxylin and eosin staining. Reverse transcription polymerase chain reaction and Western blot analysis were performed to investigate the inflammatory factors in lung tissues. In addition, the pro-inflammatory cytokines were determined in LPS-sensitized Raw 264.7 cells. Sosiho-tangameliorated the lung inflammatory responses such as alveolar hemorrhage, pulmonary alveolar wall thickening and shrinking space. Serum IL-6 level was reduced by pre-treatment of Sosiho-tang. In addition, proinflammatory cytokines including TNF-α, IL-6 and IFN-γ in lung tissue and Raw 264.7 cells were decreased in the Sosiho-tang-treated groups compared to only LPS-treated group. Furthermore, the transcription of NF-κB and phosphorylation of mitogen-activated protein kinase induced by LPS sensitization in lung tissues were significantly inhibited by pre-treatment of SSHT. In conclusion, Sosiho-tangalleviated the inflammatory TNF-α, IL-6 and IFN-γ levels, following the inhibition of NF-κB nucleation and MAP kinases phosphorylation. Additionally, the symptoms of acute liver inflammation by LPS sensitization in mice were apparently attenuated by Sosiho-tangvia suppression of pro-inflammatory cytokines and inflammatory mediators.

Asthma is one of the crucial inflammatory diseases with wheezing, breathlessness, chest tightness and coughing. It is accompanied with the airway hyperresponsiveness, pulmonary inflammation and airway remodeling. Recently, inhalation of essential oils from aromatic plants has been reported to have therapeutic effects for respiratory disease. In this study, we verified the inhibitory effects of peppermint oil inhalation using a nebulizer in mice. Network pharmacology analysis was conducted to predict the functional mechanism of peppermint oil prior to animal experiment. The target genes of menthol and menthone, main compounds of peppermint oil, consisted of the whole network and then analysed in both of KEGG pathway and GO Biological process databases. Based on the results from Network pharmacology, cytokine expression and the IL-6/JAK2/STAT3 signaling pathway were confirmed in lung epithelial cells and asthmatic mice. Through a network pharmacological analysis, cytokine-cytokine receptor interaction and JAK/STAT was expected to be potential mechanisms of peppermint oil. Fine particulate matter (PM)- exposed lung epithelial cells showed the decreases of pro-inflammatory and T helper 2-specific cytokines by peppermint oil treatment. Inhalation of peppermint oil by nebulization also reduced the IL-6 levels and JAK2/STAT3 phosphorylation in PM-exposed lung tissues. Moreover, respiratory epithelium hyperplasia, collagen deposition and goblet cell activation were ameliorated in peppermint oil-treated asthmatic mice. Taken together, inhalation of peppermint oil significantly down-regulated the IL-6/JAK2/STAT3 signaling pathway in inflamed lung tissues. Peppermint oil may have an inhibitory effect on inflammatory asthma under the condition of PM-exposure.

Eucommia ulmoides OLIVER is a medicinal plant that is grown in East Asia including Korean, China and Japan. Radix of E. ulmoidesis reported to lower blood pressure, prevent osteoporosis and regulate the immune system. This study aimed to verify the inhibitory effects of E. ulmoideson lipopolysaccharide (LPS)-induced intestinal epithelial inflammation. C57BL/6J male mice were pre-treated with 20 and 200 mg/kg of E. ulmoidesextract 2 time per day. After 3 days, LPS was intraperitoneally injected and then mice were sacrificed following 16 hours. Disease Activity Index (DAI) score was calculated as total score including body weight decrease, stool consistency and rectal bleeding divided by 3. The expressions of PINK1/Parkin-related molecules were analyzed in the colon tissues with the histopathology. Treatment with the E. ulmoidesextract significantly inhibited the DAI score in LPS-induced intestinal inflammatory murine model. E. ulmoideseffectively prevent LPS-induced weight loss, impairment of intestinal tissues, and histological evidence of inflammation. Additionally, the levels of PINK1, Parkin and LC3 II, known as molecular markers of mitophagy, were notably reduced in E. ulmoides-treated colon tissues. Furthermore, E. ulmoides administration showed the inhibition of NLRP3 inflammasome complex. The present study exhibited that E. ulmoidestreatment could regulate the PINK1/Parkin cascade of mitophagy, after which inhibit the production of NLRP3 inflammasome complex. The findings of this study suggest that E. ulmoides might be an effective therapeutic agent for treating intestinal inflammation.

This study evaluated the effects of Puerariae radixextract (PRE) on inflammatory dermatosis by in vitro and in vivo studies. And clarified the important role of the JAK/STAT3 signaling pathway in the treatment of psoriasis with PRE. In vitro, HaCaT cells were induced by M5 (mixture of IL-17A, IL-22, IL-1α, oncostatin M, and TNF-α) to establish an inflammatory injury model, and the effects of PRE on inflammation. The expression of NF-κB and JAK/STAT3 pathways were detected by western blot. Combined with an in vivo mice model of Imiquimod (IMQ) induced psoriasis-like skin inflammation, the most effective PRE for alleviating psoriasis was identified and its potential mechanism was investigated. PRE effectively downregulate inflammatory factors (IFN-γ, CCL20, IL-6 and TNF-α) protein levels. Western blot analysis indicated that PRE has anti-inflammatory effects by inhibiting the activation of NF-κB and JAK/STAT3 pathways. In vivo experiment, the psoriasis-like skin inflammation mice model was established by 5% IMQ and treated PRE for 7 days, the results showed that PRE intervention reduced the skin scale and significantly inhibited the secretion of inflammatory factors in skin lesions. Puerariae radixextracts were effective in improving skin inflammation and alleviated psoriasis through JAK/STAT3 pathway. The results provided experimental support for the potential use of Puerariae radixin functional food and skin care products.

The aim of this study was to investigate the therapeutic potency of Rehmanniae Radix extract (RRE) in in vitro and in vivo psoriasis models. HaCaT keratinocytes were stimulated with M5 (mixture of IL- 17A, IL-22, IL-1α, oncostatin M, and TNF-α) for development of a psoriatic keratinocyte model in vitro. The expression of Janus kinase 2/signal transducers and activators of transcription 3 (JAK2/STAT3) pathways were detected by western blot. In vivo experiment, the psoriasis-like skin inflammation mice model was established by 5% imiquimod (IMQ). RRE treatment significantly attenuated skin inflammation and improved skin integrity in imiquimod-treated mice by suppressing keratinocyte hyperproliferation, inhibiting the infiltration of immune cells, and downregulating the expression of psoriatic markers. Further, ADE treatment suppressed JAK2/STAT3 signaling in HaCaT cells. Overall, the application of RRE relieves psoriasis-like skin inflammation possibly by regulating the JAK2/STAT3 signaling pathways, making it an effective alternative for psoriasis therapy.

The purpose of this study was to investigate the effect of learners' self-directed learning ability on their learning satisfaction using smart learning methods in national certification education for cosmetologist (makeup). A survey was conducted on 286 learners majoring in makeup who had recently received national certification education for hairdresser (makeup) for 5 years. The current status of cosmetologist (makeup) national certification education and the utilization of smart learning were investigated, and the subfactors of cosmetologist (makeup) national certification education awareness were composed of instructor, curriculum, educational content, and educational method, and the subfactors of smart learning self-directed learning ability were composed of openness, autonomy, learning motivation, and problem-solving ability, and the relationship between the factors was analyzed. The factors of cosmetologist (makeup) national certification education awareness, smart learning selfdirected learning ability, and learning satisfaction were all lower in the 20s and higher in the 40s, and were analyzed as higher for beauty teachers and instructors and lower for students in the profession. Among the perceptions of certification education, education content had a significant positive effect on learning satisfaction, and learning motivation had the most significant positive effect on learning satisfaction during self-directed learning using smart learning. It was confirmed that educational content had a significant positive effect on learning satisfaction and learning motivation had the most significant positive effect on learning satisfaction during smart learning self-directed learning. This is interpreted as learning motivation, such as learners' abilities and qualities, enjoyment of learning, reward of acquiring knowledge and skills, and internal satisfaction, are related to learning satisfaction. In addition, it can be said that smart learning methods have only recently been introduced, so there is a tendency to look at smart learning from a 'smartphone-centered' perspective. However, since smart devices are not the essence of smart learning, it is necessary to develop smart learning-related policies, continuous support, and infrastructure, and to develop various interesting smart learning-based teaching and learning models that can be used in beauty education smart learning classes to create an environment where learners can self-direct their own learning by actively utilizing these tools.

The purpose of this study is to verify the influence of the human service quality and aesthetic labor of cosmetics shops on relationship sustainability. Correlation analysis was conducted to identify the correlation between independent and dependent variables, and regression analysis was conducted to verify the hypothesis. The discussion is as follows. First, the human service quality of cosmetics shops was found to have a positive effect on relationship sustainability. Second, the aesthetic labor of cosmetics shops was found to have a positive effect on relationship sustainability. Therefore, high human service quality increases customer trust and satisfaction, and aesthetic labor positively elicits customers’ emotional responses, and when the two factors are well combined, relationship sustainability can be greatly improved. Through this study, it can be seen that human service quality and aesthetic labor are important variables that affect relationship sustainability. This study reconfirmed the importance of human service quality and aesthetic labor on the relationship sustainability of cosmetics shops by considering the characteristics of consumers who consider human service quality and aesthetic labor important amidst the overheated competition among numerous cosmetics shops.

The purpose of this study is to investigate the effect of women's rookieism on self-efficacy. Correlation analysis was conducted to find out the correlation between the rookieism perceived by the study subjects and self-efficacy, and regression analysis was conducted to test the hypothesis. The discussion is as follows. First, it was found that rookieism had a positive effect on self-efficacy. Second, similar comparisons of rookieism were found to have a positive effect on self-efficacy. Third, the upward comparison of rookieism was found to have a positive effect on self-efficacy. Now that women's social advancement and media development have made it a social atmosphere that values appearance, rookieism has changed the view of the beauty of appearance from a socio-cultural objective view to a more subjective view, and individual satisfaction and importance in life have been established high in the culture of modern society. Therefore, according to the analysis results of this study, it can be seen that women's rookieism can be a positive factor that increases self-efficacy and increases life satisfaction.

The purpose of this study was to explore and analyze the effect of consumption value of hydrogen cosmetics consumers on cosmetics recognition and purchase behavioral intentions, and to empirically verify the mediating effect of information trust.This study focused on consumers with experience in using hydrogen cosmetics in the Seoul metropolitan area, and a total of 366 response data were collected, and 308 samples were used for analysis, excluding 58 copies due to unfaithful and missing values.The collected data were analyzed through data coating and data organization using SPSS and Smart PLS statistical programs. The analysis results are as follows. First, it was found that the consumption value of cosmetics consumers had a statistically significant effect on cosmetics recognition.Second, it was found that the consumption value of cosmetics consumers had a statistically significant effect on the purchase behavior intention.Third, it was found that the consumption of cosmetics consumers have statistically significant impact on information trust.Fourth, it was found that information trust had a statistically significant effect on cosmetics recognition. Fifth, it was found that information trust had a statistically significant effect on purchase behavior intention. This study provides the next generation of consumers' awareness and purchasing behavior of consumer awareness and purchasing behavior of consumers through information on hydrogen cosmetics industry, and purchase behavioral hydrogen cosmetics industry.