Earticle

The purpose of this study is to verify the influence of the human service quality and aesthetic labor of cosmetics shops on relationship sustainability. Correlation analysis was conducted to identify the correlation between independent and dependent variables, and regression analysis was conducted to verify the hypothesis. The discussion is as follows. First, the human service quality of cosmetics shops was found to have a positive effect on relationship sustainability. Second, the aesthetic labor of cosmetics shops was found to have a positive effect on relationship sustainability. Therefore, high human service quality increases customer trust and satisfaction, and aesthetic labor positively elicits customers’ emotional responses, and when the two factors are well combined, relationship sustainability can be greatly improved. Through this study, it can be seen that human service quality and aesthetic labor are important variables that affect relationship sustainability. This study reconfirmed the importance of human service quality and aesthetic labor on the relationship sustainability of cosmetics shops by considering the characteristics of consumers who consider human service quality and aesthetic labor important amidst the overheated competition among numerous cosmetics shops.

This specific dissertation thoroughly examines and analyses the existing condition of safe drinking water, prevailing problems and most possible solutions to improve its quality in Tikapur Municipality of Nepal. First of all, it is found that relatively very few proportion of population residing particularly in the core urban area of the Municipality have access to gravity water supply system whereas almost 90 percents of total population depend on the underground water sources like tube- wells. Since the existing major sources of drinking water in this Municipality are based on unscientific, traditional and unprotected supply systems, the inhabitants are compelled to use inadequate, unhygienic and poor water quality, which is found hardly chlorinated and purified to adequate levels. Although the sources and access to water is quite high in this Municipality in comparison to the average condition of the Nepal, prevalence of bacterial contamination and unsafe drinking water seems as one of the major challenges in most of the rural and drought affected areas of the Municipality. Apart from it, due to the dense settlements and lack of adequate land, it is most often seen that the distance of tube wells and safety tank of toilets is narrow consisting high risk of contamination of human excreta. Most importantly, it is really surprising that even medical stores do not keep water guard and other water treatment options except in summer season. Prominently, lack of felt need and habit cultivation for the use of safe drinking water among people living in this Municipality have contributed largely for the emergence of rampant water quality problem and its subsequent result of water borne and other diseases like Diarrhoea, cholera and jaundice. On the one hand it is estimated that the capacity of water storage tank based on surface water supply system is limited only for 1500 households out of more than 11000, on the other hand its traditional operative system and practice of irregular and ineffective cleanliness of tank and its sources have raised another major problem for maintaining its safety. In rainy seasons due to the unavailability of scientific sewerage and drainage system, the tube- wells are covered with contaminated and dirty water mainly in the urban areas of the Municipality. In addition to it, poor storage system, practice of open defecation near to water sources, allocation of insufficient budget for providing scientific water supply system, lack of public awareness and lack of ownership among concerned stakeholders for the promotion and management of safe drinking water are also appearing as the major problems. First and foremost, what seems inevitable is the simultaneous use of both hardware and software approaches to promote and provide easy and sustainable access for safe drinking water. Activities to arouse felt need to generate the sense of ownership and promotion of the Proper practice of POU water treatment options could be some effective tools for the sustainable development of safe drinking water. Similarly, as the habit of open defecation near to water sources has been rampant in the Tikapur Municipality area, it is undoubtedly crucial to eliminate Open defecation practice by promoting safe disposal practice of human excreta through Public awareness campaign. In the similar fashion development and expansion of scientific and modern water supply system, proper management of scientific sewerage and drainage system is also equally important. Last but not the least, the methods for the mobilization of community, strengthening and capacity development of stakeholders, development and implementation local level participatory action plan are seem important and even effective for maintaining and providing safe drinking water.

In the context of Nepal, the issue of easy access to safe drinking water has always been a hot debate mainly because though the country is generally recognized as one of the richest country on the basis of consisting high water density, the proportion of people suffering from water borne diseases is significantly massive. According to the census report of Central Bureau of Statistics 2011, nearly 85percents of households in the country have access to improved drinking water. However these statistics necessarily does not determine and ensure that the stated proportion of households have easy and sufficient access to safe drinking water mainly because most often it is seen that most of the water supplies contain high bacterial contamination and found hardly chlorinated to adequate levels. Whereas the existing major sources and supply systems of drinking water in Nepal are concerned, people heavily depend on inadequate, unhygienic and poor water quality sources like rivers, tube- wells and spouts. Besides that, Poor storage system, practice of open defecation around water sources, traditional operative system, improper drainage system and negligence from concerned stakeholders for the proper maintenance of water supply system are also viewed as most common reasons for the unavailability of sufficient safe drinking water in Nepal. Prominently if we focus on the condition of safe drinking water of Far Western Region of Nepal, it has always been considerably below the national coverage. In the Mountain areas, the water is generally considered to be safe however the contamination of Iron in water is found frequently. In the hill sides lime contaminated water is most commonly available which has further led for the emergence of water and skin borne diseases. In this area the access to safe water is primarily based on gravity system but the availability of limited water sources, insufficient allocation of budget and improper distribution have played vital role for the lack of access to safe to water. Since the hill and mountain districts of this region suffer from the lack of easy access to drinking water, they have to labor hard by walking long distance for the storage of water for which they have to spend healthy amount of time and simultaneously it is not sure that whether that water is safe or not. Access to water is better in Terai region in comparison to the rest because of the availability of underground water sources through tube and dug wells. However, though the sources and access are easier, the worst effect aroused by the lack of access to safe drinking water in this region is more pathetic where a lot of citizens are badly affected by the arsenic contaminated water. Most importantly, the high proportion of patients visiting hospitals for the checkup due to the consistent and acute outbreaks of intestinal parasitic diseases seems emerging from the use of arsenic contaminated water in Terai region which has underscored the prevalence of unsafe water. Even in city areas of the country. Water supply systems are typically occasional, having supply only for relatively few hours per day. Since the facility of water supply through piped system is limited, many people are compelled to depend on the traditional and unprotected sources like ponds in hill region and open dug- wells in Terai region. Since Terai is located in plain areas, people have to rely on diverse types of water sources and mechanisms like streams, tube and dug- wells, underground water systems, small rivers and other sources as well which are undoubtedly do not confirm the reliability and quality of the water. In contrast to Mountain and hill districts of Far West, sources of water in Tikapur Municipality are much more heavily based on underground water but have no easy access to surface water system, though only few who are rich does have. In addition to it, unavailability of drainage system, lack of land for the construction of tube wells due to dense settlements in urban areas and absence of felt need are also other highly functioning factors for the scarcity of safe drinking water. Additionally unsafe water storage habits of people living in this Municipality have created water quality problems. Due to the lack of access to safe water, water borne diseases like cholera, skin diseases and even typhoid are also common in the municipality. In some of the rural and drought affected areas of the Municipality, people use unprotected dug- wells and surface water as the source of drinking water without any scientific treatment.

Electrolyzed disinfectant water and alkaline reduced water have been utilized in different clinical treatment and application in different countries such as Japan, Korea, America and China. Electrolyzed disinfectant water is known for its strong antimicrobial effect and has been used as an effective disinfectant for medical supplies, hand washing, and for treatment of wounds, burns, diabetic foot, and other skin diseases. We aimed to improve health services in Tikapur including health services at Tikapur Hospital. We have clinically applied Electrolyzed Acidic Water in treatment for burn, diabetic foot, and wounds dressing in patients in Tikapur Hospital from August 2012 up to present. Wound and Burn dressing for patients using electrolyzed disinfectant water gave promising treatment effect, also, with the other patients treated with electrolyzed acidic water. Another application is the use of Alkaline Reduced Water (ARW) for patients with digestive disorders and stone diseases. Patients with kidney stones were administered with ARW with around 2L per day. Recently, improvements have believed to be found with patients in Tikapur hospital. The application of electrolyzed disinfectant water and alkaline reduced water suggests a progress and development in Tikapur hospital and also for improvement of health services to the community as well.

This study aimed to examine the relationship between the marketing mix and customer satisfaction, customer loyalty, and customer revisit intention in the makeup service sector. The research sought to identify factors of the 7P marketing mix (physical evidence, process, place, price, product, promotion, people) that influence customer satisfaction (artist, cosmetics, service, price), customer loyalty, and customer revisit intention (satisfaction, total service) for those who received makeup services. The goal was to propose a research model of marketing mix, customer satisfaction, customer loyalty, and customer revisit intention by testing the mediating effects between variables. The analysis results are as follows: First, customer revisit intention was derived as two factors: satisfaction and total service. Second, among the 7P marketing mix, the process of service delivery was found to have the most significant impact on customer satisfaction, customer loyalty, and customer revisit intention. Third, regarding customer satisfaction's influence on customer loyalty and revisit intention, the artist factor was identified as the most influential. Fourth, customer satisfaction and customer loyalty were found to have partial mediating effects. The significance of this study lies in its identification of the most influential factors and the derivation of a model showing how the marketing mix affects customer satisfaction, customer loyalty, and customer revisit intention.