Earticle

본 연구는 중국 소주시의 5성급 호텔을 대상으로 호텔 서비스 품질이 고객만족에 미치는 영향 과 그에 따른 충성도에 미치는 영향을 분석한다. 중국 환대 산업의 학문적 발전과 실무적 관리 측면에 대한 고찰을 통해 고객만족과 충성도를 높이기 위한 구체적인 방안을 도출하고자 한다. 우리는 서비스 품질, 고객만족, 충성도에 대한 기본적인 이해를 바탕으로 이론적이고 실증적인 접근을 혼합하여 사용하였다. 이러한 이론적 틀을 바탕으로 연구 목적을 달성하기 위한 구조화 된 설문지를 작성하였다. 지리적 범위는 소주시의 5성급 호텔에 한정하였으며, 실증적 자료 수 집은 2021년 3월 8일부터 5월 22일까지이다. 내용적 범위는 호텔 서비스 품질, 고객만족, 충성 도 간의 연관성에 초점을 맞추었다. 통계분석은 SPSS 26.0 for Windows를 사용하여 수행하였 다. 연구 결과에 따르면 ① 서비스 품질은 고객만족에 유의한 영향을 미치며, 5개 차원 중 4개 차원인 ‘다양성’, ‘확실성’, ‘신뢰성’, ‘반응성’이 만족도에 긍정적인 영향을 미치는 것으로 나타났 다. 이와 유사하게 앞서 언급한 4개 차원의 충성도의 긍정적인 연관성에서도 ② 서비스 품질은 충성도에 유의한 영향을 미친다. ③ 고객만족은 충성도를 형성하는 데 중추적인 역할을 한다. 본 연구의 표본은 소주시의 특급호텔 내 중국인 고객으로 한정되어 있으며, 향후 연구에서는 다양한 배경을 가진 외국인 고객을 대상으로 확장할 필요가 있다. 또 자체 보고 설문지에 의존 하는 것은 잠재적인 응답 편향으로 인해 주의가 필요하다.

This study investigated the impacts of hotel service quality on customer satisfaction and its subsequent influence on loyalty in the context of five-star hotels in Suzhou, China. The aim was to derive specific strategies for enhancing customer satisfaction and fostering loyalty through an examination of both the academic advancements and practical management aspects of China's hospitality industry. A blend of theoretical and empirical approaches was employed, with the former laying the foundational understanding of service quality, customer satisfaction, and loyalty. Building on this theoretical framework, a structured questionnaire was administered to fulfill the research objectives. The geographical scope was confined to Suzhou's five-star hotels, and the empirical data collection spanned from March 8th to May 22nd, 2021. The content scope focused exclusively on the nexus between hotel service quality, customer satisfaction, and loyalty. Statistical analysis was performed using SPSS 26.0 for Windows. The findings reveal that: ① Service quality significantly affects customer satisfaction, with four out of the five dimensions—“variety,” “certainty,” “reliability,” and “responsiveness”—positively influencing satisfaction. ② Similarly, service quality significantly impacts loyalty, as evidenced by the positive associations of the aforementioned four dimensions with loyalty. ③ Customer satisfaction plays a pivotal role in shaping loyalty. It is noteworthy that the study's sample was limited to Chinese clientele in Suzhou's luxury hotels, and future research should include international guests from diverse backgrounds. Additionally, the reliance on self-reported questionnaires necessitates caution due to potential response bias.

This study aims to investigate and analyze the current occupational stress situation and stressors of radiology staff in Chinese hospitals. A survey of 259 radiology staff in hospitals was conducted with the use of the Occupational Stress Questionnaire and the interview method. ① Occupational stress of radiology staff in hospitals was the greatest from hospitals (2.582±0.711), followed by social stress (2.294±0.649), and the least from individuals (1.862±0.625); ② Occupational stress of radiology staff in hospitals showed a significant difference with respect to the nature of the hospitals, the level of the title, the marital status, and the state of health (p ˂0.05). The occupational stress of radiology staff in hospitals originates primarily from the hospital, however, it is also heavily influenced by the nature of the hospital in which they work, the level of their job title, their marital status, and their health condition.

This meta-analysis examined academic self-efficacy in learning and its relationship to academic achievement. After an overview of the theoretical framework and current research, the results of selected studies are integrated in this paper. A PRISMA-guided systematic review was conducted in 2024 to examine the empirical evidence on the relationship between self-efficacy and academic achievement, investigate the underlying mechanisms, and assess the quality of the current evidence. Online databases were used to search for peer-reviewed articles that studied the relationship between self-efficacy and academic achievement in online courses. The results were organized into a narrative content synthesis and a meta-analysis. Twelve articles met the inclusion criteria. The overall quality of the study was quite good, with a pooled effect size of 0.36 [0.28; 0.44], indicating that self-efficacy has a moderate impact on student performance. Critical discussions based on the findings were conducted to understand methods for academic performance improvement, the implementation of educational activities, and their implications for future research.

As a traditional folk art, jacquard fabric Lu brocade represents the essence of China's intangible cultural heritage, and its folk cultural connotation and visual representative symbols reflect the unique lifestyle in Southwest Shandong Province, China. From the perspective of multicultural and economic integration, Lu brocade's cultural inheritance is facing severe challenges, and the traditional forms of publicity urgently need modernization and transformation. In this paper, the visual symbols of Lu brocade are taken as the main research objects, combind with the weaving method, pattern expression and color collocation, to deeply explore the cultural connotation contained in the visual form of Lu brocade. Based on an understanding of the traditional weaving technology, its innovative integration with modernity is explored using a visual translation activation experiment of practical significance. The visual design language of Lu brocade is also incorporated in this process to promote and revive the intangible cultural heritage.

This paper explores the development and implications of Sino-Korean cross-cultural digital teaching resources within the context of globalization. By examining the creation, application, and collaborative efforts involved in these resources, the study highlights the significant role of digital teaching tools in enhancing cross-cultural understanding and facilitating educational cooperation between China and South Korea. Findings indicate that these resources not only bolster intercultural communication but also serve as a model for regional educational strategies adapted to global dynamics. The research underscores the necessity of integrating digital innovations with cultural sensitivity to foster a more inclusive and effective educational environment. Recommendations are provided for policymakers and educators to leverage these insights towards improving the quality and reach of education in a globally connected landscape.