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While the Belt and Road Initiative has achieved fruitful results in the 10 years since it was proposed, it has developed more slowly in Northeast Asia and faces many challenges. Due to geopolitical sensitivity, competition among major powers, and the diversity of regional national interests, the Northeast Asian region has always been a weak link in the construction of the Belt and Road Initiative. As an important neighbor of China in Northeast Asia, South Korea's understanding of the Belt and Road Initiative has undergone initial exploration, active interaction, and cautious hedging. Although South Korea has actively promoted multidisciplinary cooperation with China under the framework of the Belt and Road Initiative, it has never publicly stated that it has formally joined the Belt and Road Initiative. The factors that have prevented South Korea from joining the Belt and Road Initiative include geopolitical considerations, economic considerations, and military tension considerations. This reflects the challenges of implementing the Belt and Road Initiative in Northeast Asia. Based on this, this paper suggests measures to promote the Belt and Road Initiative in Northeast Asia through the establishment of multilateral cooperation and regional dialogue mechanisms, the promotion of the China-Japan-South Korea Free Trade Area, and the strengthening of humanistic exchanges among regional countries.

As an essential component of public space, the design and functioning of a guidance system play a critical role in improving user experience. This paper aims to facilitate easy understanding of the surrounding environment and efficient completion of specific tasks in public spaces. Additionally, the objective is to develop a digital guidance system that will meet user requirements and increase user satisfaction with their experience. Our goal is to introduce innovative solutions for digital guidance systems, specifically for the interiors of public buildings. Using literature organization and scenario analysis, we collected user needs for the guidance system. We applied the KANO model to classify user needs and expectations into five categories: essential needs, expected needs, undifferentiated needs, reverse needs, and potential needs. We focused on meeting the essential, expected, and potential needs in our product design to improve user experience. Our resulting guidance system design aims to enhance practical application. Based on user research and analysis, the essential needs of users are ranked in the following order: clear typography, recognizable logo design, easy-to-use navigation, and user-friendliness. The guidance system should fulfill the expectation and aesthetic needs of users while also meeting their essential requirements. Prioritizing design practices in accordance with user needs will significantly enhance satisfaction when using the guidance system. Improve the scientific accuracy of guidance system research by reducing designer subjectivity and bias in the decision-making process, ultimately enhancing decision-making precision. Provides an effective solution for guidance system products.

In the early operation of MCN institutions, they mainly increased the visibility and content viewing volume of self-media by signing contracts with self-media or cooperating with well-known figures, so as to achieve advertising revenue and earn shares. During this period, the MCN agency did not intervene in the video content. With the maturity of the capital market, “content is king” has become one of the core competitiveness of major platforms competing for audience resources, and MCN institutions have also begun to seek new business models and profit models to attract more traffic. Most of the investment companies on which these MCNs are based are industry giants, such as: Disney, DreamWorks, Hollywood, Legendary Pictures, etc. With the increase in the traffic of self-media and the expansion of influence, more advertisers want to implant their own ads, and the disadvantages of MCN are gradually revealed. Advertisers want to find personalized self-media cooperation, rather than purchasing MCN resource packages, and at the same time, self-media also want to skip MCN and directly connect with advertisers. With the advancement of Internet technology, more users have begun to use social software, platform traffic has increased, and the MCN industry has also developed rapidly. Under the rapid development of China's MCN mechanism, how to find out the positioning of MCN itself and how to transform foreign MCN models in China are all problems that need to be solved urgently. Under China's MCN mechanism and management model, the most important task of MCN institutions is to produce high-quality videos that are popular with fans, and how to monetize high-quality video content commercially is the ultimate goal of MCN organizations. In addition, there are still some problems with insufficient localization and operation mechanism, such as low traffic conversion rate, increased difficulty in monetization, loss of head IP, serious content homogenization, problems of Internet celebrity anchors and fierce competition in the industry. However, challenges are often accompanied by opportunities, and the MCN industry should seize the opportunities of the times, use new media technology to standardize the MCN organization's own system (improve the standards for the introduction of Internet celebrities, personal image, personal quality, professional ability and cultural heritage should be used as reference standards), and improve user stickiness (with the development of Internet technology, there is a lot of network information, and users' attention is scattered to various platforms. Therefore, at this stage, it is a wise move for MCN institutions to abandon all-round content positioning and focus on professional content in vertical fields), and coordinated development with radio and television media (radio and television media have discovered the advantages of MCN system development, a large number of mainstream media have settled in, and the integration of radio and television media has become a new direction for the development of MCN institutions), improve copyright awareness (improve copyright awareness from short video production software, music, pictures, fonts, creativity and other aspects, purchase music and picture copyrights through formal channels, set a correct vane for the MCN industry, and also promote the entire industry to standardize) and so on。 Appropriately change its own operating mechanism and give full play to its own vitality. Strive to form a unique MCN operation mechanism in China, take root in localization, and face diversification. With the advancement of Internet technology, more users have begun to use social software, and the platform traffic has increased, and the MCN industry has also developed rapidly in China. In the suggestions of this paper, for example, the coordinated development with radio and television media has improved the influence and frequency of MCN mechanism in China to a certain extent, and standardizing the self-system of MCN institutions will be a necessary condition for the long-term development of MCN in China. At the same time, this paper also hopes to promote the localization development of MCN in China, so that China's new media technology can continue to develop better.

The long development process of Chinese traditional aesthetics has formed an aesthetic system that is different from the rigorous and subdivided aesthetic way and system in the West. In Chinese traditional aesthetics, the special aesthetic understanding of human beings is characterized by the spirit, bone, and flesh as the basic structure of aesthetic objects. Scholars and sages have used this as the only way to study the structure and mystery of traditional literature and art. When studying traditional literature and art, art critics often regard “bone” as the form of an artwork, “flesh” as the content of an artwork, and “spirit” as the idea and charm conveyed by an artwork. Shandong clapper ballad emerged and developed in the environment of Qilu culture for thousands of years. As a kind of rap art, it is not easy to survive and develop over hundreds of years of historical evolution. This paper will start from the perspective of the Shandong clapper ballad's text and combine the aesthetic perception of traditional Chinese aesthetics to study the aesthetic characteristics of the Shandong clapper ballad's artistic structure. Under the background of the time when the major of Quyi has become an independent discipline, we should return to the perspective of traditional Chinese aesthetics to analyze the artistic structure and aesthetic value of Shandong Clapper ballad, contribute to the establishment of the discourse system of Quyi research, enrich the corpus of Quyi aesthetic research, and promote the interpretation and manifestation of Shandong Clapper ballad's own aesthetic charm and value of The Times.

“The integration of “Internet + Intelligent Manufacturing” signifies a revolutionary convergence of Internet technology with the realm of intelligent manufacturing. This amalgamation is not merely a juxtaposition of two distinct entities; rather, it represents a seamlessly woven tapestry of interconnected technologies that harmoniously work towards enhancing the efficiency and capabilities of manufacturing processes. At its core, the overarching system design involves a meticulous orchestration of various components, encompassing the intricate application of cutting-edge sensors, sophisticated micro-controller programming, seamless wireless sensor control mechanisms, and the strategic design of robust databases. In the intricate web of “Internet + Intelligent Manufacturing,” the design of each individual component is intricately intertwined with considerations of both stability and efficiency. The success of the overall system hinges on the synergy of these elements, and therefore, a thorough analysis of the characteristics inherent in different domains within the “Internet + Intelligent Manufacturing” paradigm becomes imperative. Understanding the commonalities and intricacies across these diverse domains is paramount for devising a comprehensive and robust architecture for the integration of Internet and intelligent manufacturing technologies. This approach not only serves as a foundational framework but also becomes instrumental in overcoming the multifaceted challenges that these technologies invariably encounter. Through a meticulous examination of the unique attributes of various domains, researchers gain valuable insights into the nuanced requirements and potential bottlenecks within the system. This, in turn, informs a more informed and effective design strategy. Within the scope of this paper, the primary focus lies on delving into the research related to the structural nuances and diverse applications encompassed by the “Internet + Intelligent Manufacturing” technology. By unraveling the intricacies of the architecture and exploring the practical applications, the aim is to provide a comprehensive reference point for researchers engaged in related fields. This research not only contributes to the theoretical understanding of the subject but also endeavors to inspire innovative solutions and advancements in the dynamic intersection of Internet technology and intelligent manufacturing. Ultimately, the intent is to foster a collaborative environment where the fusion of these technologies propels the manufacturing landscape into a new era of heightened efficiency, sustainability, and adaptability.”

In the current competitive market environment, brand cooperation is not limited to a small scope, but towards the trend of “everything can be co-branded”. The span of cross-industry, cross-category, cross-audience circle and other co-branded marketing is getting larger and larger, creating new things to attract consumers' attention through conflict, stimulating the taste of fresh psychology and consumption desire, and achieving broken circle communication. However, the lack of brand fit, only stay in symbols and elements of the blunt joint marketing, although can harvest traffic in the short term, but the lack of brand depth cultural connotation of the implant can not allow consumers to establish a long-term good brand identity, the formation of brand memory and connection. This paper takes the Chinese liquor brand Moutai as an example to sort out the transformation of its marketing strategy in recent years. The first part is the introduction, which mainly combs and studies the research trends of brand co-branding at home and abroad in recent years. By analyzing the research results of other scholars and experts, it further deduces and verifies the important role of co-branding in current marketing. The second part is the category of joint marketing, through the sorting and analysis of brand joint in recent years, summed up three types of joint branding, commodity brand and commodity brand cross-border joint branding, commodity brand and “celebrity” cross-border joint branding, commodity brand and IP cross-border joint branding. The third part is the case analysis of brand co-branded marketing. The results of the fourth part of this paper are obtained through the data analysis of China Moutai brand marketing income data and consumer group data. The fifth part is the conclusion. Therefore, the impact of cross-border joint marketing is multi-faceted, including brand image building, brand pressure sharing, consumer attraction and sales enhancement.