Earticle

The Automobile industry has been started in Europe. In 1769, French inventor Nicolas-Joseph Cugnot invented the first Steam-powered automobile. In 1960’s, Asia has emerged as a center of global automobile production. In 1960’s, Japan has been in the top three of the countries with most cars manufactured since the 1960s, surpassing Germany. Now global car industry turns into electric car era, Korean car makers emerge in world market. To combat the climate change, the EU and EU member-states developed the policies to promote low carbon vehicle. European automakers have also implemented their strategy focused on the electric vehicle. The Li-ion battery is the core for advancing electrical vehicle. In order to meet the increasing demand of Li-ion vehicles, EU automakers will strengthen the cooperation with the global battery manufacturers including Korean battery manufacturers, LG Chem, Samsung SDI and SK Innovation. EU-Korea automobile industry should develop further cooperation methods.

The electric vehicle (EV) industry in China is rapidly developing along with environmental protection issues. The voluntary choice of consumers and the will of the government to promote are essential for the overall social diffusion of EVs. Therefore, this study aims to identify the factors that influence the purchase intention of Chinese consumers for EVs. Product quality, policy awareness, social influence, environmental concern, personal innovation, and perceived usefulness, which were derived from previous studies, were used as significant variables. Decision tree analysis (DTA) was conducted on the complicated consumer purchasing behavior. The result indicates that perceived usefulness, social influence, and policy awareness significantly influenced the high EV purchase intention group. In addition, high levels of personal innovation led to relatively high levels of purchase intention for the group with low levels of perceived usefulness and social influence. Although the Chinese government actively implemented policies to promote the purchase of EVs, the study found that policy awareness was not a decisive factor that influenced purchase intention for EVs. Finally, academic and practical suggestions are discussed.

제4차 산업혁명은 데이터 경제의 도래와 디지털화의 가속화로 초연결, 지능화, 플랫폼 화가 이루어지면서 개인과 사회의 구조적 변화를 초래하게 되었다. 특히 최근 언택트 문화가 자리 잡은 포스트 코로나 19시대를 맞이하며 무인점포는 주목받고 있다. 따라 서 향후 중국 무인 편의점 시장은 더욱 발전할 것이므로 중국 무인 편의점의 소비자 만족도에 영향을 미치는 요소를 파악하는 것은 의미가 있을 것이다. 본 연구는 중국의 베이징에 거주하는 20대-40대 소비자를 대상으로 통합기술수용이론 핵심변수, 체험경 제이론 핵심변수, 소비자특성이 만족도에 미치는 영향을 살펴보았다. 본 연구는 기업 측면에는 소비자들의 무인 편의점에 대한 만족도를 향상시킬 수 있는 영향 요인을 파악 하여 마케팅 전략 수립에 기초 자료가 될 것이다. 본 연구에 대한 결론과 시사점은 다음과 같다. 첫째, 통합기술수용이론 핵심변수 중 성과기대, 촉진조건과 노력기대는 무인 편의점 만족도에 정(+)의 영향을 보였고 반면 사회적영향이 높을수록 무인 편의점 만족도에 부(-)의 영향 미치고 있었다. 둘째, 체험경제이론 핵심변수 중에서는 미적 요소와 교육 적 요소가 높을수록 무인 편의점 만족도에 정(+)의 영향을 미치고 있었다. 따라서 소비 자들이 무인 편의점의 만족도를 제고하기 위해서는 미적요소와 교육적 요소가 중요하 게 고려되어야 한다. 셋째, 소비자특성인 친숙성과 개인혁신성은 만족도에 긍정적 영향 을 보이는 중요한 변수임이 확인되었다. 즉 친숙성이 높을수록, 개인혁신성이 높을수록 무인 편의점의 만족도는 높아짐을 알 수 있었다.

The 4th Industrial Revolution resulted in structural changes in individuals and society as hyper-connection, intelligence, and platformization were achieved with the advent of the data economy and the acceleration of digitalization. In particular, unmanned stores are attracting attention as the post-COVID-19 era, where the untact culture has recently established. Accordingly, the Chinese unmanned convenience store market is expected to develop further, and research on the factors affecting the consumer satisfaction of Chinese unmanned convenience stores is significant. This study examined the effect of integrated technology acceptance theory core variables, experience economy theory core variables, and consumer characteristics on satisfaction for consumers in their 20s and 40s living in Beijing, China. This study is expected to serve as basic data for establishing marketing strategies by identifying factors that can improve consumers' satisfaction with unmanned convenience stores on the corporate side. To summarize the research results of this paper, in order for consumers to increase the satisfaction of unmanned convenience stores, aesthetic and educational factors must be considered. Finally, it was confirmed that familiarity and individual innovation, which are consumer characteristics, are important variables that have a positive effect on satisfaction. In other words, the higher the familiarity and the higher the individual innovation, the higher the satisfaction of unmanned convenience stores.

As the representative industry of the manufacturing industry, the home appliance industry is a technology-driven industry. It has the characteristics of fast innovation, wide versatility, and high scientific and technological content. Therefore, the technology catch-up phenomenon is very prominent. This thesis takes South Korea and China's representative home appliance companies as the main research object, and the technology catch-up theory as the theoretical basis. It uses comparative analysis, case analysis and other research methods to analyze the relevant policies of South Korea and China's home appliance industry's technology catch-up, Technology research and development strategy, characteristics of technology research and development, and technology catch-up mode were studied. This paper first compares and analyzes the technological overtaking policies of South Korea and China； secondly, it analyzes and analyzes the technological overtakings of the TV industry and washing machine industry in South Korea and China from the industrial level, and summarizes the TV industry and technology in South Korea and China. The technology catch-up model and technology catch-up path of the washing machine industry； third, a case study of domestic appliance companies represented by South Korea and China at the enterprise level, summing up the technology development paths and technology catch-up models of household appliances companies represented by South Korea and China and finding the same Points and differences； finally, draw conclusions and inspiration points.

家电产业作为制造业的代表行业，技术赶超现象非常突出韩中家电企业完成OBM 阶段的转型且推动了中国家电产业的发展本文以韩中两国代表家电企业为主要研 究对象，以技术赶超理论为理论基础，首先对韩中两国技术赶超的相关政策进行对 比分析；其次，从产业层面对韩中两国的TV产业和洗衣机产业的技术赶超进行研究 分析，总结韩中两国TV产业和洗衣机产业的技术赶超模式和技术赶超路径；再次， 从企业层面对韩中代表家电企业进行案例分析，总结韩中两国代表家电企业的技术 发展路径和技术赶超模式并找出相同点与不同点；最后，得出结论与启示点.

As the Green consumption is a new consumption form and process characterized by proper consumption suppression to prevent environmental damage and protect the ecological environment. Unlike in the past, the global consumer market contributes to the sustainable development of mankind through rational consumption and green consumption. China's consumption patterns are also changing. But so far, the research on green consumption has focused on consumer behavior, and the overall trend of green consumption in China has been insufficient. Therefore in this study, big data related to green consumption in China will be collected and policy changes will be observed and discussed. In this study, we first use the theme of "green consumption in China" to mine the text through big data, and then carry on the network analysis and CONCOR analysis to draw the following conclusions. First, we should improve the green consumption education system and actively guide the change of consumption consciousness, strengthen ecological protection and create a green consumption atmosphere by popularizing environmental protection knowledge and building a green consumption propaganda platform. Second, to develop green industries, optimize green product distribution channels, pay attention to the layout of green industries, adopt new technologies and modem equipment, and actively produce green products. Third, improve relevant laws and regulations, specify the links of green consumption, and promote the development of green consumption. Finally, based on the above analysis, the government and companies presented countermeasures and implications for the future direction of green consumption in China.

绿色消费是通过适当的消费抑制，防止环境破坏，以保护生态环境为特征的新消费形态 和过程。全球消费市场与过去不同，通过理性消费和绿色消费，为人类的持续发展做出 贡献。现如今中国的消费形态也在发生变化。但到目前为止关于绿色消费的研究集 中在消费者行为上，有关中国绿色消费的整体趋势研究不足。因此，本研究将收集与中 国绿色消费相关的大数据，观察政策讨论其变化。 本研究首先以”中国绿色消费"为主题，通过大数据进行文本挖掘，同时进行网络分 析和CONCOR分析，得出以下结论。第一，完善绿色消费教育系统，通过普及环境保 护知识、构建绿色消费宣传平台，积极引导消费意识转变，加强生态保护，营造绿色消 费氛围。第二，发展绿色产业，优化绿色产品流通渠道，重视绿色产业的布局，采用新技 术和现代化设备，积极生产绿色产品，重视提高绿色产品流通效率和丰富流通渠道。第 三，完善相关法规和管理细则，明确规定绿色消费的环节，推动绿色消费的发展。最后， 以上述分析为基础，就今后中国绿色消费的发展方向，从政府及企业的立场上提出了应 对方案及含义。