Earticle

본 연구의 목적은 복지관 노인교육프로그램 이용자들의 행동, 주관적 규범, 지각된 행동통제, 직원과의 공감 성이 이용의도에 미치는 영향을 파악하는데 있다. 이를 살펴보기 위해 Fishbein과 Ajzen(1975)의 계획적 행동이론과 Parasuraman, Zeithaml 그리고 Berry(1988)의 서비스품질 중 직원과의 공감성이 이용의도에 미치는 영향에 대하여 연 구문제을 설정하였다. 연구방법은 구조화된 질문지를 이용하여 충청남도 복지관 노인교육프로그램 이용자 336명으로 부터 자료를 수집하였고, 연구문제 검증을 위한 자료 분석은 회귀분석을 사용하였다. 본 연구 결과에 의하면, 복지관 노인교육프로그램 이용자의 태도, 주관적 규범, 지각된 행동통제, 직원과의 공감성 등이 이용의도에 밀접한 영향을 미친 것으로 나타났다.

The purpose of this study is to identify the impact of behavior, subjective norm, perceived behavioral control and the empathy with staff of those who use social welfare center senior education program on the intention to use. To examine this, between theory of planned behavior of Fishbein & Ajzen(1975) and service quality of Parasuraman, Zeithaml & Berry(1988), research hypotheses that empathy with employees has an influence on intention to use are set. Data from 336 people joining Chungcheongnam-do social welfare center were collected by structured questionnaires, and data analysis for hypothesis testing was analyzed using regression analysis. The results of this study showed that behavior, subjective norm, perceived behavioral control and the empathy with staff of those who utilize social welfare center senior education program had a great impact on the intention to use.

The purpose of this study was to verify the relationship among u-Sports computing environment, using intention and introduction intention under sports environment. To meet the purpose, the data were collected from university athletes in Seoul, Gyeonggi and Incheon areas. As a detail method of data collection, the random sampling was adopted and those surveyed, who were willing to answer the survey after explanation on the purpose of study prior to survey, participated in the survey. The survey was filled out by using of self-report method and total 500 copies of data were collected. The collected data were proven not to be unfaithfully prepared and they were computerized with SPSS 12.0 program. To analyze the relationship between each factors, the confirmatory factor analysis and structural model analysis were carried out by using of AMOS 7.0 program. The results were as follows. First, the receptiveness factor of u-Sport environment had positive effect on the using intention. Second, the receptiveness factor of u-Sport environment had positive effect on the introduction intention. Third, the using intention had positive effect on the introduction intention.

Purpose: Artificial intelligence (AI) has had a profound impact on humanity; in particular, chatbots have been designed for interactivity and applied to many aspects of daily life. Chatbots are also regarded as an innovative modality in nursing education. This study aimed to identify nursing students' awareness of using chatbots and factors influencing their usage intention. Methods: This study, which employed a descriptive design using a self-reported questionnaire, was conducted at three university nursing schools located in Seoul, South Korea. The participants were 289 junior and senior nursing students. Data were collected using self-reported questionnaires, both online via a Naver Form and offline. Results: The total mean score of awareness of using chatbots was 3.49±0.61 points out of 5. The mean scores of the four dimensions of awareness of using chatbots were 3.37±0.60 for perceived value, 3.66±0.73 for perceived usefulness, 3.83±0.73 for perceived ease of use, and 3.36±0.87 for intention to use. Significant differences were observed in awareness of using chatbots according to satisfaction with nursing (p<.001), effectiveness of using various methods for nursing education (p<.001), and interest in chatbots (p<.001). The correlations among the four dimensions ranged from .52 to .80. In a hierarchical regression analysis, perceived value (β=.45) accounted for 60.2% of variance in intention to use. Conclusion: The results suggest that chatbots have the potential to be used in nursing education. Further research is needed to clarify the effectiveness of using chatbots in nursing education.

Purpose: The goal of this study was to explore the current status and influencing factors of nurses'intention to report adverse nursing events, using a random forest model to rank and select these factors. Methods: In August 2024, a survey was conducted among nurses at a tertiary hospital in Shanghai usinga convenience sampling method. The instruments included the General Information Questionnaire, theIntention to Report Questionnaire, the Reporting of Clinical Adverse Effects Scale (RoCAES), and theReporting Barrier Questionnaire. A random forest model and stepwise multiple linear regression wereused to analyze the factors influencing nurses' intention to report nursing adverse events. Results: The median total score for the intention to report adverse events among 823 nurses was 14(range: 0 to 15). Lasso regression identified eight key factors influencing the intention to report adverseevents: professional title, whether the nurse had reported adverse events, age, punitive culture,reporting process, reporting significance, reporting purpose, and reporting environment. Stepwiseregression analysis revealed that younger nurses, those with no prior reporting experience, and thosewho perceived reporting as important had a higher intention to report adverse events. Additionally,nurses were more likely to report adverse events when the hospital's reporting process was simpler andthe culture was less punitive. Conclusions: Nurses' intention to report adverse events in nursing is moderate. Nursing managers shouldconsider these influencing factors holistically and implement targeted measures to enhance nurses'intention to report, thereby improving nursing quality and patient safety.

This study is to focuses on a user’s attitude toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users had a significant effect on spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications to analyze user perspective using immersion, which was found a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers’ continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

This study is to focuses on users’ attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.

본 연구는 간호대학생의 Chat GPT 활용에 대한 지속사용 의도와 디지털 리터러시가 자기주도적 학습능 력에 미치는 영향을 파악하기 위해 수행된 서술적 조사연구이다. 연구대상은 U광역시 소재 대학교 간호학과 재학생 214명으로, 2025년 3월 17일부터 4월 7일까지 자가보고식 설문을 통해 자료를 수집하였 다. 자료는 SPSS 28.0 프로그램을 활용하여 기술통계, t검정, 일원분산분석, 상관분석, 다중회귀분석을 실시하였다. 분석 결과, 자기주도적 학습능력은 Chat GPT 지속사용 의도(r=.30, p<.001) 및 디지털 리터러 시(r=.52, p<.001)와 유의한 정적 상관을 나타냈다. 회귀분석 결과, 디지털 리터러시(β=.44, p<.001)와 컴퓨터 활용능력(β=.19, p=.017)이 자기주도적 학습능력에 유의한 영향을 미쳤으며, 설명력은 31.5%였 다. 본 연구는 간호교육에서 생성형 AI와 디지털 리터러시의 교육적 가능성을 확인하고, 자기주도적 학습능력 향상을 위한 기초자료를 제공한다는 점에서 의의가 있다.

This descriptive study aimed to examine the effects of Chat GPT usage intention and digital literacy on self-directed learning ability among nursing students. A total of 214 students from a nursing department in U metropolitan City participated in a self-administered survey conducted between March 17 and April 7, 2025. The data were analyzed using SPSS 28.0 for descriptive statistics, t-test, one-way ANOVA, correlation, and multiple regression analysis, self-directed learning ability showed significant positive correlations with Chat GPT usage intention (r=.30, p<.001) and digital literacy (r=.52, p<.001). Multiple regression analysis identified digital literacy (β=.44, p<.001) and computer proficiency (β=.19, p<.001) as significant predictors, explaining 31.5 % of the variance. These findings highlight the educational potential of generative AI and the importance of digital literacy in enhancing self-directed learning in nursing education.

The electric vehicle (EV) industry in China is rapidly developing along with environmental protection issues. The voluntary choice of consumers and the will of the government to promote are essential for the overall social diffusion of EVs. Therefore, this study aims to identify the factors that influence the purchase intention of Chinese consumers for EVs. Product quality, policy awareness, social influence, environmental concern, personal innovation, and perceived usefulness, which were derived from previous studies, were used as significant variables. Decision tree analysis (DTA) was conducted on the complicated consumer purchasing behavior. The result indicates that perceived usefulness, social influence, and policy awareness significantly influenced the high EV purchase intention group. In addition, high levels of personal innovation led to relatively high levels of purchase intention for the group with low levels of perceived usefulness and social influence. Although the Chinese government actively implemented policies to promote the purchase of EVs, the study found that policy awareness was not a decisive factor that influenced purchase intention for EVs. Finally, academic and practical suggestions are discussed.

This study explores the predictive factors of international students’ intention to participate in local festivals in Korea using CART and Random Forest analyses. Local festivals can provide international students with opportunities to experience local culture, interact with local communities, and adapt to Korean society. However, their participation may be constrained by information accessibility, language barriers, transportation, time, cost, and lack of companions. Using survey data collected from 509 international students in Korea, this study classified local festival participation intention into high and non-high participation intention groups based on the mean score of festival participation intention. The analysis included seven perceptual constructs—cultural interest, sense of local community belonging, expectation of social exchange, information accessibility, perceived enjoyment, perceived usefulness, and participation-facilitating conditions—together with demographic variables. The CART results showed that participation-facilitating conditions and perceived usefulness were the key variables distinguishing the high participation intention group. Random Forest analysis further confirmed the relative importance of perceived usefulness, participation-facilitating conditions, perceived enjoyment, and expectation of social exchange. The ROC-AUC values of both CART and Random Forest exceeded 0.70, indicating acceptable discriminative power. These findings suggest that international students’ intention to participate in local festivals is explained more strongly by practical usefulness and feasible participation conditions than by demographic characteristics alone. The study contributes to local festival research by extending the focus to international students and provides practical implications for local governments, festival organizers, and university international offices seeking to promote international students’ community participation.

We studied consumer reactions and awareness to the Self-Service Technology (SST) environment during the Coronavirus disease-19 (COVID-19) pandemic. This study adopted the Absorption Capacity Model as the main framework of empirical studies. In combination with the model, consumers' intention to use SST for four stages of time was identified to track the social impact of COVID-19. Using latent growth model and structural equation model, this study set organizational and environmental characteristics as the first stage of the model, and assimilation and trust as the middle stage. The results of the study showed that organizational and environmental characteristics have a positive effect on assimilation and trust, except for environmental characteristics. Consumers' SST assimilation stimulate immediate intent to use kiosks. While, consumer trust in kiosks has been shown to have a positive effect on both immediate and continuous intentions to use kiosks during the COVID-19 period.

연구목적 : 본 연구는 산재 근로자의 복귀 직후와 1년 후의 성공적 복귀를 유형화하고, 각 잠재 프로파일의 전이 양상을 살피고자 하였다. 또한 성공적 복귀 잠재 프로파일의 영향 및 전이 영향 요인을 검증하고, 유형별 이직 의도 차이를 확인하고자 하였다. 연구방법: 3단계 분석 방법을 적용한 잠재전이분석을 수행하였다. 연구결과: 산재 근로자의 성공적 복귀 유형은 복귀 직후와 1년 후 모두 4개의 잠재 프로파일(불만족형, 모호형, 안정형, 성공적 복귀형)로 분류되었다. 또한 사회경제적 지위와 동료들의 배려 정도가 모든 잠재 프로파일의 분류에 유의한 영향을 미쳤다. 복귀 직후 ‘불만족형’은 1년 후에는 유형이 바뀔 확률이 높았으며, ‘모호형’, ‘안정형’, ‘성공적 복귀형’은 유형이 같을 확률이 높았다. 또한, 자아존중감, 자기효능감, 동료들의 배려 정도가 잠재 프로파일 전이에 유의한 영향을 미쳤다. 마지막으로, 잠재 프로파일 별 이직 의도는 ‘불만족형’이 가장 높았고, ‘적응형’과 ‘성공적 복귀형’이 가장 낮았다. 시사점: 단일 지표로 성공적 복귀를 측정하는 한계를 극복하고, 질적 측면에서의 성공적 복귀 측정의 중요성을 제고하였다. 또한 산재 근로자의 성공적 복귀와 장기 근속을 위한 개입 방안에 시사점을 제공하였다.

Purpose: This study aimed to categorize the subtypes of a successful return to work immediately and one year after an industrial accident and examine each subtype's transition pattern. Method: Latent transition analysis was performed by applying the three-step analysis method Results: The subtypes of a successful return to work were classified into four latent profiles (unsatisfied, ambiguous, stable, and successful return to work) both immediately and a year after their return. Socioeconomic status and consideration of coworkers had a significant effect on all return-to-work subtypes. The "unsatisfied type" was more likely to change its type after a year. In contrast, the "ambiguous type," "stable type," and "successful return to work type" were more likely to remain the same subtype. Self-esteem, self-efficacy, and the degree of consideration of coworkers significantly affected the transition of the latent class. The 'unsatisfied type' showed the highest turnover intention. Implications: Based on this research, the practical implication for the successful return to work and long-term employment of industrial accident workers were provided.

Purpose: The purpose of this study was to investigate nurses' perceptions and intention to use physical restraints for geriatric hospital dementia patients. Methods: A cross-sectional study design was used with 112 nurses recruited from 6 geriatric hospitals. Data on nurses' general characteristics as well as perceptions and intention to use physical restraints for dementia patients were collected. Data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation coefficient and standard multiple regression with SPSS/WIN 21.0. Results: There were significant differences in perceptions of physical restraints for dementia patients according to type of restraint (wrist, lapboard with wheelchair, or alternative methods). Significant differences in intention were found for age, position, mobility decline, alternative methods, physical restraints guideline, and complaints from family. Factors affecting nurses' intention to use physical restraints included perceptions on physical restraint use, mobility decline, being a head nurse, and no alternative method available. These factors explained 51% of total variances in the regression model. Conclusion: Findings show that nurses' perception of physical restraints for geriatric hospital dementia patients is significantly correlated with intention to use physical restraints. Therefore, provision of periodic training and education on alternatives are necessary to reduce indiscriminate use of physical restraints.

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

기업 경쟁력 강화의 중요한 이슈인 대량 개별화(mass-customization)의 실행을 위하여 통합 고객관계 관리 프로세스로서의 CRM(customer relationship management)에 대한 관심과 활용에 대한 필요성은 점점 더 높아지고 있다. 특히, 기존 고객들의 구매 정보를 기반으로 고객의 구매 패턴을 파악하고 의도를 예측하는 것은 오늘날 실질적인 판매 전략을 수립하는 마케팅 분야에서 상당히 큰 비중을 차지하고 있다. 고객의 구매의도 예측에는 대량의 데이터로부터 과거에 인지하지 못했던 의미 있고, 근거 있는 정보를 추출하는 데이터마이닝(datamining)이 주로 사용되고 있다. 기존의 구매의도 예측에 사용된 데이터마이닝 기법들은 주로 신경망(neural networks)과 로지스틱 회귀분석(logistic regression analysis)이었 는데, 예측 정확성 및 모형 구축의 어려움으로 인한 다양한 문제점들이 제기되고 있는 실정이다. 따라 서, 본 논문에서는 기존의 기법들이 가지고 있는 단점들을 개선하기 위하여 신경망과 로지스틱 회귀분 석 외에 연관규칙(association rule), 연관성 매트릭스(association matrix), 의사결정 나무(decision tree), 베이지안 망(bayesian network), SVM(support vector machine) 기법들을 추가로 제안하였다. 본 연구의 목적은 고객의 특정 상품에 대한 구매의도 예측을 위하여 새로운 알고리즘을 제시하기보다는 기존의 다양한 데이터마이닝 기법들을 적용시켜 봄으로써, 가장 우수한 예측 성과를 나타내는 기법을 발견하는 것이다. 연구에 사용된 자료는 기존의 연구에서는 적용되지 않았던 편의점의 영수증 데이터이다. 예측 목표상품은 카테고리화 된 ‘우유'와 ‘냉동식품'이며, 제안된 기법들의 신뢰성을 위하여 전체 데이터를 10개의 training과 test 셋으로 중복되지 않게 구분함과 동시에 10번의 교차 검증(cross validation)을 실시하였다. 실험 결과 SVM이 영수증 데이터를 이용한 고객의 특정 상품에 대한 구매의도 예측에서 가장 우수한 성과를 나타내는 것을 확인하였다

Objective: The aims of this study were to assess intention tremor severity caused by brain injury using tri-axial accelerometry and also to determine the reliability and the correlation with clinical measurements. Method: Twenty two patients with intention tremor caused by brain injury were included. The quantitative measurement of tremor was performed using tri-axial accelerometry during finger to nose test. The dominant frequency and amplitude of tremor were acquired using Fast Fourier transformation analysis. The severity of tremor was also clinically rated by clinical rating scale for tremor, hand writing test, figure drawing test, pouring water test. The correlation between clinical measurement and tri-axial acce-lerometry measurement, and the inter-rater reliability were assessed. Results: The tri-axial accelerometry measurement showed good inter-rater reliability. The mean dominant frequency was 3.10 Hz. The amplitudes at dominant frequency were significantly correlated with clinical rating scale for tremor, pouring water test (p＜0.05) but not with hand writing test, figure drawing test. Conclusion: Quantitative measurement of intention tremor using tri-axial accelerometry may be very useful to assess the tremor severity caused by brain injury.

Purpose: The present study was designed to examine the impact of socioeconomic, health-related, and health behavioral factors on Korean people’s intention to quit smoking. Methods: The subjects were 851 men and 145 women, aged 19 or more who had participated in the 2014 Korea National Health and Nutrition Examination Survey. The intention to quit smoking was categorized as “within 6 months,” “after 6 months,” or “no intention”. The associations of the intention to quit smoking with sociodemographic, health related, and health behavioral factors were examined in a logistic regression. Results: In male smokers, the number of diseases, perceived somatotype, vigorous intensity leisure activity, aerobic physical activity, and smoking intensity had a significant influence on the intention to quit smoking. In female somkers, the economic status, number of diseases, walking activity, and moderate intensity leisure activity were significantly influential on the intention to quit smoking. Conclusion: To increase male smokers’ intention to quit smoking, it should be emphasized that smoking is harmful to. Moreover, special attention should be paid to low-educated female smokers to increase their intention to quit smoking.

본 연구는 중소기업의 스마트생태공장 전환의도에 영향을 미치는 요인을 분석하고, 이러한 요인들이 전환 의도에 어떠한 영향을 미치는지를 실증적으로 검증하였다. 이를 위해 TOE(기술-조직-환경) 프레임워크를 기반으 로 기술적 요인(상대적 이점, 호환성), 조직적 요인(경영자 의지, ICT 활용역량), 환경적 요인(재정능력, 정부지원) 이 스마트생태공장 전환의도에 미치는 영향을 분석하였다. 중소기업 종사자 324명을 대상으로 설문조사를 실시하 고, SPSS 27.0을 활용하여 회귀분석을 수행한 결과, 호환성, 경영자 의지, 재정능력, 정부지원이 전환의도에 유의 미한 정(+)의 영향을 미치는 것으로 나타났다. 반면 상대적 이점과 ICT 활용역량은 전환의도에 통계적으로 유의 한 영향을 미치지 않는 것으로 나타났다. 본 연구 결과는 중소기업의 스마트생태공장 도입 촉진을 위해 기술적 호 환성 향상, 경영자 리더십 강화 및 정부의 재정 지원 확대가 필요함을 시사한다.

This study analyzed factors influencing small and medium-sized enterprises' (SMEs) intention to transition to smart eco-factories and empirically verified their effects using the Technology- Organization- Environment (TOE) framework. Specifically, it examined technological (relative benefit, compatibility), organizational (managerial will, ICT utilization capability), and environmental (financial capability, government support) factors. A survey was conducted with 324 SME employees, and regression analysis using SPSS 27.0 revealed that compatibility, managerial will, financial capability, and government support positively influenced adoption intention, while relative benefit and ICT utilization capability showed no statistically significant effects. These findings suggest enhancing technological compatibility, strengthening managerial leadership, and expanding governmental financial support as critical strategies to facilitate SMEs' adoption of smart eco-factories.