We studied consumer reactions and awareness to the Self-Service Technology (SST) environment during the Coronavirus disease-19 (COVID-19) pandemic. This study adopted the Absorption Capacity Model as the main framework of empirical studies. In combination with the model, consumers' intention to use SST for four stages of time was identified to track the social impact of COVID-19. Using latent growth model and structural equation model, this study set organizational and environmental characteristics as the first stage of the model, and assimilation and trust as the middle stage. The results of the study showed that organizational and environmental characteristics have a positive effect on assimilation and trust, except for environmental characteristics. Consumers' SST assimilation stimulate immediate intent to use kiosks. While, consumer trust in kiosks has been shown to have a positive effect on both immediate and continuous intentions to use kiosks during the COVID-19 period.
목차
Abstract Introduction Research Background SST and Kiosk Absorptive Capacity Hypothesis development Recognizing the value and assimilation Recognizing the value and trust Assimilation and exploit Assimilation and exploit Methodology Data collection Questionnaires Results Common method bias (CMB) Unconditional latent growth analysis Measurement model Hypothesis testing and conditioned latent growth model analysis Discussion Conclusions and Limitations References