The purpose of this study was to verify the relationship among u-Sports computing environment, using intention and introduction intention under sports environment. To meet the purpose, the data were collected from university athletes in Seoul, Gyeonggi and Incheon areas. As a detail method of data collection, the random sampling was adopted and those surveyed, who were willing to answer the survey after explanation on the purpose of study prior to survey, participated in the survey. The survey was filled out by using of self-report method and total 500 copies of data were collected. The collected data were proven not to be unfaithfully prepared and they were computerized with SPSS 12.0 program. To analyze the relationship between each factors, the confirmatory factor analysis and structural model analysis were carried out by using of AMOS 7.0 program. The results were as follows. First, the receptiveness factor of u-Sport environment had positive effect on the using intention. Second, the receptiveness factor of u-Sport environment had positive effect on the introduction intention. Third, the using intention had positive effect on the introduction intention.
목차
Ⅰ. 서론 1. 연구의 필요성 2. 연구의 목적 Ⅱ. 연구방법 1. 연구대상 2. 조사도구 3. 자료처리방법 Ⅲ. 결과 1. u-Sports 환경과 이용의도 및 도입의도 구조모형분석결과 2. u-Sports 환경과 이용의도 및 도입의도 인과관계분석결과 Ⅳ. 논의 Ⅴ. 결론 참고문헌 ABSTRACT
키워드
university studentsu-sport environmentusing intentionintroduction intention.
현대사회에 있어서 신체활동 연구의 주요 탐구과제는 ‘신체활동을 통한 교육’으로부터 ‘인간의 기본적인 움직임’을 목표로 하는 스포츠적인 움직임을 중심으로 한 생명 활동의 개념으로 급속히 변화되고 있는 추세이다. 이러한 환경변화에 대응하기 위하여 본학회는 ‘체육’적인 요소에서 ‘스포츠’적인 요소를 중심으로 한 학문적 정체성을 견고히 하고, 정기적인 학술지 발간과 학술활동을 통해 한국스포츠츠 문화의 발전과 학문적인 발전에 기여하는데 그 목적이 있다.