Earticle

초록

영어

This study explores the predictive factors of international students’ intention to participate in local festivals in Korea using CART and Random Forest analyses. Local festivals can provide international students with opportunities to experience local culture, interact with local communities, and adapt to Korean society. However, their participation may be constrained by information accessibility, language barriers, transportation, time, cost, and lack of companions. Using survey data collected from 509 international students in Korea, this study classified local festival participation intention into high and non-high participation intention groups based on the mean score of festival participation intention. The analysis included seven perceptual constructs—cultural interest, sense of local community belonging, expectation of social exchange, information accessibility, perceived enjoyment, perceived usefulness, and participation-facilitating conditions—together with demographic variables. The CART results showed that participation-facilitating conditions and perceived usefulness were the key variables distinguishing the high participation intention group. Random Forest analysis further confirmed the relative importance of perceived usefulness, participation-facilitating conditions, perceived enjoyment, and expectation of social exchange. The ROC-AUC values of both CART and Random Forest exceeded 0.70, indicating acceptable discriminative power. These findings suggest that international students’ intention to participate in local festivals is explained more strongly by practical usefulness and feasible participation conditions than by demographic characteristics alone. The study contributes to local festival research by extending the focus to international students and provides practical implications for local governments, festival organizers, and university international offices seeking to promote international students’ community participation.

목차

ABSTRACT
I. Introduction
Ⅱ. Literature Review
1. Local Festivals and Participation Intention
2. International Students’ Local Community Participation
3. Information Accessibility, Enjoyment, Usefulness, and Participation-Facilitating Conditions
4. Use of Decision Tree Analysis
Ⅲ. Data and Methodology
1. Data
2. Variable Construction and Measurement Instruments
3. Analytical Method
Ⅳ. Analysis Results
1. Distribution of the Dependent Variable Groups
2. CART Analysis Results
3. Random Forest Analysis Results
4. ROC Analysis Results
Ⅴ. Discussion and Conclusion
References
Appendix 

키워드

저자

• Kim Sangwon [ Lecturer, College of General Education, Namseoul University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Open Regional Studies

• 간기

  부정기

• pISSN

  2951-3197

• 수록기간

  2022~2026

• 등재여부

  KCI 등재후보

• 십진분류

  KDC 912 DDC 951