Earticle

초록

영어

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

목차

ABSTRACT
 1. 서론
 2. 이론적 배경
  2.1 여행 블로그 현황
  2.2 블로그 품질
  2.3 블로그 이용 동기
 3. 연구 설계
  3.1 연구 모형 및 변수의 조작적 정의
  3.2 연구가설의 설정
 4. 자료 분석
  4.1 설문의 구성
  4.2 표본의 특성
  4.3 측정도구의 신뢰성과 타당성 검증
  4.4 가설의 검증
 5. 요약 및 시사점
 참고문헌

키워드

저자

• 이기동 [ Ki-Dong Lee | 인천대학교 경영학과 교수 ] 교신저자
• 김학희 [ Hak-Hee Kim | 한국문화관광연구원 통계정보 연구원 ]
• 박천웅 [ Cheon-Woong Park | 한국문화관광연구원 통계정보 연구원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  디지털융복합연구 [Journal of Digital Convergence]

• 간기

  계간

• pISSN

  2713-6434

• eISSN

  2713-6442

• 수록기간

  2003~2026

• 등재여부

  KCI 등재후보

• 십진분류

  KDC 569 DDC 620