Earticle

Large-size, organic light-emitting device (OLED) panels based on highly reliable gate driver circuits integrated using InGaZnO thin film transistors (TFTs) were developed to achieve ultra-high resolution TVs. These large-size OLED panels were driven by using a novel gate driver circuit not only for displaying images but also for sensing TFT characteristics for external compensation. Regardless of the negative threshold voltage of the TFTs, the proposed gate driver circuit in OLED panels functioned precisely, resulting from a decrease in the leakage current. The falling time of the circuit is approximately 0.9 μs, which is fast enough to drive 8K resolution OLED displays at 120 Hz. 120 Hz is most commonly used as the operating voltage because images consisting of 120 frames per second can be quickly shown on the display panel without any image sticking. The reliability tests showed that the lifetime of the proposed integrated gate driver is at least 100,000 h.

This paper presents advancement in multi- unmanned aerial vehicle (UAV) cooperative area surveillance, focusing on optimizing UAV route planning through the application of genetic algorithms. Addressing the complexities of comprehensive coverage, two real-time dynamic path planning methods are introduced, leveraging genetic algorithms to enhance surveillance efficiency while accounting for flight constraints. These methodologies adapt multi-UAV routes by encoding turning angles and employing coverage-driven fitness functions, facilitating real-time monitoring optimization. The paper introduces a novel path planning model for scenarios where UAVs navigate collaboratively without predetermined destinations during regional surveillance. Empirical evaluations confirm the effectiveness of the proposed methods, showcasing improved coverage and heightened efficiency in multi-UAV path planning. Furthermore, we introduce innovative optimization strategies, (Foresightedness and Multi-step) offering distinct trade-offs between solution quality and computational time. This research contributes innovative solutions to the intricate challenges of cooperative area surveillance, showcasing the transformative potential of genetic algorithms in multi-UAV technology. By enabling smarter route planning, these methods underscore the feasibility of more efficient, adaptable, and intelligent cooperative surveillance missions.

Increasing demand for increasing higher data rate in order to solve computationally tasks timely and connecting many user equipment simultaneously have requested researchers to develop novel technology in the area of mobile communications. Intelligent reflecting surface (IRS) have been enabling technologies for commercialization of the fifth generation (5G) networks and the sixth generation (6G) systems. In this paper, we investigate a bit-error rate (BER) analysis on IRS technologies for non-orthogonal multiple access (NOMA) systems. First, we derive a BER expression for IRS-NOMA systems with Rician fading channels. Then, we validate the BER expression by Monte Carlo simulations, and show numerically that BER expressions are in good agreement with simulations. Moreover, we investigate the BER of IRS-NOMA systems with Rician fading channels for various numbers of IRS elements, and show that the BERs improve as the number of IRS elements increases.

A high-speed data transmission system is designed for the ground inspection equipment of satellite measurement and control. Based on USB2.0, the system consists of interface chip CY7C68013A, programmable logic processing unit EP4CE30F23C8, analog/digital and digital/analog conversion units. The working principle of data transmission is analyzed, and the system software logic and hardware composition scheme are detailed. The system was utilized to output/capture and store specific data packets. The results show that the high-speed data transmission speed can reach 38MB/s, and the system is effective for satellite test requirements.

This paper emphasizes that information received in disaster situations can lead to disparities in the effectiveness of communication, potentially causing damage. As a result, there is a growing demand for disaster and safety information among citizens. A user-centered disaster and safety information application service is designed to address the rapid dissemination of disaster and safety-related information, bridge information gaps, and alleviate anxiety. Through the Open API (Open Application Programming Interface), we can obtain clear information about the weather, air quality, and guidelines for disaster-related actions. Using chatbots, we can provide users with information and support decision-making based on their queries and choices, utilizing cloud APIs, public data portal open APIs, and solution knowledge bases. Additionally, through Mashup techniques with the Google Maps API and Twitter API, we can extract various disaster-related information, such as the time and location of disaster occurrences, update this information in the disaster database, and share it with users.

This paper provides a comprehensive analysis of the implications of the metaverse on the music industry, focusing on copyright issues and potential solutions. It delves into the concept and characteristics of metaverse platforms, describing them as environments that immerse users in a variety of virtual experiences. A significant portion of the paper is dedicated to exploring music use and copyright infringement in the metaverse. It examines how users incorporate existing music into their content, often leading to legal challenges due to copyright infringement. The paper discusses the role of online service providers (OSPs) in this context and the legal implications of their actions. The paper also addresses the 'safe harbor' provisions for OSPs and examines the balance between protecting rights holders and limiting OSP liability. It highlights the challenges and limitations of copyright enforcement in the metaverse, especially given the unique nature of content on platforms such as Roblox. Finally, the article proposes solutions to simplify music licensing in the metaverse, suggesting a shift from property rules to liability rules and the establishment of Collective Management Organizations (CMOs) to streamline the licensing process and better protect copyright holders' interests.

Slotted-Aloha (S-Aloha) has been widely employed in random access networks owing to its simple implementation in a distributed manner. To enhance the throughput performance of the S-Aloha, connection-based slotted-Aloha (CS-Aloha) has been proposed in recent years. The fundamental principle of the CS-Aloha is to establish a connection with a short-sized request packet before transmitting data packets. Subsequently, the connected node transmits long-sized data packets in a batch of size 𝑀 . This approach efficiently reduces collisions, resulting in improved throughput compared to the S-Aloha, particularly for a large 𝑀 . In this paper, we address the short-term fairness of the CS-Aloha, as quantified by Jain’s fairness index. Specifically, we evaluate how equitably the CS-Aloha allocates time slots to all nodes in the network within a finite time interval. Through simulation studies, we identify the impact of system parameters on the short-term fairness of the CS-Aloha and propose an optimal transmission probability to support short-term fairness.

This study compared news coverage of national and international disasters, Hurricane Katrina and the Haiti Earthquake, using textual analysis of The New York Times and The Washington Post. The results reveal that media framing of the historical cases developed in three stages upon the development of post-disaster relief: (1) Call for humanitarian assistance; (2) New Orleans under anarchy and hopelessness vs. Haiti under scrutiny with hope; and (3) Katrina effects. By framing the outcomes of the hurricane as the “Katrina effect,” the media used the disaster as a reference point to explain other economic and political issues. In addition, analysis of relevant statements and press releases confirmed that different social actors involved in the relief process, such as donors, facilitators, and beneficiaries, contributed to the media framing of the issue, although the facilitators were most successful in transferring their own frames to media frames. This study makes important contributions to the field as it looks beyond traditional relationships between quantitative measures of media attention and aid allocation. For governmental and nongovernmental organizations in the area of humanitarian assistance, the findings of this study will assist them in media-relations in the future.

We designed to employ an Artificial Intelligence learning model to predict real estate prices and determine the reasons behind their changes, with the goal of using the results as a guide for policy. Numerous studies have already been conducted in an effort to develop a real estate price prediction model. The price prediction power of conventional time series analysis techniques (such as the widely-used ARIMA and VAR models for univariate time series analysis) and the more recently-discussed LSTM techniques is compared and analyzed in this study in order to forecast real estate prices. There is currently a period of rising volatility in the real estate market as a result of both internal and external factors. Predicting the movement of real estate values during times of heightened volatility is more challenging than it is during times of persistent general trends. According to the real estate market cycle, this study focuses on the three times of extreme volatility. It was established that the LSTM, VAR, and ARIMA models have strong predictive capacity by successfully forecasting the trading price index during a period of unusually high volatility. We explores potential synergies between the hybrid artificial intelligence learning model and the conventional statistical prediction model.

Traffic flow prediction is of great significance in urban planning and traffic management. As the complexity of urban traffic increases, existing prediction methods still face challenges, especially for the fusion of spatiotemporal information and the capture of long-term dependencies. This study aims to use the fusion model of graph neural network to solve the spatio-temporal information fusion problem in traffic flow prediction. We propose a new deep learning model Spatio-Temporal Information Fusion using Graph Neural Networks (STFGNN). We use GCN module, TCN module and LSTM module alternately to carry out spatiotemporal information fusion. GCN and multi-core TCN capture the temporal and spatial dependencies of traffic flow respectively, and LSTM connects multiple fusion modules to carry out spatiotemporal information fusion. In the experimental evaluation of real traffic flow data, STFGNN showed better performance than other models.

As technology advanced dramatically in the late 20th century, a new era of science arrived. The emerging era of scientific discovery, variously described as e-Science, cyberscience, and the fourth paradigm, uses technologies required for computation, data curation, analysis, and visualization. The emergence of the fourth research paradigm will have such a huge impact that it will shake the foundations of science, and will also have a huge impact on the role of data-information infrastructure. In the digital age, the roles of data-information professionals are becoming more diverse. As eScience emerges as a sustainable and growing part of research, data-information professionals and centeres are exploring new roles to address the issues that arise from new forms of research. The functions that data-information professionals and centeres can fundamentally provide in the e-Science area are data curation, preservation, access, and metadata. Basically, it involves discovering and using available technical infrastructure and tools, finding relevant data, establishing a data management plan, and developing tools to support research. A further advanced service is archiving and curating relevant data for long-term preservation and integration of datasets and providing curating and data management services as part of a data management plan. Adaptation and change to the new information environment of the 21st century require strong and future-responsive leadership. There is a strong need to effectively respond to future challenges by exploring the role and function of data-information professionals in the future environment. Understanding what types of data-information professionals and skills will be needed in the future is essential to developing the talent that will lead the transformation. The new values and roles of data-information professionals and centers for 21st century researchers in STEAM are discussed.

In the user-centered design paradigm, information systems are created entirely tailored to the users who will use them. When the functions of a complex system meet a simple user interface, users can use the system conveniently. While web personalization services are emerging as a major trend in portal services, portal companies are competing for a second service, such as introducing ‘integrated communication platforms’. Until now, the role of the portal has been content and search, but this time, the goal is to create and provide the personalized services that users want through a single platform. Personalization service is a login-based cloud computing service. It has the characteristic of being able to enjoy the same experience at any time in any space with internet access. Personalized web services like this have the advantage of attracting highly loyal users, making them a new service trend that portal companies are paying attention to. Researchers spend a lot of time collecting research-related information by accessing multiple information sources. There is a need to automatically build interest information profiles for each researcher based on personal presentation materials (papers, research projects, patents). There is a need to provide an advanced customized information service that regularly provides the latest information matched with various information sources. Continuous modification and supplementation of each researcher's information profile of interest is the most important factor in increasing suitability when searching for information. As researchers' interest in unstructured information such as technology markets and research trends is gradually increasing from standardized academic information such as patents, it is necessary to expand information sources such as cutting-edge technology markets and research trends. Through this, it is possible to shorten the time required to search and obtain the latest information for research purposes. The interest information profile for each researcher that has already been established can be used in the future to determine the degree of relationship between researchers and to build a database. If this customized information service continues to be provided, it will be useful for research activities.

In the ever-changing landscape of finance, the fusion of artificial intelligence (AI)and pair trading strategies has captured the interest of investors and institutions alike. In the context of supervised machine learning, crafting precise and accurate labels is crucial, as it remains a top priority to empower AI models to surpass traditional pair trading methods. However, prevailing labeling techniques in the financial sector predominantly concentrate on individual assets, posing a challenge in aligning with pair trading strategies. To address this issue, we propose an inventive approach that melds the Triple Barrier Labeling technique with pair trading, optimizing the resultant labels through genetic algorithms. Rigorous backtesting on cryptocurrency datasets illustrates that our proposed labeling method excels over traditional pair trading methods and corresponding buy-and-hold strategies in both profitability and risk control. This pioneering method offers a novel perspective on trading strategies and risk management within the financial domain, laying a robust groundwork for further enhancing the precision and reliability of pair trading strategies utilizing AI models.

Smart home in the 4th industrial revolution environment is where all devices in the home are connected to each other to provide the optimal living environment desired by the user. Artificial intelligence speakers are being used as a way to manage and control all devices used in this environment. The function of an artificial intelligence speaker ranges from simple music playback to serving as an interface that controls and manages all devices in a smart home space. In this study, we investigated and analyzed the usability of artificial intelligence speakers based on the current status of domestic and overseas markets and the survey contents of two organizations (Korea Consumer Agency and Korea Information and Communication Policy Institute (KISDI)). In addition, we investigated and analyzed the usability of artificial intelligence speakers. Based on the results of responses from users from two related organizations, major problems were derived, and major improvement measures, such as discovering new functions and improving voice recognition performance, were also described.

Recent advancements in cloud service virtualization technologies have witnessed a shift from a Virtual Machine-centric approach to a container-centric paradigm, offering advantages such as faster deployment and enhanced portability. Container orchestration has emerged as a key technology for efficient management and scheduling of these containers. However, with the increasing complexity and diversity of heterogeneous workloads and service types, resource scheduling has become a challenging task. Various research endeavors are underway to address the challenges posed by diverse workloads and services. Yet, a systematic approach to container orchestration for effective cloud management has not been clearly defined. This paper proposes the DRA-Engine (Dynamic Resource Allocation Engine) for resource scheduling in container orchestration. The proposed engine comprises the Request Load Procedure, Required Resource Measurement Procedure, and Resource Provision Decision Procedure. Through these components, the DRA-Engine dynamically allocates resources according to the application's requirements, presenting a solution to the challenges of resource scheduling in container orchestration.

We present a novel method aimed at refining ground truth data through regularization and modification, particularly applicable when working with the original ground truth set. Enhancing the performance of deep neural networks is achieved by applying regularization techniques to the existing ground truth data. In many machine learning tasks requiring pixel-level segmentation sets, accurately delineating objects is vital. However, it proves challenging for thin and elongated objects such as blood vessels in X-ray coronary angiography, often resulting in inconsistent generation of ground truth data. This method involves an analysis of the quality of training set pairs - comprising images and ground truth data - to automatically regulate and modify the boundaries of ground truth segmentation. Employing the active contour model and a recursive ground truth generation approach results in stable and precisely defined boundary contours. Following the regularization and adjustment of the ground truth set, there is a substantial improvement in the performance of deep neural networks.

We present a method for generating 3D structures and rendering objects by combining VAE (Variational Autoencoder) and GAN (Generative Adversarial Network). This approach focuses on generating and rendering 3D models with improved quality using residual learning as the learning method for the encoder. We deep stack the encoder layers to accurately reflect the features of the image and apply residual blocks to solve the problems of deep layers to improve the encoder performance. This solves the problems of gradient vanishing and exploding, which are problems when constructing a deep neural network, and creates a 3D model of improved quality. To accurately extract image features, we construct deep layers of the encoder model and apply the residual function to learning to model with more detailed information. The generated model has more detailed voxels for more accurate representation, is rendered by adding materials and lighting, and is finally converted into a mesh model. 3D models have excellent visual quality and accuracy, making them useful in various fields such as virtual reality, game development, and metaverse.

In recent times, an absence of effective crowd management has led to numerous stampede incidents in crowded places. A crucial component for enhancing on-site crowd management effectiveness is the utilization of crowd counting technology. Current approaches to analyzing congested scenes have evolved beyond simple crowd counting, which outputs the number of people in the targeted image to a density map. This development aligns with the demands of real-life applications, as the same number of people can exhibit vastly different crowd distributions. Therefore, solely counting the number of crowds is no longer sufficient. CSRNet stands out as one representative method within this advanced category of approaches. In this paper, we propose a crowd counting network which is adaptive to the change in the density of people in the scene, addressing the performance degradation issue observed in the existing CSRNet(Congested Scene Recognition Network) when there are changes in density. To overcome the weakness of the CSRNet, we introduce a system that takes input from the image's information and adjusts the output of CSRNet based on the features extracted from the image. This aims to improve the algorithm's adaptability to changes in density, supplementing the shortcomings identified in the original CSRNet.

With the rapid development of AI technology, ChatGPT and other AI content creation tools are becoming common, and users are becoming curious and adopting them. These tools, unlike search engines, generate results based on user prompts, which puts them at risk of inaccuracy or plagiarism. This allows unethical users to create inappropriate content and poses greater educational and corporate data security concerns. AI content detection is needed and AI-generated text needs to be identified to address misinformation and trust issues. Along with the positive use of AI tools, monitoring and regulation of their ethical use is essential. When detecting content created by AI with an AI content detection tool, it can be used efficiently by using the appropriate tool depending on the usage environment and purpose. In this paper, we collect data on AI content detection tools and compare and analyze the functions and characteristics of AI content detection tools to help meet these needs.

With the recent advances in AI (artificial intelligence) and HPC (high-performance computing) technologies, deep learning is proliferated in various domains of the 4th industrial revolution. As the workload volume of deep learning increasingly grows, analyzing the memory reference characteristics becomes important. In this article, we analyze the memory reference traces of deep learning workloads in comparison with traditional workloads specially focusing on read and write operations. Based on our analysis, we observe some unique characteristics of deep learning memory references that are quite different from traditional workloads. First, when comparing instruction and data references, instruction reference accounts for a little portion in deep learning workloads. Second, when comparing read and write, write reference accounts for a majority of memory references, which is also different from traditional workloads. Third, although write references are dominant, it exhibits low reference skewness compared to traditional workloads. Specifically, the skew factor of write references is small compared to traditional workloads. We expect that the analysis performed in this article will be helpful in efficiently designing memory management systems for deep learning workloads.

This study is about a speech recognition error correction system designed to detect and correct speech recognition errors before natural language processing to increase the success rate of intent analysis in natural language processing with optimal efficiency in various service domains. An encoder is constructed to embedded the correct speech token and one or more error speech tokens corresponding to the correct speech token so that they are all located in a dense vector space for each correct token with similar vector values. One or more utterance tokens within a preset Manhattan distance based on the correct utterance token in the dense vector space for each embedded correct utterance token are detected through an error detector, and the correct answer closest to the detected error utterance token is based on the Manhattan distance. Errors are corrected by extracting the utterance token as the correct answer.

User reviews posted in the application market show high relevance with the satisfaction of application users and its significance has been proven from numerous studies. User reviews are also crucial data as they are essential for improving applications after its release. However, as infinite amounts of user reviews are posted per day, application developers are unable to examine every user review and address them. Simply addressing the reviews in a chronological order will not be enough for an adequate user satisfaction given the limited resources of the developers. As such, the following research suggests a systematical method of analyzing user reviews with a cost-benefit analysis, in which the benefit of each user review is quantified based on the number of positive/ negative words and the cost of each user review is quantified by using function point, a technique that measures software size.

A recently research, object detection and segmentation have emerged as crucial technologies widely utilized in various fields such as autonomous driving systems, surveillance and image editing. This paper proposes a program that utilizes the QT framework to perform real-time object detection and precise instance segmentation by integrating YOLO(You Only Look Once) and Mask R CNN. This system provides users with a diverse image editing environment, offering features such as selecting specific modes, drawing masks, inspecting detailed image information and employing various image processing techniques, including those based on deep learning. The program advantage the efficiency of YOLO to enable fast and accurate object detection, providing information about bounding boxes. Additionally, it performs precise segmentation using the functionalities of Mask R CNN, allowing users to accurately distinguish and edit objects within images. The QT interface ensures an intuitive and user-friendly environment for program control and enhancing accessibility. Through experiments and evaluations, our proposed system has been demonstrated to be effective in various scenarios. This program provides convenience and powerful image processing and editing capabilities to both beginners and experts, smoothly integrating computer vision technology. This paper contributes to the growth of the computer vision application field and showing the potential to integrate various image processing algorithms on a user-friendly platform

Securing transportation safety infrastructure technology for Lv.4 connected autonomous driving is very important for the spread of autonomous vehicles, and the safe operation of level 4 autonomous vehicles in adverse weather has limitations due to the development of vehicle-only technology. We developed the radar-enabled AI convergence transportation entities detection system. This system is mounted on fixed and mobile supports on the road, and provides excellent autonomous driving situation recognition/determination results by converging transportation entities information collected from various monitoring sensors such as 60GHz radar and EO/IR based on artificial intelligence. By installing such a radar-enabled AI convergence transportation entities detection system on an autonomous road, it is possible to increase driving efficiency and ensure safety in adverse weather. To secure competitive technologies in the global market, the development of four key technologies such as  AI-enabled transportation situation recognition/determination algorithm, ② 60GHz radar development technology, ③ multi-sensor data convergence technology, and ④ AI data framework technology is required.

In this paper, we discuss the design and implementation of a recommendation platform actually built in the field. We survey deep learning-based recommendation models that are effective in reflecting individual user characteristics. The recently proposed RNN-based sequential recommendation models reflect individual user characteristics well. The recommendation platform we proposed has an architecture that can collect, store, and process big data from a company's commercial services. Our recommendation platform provides service providers with intuitive tools to evaluate and apply timely optimized recommendation models. In the model evaluation we performed, RNN-based sequential recommendation models showed high scores.

The purpose of our study is to design datasets for Artificial Intelligence learning for cold sea fish farming. Salmon is considered one of the most popular fish species among men and women of all ages, but most supplies depend on imports. Recently, salmon farming, which is rapidly emerging as a specialized industry in Gangwon-do, has attracted attention. Therefore, in order to successfully develop salmon farming, the need to systematically build data related to salmon and salmon farming and use it to develop aquaculture techniques is raised. Meanwhile, the catch of pollack continues to decrease. Efforts should be made to improve the major factors affecting pollack survival based on data, as well as increasing the discharge volume for resource recovery. To this end, it is necessary to systematically collect and analyze data related to pollack catch and ecology to prepare a sustainable resource management strategy. Image data was obtained using CCTV and underwater cameras to establish an intelligent aquaculture strategy for salmon and pollock, which are considered representative fish species in Gangwon-do. Using these data, we built learning data suitable for AI analysis and prediction. Such data construction can be used to develop models for predicting the growth of salmon and pollack, and to develop algorithms for AI services that can predict water temperature, one of the key variables that determine the survival rate of pollack. This in turn will enable intelligent aquaculture and resource management taking into account the ecological characteristics of fish species. These studies look forward to achievements on an important level for sustainable fisheries and fisheries resource management.

In this study, we compared the VacCAD and VacTran, commercial vacuum simulators, to investigate the simulation applicability and efficiency as vacuum simulation software. It was verified on reliability and simplicity of simulation modelling, and characteristics of the pump combinations, pumping down curves, and employed vacuum materials. First, usability of simulation schematics was estimated through the modeling tools and the overall simulation characteristics of each simulator were compared to evaluate the applicability in practice. Simulation reliability of each simulator was also probed by comparing the pumping performance characteristics of commercial high vacuum system models. In addition, the degree of tolerances on both simulators was also evaluated through pumping down analysis considering outgassing effect due to chamber material variations. The higher effectiveness and expediency of VacCAD than VacTran has been presented, and it was also expected that the utilization of VacTan in vacuum applications to be increased due to the higher availability of modelling variations.

This study aims to investigate the effects of telepresence on young moviegoers' flow experiences and social interactions, and the impact on consumer delight, trust, and experience sharing behavior on cinema mobile social network site pages. Given the scarcity of telepresence research, indirect telepresence on experience sharing via two experiences and social interactions is also included. The study used pages from Korean cinema mobile social network sites, and 175 Chinese moviegoers residing in Korea participated. We found that telepresence positively impacts the activity in both human–human and human–computer interactions. We further contend that telepresence positively affects perceived enjoyment and attentional focus. However, perceived enjoyment does not significantly affect consumer delight. We found that consumer delight positively influences consumer trust and movie experience sharing. Moreover, we illustrated that telepresence significantly and indirectly influences consumer movie experience-sharing behavior through attention focus and consumer delight. Our results provide crucial insights for future study and practical managerial.

In the cloud service, system resource such as CPU, memory, I/O bandwidth are shared among multiple users. Particularly, in Linux containers environment, I/O bandwidth is distributed in proportion to the weight of each container through the BFQ I/O scheduler. However, since the I/O scheduler can only be applied to conventional block storage devices, it cannot be applied to Zoned Namespace(ZNS) SSD, a new storage interface that has been recently studied. To overcome this limitation, in this paper, we implemented a weighted proportional I/O bandwidth sharing scheme for ZNS SSDs in dm-zoned, which emulates conventional block storage using ZNS SSDs. Each user receives a different amount of budget, which is required to process the user’s I/O requests based on the user’s weight. If the budget is exhausted I/O requests cannot be processed and requests are queued until the budget replenished. Each budget refill period, the budget is replenished based on the user’s weight. In the experiment, as a result, we can confirm that the I/O bandwidth can be distributed on their weight as we expected.

This study explores the evolving landscape of consumer experiences in the context of pop-up stores, considering the shifts from product economy to service economy and now the experience economy. It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent. Using Schmitt's strategic experience modules and the Aaker brand equity model, the study employs quantitative methods and data analysis to uncover the relationships among these variables. Surprisingly, it finds limited associations between the aspects of the pop-up store experience and brand equity. However, it highlights the direct impact of brand equity on brand charisma, which subsequently influences consumers' intentions to share brand-related information. This research contributes to our understanding of word-of-mouth marketing for pop-up stores, filling a knowledge gap and offering valuable insights for academics and businesses navigating the evolving marketing landscape. It also emphasizes the significance of brand charisma in the context of transient in-store experiences and evolving consumer preferences.