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2020 (14)
2019 (37)
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2000 (17)
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 p.1
소비자 행동에서 빅데이터를 활용한 소비자 통찰의 방법 전환에 대한 사례 연구
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.3-15
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4,500원
몽골 백화점의 지각된 서비스품질이 관계 형성에 미치는 영향
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.17-30
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4,600원
이사계약률 증진방안에 관한 연구 - 1577포장이사 고객센터의 이사계약률을 중심으로 -
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.31-43
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4,500원
서비타이제이션(SERVITIZATION)의 사용가치 특성이 고객만족, 재구매 의도에 미치는 영향
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.45-55
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4,200원
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.57-62
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4,000원
This report presents an monitoring of implementation of the provision 28.8.2 on the Mongolian Social Welfare Law. Community Based Social Welfare Service is a novel service that envisages welfare services driven by citizens demand and provided by individuals, private entities and nongovernment organizations. The structure of social welfare reformed in recent years, today the target groups involve some citizens. The Provision (28.8.2) “to do assessment of family or individual to be involved in social welfare, make a development plan with the family or individual, and implement” cannot be implemented while social welfare services under the community based social service are rendered.
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.65-73
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4,000원
This paper presents how Fuzzy Cognitive Map (FCM) technique can be used for open data analytics for a policy decision maker to support the policy impact evaluation using the example of Policy Compass, an EU research project. The practical usage example on drug policy shows the potential of FCMs as a policy impact modelling and decision support tool that can utilise the open data. Through the provision of a more intuitive and easier means of using open data based on FCM techniques, the Policy Compass project can play a critical role for both policy maker and lay public to evaluate the policy impact and prepare for future policy making.
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.75-91
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5,100원
In recent years, with the popularity of smart mobile phone, the arrival of the mobile Internet makes e-commerce got further development, but the development of logistics industry is relatively backward, has become the biggest bottleneck in the development of electronic commerce, this paper first analyzes the development of electronic commerce is then proposed to establish and improve the electronic commerce the distribution system of measures, takes various factors into consideration, take effective methods to make the optimization of the distribution system.
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.93-101
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4,000원
대형 소매점의 신선물류 프로세스 검토 - H사의 사례 중심으로 -
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.103-110
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4,000원
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.111-127
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5,100원
In recent years, upgrading of industrial structure receives much concern in China. The paper analyses the influence mechanism of financial development and two-way FDI on industrial restructuring at first and then gives an empirical study using Cointegration Test, Vector Error Correction Model (VEC Model) and Impulse Response on rationalization and advancement of industrial structure, using data of Shandong province from 1991 to 2014. The results show that there are long-term equilibrium relationships between the variables and the rationalization and advancement of industrial structure. VEC Model shows that, in the short term, the effect of the factors on the upgrading of industrial structure in Shandong province is not significant. The impulse response analysis shows that the variables have negative impact on the industrial structure rationalization and positive impact on the industrial structure advancement.
중국 내 한국기업의 상사 변혁적 리더십과 부하 자기중심성이 지식공유와 집단성과 인식에 미치는 영향
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.131-146
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4,900원
본 연구는 중국 내에서 중국인 직원을 고용하고 있는 한국기업에서 직원들 간의 지식공유와 성과창출에 상사의 변혁적 리더십과 부하의 자기중심성이 어떤 영향을 미치는지 조사하였다. 154명의 중국인 직원들을 대상으로 한 연구결과를 보면, 상사의 변혁적 리더십이 직원들로 하여금 지식공유를 활발히 하고 집단의 성과가 높다는 인식을 하게 만드는 것으로 나타났다. 또한 부하의 자기중심성이 낮을수록 이러한 변혁적 리더십의 영향력이 감소하는 것으로 밝혀졌다. 본 연구의 결과는 중국 내 한국기업의 성과를 향상시키는데 기여할 수 있을 것이다.
This study investigated the effects of supervisors' transformational leadership and employees' idiocentrism on the employees' knowledge sharing and perceived group performance in Korean multi-national firm subsidiaries operated within China. With a sample of 154 Chinese employees, we conducted a paper-based survey and found that supervisors' transformational leadership enhanced employees' perceived group performance partially through the employees' knowledge sharing. In addition, the positive effects of transformational leadership on knowledge sharing was found to be moderated by employee idiocentrism such that, as employee idiocentrism increased, the relationship between transformational leadership and knowledge sharing became weakened.
Kano 모형과 AHP (Analytic Hierarchy Process) 분석을 활용한 소셜커머스 서비스 품질의 우선순위 결정에 관한 연구
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.147-151
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4,000원
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.153-173
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5,700원
O2O의 쇼핑동기가 몰입, 신뢰도와 구매의도에 미치는 영향에 관한 연구
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.175-186
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4,300원
MONGOLIAN EER & REER INDEX’S REVIEW /2000-1Q 2015/
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.187-197
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4,200원
The paper examines the role of exchange rate (EER & REER) in Mongolia. Based on quarterly date for the period 2000:1Q to 2015:1Q, highlight EER AND REER index that trade volume of export and import, an additional set of monthly nominal indices, considering 5 main trading partners (namely China, Russia, ROK, USA, Japan) is also available in the statistical data.
Current Facts and Prospect of Korea’s Open market
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.201-210
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4,000원
○The open market is the Internet shopping mall of ‘mediating’ type where individuals and small merchants freely trade goods, now dominating 43% of online distribution. ○ The open market will lead the growth and change of online distribution industry as merging with social commerce and transforming into mobile commerce. ○ Korea’s open market is oligopoly which top three companies dominate about 99% of the market, and this is similar to the market condition of Japan and China. ○ Despite the accomplishment of open market in distribution industry, there are problems that calls for institutional resolution such as fair distribution of the market performance and fair trade issue. ○ Nevertheless, the open market is the business model for efficient distribution. It would grow into the global market that goes beyond borders, contributing to the overseas expansion of domestic goods and the export of the system itself. ○ Therefore, although the open market might show negative side effects in short-term, it should be developed as the next generation’s business model with high-added value in long-term.
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.211-236
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6,400원
Cooperation, Quality and Long-term Contract in the Franchisor-Franchisee Relationship
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.237-244
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4,000원
전문대학 학사학위 전공심화과정의 현황 및 운영방안에 관한 연구
동중앙아시아경상학회 동중아시아경상학회 학술대회 On the Direction of Business Strategy between Korea and North-East Asia 2015.10 pp.265-274
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4,000원
Advanced major courses were implemented in 1996 allowing junior colleges to provide a 1-2 year extended education period. The purpose was to provide graduates of junior colleges with an opportunity to continue their education. In 2014 the KCCE (Korean Council of University College Education) enforced a law allowing colleges to open advanced major courses and grant bachelor degrees to the graduates. In accordance, 76 colleges opened 401 majors with 7,701 new students joining the advanced major courses granting bachelor degrees. Between 2011-2013, four colleges offering Air travel and tourism majors recruited freshman for the advanced major courses. This study reviews the advanced major courses particularly in air travel and tourism related majors to provide a management plan which will assist in making the program a successful continuing education for the students.
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