Earticle

향상된 프리앰블 탐지기술인 Message In Message (MIM) 기능을 적용한 무선 센서 노드들은 캡처 효과에 의한 동시전송 기회를 최대화하여 IEEE 802.15.4를 기반으로 동작하는 기존 센서들에 비해 시스템 성능을 크게 향상시킬 수 있다. 본 논문에서는 MIM 기능을 무선 센서 노드에 적용할 경우 얻을 수 있는 성능 이득을 분석하기 위해 MIM 캡처 확률 모델을 제안하였다. 그리고 MIM 캡처 효과에 따른 성능이득을 확인하기 위해 IEEE 802.15.4 및 MIM 동시전송 기능을 파이썬으로 구현하여 시뮬레이션을 수행하였다. 성능 평가를 통해 MIM 기법 을 적용한 센서 노드는 IEEE 802.15.4 방식의 센서 노드에 비해 시스템 처리량은 34% 향상되었고 전송 지연은 31% 개선되어 전반적으로 MIM 캡처 확률 모델의 분석결과와 일치함을 확인할 수 있었다.

Wireless sensor nodes adopting the advanced preamble detection function, Message-In-Mesage (MIM), maximize the concurrent transmission opportunities due to the capture effect, result in improving the system performance significantly compared to the legacy IEEE 802.15.4 based sensor devices. In this paper, we propose an MIM capture probability model to analyze the performance gains by applying the MIM function to the wireless sensor nodes. We implemented the IEEE 802.15.4 and MIM by Python and performed extensive simulations to verify the performance gains through MIM capture effects. The evaluation results show that the MIM sensors achieve 34% system throughput gains and 31% transmission delay gains over the legacy IEEE 802.15.4-based sensors, which confirm that it was consistent with the analysis result of the proposed MIM capture probability model.

To improve traffic safety in intelligent transportation systems, vehicles formed by vehicular ad-hoc networks (VANETs) conventionally disseminate warning messages to their nearby vehicles as soon as a dangerous situation occurs. In this paper, we propose a novel scheme employing a novel story?carry?forward (SCF) mechanism to tackle the network partition and broadcast storm problems, which are two major challenges in VANETs. The experimental result in the Veins simulation framework shows that the proposed SCF scheme significantly mitigates broadcast storms relative to other schemes, and maintains good coverage across various traffic densities.

The current research tested how an anti-smoking message with fear appeals and self-stigma operate. An online experiment with a sample of South Korean smokers (N = 331) found that fear appeals motivated smokers to quit smoking. Individuals with a high level of response efficacy showed a higher tendency to quit smoking when they were exposed to fear appeals, compared to those with a lower level of response efficacy. Self-stigma increased intentions to quit smoking and moreover, it conditionally influenced the effects of fear appeals on motivation to cease smoking for smokers with low response efficacy. Our results imply a beneficial role of self-stigma in health-promoting behaviors among smokers with low response efficacy when fear appeals are shown.

Now that online media channels have become important sources of risk information, online rumors about risks have become increasingly problematic. Guided by construal level theory and the social-mediated crisis communication model, this study tests direct, mediating, and moderating effects of temporal message frame and digital media channel type on people’s perceptions of food risk rumors and their intentions to share them. An online experiment with a 2 temporal frame (near vs. distant in time) x 2 channel type (web portal vs. social media site) between-subjects design was conducted among 413 Korean adults. Results show that risk perceptions are affected more by the channel on which rumor information is encountered than by the framing of the information. Specifically, rumor messages presumed to appear on social media generated (a) higher perceived susceptibility than those presumed to appear on web portals (main effects) and (b) higher levels of perceived susceptibility in a distant-future frame condition than in a near-future frame condition (conditional moderating effects). Perceived susceptibility also mediated the interaction effects of temporal frame and channel type on intention to share rumor. This study provides theoretical and practical implications for digital media channel effects on risk perceptions and dissemination intention for risk rumors.

Construal level theory (CLT), which describes the relationship between Construal level theory (CLT), which describes the relationship between psychological distance and mental construal, has implications for message psychological distance and mental construal, has implications for message effects research. We seek to gain clarity in the application of CLT in the context effects research. We seek to gain clarity in the application of CLT in the context of CSR campaigns by examining the role of the construal fit between message of CSR campaigns by examining the role of the construal fit between message framing and spatial distance to a CSR campaign in generating positive outcomes framing and spatial distance to a CSR campaign in generating positive outcomes of CSR communication. A 3 (message framing: why vs. how-company-framed of CSR communication. A 3 (message framing: why vs. how-company-framed vs. how-beneficiary-framed) x 2 (spatial distance to a CSR campaign: domestic vs. how-beneficiary-framed) x 2 (spatial distance to a CSR campaign: domestic vs. international) between-subjects experiment demonstrated the effects of vs. international) between-subjects experiment demonstrated the effects of construal fit between a domestic CSR campaign and how-framed messages construal fit between a domestic CSR campaign and how-framed messages on authenticity perception, company trust, and attitudes toward the company. on authenticity perception, company trust, and attitudes toward the company. However, these effects were not found in the setting of an international CSR However, these effects were not found in the setting of an international CSR campaign, implying that there is a boundary condition for “construal fit” effects. campaign, implying that there is a boundary condition for “construal fit” effects. The present study provides theoretical insights by highlighting how message The present study provides theoretical insights by highlighting how message framing and spatial distance interact to shape consumer perceptions in CSR framing and spatial distance interact to shape consumer perceptions in CSR communication. Practically, the findings provide actionable guidance for communication. Practically, the findings provide actionable guidance for practitioners, emphasizing the importance of tailoring message framing based on practitioners, emphasizing the importance of tailoring message framing based on the spatial proximity of CSR campaigns to create more effective communication the spatial proximity of CSR campaigns to create more effective communication strategies.

This study examines the roles of ethical perceptions in determining health campaign message effectiveness. Integrating findings from commercial communication studies with emerging health communication ethics research, it investigates how perceived message ethicality and the persuasion ethics schema (PES) lead to both intended and unintended consequences of an anti-drug campaign. An online cross-sectional survey was conducted in South Korea among 1,500 adults aged 19 and older. Fitting PROCESS Macro models 4 and 8 yielded the following results. First, perceived message ethicality was found to be negatively related to psychological reactance and positively related to intention to comply with the campaign message (ICC). Second, psychological reactance served as a significantly negative predictor of ICC, and it partially mediated the relationship between perceived ethicality and ICC. Third, PES was positively related to reactance and negatively related to ICC. Fourth, PES significantly moderated the relationship between perceived message ethicality and ICC, but not the relationship between perceived ethicality and reactance. In aggregate, our results provide empirical support for health communication ethicists’ recommendations to consider audience ethical perceptions in campaign planning.

Purpose: This study was conducted to investigate the relationship between short message service and social media use, and sexual intercourse of high school students in Cambodia. Methods: Four hundred and eighty-three high school students from three schools in rural provinces were interviewed with structured questionnaires. Results: Sexual intercourse was found significantly more frequent among male students than among female students (p=.001), among alcohol drinkers than among non-drinkers (p<.001), among those who were not taking pictures with mobile phones than among those who were (p=.045), and among those who were exchanging SMS between boyfriend and girlfriend than among those who were not (p=.006). The students who were sending SMS by mobile phones were 5.83 times as likely to have sexual intercourse as their counterparts (p=.020), who were taking pictures with mobile phone were 0.04 times as likely as those who were not (p=.045) and the odds ratio was 15.19 times as high in alcohol drinkers as in non-drinkers (p=.001). Conclusions: Efforts should be made to encourage positive and effective use of social media among adolescents to maintain their sexual health.

This research aims to examine the predictive power of multiple online stock message boards, namely, NAVER Finance and PAXNET, which are the most popular stock message boards in South Korea, in stock market activities. If predictive power exists, we then compare the predictive power of multiple online stock message boards. To accomplish the research purpose, we constructed a panel data set with close price, volatility, Spell out acronyms at first mention.PER, and number of posts in 40 companies in three months, and conducted a panel vector auto-regression analysis. The analysis results showed that the number of posts could predict stock market activities. In NAVER Finance, previous number of posts positively influenced volatility on the day. In PAXNET, previous number of posts positively influenced close price, volatility, and PER on the day. Second, we confirmed a difference in the prediction power for stock market activities between multiple online stock message boards. This research is limited by the fact that it only considered 40 companies and three stock market activities. Nevertheless, we found correlation between online stock message board and stock market activities and provided practical implications. We suggest that investors need to focus on specific online message boards to find interesting stock market activities.

The study is about how financial nudging with text messages changes the behavior of microfinance borrowers. This study is the first to test the impact of financial nudging on microfinance borrowers. Focuses on how text message reminders reduce repayment default in microfinance. We use timing and information to test how psychological distance determines a consumer's response to text message reminders for loan payments. The results showed a positive relationship; sending text reminders on the previous day to the due date with the amount of money and ten days before the due without the amount of money increases the chances of borrowers' intention to pay in contrast with sending them ten days before the due date with the amount of money of the payment. Also, the borrowers who received ten days before the due without the amount of money show that their intention to pay behavior stayed long in the post-treatment period due to their strong self-control capability. Our paper is the first in IS literature to show the role of performance ambiguity empirically and to associate the ambiguity with antecedents derived from construal-level theory. Besides, it advises that considering the when, where, and how of mobile targeting strategies is vital and designing mobile text message reminders prudently, how microfinance can mitigate default risks. Therefore, policymakers can benefit from developing a practical policy for mobile applications by considering the contextual factors we proposed.

This study aims to investigate the effect of message content and source user identity on information diffusion in Twitter networks. For the empirical study, we collected 11,346 tweets pertaining to the three major mobile telecom carriers in Korea for three months, from September to December 2011. These tweets generated 59,111 retweets (RTs) and were retweeted at least once. Our analysis indicates that information diffusion in Twitter in terms of RT volume is affected primarily by the type of message content, such as the inclusion of corporate social responsibility activities. However, the effect of message content on information diffusion is heterogeneous to the identity of the information source. We argue that user identity affects recipients’ perception of the credibility of focal information. Our study offers insights into the information diffusion mechanism in online social networks and provides managerial implications on the strategic utilization of online social networks for marketing communications with customers.

In this paper, we explore retweet mechanism by investigating the effect of message characteristics on information diffusion in terms of volume and speed. To this end, we select four main keywords (e.g., ‘무상급식’, ‘나가수’, ‘김연아’, and ‘iPhone’) that have recently been popular on online social media, embrace various social aspects, and represent distinctive message characteristics. Analyzing the frequency and velocity of retweeting for each keyword, we find that more than half of posted messages on Twitter contain personal opinions for the certain keyword, but we also find that when being retweeted, the group of messages related to the certain keyword present distinctive diffusion patters and speed according to message characteristics. The findings in the study not only broaden our theoretical knowledge of information diffusion mechanism over online social media but also provide managerial implications regarding how to strategically utilize online social media for marketing communication with customers.

Individuals may seek and read other’s opinions, or they may want to interact with others after participating in virtual communities. Information, opinions, or advice in virtual communities may drive individuals to make decisions. However, the value of the information may vary from person to person. Individual perceptions and experiences will influence how she or he forms different evaluation for the same content of information. Our study thus investigates how individuals process others’ opinions on stock message boards for their investment decisions, particularly when they have different levels of investment return. Their gain/loss of wealth may influence investors’ information processing behavior. Behavioral finance literature argues that self-attribution bias influences an investor’s learning process. The self-attribution bias suggests that investors who lose money after basing their decisions on other’s opinions may subsequently value other’s opinions less, while those who profited from investments after using other’s opinions may overestimate their own investment-related abilities. In the context of online stock message boards, we investigate the influence of investment returns on investors’ information processing behavior, starting with an exploration of how they attribute their success or failure to either themselves or other investors on stock message boards.

본 연구는 최근 확대되고 있는 비대면 면접상황에서 투명성(면접질문 공개)과 경고메시지가 지원자 반응 및 응답왜곡에 어떠한 영향을 미치는지 살펴보고자 하였다. 참가자들(N=82)은 투명성 제공유무와 경고메시지 제공유무의 네 조건에 무선 할당되어 비실시간 방식의 비대면 면접에 참여하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 투명성을 제공한 집단의 참가자들은 면접 과정에서 정보인식, 수행기회, 절차공정성을 보다 높게 지각하였다. 뿐만 아니라 투명성은 절차공정성 인식을 통해 조직매력에 정적 영향을 미치는 것으로 나타났다. 둘째, 투명성 제공이 응답왜곡을 증가시키지 않는 것으로 나타났으며, 광범위한 왜곡을 유의하게 감소시켰다. 셋째, 경고메시지는 전반적인 응답왜곡 수준을 낮추는 것으로 나타났으며, 구체적으로 가벼운 왜곡과 이미지 보호의 사용을 감소시켰다. 넷째, 경고메시지는 수행불안을 증가시키는 것으로 나타났으나, 실제 수행기회 인식과 절차공정성 인식에는 유의한 영향을 미치지 않았다. 본 연구는 비대면 면접에서 지원자 반응과 행동에 관한 실증 연구를 진행하였다는 점에서 의의가 있으며, 투명성과 경고메시지의 활용가능성을 제안함으로써 비대면 면접을 구성하는 기초 자료로 활용될 수 있을 것으로 기대한다. 논의에서 연구의 제한점과 향후 연구를 위한 제언을 제시하였다.

This study sought to examine the effects of transparency and warning messages on applicants’ reactions and faking in non-face-to-face interview situation. A study was performed with a 2(transparency vs. non transparency) x 2(warned vs. unwarned) factorial design, Interviewees(N=82) were randomly assigned to each conditions and participated in non-face-to-face interviews. The main results and meanings of this study are as follows: First, the transparency group perceived higher information known, chance to perform, and procedural justice than non-transparency group during the interview process. Second, transparency did not increase the faking, and significantly reduced the extensive image creation. Third, the warning message reduced the overall level of faking, specifically reducing the use of slight image creation and image protection. Fourth, warning messages increased performance anxiety, but did not have a significant effect on chance to perform and procedural justice recognition. This study provided meaningful implication in that it conducted an empirical study on the applicants’ reactions and behavior in non-face-to-face interviews, and it is expected that it will be used as basic explanation for constructing non-face-to-face interviews by suggesting the possibility of using transparency and warning messages.

광고시장을 개방하면서 외국인 모델을 사용하는 빈도가 높아지고 있는 현실에서 본 연구는 외국인 모델을 사용하는데 대한 체계적인 논의를 통해 외국인 광고모델의 효과를 검증하고 외국인 광고모델 기용전략을 광고실무자에게 제시하고자하는 목적에서 이루어졌다. 광고모델의 인종(백인, 흑인 및 한국인)과 메시지의 강도(강/약) 및 문화적 가치에 따른 광고효과 차이를 알아보고자 하였다. 연구결과 첫째, 광고모델인종과 메시지 강도에 따른 광고효과에 차이가 나타났으며, 광고모델인종에 따른 광고효과에서 내집단 선호현상이 나타났다. 둘째, 광고모델인종과 광고메시지 강도 간에는 상호작용 효과가 나타났다. 즉 광고메시지 강도가 강한 조건에서는 한국인 모델과 백인모델 간에 광고효과차이가 나타난 반면 메시지 강도가 약한 조건에서는 한국인 모델과 백인모델간의 광고효과 차이가 나타나지 않았다. 셋째, 한국문화 전통가치관과 자민족중심주의 성향이 강한 집단에서는 광고모델의 인종효과가 유의미하게 나타난 반면 한국문화 전통가치관과 자민족중심주의 성향이 약한 집단에서는 광고모델의 인종효과가 유의미하게 나타나지 않았다. 이러한 결과로 볼 때 광고모델의 인종효과는 단순히 광고모델의 인종이나 국적에 차이 만에 국한되어 나타나지 않으며, 광고모델이 기용되는 제품속성과 메시지소구전략이나 문화적 배경 및 소비자의 가치관 등을 함께 고려하는 전략이 필요할 것으로 사료된다.

This research is designed to prove the effects of model's race in the advertisement, based on fact that featured either a Yellow(Korean), White and Black model and contained either strong or weak message arguments. Based on extant research, we expect that Korean consumers' evaluative response will be more favorable when a same versus different race(i.e., White versus Black)model is featured in an advertisement. To prove this research, the experiments was tested on 6 groups used by3×2 factorial design. Subjects of the experiment were 240 people of university students from a Chenan city. The experiments tested the effect of model's race that is, the attitude of product and advertisement. As the result, product and advertising evaluations were more favorable given a Korean(Yellow) than a White and Black Model, but only for Korean participants who identify strongly with Korean culture. Or in case of the quality of asserting massage, strong assertions achieved more favorable results than weak assertions with all dependant variables. And ethnocentrism and value of Korean culture affected consumer response toward the ad and product. The findings suggest that Koreans appear to engage in biased processing(and not simple cue processing) when exposed to Korean models in advertising messages.

Film translation, or subtitling, is different in many respects from other more established forms of translation. First, it is from various signs such as images, sounds and texts to a single type of sign: texts. Second, it is subject to time and space limits on a sentence and scene basis and still it must render a readable and understandable text for its prospective audience. Third and finally, film translation is about our daily spoken language. This paper aims to study the relations between reduction in film translation and changes in message. Film translators are under a constant pressure to reduce their translation for enhancing readability for their audience. But reduction usually comes with a price: change in message. This paper focuses on three kinds of message change: the loss of information, change in types, and the loss of humor. First, the researcher tries to find out how often reduction happens in film translation by looking at sample texts from five Hollywood movies released within the last five years. And then word counts and sentence counts are compared between ST and TT to get reduction ratios. And finally the researcher looks at what kinds of message change happen when TTs are reduced.

본 연구는 데쓰카 오사무의 『아돌프에게 고한다』(1983–85)를 선형적 진보가 아닌 ‘순환적 역사인식’의 관점에서 분석했다. 작가는 역사를 ‘폭력의 합법화(의례) → 감각적 흔적(기억) → 윤리적 재호출(공백)’이 반복되는 루프 구조로 시각화했다. 이를 규명하기 위해 본고는 ‘장면–화면–감각’의 삼중 분석 틀을 적용하여, 베를린 벙커의 ‘합법의 미학’이 어떻게 고베 대공습의 ‘검은 비(물성)’와 팔레스타인 사막의 ‘탈목적론적 공백’을 통해 해체되는지를 고찰 했다. 결론적으로 이 작품은 문서와 미디어를 통해 생산된 ‘정의’의 거대 담론을 비판하고, 그 대 안으로 ‘증언의 윤리’와 ‘생명의 존엄’을 제시했다. 데쓰카 오사무는 닫힌 결말 대신 끝나지 않는 현재형의 루프를 독자에게 남김으로써, 정의라는 편리한 수사를 의심하고 타자의 고통 을 기록하는 행위만이 폭력의 순환을 멈출 수 있는 유일한 윤리임을 역설했다.

This study analyzes Osamu Tezuka's Message to Adolf through the lens of “Cyclical Historical Perception,” visualizing history as a feedback loop of “Legitimation of Violence → Sensory Traces → Ethical Recall” rather than linear progress. By applying a triple analysis framework of “Scene–Screen–Sense,” the paper examines how the “Aesthetics of Legality” in the Berlin bunker is deconstructed by the tactile materiality of “Black Rain” in Kobe and the anti– teleological void in the Palestine desert. Ultimately, the work dismantles the grand narrative of “Justice” produced by media, proposing the “Ethics of Testimony” and the “Dignity of Life” as alternative values. By leaving an open–ended loop instead of a closed conclusion, Tezuka asserts that doubting the convenient rhetoric of justice and recording the suffering of others is the only ethic capable of halting the cycle of violence.

모든 예술은 그것이 생산된 사회의 모습을 어느 정도 반영하지만 영화는 본질적으로 관객 을 염두에 둔 소통의 예술이며 시각적 테크놀로지와 상업성에 의지한다는 면에서 그 어떤 예 술 형태보다 사회의 여러 면에 관련된다. 특히 현대의 공포영화는, 지배체제의 안전을 보장하 기 위해 억압된 개인의 무의식뿐만 아니라 사회의 집단적 무의식을 반영하면서, 현대사회를 향한 강한 정치적 비판을 가하는 장르로 이해된다. 본 논문에서 다루고 있는 3편의 공포영화 또한 현 사회를 지배하고 있는 ‘유동하는 공포’와 ‘회피의 문화’에 내재한 문제점들에 주목하 여, 이를 강력히 경고하고 비판한다. 공포 영화라는 장르의 특성과 독창적인 주제 그리고 예술 성 있는 재현의 기술을 통해 세편의 영화는 원하는 메시지를 효과적으로 전달하고 있다. 최근 들어 공포영화는 마치 살아있는 유기체처럼, 새로운 이야기, 새로운 기법, 새로운 과 학 기술의 이용 등을 통해 새롭고 독창적인 세계관을 제시하는 다양한 하위 장르로의 진화를 계속하고 있다. 공포영화 장르의 전형이라 할 수 있는 ‘괴물’의 타자성에 새로운 의미를 부여 하는 <괴물>, ‘성직자 뱀파이어’라는 새로운 캐릭터를 창조하여 외부로 부터가 아니라 바로 자신의 내면으로부터 불러낸 ‘악’의 실체와 치열한 사투를 벌이는 신부의 고통을 충격적으로 그려낸 <박쥐>, 그리고 추리물, 심리 스릴러, 스플레셔 등의 다양한 장르의 특성을 혼합하여 공포의 대상인 괴물은 바로 인간 자신일 수도 있다는 삶의 진실을 새로운 방식으로 파해 쳐 내는 <이끼>, 이 세편의 영화가 보여주는 서사와 기법의 새로움과 창의성은 공포영화의 진화 를 향한 움직임에 있어 하나의 의미 있는 발걸음으로 이해될 수 있다.

The history of horror film is said to be a history of anxiety of modern world. As gothic romances and folk tales represents the fears of the ‘past’ world, the horror film of nowadays depicts the fear of the ‘present’ world rapidly changing in the development of technological sciences and industrialization for the economic determinism. The films of The Host, Thurst and Moss pay attention to the fact that people of today are living under the liquid fear which is diffuse, unclear, unattached, free floating, with no clear address or cause. When it can be glimpsed everywhere but is nowhere to be seen, it is at its most fearsome. In other words, uncertainty is another name of it. In relation to this respect these films criticise the culture of avoidance and denial, which avoids the perception that fear is everywhere and deny the fact that the terrifying danger is immediately present. Under this culture of avoidance people are eventually leading to live in a false vision of life with an irrationally hopeful, naive and optimistic world view only expecting no harm to themselves. All the heros of these films reject such a living under the silent culture attempting to silence the potential danger under the liquid fear for the preservation of established social order. In other words they are the people questing into the darkness of horror to find an ultimate truth hidden behind it. They are also the people continuing the fight within the dying terror against the horror of darkness. In a psychological view, terror and horror are so far opposite in that the first expands the soul, and awakens the faculties to high degree of life; the other contracts, freezes, and annihilate them. In short, these three films are extending the range of horror genre within the new narratives, new cinematic techniques and new technologies of modern science. In other worlds the aims of these films are new because the aims of them would be said to make people recognize the truth hidden behind the darkness of horror, not only to make them experience the psychological catharsis or the feeling of comfort people generally want to get from the ordinary horror genre.

이 글은 “정의와 평화가 위기에 처하고 사회적 갈등이 첨예하게 대립하는 때에 목 회자들은 설교단에서 어떤 메시지를 전해야 하는가? 그리고 이러한 때에 교회와 그리 스도인들에게 주어진 사명은 무엇인가?”라는 질문에 대한 대답이다. 그 답을 찾기 위 해서 이 연구는 20세기의 영향력 있는 수도자이자 사회 비평가였던 토머스 머튼 (Thomas Merton: 1915-1968)이 1961년 10월부터 1962년 10월 사이에 작성하여 긴급 하게 등사판으로 배포한 『냉전 편지』(Cold War Letters)에 주목한다. 당시 미국과 소련의 첨예한 대립으로 세계가 핵전쟁의 위기에 직면한 때에, 머튼은 ‘냉전 편지들’ 을 통해서 편지의 수신자들과 서간집의 독자들에게 정치, 사회적 문제의 도덕적, 영적 원인을 직시하고, 그리스도교 휴머니즘에 바탕한 제3의 길을 추구해야 함을 역설하였 다. 『냉전 편지』에 담긴 토머스 머튼의 사상과 호소는 진영이나 세력 간의 대립이 아닌 통합을 추구한다는 점에서, 그리고 이원론적 사고로는 도저히 생각해내거나 이 해할 수 없는 ‘제3의 위치’(a third position)에서 나온다는 점에서 ‘제3의 메시지’라고 할 수 있다. 그의 메시지는 단지 정의와 평화의 구현을 위한 이상적인 원칙과 방향만 을 제시한 것이 아니라, 구체적인 실천을 지향하였다. 이와 같은 토머스 머튼의 메시 지를 적용하면, 설교자는 당면한 역사적 위기에 대한 참된 영적 이해를 가질 필요가 있다. 이를 위해서는 ‘활동주의’(activism)에서 벗어나, 고독과 침묵 가운데 거하며 명 료한 통찰력을 가지기를 추구해야 한다. 그리고 회중들로 하여금 사회적인 현실은 도 외시하고 개인적 위안으로만 만족하게 하는 ‘행복을 주는 약’으로 회중을 현혹하는 행 위를 중단해야 한다, 나아가 그리스도교 휴머니즘에 바탕을 두고 정치적 좌우를 넘어 서는 도덕 원칙을 찾아, 통합의 길, 그리스도의 길에 대해 분명히 말해야 할 긴급한 사명이 있다. 토머스 머튼이 살았던 시대적 상황과 오늘날 한국 교회가 처한 상황이 동일하지는 않다. 하지만, 수도원에서의 깊은 침묵의 삶을 통해 얻은 통찰력으로 시대 를 꿰뚫어 보았던 머튼의 메시지를 우리가 진지하게 받아들이고 실천한다면, 오늘날 한국 교회가 영적 갱신을 이루고, 정의와 평화의 하나님 나라를 세우기 위해 나아가 야 할 길을 모색하는 데에 시의적절한 도움을 얻을 수 있다.

This article is an answer to the question, “What message should pastors deliver from the pulpit at a time when justice and peace are in crisis and social conflicts are in sharp conflict? And what is the mission given to the church and Christians at such a time?” In order to find the answer, this study focuses on the Cold War Letters written by Thomas Merton(1915-1968), a highly influential monk and social critic of the 20th century, between October 1961 and October 1962 and urgently distributed as mimeographed copies. At that time, when the world was on the brink of nuclear war due to the sharp confrontation between the United States and the Soviet Union, Merton, through the “Cold War Letters,” emphasized to the recipients of the letters and the readers of the collection of letters that they should grasp the moral and spiritual causes of political and social problems and pursue a third way based on Christian humanism. Thomas Merton’s ideas and appeals contained in the Cold War Letters can be called the “third message” in that they seek unity rather than confrontation between camps or forces, and in that they come from the “third position” that dualistic thinking cannot possibly conceive or grasp. His message does not simply present ideal principles and directions for the realization of justice and peace, but also aims for concrete practice. Based on Thomas Merton’s message, preachers need to have a true spiritual understanding of the current historical crisis. To do this, they need to break away from “activism,” dwell in solitude and silence, and seek to have clear insight. They need to stop deluding the congregation with “happiness pills” that make them ignore social reality and satisfy themselves with only personal comfort. Furthermore, there is an urgent mission to find moral principles based on Christian humanism that transcend political left and right, and to speak clearly about the path of unity, the path of Christ. The circumstances of the times in which Thomas Merton lived are not identical to those of the Korean church today. However, if we take seriously and put into practice Merton’s message, we can get timely help in finding the path that the Korean church should take to achieve spiritual renewal and establish God’s kingdom of justice and peace.

본 연구의 목적은 정치광고 메시지에 노출된 개인이 관여와 지식의 차이에 따라 어떠한 기억 정보를 활용하는지를 규명함으로써 정치 및 선거홍보 전략에 함의를 제공하고자 하는 것이었다. 특히 특정 이슈에 대해 본인이 잘 알고 있다는 자기 확신을 중심으로 구성된 주관적 지식과 정치관여도를 독립변인으로 활용하였고, 개인이 판단에 활용하는 기억정보를 판단까지 이루어진 채 기억된 종합적 기억정보와 개별적 속성을 무비판적으로 기억한 개별적 기억정보로 나누어 살펴보았다. 실험 결과, 특정 정치적 이슈에 대해 주관적 지식이 낮지만 정치적 관여는 높은 집단만이 개별적 기억정보를 주로 회상하고 활용하는 것으로 나타났으며, 다른 세 집단은 종합적 기억정보를 개별적 기억정보보다 상대적으로 많이 회상하고 활용하는 것으로 나타났다. 이러한 결과는 이후 선거나 정책홍보에 있어 대부분의 수용자에게 종합적 기억정보를 활용하기위한 전략수립의 필요성을 제시하고 있다.

The purpose of this study identify the individual has been exposed to political advertising messages based on the difference between involvement and knowledge of how to use any memory information system. Also promoting political and electoral strategy is to provide implications. Political involvement and subjective knowledge consisting of self-confidence that I know about, especially on specific issues were used as independent variables. This study was divided into global memory information and discrete memory information. Findings, low subjective knowledge about specific political issues, but political involvement highly was discrete memory information primarily recall and utilize that. Other three groups used to a global memory information more than discrete memory information relatively. This study results suggest that these policies to promote the need to formulate a strategy to use the global memory information to most of the audience presented.