Earticle

본 연구는 상사, 부하 개인 간 맥락에서 예방초점 부합이 부하직원의 역할 내 행동과 일탈행동에 미치는 효과와 더불어 이 과정에서 상사의 거래적 리더십의 조절효과를 규명 하는 데 그 목적이 있다. 이를 위해 본 연구에서는 공공조직과 다양한 업종에 종사하고 있는 민간조직의 구성원들 중 직속상사와 부하 1인을 하나의 쌍으로 해서 총 245쌍(490名) 을 대상으로 실증분석 하였다. 예방초점 부합 효과와 거래적 리더십의 조절효과는 다차항 회귀분석과 반응표면방법론으로 검증되었다. 자료분석결과, 예방초점 부합은 역할 내 행동과 일탈행동에서 유의한 관계가 나타나지 않았다. 조절효과 분석결과, 거래적 리더십 은 예방초점 부합과 역할 내 행동의 정(+)적 관계는 강화시키는 반면, 일탈행동과의 부(-) 적 관계는 약화시켰다. 본 연구는 조절 적합성 연구를 개인 간 맥락으로 확장시켰다는 점에서 의의가 있다. 아울러 부합의 측정과 관련하여 차이점수를 사용하지 않고, 다차항 회귀분석을 통해 부합의 수준에 따른 구체적인 결과를 이끌어 내었다는 점에서 기존 연구와 차별화된다.

This study looks at the impact of superior-subordinate prevention focus fit on the in-role behavior and deviant behavior of subordinates and identifies how the impact of prevention focus fit influencing the dependent variable differs depending on the transactional leadership of superior. In this study, empirical analysis was conducted on 245 pairs in total(490 individuals) who are subordinates and their superior who are members of a public organization and private-sector workers in various industries. Hypothesis testing was verified by polynomial regression and response surface methodology. As a result, there is no significant relationship between superior-subordinate prevention focus fit and dependent variables. This study demonstrates that transactional leadership reinforce(mitigate) the relationship between prevention focus fit and in-role behavior(deviant behavior). While many regulatory fit studies in the past have been conducted in the intrapersonal context, this study is meaningful in that it has been expanded to the interpersonal context to examine it and demonstrate its effectiveness.

4차 산업혁명에 따른 신기술 도입과 코로나19 팬데믹의 장기화 등에 의해 항공사 승무원의 직무불안정성은 점차 가중 되고 있는 상황이다. 이처럼 현시대에서 항공사 승무원이 직면하고 있는 직무불안정성이 승무원의 태도 및 행동에 미치는 영향과 이를 완화시킬 수 있는 기제를 본 연구에서 규명해 보고자 하였다. 따라서 본 연 구는 항공사 승무원 대상 직무불안정성이 승무원의 행동에 미치는 영향 관계와 이러한 관계를 매개하는 변수 및 조절된 매개효과를 갖는 변수를 규명하는 것을 목적으로 하였다. 가설 검증을 위해 국내 7개 항공사의 승무 원 342명을 연구 표본으로 실증 분석을 시행하였다. 분석 결과로 첫째, 항공사 승무원의 직무불안정성은 승무 원의 역할 내 행동 및 조직시민행동에 모두 부정적인 영향을 미치는 것으로 나타났다. 둘째, 항공사 승무원의 직무불안정성과 승무원의 행동 간의 영향 관계에 있어 심리적 주인의식이 매개효과가 있음을 확인하였다. 셋째, 직무효능감의 조절효과는 통계적으로 유의하지는 않았지만, 직무효능감이 일정 수준 이상일 경우 조건부 효과 가 있는 것으로 나타났다. 마지막으로 직무효능감의 조절된 매개효과는 유의하지 않은 것으로 확인되었다. 이러 한 연구 결과를 토대로 시사점, 한계점, 추후 연구과제에 관해 논의하였다.

This study examined the relationship between Airline Cabin Crew’s job insecurity and behaviors, and the mediating variable and the moderated mediating variable in that relationship. Due to the introduction of new technologies due to the 4th industrial revolution and the prolonged COVID-19 pandemic, the job insecurity of airline cabin crew is aggravating overall. The negative effects of this job insecurity that airline cabin crews are facing in the present era on their behaviors were verified and a variable to alleviate this was examined. For this purpose, the data from 342 cabin crews of 7 domestic airlines was collected through the survey, and the results of the study are as follows. As a result of the research hypothesis test, this study found that job insecurity of airline cabin crews had a significant negative(-) effect on both in-role behaviors and organizational citizenship behaviors. Second, it was verified that psychological ownership mediate the relationship between airline cabin crews’ job insecurity and their behaviors. Third, the moderating effect of job efficacy was not statistically significant, but it was found that there was a conditional effect when it was above a certain level. Finally, the moderated mediating effect of job efficacy was found to be insignificant. Based on these research results, academic and practical implications, limitations of the research, and future research tasks were discussed.

본 연구는 내부시장 지향성이 의료서비스 제공자의 인지적 측면과 행동에 어떠한 영향을 미치고, 서비스 복잡성이 어떠한 역할을 수행하는지 확인하기 위해 수행되었다. 구체적으 로 의료서비스 조직의 내부시장 지향성이 의료서비스 제공자의 개인-조직 적합성과 개인 -직업 적합성을 통해 역할행동 및 역할 외 행동에 영향을 미칠 것으로 예측하였다. 본 연구에서 제시된 가설을 확인하기 위해 부산 경남지역의 종합병원에서 근무하는 의료서비 스 제공자를 대상으로 273개의 데이터를 수집하여 분석하였다. 분석결과 내부시장 지향 성은 의료서비스 제공자의 개인-조직 적합성 및 개인-직업 적합성을 향상시켰다. 또한 의료서비스 제공자의 개인-조직 적합성 및 개인-직업 적합성은 행동적 측면인 역할 행동 과 역할 외 행동을 증가시키는 것으로 나타났다.

This study was conducted to determine how internal market orientation affects the cognitive aspects and behaviors of medical service providers. Specifically, it is predicted that internal market orientation of healthcare service organizations will affect in-role and extra-role behaviors of healthcare service providers through person-organization fit and person-job fit. To confirm hypotheses presented in this study, 273 data were collected and analyzed from healthcare service providers working in general hospitals in Busan and Gyeongnam. As results of the analysis, internal market orientation improved person-organization fit and person-job fit of healthcare service providers. Also, it was found that person-organization fit and person-job fit of healthcare service providers increased in-role and extra-role behaviors, which are behavioral aspects.

국내외 서비스 산업이 성장함에 따라, 서비스 마케팅에 관한 많은 연구들이 이루어지고 있다. 하지만 서비스 마케팅의 중심축의 하나인 서비스 제공자의 서비스 행동에 관한 연구는 드문 편이다. 본 연구에서는 기존의 연구들에서 소홀히 다루어져 왔던 서비스 행동에 대하여 Ahearne 등(2007)이 개발한 척도를 B2C 상황에 맞는 척도로 정교화하는 데 초점을 두었다. 기존 척도가 갖고 있는 한계점을 지적하고, 역할내 행동과 역할외 행동을 하위 차원으로 가지는 구성개념으로 척도를 개발하였다. 연구 결과, 서비스 행동은 2개의 2차 요인인 역할내 행동(성실성, 정보 소통, 고객 유인, 공감성)과 역할외 행동(추가적 서비스 제공, 조직몰입, 스포츠맨십)으로 구성된 고차 개념으로 확인되었다. 이러한 서비스 행동에 대한 B2C 상황에 적합한 개념적 정교화를 시도한 것이 본 연구의 이론적 공헌점이라 할 수 있다. 또한 각각의 서비스 행동의 요인들이 관계품질인 신뢰와 만족에 유의미한 영향을 미치는 것으로 실증되었다.

Extensive research on service behavior has been studied in line with growth in domestic and global service industry. Relationship marketing lens provides mainly theoretical foundations for service marketing studies, and the core variable of service marketing is service behavior. Though many studies executed, we can’t find consistently empirical results from past research. We can infer that there are some mixed and ambiguous concepts in the construct of service behavior. In this study, authors tried to integrate lens of relationship marketing and organizational citizenship behavior for the purpose of conceptual elaborations for the construct, service behavior, that has been ignored recently. Researchers need to make clear lens of service behavior that can induce more consistent test results. We test some hypotheses with the sampling frame of private banking customers. And then, we gathered useful data set and exploited those. Based on analysis, service behavior was identified to include the data structure in 7 variables of the first factor(sportsmanship, diligence, information communication, inducement, organization involvement, empathy, consumer facilitation), in 2 variables of the second factor(extra-role behavior, in-role behavior), and in 1 variable of the third factor(service behavior). These identifications for data structure of service behavior are our theoretical contributions on service marketing research. And so, Those factors of service behavior have been empirically tested to have significant effects on relationship quality(trust, satisfaction). We provided some theoretical and practical implications for who will study these-related issues and practitioners. We made contributions for developing theoretical foundations for service behavior by elaborating confused concepts in service marketing. These findings lead to more systematic studies in service behavior research that is the center of service marketing.

Purpose: The aim of this study was to examine the relationships among parenting role sharing, parenting stress, happiness, and parenting behavior of mothers with 6-year-old children. Methods: This study used data from the seventh Panel Study of Korean Children, which began collecting longitudinal data on a sample of newborn households nationwide in 2008 and will continue yearly until 2027. The participants were 1,560 mothers of children aged 6 years. We conducted statistical analyses using descriptive statistics, the t-test, analysis of variance, Pearson correlation coefficients, and stepwise multiple regression. Results: The mean age of the mothers was 36.8±3.7 years. The mothers' perceived parenting role sharing (r=.07, p=.007), parenting stress (r=-.54, p<.001), and happiness (r=.38, p<.001) were significantly correlated with warm parenting behavior. Stepwise multiple regression analysis revealed that parenting stress (β=-.47, p<.001), happiness (β=.15, p<.001), and parenting role sharing (β=.11, p<.001) were significant predictors for warm parenting behavior by mothers. Conclusion: It is essential to reduce mothers' stress and increase their positive emotions (happiness). Fathers should actively share parenting roles in raising children to enhance mothers' warm parenting behavior.

This study examines how attribution patterns influence climate change response behaviors in South Korea. Analyzing data from 1,898 South Korean respondents, the research investigates the impact of external attribution (blaming others or external factors) on climate action while controlling for established predictors from risk perception paradigms and the Theory of Planned Behavior. Regression analysis confirms that external attribution negatively affects climate change response behaviors (β=-0.046, p<0.01), supporting the hypothesis that attributing climate change causes and solutions to external factors reduces willingness to engage in climate-responsive actions. However, personal norms (β=0.218), sense of control (β=0.183), and knowledge (β=0.138) emerged as stronger predictors of climate action. The findings suggest that effective climate communication strategies should emphasize personal responsibility and agency, enhance climate knowledge, frame climate action in terms of benefits rather than threats, and recognize existing personal responsibility rather than attempting to instill it from scratch.

The purpose of the study was to empirically investigate the impacts of empowering leadership on organizational citizenship behavior and the mediating role of psychological empowerment in the relationship between empowering leadership and organizational behavior in Chinese employees. Moreover, this study demonstrates the moderating role of affective commitment between psychological empowerment and organizational citizenship behavior. The results show that: first, empowering leadership was found to have a significant relationship with organizational citizenship behavior; second, there is a positive relationship between empowering leadership and psychological empowerment. Third, as predicted, psychological empowerment was positively related to OCB, Fourth, the mediating role of psychological empowerment was identified in the relationship between empowering leadership and organizational behavior. The moderating role of affective commitment between psychological empowerment and organizational citizenship behavior is significant. Finally some practical recommendations to develop the leadership competencies for Chinese managers were suggested.

One of the most important factors to maintain and improve competitiveness is to encourage voice behavior of an organization’s members. Leaders have an responsibility to create an atmosphere for members to express their own views freely, and to encourage members to improving the organization’s function. To fully understand the influence process of authentic leadership on members voice behavior, we argue that the affective commitment should be considered. We posit that authentic leadership positively influence affective identification, supportive voice behavior, challenging voice behavior, and affective commitment moderate the effect of relationship identification on voice behavior. Data from 367 respondents supported most of our hypotheses. Targeting the general workers in Beijing, China, we examine a mediated model of authentic leadership, voice behavior, and relational identification, with affective commitment as a moderator. We conducted an empirical analysis using the collected data and concluded based on the results of the study. First, our results confirmed that authentic leadership have a positive influence on both supportive voice behavior and challenging voice behavior. Second, relational identification partially mediated the interaction between authentic leadership and voice behavior. No significant indirect effect was found between authentic leadership and supportive voice behavior. Our results also showed that affective commitment has as a moderating role in the relationship of affective identification and member voice behavior. Members with high affective commitment showed more supportive voice behaviors than those with low affective commitment. This study advances prior research on the relationship of authentic leadership and voice behavior by demonstrating how the affective commitment level of individuals has different effects on their voice behavior. Finally, we presented the implications of this research and recommendations for future research.

With growing concerns about digital privacy, understanding the mechanisms that motivate or hinder privacy-protective behavior has become increasingly critical yet challenging. While Protection Motivation Theory (PMT) traditionally emphasizes motivational determinants, this study highlights the often-overlooked role of habitual resistance. Drawing upon PMT, we propose a dual-pathway model that simultaneously examines factors that both encourage and disrupt privacy-protective behavior. Our proposed extended PMT model was empirically tested via an online survey targeting Korean internet users, yielding 309 valid responses. We used SPSS 29.0.2.0 to obtain descriptive statistics and SmartPLS 4.1.0.3 to estimate the structural equation model. Findings revealed that both perceived threats and perceived efficacy significantly enhanced motivation, which in turn strongly predicted privacy-protective behavior. However, maladaptive habits negatively affected protective behavior, even when motivation was strong. Interestingly, perceived efficacy did not significantly reduce maladaptive habits, indicating that motivation alone was insufficient to change established behavior patterns. Our study advances online information privacy research by synthesizing motivational drivers and habitual barriers within a unified framework. The findings call for more comprehensive interventions that address often underestimated automatic behavioral tendencies. This study also offers insights for designing privacy education and policy tools that target unintentional barriers to protective action.

This study aimed to investigate the mechanisms influencing individuals’ privacy-protective behaviors in the digital era. Drawing on protection motivation theory, we proposed a dual-pathway model integrating motivational drivers and habitual barriers. Data were collected through an online survey, yielding 309 valid responses. Given the complexity of the formative-reflective model, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM) for analysis, utilizing SPSS 27.0 and SmartPLS 4.0. The results indicated that Perceived Threats and Perceived Efficacy significantly enhanced Privacy Protection Motivation, which in turn strongly predicted Privacy-Protective Behavior. Additionally, Maladaptive Habits significantly hindered Privacy-Protective Behavior, even in the presence of strong motivation. These findings extend PMT by incorporating habitual resistance, offering new insights into the dynamics of privacy protection and practical implications for designing more effective privacy interventions.

This study evaluates the effectiveness of AI-driven CRM models in predicting consumer purchase behavior and examines how market volatility affects predictive performance. Using transactional data from Amazon, a customer-month panel is constructed to capture both active and inactive behavioral periods. Three modeling approaches are implemented, including a tree-based model and sequential learning models, to predict next-month purchase behavior using a time-based train-test split. The results demonstrate that LightGBM achieves superior predictive performance, with an AUC of 0.92, outperforming LSTM and GRU. However, the three models exhibit a decline in classification performance under high-volatility conditions. To further interpret model behavior, SHAP analysis is conducted, revealing that both behavioral features and market volatility significantly influence predictions. In particular, volatility emerges as an important contextual factor, with effects that vary across levels of customer activity.

목적: 본 연구는 피부미용 전공 대학생의 동아리 활동 만족도를 매개로 전공 동아리 활동 요인 및 진로준비행동 요인을 살펴봄으로 써 개선 방안을 모색하고, 이를 통해 피부미용 관련 학과의 학생 지도 및 교육과 관련한 방안을 제공하고자 함에 있다. 방법: 참고문 헌 고찰을 통해 설문지를 개발하였다. 2023년 9월 동안 지역별로 선정한 피부미용학과에 재학 중인 학생을 대상으로 총 390부의 설 문지를 배포하여 회수된 364부가 분석에 사용되었다. 크론바흐 알파 값은 0.769에서 0.810 이었다. 전공 동아리 활동 요인 9문항, 동아리 활동 만족도 요인 7문항, 진로준비행동 요인 6문항을 선정하였다. 결과: 전공 동아리 활동은 동아리 활동 만족도에, 동아리 활동 만족도는 진로 준비행동에, 전공 동아리 활동은 진로 준비행동에 유의미한 영향력을 보여 주었다. 결론: 전공 동아리 활성화를 위해 많은 노력을 기울여야 할 것이다. 대학에서의 전공봉사동아리 활동에 대한 재정지원과 함께 전공별 보유 기자재의 활용, 전공 동아리 방, 실습실 사용에 대한 허용 및 전공동아리의 행정지원 등 다양한 지원 대책이 요구된다.

Purpose: This study focused to probe systematic operating measures to examine the effect of the major club activities of students majoring in skincare on career preparation behavior through the mediating role of satisfaction with such activities. Methods: We conducted a literature review and designed a questionnaire to assess career preparation behavior, major club activities, and satisfaction with major club activities. The participants were selected using random sampling. Out of the 390 questionnaires administered in September 2023, data from 364 respondents were included in the final analyses. Factor analysis and multiple regression analyses were managed to study relationships connecting variables. Results: Major club activities exhibited a significant correlation with satisfaction with such activities and exerted influence on career preparation behaviors. Conclusion: The school life satisfaction of college students influences their career decisions, maturity, and preparation behaviors. Thus, universities and relevant departments in Korea should exert effort to revitalize major clubs.

目的: 本研究旨在探讨有效的操作措施，通过对护肤专业学生主要社团活动的满意度作为中介因素，考察其对职 业准备行为的影响。方法: 我们进行了文献综述，并设计了一份问卷，用于评估职业准备行为、主要社团活动以 及对主要社团活动的满意度。参与者采用随机抽样的方式进行选择。在2023年9月发放的390份问卷中，最终纳 入了364份受访者的数据。我们进行了因子分析和多元回归分析，以检验变量之间的关系。结果: 社团活动与活 动满意度呈现显著相关性，并对职业准备行为产生影响。结论: 大学生的学校生活满意度影响着他们的职业决 策、成熟度以及准备行为。因此，韩国大学和相关部门应努力振兴各大社团。

본 연구는 미국 내 성인기에 접어드는 세대집단의 위험감수도와 재무지식수준이 재무계획행동에 어떻게 영향을 미치는지를 2009년 금융산업규제기관(FINRA)의 전국재무역량조사를 토대로 분석하였다. 재무지식은 객관적인 지식과 주관적인 지식으로 측정되었으며,재무계획행동은 비상자금 보유여부, 투자계좌 보유여부, 체크계좌 보유여부, 은퇴자금 보유여부, 크레디 리포트 체크여부, 은퇴자금 산출여부를 합한 점수로 측정하였으며 후에 각각의 행동을 따로 분석하였다. 그 결과 위험감수도, 객관적·주관적 재무지식수준은 보편적 재무계획행동에 유의한 영향을 미치는 것으로 나타났다. 구체적으로 위험감수도는 투자행동과, 객관적 지식수준은 은퇴행동과, 주관적 지식수준은 비상자금 소유여부와 관련이 있는 것으로 나타났다. 성인 초기 집단의 재무행동에 관한 국내외 연구가 많지 않은 실정에서 전국적 데이터를 토대로 한 이 연구는 개인의 재무행동 증진을 위한 교육적 정책적 시사점을 가진다는 점에서 의의를 찾을 수 있겠다.

The purpose of this research was to identify how risk tolerance and financial knowledge level influence financial planning behavior of emerging adults in order to identify critical gaps in knowledge for this age cohort. Financial knowledge was measured from an objective and subjective perspective. Financial planning behavior was identified as a composite measure over six financial domains, and later examined individually. Overall, risk tolerance level, objective and subjective financial knowledge of emerging adults were found associated with engaging in a financial planning behavior. When specifically examined, risk tolerance level was positively associated with investment behavior. Objective financial knowledge was positively associated with whether or not one has a retirement plan. Subjective financial knowledge was positively connected to possessing an emergency fund. Implications for improving financial planning behavior of young adults are also discussed.

Reward programs are a common customer retention tactic that offers incentives for making recurring purchases. Extending the current understanding of reward gradient behavior, which occurs when customers’ motivation increases as progress toward the reward is made, this study demonstrates the application of prospect theory in exploring the possibility of nonlinear reward gradient behavior in reward programs. The results confirm a stronger acceleration in the expected value after reaching the midpoint of reward achievement, which is due to a larger deviation in the loss value compared to the gain value. In addition, this research examines the moderating role of individual differences: 1) regulatory focus, 2) construal level, in nonlinear patterns as consumers progress through the process of earning rewards. Grounded in regulatory focus theory, two distinct self-reported regulatory orientations— prevention-focused and promotion-focused —are identified. The results show that only chronically prevention-focused consumers follow the nonlinear increase in purchase intention, whereas chronically promotion-focused consumers do not. Consumers’ self-reported construal orientations — concrete-mindset and abstract-mindset — are identified. The nonlinear increase patterns in purchase intention were only shown to chronically concrete-mindset consumers, whereas chronically abstract-mindset consumers did not. This research not only demonstrates the importance of adopting a dynamic perspective for enhancing customers’ reward gradient behavior but also establishes a connection between nonlinear gradient behavior and individual differences.

Purpose: This study was conducted in order to determine the influences of knowledge,self-efficacy, and social support on sick role behavior in patients with coronary arterydisease. Methods: The participants were 192 patients with coronary artery disease in Dcity. Data were collected from January 1, 2014 to April 30, 2014 using a questionnaire. Data analysis was performed using SPSS/WIN 19.0 using ANOVA, t-test, Pearsoncorrelation, and stepwise multiple regression. Results: Factors having an influence on sickrole behavior were age (70 years old ß=.275, p<.001), occupation (Office job ß=-.230,p<.001), knowledge (ß=.204, p<.001), self-efficacy (ß=.188, p<.001), underlying disease(stroke ß=.142, p=.008), and family type (live with their children ß=-.128, p=.038). Thesefactors explained 56% of the variance in sick role behavior. Conclusions: More positiveknowledge and self-efficacy are needed for the sick role behavior. In addition, results of thestudy indicated that age, occupation, underlying disease, and family type were veryimportant in predicting health behaviors of patients with coronary artery disease. Thus, itwould be necessary to include patients' characteristics in designing an education program forpeople with coronary artery disease.

-The Effect of Discharge Education Program on Compliance with Sick-Role Behavior in Cerebrovascular Surgery Patients

본 연구는 또래괴롭힘 피해 경험이 있는 학생들이 또래괴롭힘이 심화되도록 하는 주변인 역할 행동을 하는데 있어 교사의 폭력에 대한 태도가 어떤 영향을 미치는지와, 또래괴롭힘 피해학생의 반응적 공격성이 교사의 폭력 허용도의 영향을 받아 결과적으로 또래괴롭힘 방관 및 동조행동에 영향을 미치는 지 검증하고자 하였다. 이를 통해 또래괴롭힘 현상이 교실 내에서 심화되는 것을 예방할 수 있는 교사의 역할의 중요성을 검증하고자 하였다. 이를 위해 본 연구는 10개 초등학교 40개 반의 4, 5, 6학년 학생 820명을 대상으로 설문을 실시하고 설문응답자 중 또래괴롭힘 피해 경험이 있다고 보고한 학생들 365명의 설문자료만을 분석에 사용하였다. 이 자료를 구조방정식모형 방법으로 분석한 결과, 교사의 폭력 허용도가 낮을수록 또래괴롭힘 피해학생의 동조행동과 방관행동이 감소하는 결과를 보였으며, 교사가 폭력에 대해 허용치 않는 태도를 보일 때 또래괴롭힘 피해학생들의 반응적 공격성도 낮아지는 것으로 나타났다. 또한 교사의 폭력허용도는 학생의 반응적 공격성을 매개하여 또래괴롭힘 가해 동조행동과 방관행동에 영향을 미치는 것으로 나타나 교실 내 폭력에 대해 허용하지 않는 담임교사의 태도가 또래괴롭힘 피해 경험 학생들의 공격성을 낮추고, 결과적으로 또래괴롭힘 방관 및 동조행동을 낮춤으로써, 교실 내 또래괴롭힘 현상이 심화되는 것을 차단할 수 있음을 시사하였다.

This study aimed to investigate how teacher’s attitude toward violence affect students who experienced bullying victim in their role in making peer-to-peer violence deepen, and how students who experienced the bullying victim react to show aggression, and the aggression is blocked by teacher’s attitude toward violence, resulting in decrease of doing the bystander’s negative behavior. By conducing this study, this study ultimately aimed to ensure that the teacher’s attitude toward violence is very important in preventing peer bullying in the classroom. To achieve this aims, this study conducted a survey of 820 fourth, fifth and sixth graders in 40 classes at 10 elementary schools and limited only 365 of the respondents who reported experiencing peer bullying victim. This study utilized the structural equation modeling method to analyze the data. The results were as follows. First, it showed that the lower the bystander’s negative behavior in victims who experienced peer bullying, and the lower the responsive aggression reacted from the peer bullying, when the teacher shows an unacceptable attitude toward violence. Teacher’s attitude toward violence also appears to affect peer bystander’s negative behavior by mediating peer bullying victim’s reactive aggression, indicating that the teacher’s attitude toward classroom violence may reduce the aggression of students from the experience of victimization, and consequently prevent the classroom from becoming more leprosy by reducing peer bullying.