Earticle

In recent years, research has been tried in various ways to incorporate sensitivity (emotion, feeling) in music content service. At home and abroad in a number of commercial music services, concept of user sensitivity has been incorporated in order to make their users feel more friendly and comfortable. However, the number of emotion words applied to those services was too small to express the varied and complex emotions user wants. In addition, the number of emotional contents was not sufficient. In this paper, we proposed the music sensitivity model and evaluation method, as a key component of customized service which provides personalized content search and social recommendation features. The proposed model provides a number of emotional words, built based on a musical vocabulary freely expressed on the Web, and intuitive classification of emotional words including mood (human feeling), emotion (content feeling), situation, and property categories. The proposed evaluation method provides an intuitive user interface for users to easily express their sensitivity, what they feels after listening music contents. The experiment was performed on 20 subjects, tested for lexical classification and sensitivity evaluation tasks, and the results showed the proposed method are meaningfully close to user intuition.

As data grows rapidly, the provision of appropriate information needed by individuals has become an area of new services, and customized services which is enabling the analysis of optimal services through collecting, storing, and analyzing personal data are emerging in many fields. However, due to the characteristics of customized services based on various information collected by customers during the use of the service, the problem of privacy infringement is raised at the same time, and many studies are being actively conducted to solve this problem. This study seeks to explore how the customer's in-depth and customized services has an impact on their customers, which has not been derived from quantitative research using the grounded theory methodology. Through this, 84 concepts, 33 subcategories, 13 Categories and paradigm models were derived. In addition, ‘Understanding and acceptance of online behavioral advertising (OBA)' was derived as a core category, and finally, acceptance types of OBA were classified into ‘positive acceptance type', ‘indifferent type', ‘calculating type', and ‘active resistance type' based on the key categories. This study divides the acceptance types of online behavioral advertising through the emotions and behaviors of the consumers throughout the procedure of online behavioral advertising experiences. In addition to the statistical and quantitative information currently used for providing behavioral advertising, it provides new criteria to reflect the refinement of behavioral advertising and personal tendencies or characteristics.

본 연구는 소비자들이 맞춤서비스 구매과정에서 거치는 평가과정을 구조적으로 검증하였고 이러한 평가과정은 한국과 중국의 소비자 간의 문화적인 차이로 인해 다른 결과를 보임을 고찰하였다. 문헌고찰을 통해 맞춤서비스 구매의도를 높이는 요인으로 지각된 적합성과 매력도를 도출하고, 이러한 요인에 영향을 미치는 맞춤서비스 특성으로는 다양성, 고객참여, 서비스 제공자에 대한 신뢰가 있음을 발견하였다. 이 요인들의 구조적 관계를 검증하기 위해 Lisrel 구조모형으로 검증을 실시한 결과 모든 가설이 채택되었다. 또한 이러한 구조적 관계가 한국의 남성주의 문화성향과 중국의 여성주의 문화성향, 그리고 양국 소비자 간의 시간민감도 지각의 차이에 따라 달라짐을 검증하였다. 분석결과 남성주의 문화성향이 강하고 시간민감도가 높은 한국소비자들은 맞춤서비스가 본인에게 적합하고 다른 대안보다 매력적이라는 평가를 내리기 위해 적극적인 참여로 협력하는 것을 중요하게 생각하고 상대적으로 여성주의 문화성향이 높게 나타난 중국은 참여보다는 맞춤서비스 생산자를 믿고 의지하는 신뢰가 맞춤서비스 평가에 중요한 영향을 미치고 있었다.

This study structurally verifies the evaluation process while consumers use customized services and considers that it will be different by culture between Korea and China. The findings shows that the factors which increase use intention of customized services are fitness and attractiveness through literature review. In addition, it indicates characteristics of customized services which is variety, customer participation, trust toward service provider. As a result of it, hypotheses were all adopted. It proved that its structural relationship was changed by different perception of time sensitivity between two countries. Moreover, it showed that Korean customers who have strong masculinism tend to actively participate and take a serious view of cooperation because they want to evaluate customized services have fitness and attractiveness for themselves. Comparably, Chinese customers who have strong feminism tend to consider importances of trust which generate from believable and dependable service provider to evaluate customized services.

본 연구는 선호명확성과 고객참여수준이 맞춤서비스의 적합성 평가에 미치는 영향을 살펴보고, 이러한 요인과 상호작용하여 맞춤서비스 평가에 차이를 보일 수 있는 문화권의 차이로 한국과 중국을 설정하여 2×2×2 집단간 실험설계를 통한 ANCOVA분석을 실시하였다. 한국인과 중국인 각각200명을 대상으로 실험을 실시한 결과, 선호가 명확한 경우, 참여수준이 높은 경우, 한국소비자의 경우에 각각 맞춤서비스에 대한 적합성을 높게 지각하는 것으로 나타났다. 그리고 한국소비자들은 참여수준이 높아질수록 적합성이 높다고 평가하지만, 중국소비자들은 참여수준이 높을 때 오히려 적합성 평가가 낮아지고 있었다. 또한 선호명확성이 높은 경우에 참여를 많이 할수록 적합성 평가가 높아지지만, 중국의 경우에는 한국과 달리 참여수준에 따른 적합성 평가 향상이 나타나지 않았다.

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a 2×2×2 between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

목적: 본 연구는 맞춤형화장품 피부진단 서비스의 소비자 그룹화 가능성을 확인하는 데에 목적이 있다. 이에 맞춤형화장품 피부진 단 서비스의 유형별로 잠재 소비자의 소비가치, 참여도 및 추구혜택과 관련된 니즈를 파악하고자 하였다. 방법: 본 연구는 서울 및 수도권 지역의 20대 이상의 일반인을 대상으로 온라인 설문방식으로 진행하였다. 설문조사는 2020년 9월 15일부터 9월 27일까지 13일간 진행하였으며, 회수된 설문지 483부 중 답변이 불성실하거나 연구대상에 포함되지 않는 타 지역 거주자를 제외한 총 393부 를 분석에 사용하였으며, 분석방법은SPSS통계프로그램 26.0을 활용하여 빈도분석, 요인분석, 신뢰도분석, 일원분산분석, 사후검 정, 상관관계분석, 회귀분석을 실시하였다. 결과: 연구결과, 맞춤형 피부진단 서비스와 맞춤형 원료 서비스에서 소비자 그룹화가 가능한 것으로 나타났다. 월평균 화장품 구매비용이 서비스유형별 참여도, 소비가치 및 추구혜택의 평균이 차이를 분석하여 통계학 적 유의한 차이를 보였다. 소비참여도와 소비가치 추구혜택 간의 관계에 정적(+)상관관계를 보였으며, 소비참여도가 소비가치에 영 향을 미치는 것으로 나타났다. 결론: 이번 연구결과를 통하여 맞춤형 피부진단 서비스가 피부미용산업발전을 위한 기초자료로 제공 되기를 바라며, 피부진단서비스로 인해 좀 더 체계적인 피부관리문화가 정착되기를 바란다.

Purpose: This study aimed to verify the possibility of consumer segmentation of customized cosmetic skin diagnosis services by identifying the needs of potential customers related to their consumption value, participation level, and pursuit benefits for each type of customized cosmetic service. Methods: An online survey was conducted for 13 days in September 2020 on individuals aged at least 20 years, living in Seoul and its metropolitan area. Among 483 received responses, only 393 were used for an analysis; insufficient responses and those written by residents living outside of the included region were excluded. Data were analyzed as per frequency analysis, factor analysis, reliability analysis, one-way ANOVA, post-hoc analysis, correlation analysis, and regression analysis. Results: Findings confirmed that consumer segmentation is possible in the customized cosmetic skin diagnosis services and customized ingredients services. After analyzing the average difference of consumption value, participation level, and pursuit benefits, the monthly average purchasing cost in cosmetics showed significant differences. Participation level, consumption value, and benefits were positively correlated. Participation level affects the consumption value. Conclusion: The customized cosmetic skin diagnosis service can serve as the foundation for the skin cosmetic industry development and as part of systematic and secure skincare.

目的: 本研究旨在通过识别潜在客户对每种定制化妆品皮肤诊断服务的消费价值、参与程度和追求利益的需求， 验证定制化妆品皮肤诊断服务消费者细分的可能性。方法: 于2020年9月对居住在首尔及其都市区的20岁以上 个人进行了为期13天的在线调查。在收到的483份回复中，只有393份用于分析；不充分的答复和居住在所包括 地区以外的居民所写的答复被排除在外。数据按照频率分析、因子分析、可靠性分析、单向方差分析、事后分 析、相关分析和回归分析进行分析。结果: 调查结果证实，在定制化妆品皮肤诊断服务和定制成分服务中，消费 者细分是可能的。分析消费价值、参与度、追求收益的平均差异后，化妆品月均购买成本呈现显着差异。参与 程度、消费价值和收益呈正相关。参与程度影响消费价值。结论: 定制化的化妆品皮肤诊断服务可以作为皮肤美 容行业发展的基础，是系统安全的护肤的一部分。

본 연구는 발달장애인의 맞춤형 서비스 설계 방안을 모색하기 위해 유형화된 장애정도에 따른 돌봄 부담 수준과 서비스 욕구를 확인하는 것에 목적이 있다. 이를 위해 한국장애인고용공단의 2021년 발달장애인 일과 삶 실태조사에 응답한 2,876명의 자료를 활용하였으며, 잠재프로파일 분석(LPA)을 실시하여 발달장애인의 장애정도를 유형화하였다. 다음으로 회귀분석으로 유형화된 장애정도가 돌봄 총 시간에 미치는 영향을 검증하였으며, 서비스 욕구 파악을 위해 유형화된 장애정도에 따른 대응일치 분석을 추가적으로 실시하였다. 분석결과, 첫째, 발달장애인의 장애정도는 ‘최중증’, ‘중증’, ‘경증’으로 유형화되었다. 둘째, 발달장애인의 유형화된 장애정도가 높을수록 보호자의 총 돌봄 시간은 길어졌다. 셋째, 발달장애인의 유형화된 장애정도에 따라 원하는 서비스 종류에 차이가 있음을 확인하였다. 이러한 결과를 바탕으로 본 연구는 발달장애인의 장애정도를 종합적으로 고려하여 보호자의 돌봄 부담을 경감할 수 있는 맞춤형 서비스를 설계 및 수립해야 한다는 실천적, 정책적 제언을 제시하였다.

The purpose of this study is to identify the care burden and service needs according to the classified degree of disability in order to find a customized service design plan for people with developmental disabilities(DD). For this, the data of 2,876 people who responded to the 2021 Work and Life Survey of people with DD by the Korea Employment Agency for the Disabled was used, and Latent Profile Analysis(LPA) was conducted to categorize the degree of DD. Next, the effect of the classified degree of disability on the total care time was verified by regression analysis. Correspondence analysis according to the classified degree of disability was additionally performed to identify service needs. As a result of the analysis, first, the degree of disability of people with DD was classified into ‘severe to profound’, ‘severe’ and ‘mild’. Second, the higher the classified degree of DD of people with DD, the longer the total care time of the caregiver. Third, it was confirmed that there were differences in the type of service needs according to the classified degree of disability of people with DD. Based on these results, this study presented practical and policy suggestions that customized services should be designed and established to reduce the caregiver's burden by comprehensively considering the degree of disability of people with DD.

Purpose: This study was to present the effects of home visiting health service on hypertension and DM clients. Method: The one-group pretest-posttest design was applied to 127 hypertension and 116 DM clients. To evaluate the effects of visiting nursing service, biological indexes and self-care abilities were measured from April to July, 2007. Result: Biological indexes and self-care abilities were improved in the hypertension and DM clients who received visiting nursing service. Especially, blood pressure and fasting blood sugar showed a dramatic decrease. Conclusion: Home visiting health service by public health centers is considered to be an effective nursing service in Gangwon-do. Therefore, case management is demanded not only for hypertension and DM but also for other chronic diseases.

Purpose: The purpose of this study was to analyze the effects of a case management program on range of motion, pain, depression and self efficacy in community-dwelling older women with knee arthritis. Methods: The research design was one-group pre and post-test design with 40 participants with knee arthritis who agreed to participate in the 12-week case management program. Data were collected four times, before and after 4, 8 and 12 weeks. Results: Repeated measures ANOVA revealed significant differences between before and after the service in range of motion, pain, depression and self efficacy. Significant improvements from the baseline to 4 weeks after the service were observed in the measurements of range of motion, pain, depression and self efficacy. There were no significant differences in range of motion, pain and depression between 4 and 12 weeks after the services. Conclusion: This study represents the first effort showing that a case management program can have positive outcomes on range of motion, pain, depression and self efficacy for older women with knee arthritis. More research using a control group pre-post test design considering time lapse is needed in order to examine more accurately the effects of case management programs for knee arthritis.

customized home visiting health service depending on connection to volunteerism. Methods: A total of 400subjects participated in this research. Data were collected from May to August of 2009 and the measurement tool used for this study was the house visiting health service recording sheet recommended by the Ministry of Health. Results: According to the results of this research on elders health status in customized home visiting health service depending on connection to volunteerism, elders connected to volunteerism positively showed a high level in functional health status areas such as daily life performance ability, instrumental daily life performance ability and Joint exercise capacity, and in the quality of life area. Conclusion: The results of this study can be utilized as complementary information when resources and networks are used for the effective management of house visiting health service subjects.

Purpose: This study aims to compare health status and health behavior among the hypertension group, the DM group, and the hypertension?DM group for aged clients of customized home visiting health care services. Methods: This study was conducted as cross?sectional research. The subjects of this study were 2,235 aged people over 65 living in J City. Data were collected using structured questionnaires and measurements. The collected data were analyzed using the SPSS/WIN 12.0 program, and descriptive statistics, x^2 test, t?test and ANOVA were used for the analyses. Results: BP and glucose control showed a significant difference among the groups. BMI and waist circumference were significantly higher in the hypertension?DM group than in the other groups. Stroke, arthritis, and perceived health status were significantly different among the three groups. Depression was high, but not significantly different among the groups. Smoking and drinking were not significantly different among the groups. Physical activity was very low, especially in the hypertension group. Medication was high, especially in the hypertension?DM group. Conclusion: It is necessary to consider care plans for the hypertension?DM group, and educate the group for care management. Also, depression and physical activity programs are needed for the aged.

Purpose: This study was conducted to compare health-related characteristics and self-care behavior between a controlled group and a non-controlled group of hypertension patients in a customized home visiting health service. Methods: This study was conducted as cross-sectional research. The subjects were 1,317 hypertension-controlled patients and 555 non-controlled ones. Data were collected using a structured questionnaire and analyzed by descriptive statistics, x2-test, and t-test using the SPSS WIN 15.0 program. Results: Socio- demographic characteristics and self-care behavior were not significantly correlated between the groups. According to health-related characteristics, the health status was significantly higher in the hypertension- controlled group than in the non-controlled group. The cholesterol level was significantly lower in the hypertension-controlled group than in the non-controlled group. Conclusion: Attention should be paid to patients who are not in good health status in order to control their hypertension. Also, it is necessary to educate the patients in order for them to manage their hypertension and cholesterol.

목적 : 본 연구에서는 생활안전 예방 및 대응 정보시스템을 개발하기 위한 안전약자 맞춤형 서비스 체계를 제안하고, 이를 활용할 수 있는 안전약자 접근성 프로파일을 제시한다. 연구방법 : 전문가 집단 회의를 거쳐 맞춤형 정보시스템 서비스의 프레임워크를 도출하고, Lee, Ji와 Kim(2020)의 연구결과 와 포커스그룹 인터뷰 결과를 토대로 국제 기능·장애·건강 분류(International Classification of Functioning, Disability and Health; ICF) 기반의 안전약자 맞춤형 서비스 체계를 도출하였다. 마지막으로 접근성 프로파일을 도출하고자 전문가 집단 회의를 추가적으로 진행하였으며, 이는 다른 전문가 집단의 자문에 의해 수정 및 보완이 이루어졌다. 결과 : 안전약자가 생활안전 예방 및 대응 정보서비스를 이용하는데 불편함이 없도록 안전약자 접근성 프로파일 활용 구조를 제시하였다. 이는 표현 계층과 정보 계층으로 구성된 프레임워크로, 표현 계층은 사용자가 수용할 수 있는 방식으로 정보를 제공하는 것이고, 정보 계층은 사용자의 상황에 맞게 정보의 내용을 다르게 제공하는 것이다. ICF 기반의 안전약자 맞춤형 서비스 체계는 총 36개의 코드로 서비스 요구사항을 도출하였다. 마지막으로 안전약자를 위한 접근성 프로파일은 일반정보, 의료정보, 접근성 선호도 정보의 3영역으로 총 15항목을 도출하였다. 결론 : 본 연구에서는 ICF 분류체계를 활용하여 사용자의 다양한 특정 욕구에 맞는 서비스를 맞춤형으로 제공하는 방 법을 제시하였다. 이는 작업치료사들이 재난 준비단계에서 안전약자의 대피 계획을 수립하는데 다양한 안전약자의 상황을 고려한 해결책을 제시하여 재난상황을 체계적으로 대비하는 근거를 마련하였다.

Objective : The purpose of this study is to propose a customized accessible service structure for the preventive safety and disaster service information system according to the requirements derivation model proposed in the previous study, and presents an accessibility profile to utilize it. Methods : Through expert group meetings, the framework of customized information system services was derived, and based on the research results of Lee, Ji, and Kim (2020) and focus group interviews, the International Classification of Functioning, Disability and Health (ICF) customized service system was derived. Finally, an additional expert group meeting was conducted to derive the accessibility profile, which was revised and supplemented by advice from other expert groups. Results : The structure of utilizing the safety vulnerable accessibility profile was presented so that the safety vulnerable would not have any inconvenience in using the life safety prevention and response information service. This is a framework consisting of an expression layer and an information layer, wherein the expression layer provides information in a way acceptable to the user, and the information layer provides different information content according to the user's situation. The ICF-based safety vulnerable customized service system derived service requirements with a total of 36 codes. Finally, the accessibility profile for the vulnerable was derived from a total of 15 items in three areas: general information, medical information, and accessibility preference information. Conclusion : In this study, a method of customizing services tailored to various specific needs of users was proposed using the ICF classification system. This provided the basis for systematically preparing for a disaster by suggesting a solution considering the situation of various safety vulnerable people in establishing an evacuation plan for the safety vulnerable in the disaster preparation stage.

고령화 사회로의 진입 속도가 빠르게 진행됨에 따라, 노인 인구의 증가와 함께 건강 관리의 중요성이 강조 되고 있다. 특히, 고령자는 신체적·정신적 건강 상태가 지속적으로 변화하며, 거주 환경에 따라 의료 접근성과 생활 패턴이 다르게 나타나고 있다. 고령자의 건강 문제는 단순한 질병 치료를 넘어 예방 및 지속적인 관리가 필수적이다. 하지만 현재의 헬스케어 서비스는 표준화된 방식으로 제공되며, 개별 고령자의 생활환경과 특성을 충분히 반영 하지 못하는 경우가 많다. 따라서, 본 논문에서는 고령자의 거주 공간에 기반하여 고령 친화적인 헬스케어 서비스 모델을 설계하였다. 이를 위해, 주거환경을 고려한 빅데이터 분석 기반 건강 모니터링 및 이상 징후 예측 서비스를 반영하였다. 또한, 고령자 라이프케어 통합분석 알고리즘을 통한 콘텐츠를 설계하였으며, 마지막으로, 서비스 수요 자 체감형 상용 비즈니스 모델을 설계하였다.

As the pace of entry into an aging society progresses rapidly, the importance of health care is being emphasized along with the increase in the elderly population. In particular, the physical and mental health of the elderly continuously changes, and their medical accessibility and lifestyle patterns differ depending on their living environment. For the health problems of the elderly, prevention and continuous management are essential beyond simple disease treatment. However, current healthcare services are provided in a standardized manner, and in many cases, they do not sufficiently reflect the living environment and characteristics of individual elderly people. Therefore, in this paper designed a healthcare service model that is friendly to the elderly based on the living space of the elderly. To this end, we reflected health monitoring and abnormal symptom prediction services based on big data analysis that consider the living environment. In addition, we designed content through an integrated analysis algorithm for elderly life care. Finally, we designed a commercial business model that is responsive to service demanders.

본 논문은 비대면 미술감상 교육을 위해 사용자의 상황 정보 및 취향에 맞는 태그가 융합된 융・복합 예술 플레이리스트 콘텐츠를 사용자에게 추천하는 기술을 제안하고자 한다. 제안한 기술의 구현을 위해 예술 작품의 특성을 분석하고, 분석된 작품들의 태그를 기반으로 관련된 음악과 미술작품을 매칭한다. 또한 매칭된 작품을 활용해 융・복합 예술 관람 플레이리스트 콘텐츠를 자동으로 생성하는 기술을 제안하고자 한다.

This paper intends to propose a technology for recommending convergence/composite art playlist contents that are fused with tags suitable for the user's situational information and taste to users for non-face-to-face art appreciation education. For the implementation of the proposed technology, the characteristics of works of art are analyzed, and related music and works of art are matched based on the tags of the analyzed works. In addition, we would like to propose a technology that automatically creates content for fusion and complex art viewing playlists using matched works.

2022 개정 교육과정에서 디지털 소양이 핵심역량으로 제시되면서, 미래교사인 예비교원의 디지털 교육 역량 함양이 중요한 과제로 대두되고 있다. 본 연구는 교육부가 2024년 발표한 "교실혁명을 위한 교원역량체계"의 진 단도구에 대한 예비교원의 인식을 조사하여, 예비교원 맞춤형 진단도구 개발을 위한 시사점을 도출하고자 하였 다. 연구대상은 A교육대학교 예비교원 18명이며, 교원역량체계의 21개 문항에 대한 이해도와 타당성을 5점 척 도로 평가하고 서술식 의견을 수집하였다. 수집된 데이터는 양적 분석과 질적 분석을 통해 분석하였다. 연구 결 과, 예비교원들의 문항 이해도는 평균 4.69점, 타당성은 평균 4.76점으로 전반적으로 높게 나타났다. 질적 분석 결과, 예비교원들은 전문용어의 명확성, 실천적 맥락의 구체화, 학년별 수준 차이 고려, 문항 간 중복성 해소 등 의 개선점을 제시했다. 본 연구는 예비교원의 디지털 교육 역량 진단도구가 단순한 평가 도구를 넘어 전문성 개 발을 지원하는 교육적 도구로 발전해야 함을 시사한다.

With digital literacy as a core competency in the 2022 revised curriculum, developing digital education competencies for pre-service teachers has become crucial. This study investigated pre-service teachers' perceptions of the Ministry of Education's "Teacher Competency Framework for Classroom Revolution" diagnostic tools to develop customized instruments for pre-service teachers. Eighteen pre-service teachers from A University of Education evaluated 21 items on comprehension and validity using a 5-point scale and provided written feedback. Results showed high ratings for both comprehension (M=4.69) and validity (M=4.76). Qualitative analysis revealed needs for clearer terminology, specific practical contexts, grade-level considerations, and reduced item redundancy. The study suggests that diagnostic tools for pre-service teachers should evolve beyond assessment instruments to educational tools supporting professional development.

사람마다 수면장애의 정도가 다르기 때문에 개인별로 각기 다른 맞춤형 수면케어 서비스가 필요하다. 뇌파 데이터는 사람마다 고유한 파형 특성을 보이기 때문에 이 특성을 이용하면 개인을 식별할 수 있다. 개인식별은 맞춤형 서비스를 가능하게 해주는 중요한 역할을 제공한다. 눈을 깜박일 때 전두엽 부위를 측정하면 뇌파특성을 획득할 수 있다. 따라서 본 논문에서는 맞춤형 수면케어 서비스를 위한 눈 깜빡임 EOG(Electrooculography) 기 반의 실시간 개인식별 알고리즘을 제안한다. 평가를 위해 10명을 대상으로 개인식별 정확도 실험을 하였다. 실험결 과 최대 93%의 정확도를 확인하였다. 향후 외부 환경 변화와 같은 특성을 반영하여 알고리즘을 발전시킬 수 있을 것이다.

Customized sleep care service needs to be provided differently for individuals since individual has different degree of sleep disorder. Because the brainwave data shows unique waveform characteristics for each person, this characteristic can be used to identify individuals. Personal identification provides an important role in enabling customized services. When you blink, you can obtain brain wave characteristics by measuring the area of the frontal lobe. Therefore, a real-time personal identification algorithm based on blinking EOG for customized sleep care service is proposed in this paper. For evaluation, 10 individuals were tested for personal identification accuracy. The results of the experiment confirmed that a maximum accuracy of 93% were taken. Algorithms can be developed by reflecting characteristics such as changes in the external environment in the future.

국내 건강기능식품 시장은 2022년 시장 규모가 6조 원을 넘어섰으며 매년 꾸준히 상승 중이다. 코로나19 팬데믹으로 인해 자신에게 적합한 건강기능식품을 직접 구매하는 셀프메디케이션 소비자들이 증가하였으며 이를 위한 맞춤형 건강기능식품이 국내 시장에 도입되기 시작했다. 본 연구는 최근 급변하고 있는 헬스케어 시장에서 건강기능식품의 새로운 마케팅전략으로 큐레이션 서비스에 주목하고 있다. 이를 위해 국내 기업들의 다양한 사례들을 분석하고 소비자 인터뷰를 통해 맞춤형 건강기능식품에 대한 그들의 생각을 확인하였다. 이 과정에서 건강기능식품 큐레이션 서비스 제공 단계를 헬스케어 데이터 – 분석 및 진단 – 큐레이션 서비스의 3단계로 구분하고 각 사례들의 특성과 문제점들을 파악하였다. 또한 이러한 내용분석과 함께 소비자 인터뷰를 통해 관련된 시사점들을 도출하였다. 현재 국내 건강기능식품 시장은 맞춤 소비에 대한 욕구 증가, 디지털 헬스케어로의 변화, 마이크로바이옴 관련 기술과 시장의 성장 등 여러 환경 변화에 직면하고 있다. 본 연구결과를 토대로 디지털 헬스케어 시대를 맞아 맞춤형 건강기능식품 시장의 발전과 성장을 기대해 본다.

The domestic health functional food market exceeded KRW 6 trillion in 2022 and is steadily rising every year. Due to the COVID-19 pandemic, the number of self-medication consumers who directly purchase health functional foods suitable for them has increased, and customized health functional foods have begun to be introduced into the domestic market. This study focuses on curation services as a new marketing strategy for health functional foods in the recent rapidly changing healthcare market. To this end, various cases of domestic companies were analyzed and their thoughts on customized health functional foods were confirmed through consumer interviews. In this process, the stages of providing health functional food curation services were divided into three stages: healthcare data, analysis and diagnosis, and curation services, and the characteristics and problems of each case were identified. In addition, related implications were derived through consumer interviews along with this content analysis. Currently, the domestic health functional food market is facing various environmental changes such as an increase in desire for customized consumption, a change to digital healthcare, and the growth of microbiomerelated technologies and markets. Based on the results of this study, we look forward to the development and growth of the customized health functional food market in the era of digital healthcare.

본 연구는 전자상거래 맞춤서비스에서 고객구매의도에 대한 영향요인을 고객의 지각된 위험에 초점을 두고 파악해 보았다. 독립변수요인으로는 제품과 서비스 및 거래과정에 대한 고객의 지식, 서비스편리성, 기업과 브랜드 명성 등이 도입되었다. 종속변수요인으로는 고객구매의도, 그리고 매개변수요인으로는 맞춤거래 에서 고객이 지각하는 위험 요인이 도입되었다. 연구는 주요 고객그룹에 대한 설문조사와 수집된 자료에 대한 구조방정식모형 분석을 통해 이루어졌다. 연구결과, 고객의 지식은 지각된 위험과 고객구매의도에 모두 유의한 영향을 주는 중요한 변수인 것으로 나타났다. 서비스편리성은 지각된 위험에는 유의한 영향을 주지 않으나 고객구매의도에는 유의한 영향을 주는 것으로 나타났으며 기업과 브랜드 명성은 지각된 위험에는 유의한 영향을 주지만 고객구매의도에는 유의한 영향을 주지 않는 것으로 확인되었다. 연구결과는 맞춤서비스가 전자상거래 에서 활성화되기 위해서는 서비스편리성이나 기업의 명성도 중요하지만 우선 고객이 맞춤 제품과 서비스, 그리고 그 거래과정에 대한 적절한 수준의 지식을 갖도록 할 필요가 있다는 점을 시사해 주고 있다. 반면에 전자 상거래에서 중요한 요소로 인식되고 있는 제품과 서비스 여부, 맞춤의 수준, 가격대 등은 위계적 회귀분석 결과 예상과 달리 고객구매의도에 의미가 있는 유의한 영향을 주지는 않는 것으로 확인되었다.

In this study, three independent and a mediating factors affecting customer purchase intention in customized services in electronic commerce were extracted and the relationships among factors were examined. Three factors of 1) customer knowledge, 2) service convenience, and 3) firm and brand reputation in electronic commerce were incorporated as independent factors. In addition, customer perceived risks and purchase intention in transactions of customized services in electronic commerce were adopted as mediating and dependent factors. Research hypotheses in this study were established focusing on the relationships among selected independent, mediating and dependent factors as belows. H1: Customer knowledge on customized services will affect decreasing customer perceived risks in customized services in electronic commerce. H2: Customer knowledge on customized services will affect increasing customer purchase intention in customized services in electronic commerce. H3: Degree of service convenience will affect decreasing customer perceived risks in customized services in electronic commerce. H4: Degree of service convenience will affect increasing customer purchase intention in customized services in electronic commerce. H5: Firm and brand reputation will affect decreasing customer perceived risks in customized services in electronic commerce. H6: Firm and brand reputations will affect increasing customer purchase intention in customized services in electronic commerce. H7: Customer perceived risks will affect decreasing customer purchase intention in customized services in electronic commerce. From the research results, two independent factors of customer knowledge and reputation significantly affected customer perceived risks and purchase intention in customized services in electronic commerce, and service convenience significantly affected customer purchase intention directly. In addition, the factor of customer perceived risks did a role as mediating factor partially between independent factors and customer purchase intention. Therefore, managers and strategy establishers in customized services need to consider customer knowledge, service convenience, and reputation to improve customer perceived risks and increase customer purchase intention in electronic commerce. In this study, data for analysis were collected through customer surveys and statistically analyzed through exploratory factor analysis and structural equation modeling.