Earticle

The study aims to explore the factors that influence Korean cosmetics consumption behavior of women in Ho Chi Minh City. The proposed research model includes six independent variables: high quality and perfection; the brand loyalty, the consistency in price and quality; the attraction of body; health care; the concept of self-image; the effects of skin aging. By employing quantitative research method with a population of 243 consumers, the findings show that five factors that influence the purchasing intent of consumers comprise: the brand loyalty, the consistency in price and quality, the attraction of body, health care, the concept of self-image; the effects of skin aging, in which, the most powerful factor is the effects of skin aging. In particular, the factor of high quality and perfection has no effect on the Korean cosmetics consumption behavior of women in Ho Chi Minh City. Also the study proposes several solutions for domestic and foreign businesses to improve their marketing policies in the coming time for the purpose of promoting purchasing intent of consumers.

본 연구는 베트남인 한국어 학습자를 위하여 한국어 정도부사 {‘가장’, ‘제일’}과 ‘더’의 베트남 어 대응 표현 대조 연구할 것이다. 이 연구를 통하여 {‘가장’, ‘제일’}와 베트남어 ‘nhất’ 그리고 ‘더’와 {‘hơn’, ‘thêm’}의 공통점과 차이점을 밝히고자 한다. 즉, 의미적 측면과 통사적 측면 형 용사, 동사, 명사, 부사, 관형어, 관형사 등에 관한 대조 연구할 것이다. 또한, 본 연구에서는 한국어와 베트남어의 문장구조에서 정도부사의 통사적 특징을 살펴볼 것이다. 즉, 양국 정도부사는 형용사, 동사, 명사, 부사, 관형어, 관형사 등을 수식할 수 있는 경 우를 살펴보고 양국 정도부사의 통사적 특징에 관한 공통점과 차이점을 분석할 것이다. 이 연구를 활용하여 베트남인 한국어 학습자는 한국어 정도부사에 관하여 더 깊게 이해하고 학습하는 데 도움이 될 것이다. 한국어와 베트남어 정도부사를 잘 이해하면 말과 정보를 정확 하게 전달할 수 있다.

A Study on Contrast Korean Degree Adverbs and Vietnamese Corresponding Expressions for Vietnamese Korean Learners – Comparison of degree Adverbs {'Ga chang', 'Je Oil'} and 'nhat'; ‘Doe’ and {‘hon’, ‘them’}- For Vietnamese Korean learners, this study will study the comparison of the Vietnamese counterparts of adverbs {'most', 'the best'} and 'doe' in Korean. Through this study, the similarities and differences between {'most', 'the best'} and Vietnamese 'nhat' and 'doe' and {'hơn', 'thêm'} are revealed. In other words, we will study contrasting semantic and syntactic aspects of adjectives, verbs, nouns, adverbs, adjectives, adjectives, etc. In addition, this study will examine the syntactic characteristics of degree adverbs in the sentence structure of Korean and Vietnamese. In other words, we will examine the cases in which adverbs of precision in both countries can modify adjectives, verbs, nouns, adverbs, adjectives, and adjectives, and analyze commonalities and differences in the syntactic characteristics of adverbs of precision in both countries. Utilizing this study, Vietnamese Korean learners will help them to understand and learn more deeply about Korean language adverbs. If you have a good understanding of Korean and Vietnamese adverbs of degree, you can accurately convey speech and information.