Earticle

The main purpose of this study is to empirically analyze the effect of the business incubation center's support program on the business performance of resident companies and whether the core competencies of resident companies have a significant moderating effect in the relationship between them. To this end, a research model and hypotheses were developed based on literature review of previous research, and a total of 499 data collected from resident companies in business incubation centers across the country were used for analysis. The results of this study are summarized as follows. First, among the start-up incubation programs, physical infrastructure, technology and commercialization, networking, and funding and investment support were found to have a positive influence on business performance. Second, it was found that the core competencies of the resident company, such as technical competency and marketing competency, both had a positive influence on business performance. Lastly, in the causal relationship between the business incubation center’s support program and business performance, core competencies such as technical competency and marketing competency were found to have a significant moderating effect in most relationships except for some. Based on the research results, meaningful implications that can be used for effective start-up incubation project management for resident companies were presented.

Coffee franchise companies have recently strengthened their value collaboration to practice ESG management and are working to increase their favorability for the brand among young consumers who highly appreciate value consumption. This study examined the perception of Generation Z towards the coffee franchise brands who is strongly emerging as a loyal consumer group, and found out whether these positive evaluation influence price fairness and intention to pay additional price. To test the hypothesis for the study, data from 152 consumers who have used coffee franchises of Generation Z were analyzed using a structural equation model. The results showed that environmental and governance activities among ESG activities had a positive effect on the brand image of coffee franchises. On the other hand, it was found that social activities had no effect. In addition, it was found that the brand image had a positive effect on price fairness and additional price payment intention. Furthermore, price fairness was also found to have a positive effect on the intention to pay additional prices. It means that Generation Z pursuing value consumption highly appreciates fairness in price by forming a good brand image through environmental protection activities, win-win cooperation with franchisees and ethical management of franchisors, which leads to value consumption.

Today, consumers want a seamless experience when using the service. In particular, existing studies on digital kiosk self-service of hotels have recognized enjoyment and convenience factors as important on the surface, but no specific discussion on these factors has been made. Therefore, the purpose of this study was to investigate the effect of the enjoyment and convenience of the hotel's digital kiosk self-service on customer satisfaction and to verify the moderating effect of the untact propensity in the era of untact consumption after COVID-19. Through this, I tried to suggest marketing strategies and implications for hotel management revitalization. Descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis were performed utilizing SPSS 21 and the Smart PLS programs. The results of the analysis are as follows. First, enjoyment did not have a significant effect on customer satisfaction. Second, convenience was found to have a significant effect on customer satisfaction. Third, as a result of verifying the moderating effect of the untact propensity, it was found that enjoyment and convenience did not strengthen the effect on customer satisfaction. Based on these results, the hotel's digital kiosk self-service marketing strategy and theoretical and practical implications were discussed.

With the advancement and widespread adoption of electric vehicles, the development and proliferation of vehicle software, as well as software services, will progress rapidly. At the same time, the supply chain system of the automotive industry will also be revolutionized, and the boundaries of car manufacturers in the value chain of vehicle production will become increasingly blurred. The core competitive elements of automobiles will gradually become hardware, software, and services, with software upgrades attracting much attention, the core of which is OTA technology. This study aims to explore and empirically examine the relationships between OTA service quality, Technology Acceptance Model (TAM), and customer satisfaction. Moreover, the study amalgamates E-service quality and software quality models to determine OTA service quality factors. This study identified OTA service quality factors, impact the crucial determinants of TAM and examined the effect of these factors on customer satisfaction with OTA services in the context of electric vehicles. Electric vehicles are no longer just a means of transportation, but intelligent products that incorporate advanced technologies. By providing fast and efficient OTA services, EV brands can build an image of technological innovation and improve their competitiveness in the fiercely competitive automotive market.