Earticle

본 연구는 최근 성장이 주목되는 데이터 홈쇼핑(T-커머스)에 관한 인식과 차별화 방안을 정리하였다. T-커머스 홈쇼핑은 매출이 급신장하면 서 유통업계의 주목을 끌고 있으나 성장 가능성에 관해 긍정과 부정 의견이 공존하고 있다. 이에 본 연구에서는 T-커머스 홈쇼핑 현업 전문가들 과의 인터뷰를 통해 그에 대한 해답을 찾고자 하였다. 본 연구는 T-커머스의 개념 및 장단점 등의 특징, T-커머스 홈쇼핑의 현황을 바탕으로 한 차 별화 방안 등의 두 가지 연구문제를 가지고 진행하였다. 전문가들의 답변을 토대로, 먼저, T-커머스 홈쇼핑의 개념 및 정체성은 기존 TV홈쇼핑과 달리 디지털 환경에서 양방향 커뮤니케이션, 간단하게 상품 검색 및 구매까지 가능한 홈쇼핑 형태였다. T-커머스 홈쇼핑이 가지고 있는 장점은 양방향 서비스, 편리한 상품 검색 및 구매, VOD운용과 타 채널과의 연계성을 통해 새로운 수익모델 창출 등 여러 장점이 있었다. 다만, 생방송이 아니기 때문에 실시간 매출 모니터링의 어려움, 기존 TV홈쇼핑과의 차별화부족 등을 단점으로 꼽혔다. 더불어 T-커머스 홈쇼핑의 차별화 방안 에 대해서 기존 TV홈쇼핑에서 불가능한 기술적 개선으로 고객 편의성을 증대하고, T-커머스만의 방송 및 상품전략이 필요함을 제시하였다. 전 문가들은 T-커머스에 대해 긍정적인 전망을 하고 있었으며, 기존 홈쇼핑 방송과의 프로그램의 차별화나 T-커머스만이 가지고 있는 디지털환경 에 맞는 다채로운 상품 배치, 상품프로모션 등의 진화가 지속될 것으로 보았다. 연구자들은 사업자들이 본 연구의 결과를 토대로 산업 성장에 필 요한 차별화 노력을 통해 T-커머스 산업이 지속 성장할 수 있을 것으로 기대한다.

This study summarizes the perception and differentiation of T-commerce home shopping, which has become a hot topic in the distribution market these days. T-commerce home shopping has been attracting attention from the distribution industry due to its rapid growth in sales. However, positive and negative opinions coexist on the possibility of growth. In this study, we tried to find out the answer to this question through interview with T-commerce home shopping business professionals. This study was carried out with two research problems such as the concept of T-commerce, its advantages and disadvantages, and differentiation based on the current status of T-commerce home shopping. Based on the responses from experts, the concept and identity of T-commerce home shopping was a form of home shopping that enables two-way communication in digital environment, simple search and purchase of goods, unlike existing TV home shopping. T-commerce home shopping has many advantages such as interactive service, convenient search and purchase of goods, creation of new profit model through linkage of VOD operation and other channels. However, it is not live broadcasting, so it is difficult to monitor real-time sales and lack of differentiation from existing TV home shopping. In addition, T-commerce home shopping will enhance customer convenience, and T--commerce's broadcast and product strategies are needed, which can be a differentiating strategy. Experts have had a positive outlook on T-commerce, and they will continue to differentiate their programs from existing home shopping channels, and will continue to evolve product placement and product promotions to fit T-Commerce's digital environment. Based on the results of this study, the researchers hope that the T-commerce industry will continue to grow through differentiation needed for industry growth.

This paper introduces an electronic auction service to be provided on interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users’ attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment, to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust in the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users’ attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment, and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary’s trust and its perceived usefulness. Users’ enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

Despite of the efforts and policies of a government to prevent or reduce traffic accidents, the number of accidents still has not been reduced. In particular, commercial vehicle accidents often result in more serious consequences than ordinary vehicles accidents. Accordingly, managing job stress is important for preventing accidents among automobile drivers. automobile drivers are exposed to various job demands, such as fatigue from long driving and stress occurring from passengers interactions. These factors are closely related to job stress and can cause traffic accidents. Some studies have analyzed job demands as an independent factor. However, interrelations between these factors have to be studied since the job demands has a variety of different kinds of demands. Thus, this paper aims to analyze the interrelations between those factors focusing on psychological(emotional demands) and social(interactive service works). In this research, we have analyzed the impact of interactive service work on job stress with the emotional demands of drivers using 7th Korean Working Conditions Survey. The results present that interactive service work positively affects job stress and emotional demands are not much statistically related with job stress. However, when emotional demands are high, they play a moderating role in the relationship between interactive service work and job stress. This research has investigated the interrelations between job demands and the results can provide the directions to establish the strategy for automobile drivers job stress.

현재 NTIS(National Technology Information Service)는 인공지능 기술을 기반으로 대화형 검색 서 비스를 구축하고 있다. 이용자의 검색 의도를 파악하고 과제정보를 제공하기 위해 딥러닝 모델과 형태소 분석기 를 기반으로 대화형 검색 서비스를 구축한다. 딥러닝 모델은 NTIS와 대화형 검색 서비스를 활용할 때 적재되는 로그 데이터를 기반으로 학습을 진행하고 이용자의 검색 의도를 파악한다. 그리고 단계별 검색을 통해 과제정보 를 제공한다. 검색 의도 파악은 예외처리를 용이하게 해주며 단계별 검색은 통합검색보다 쉽고 빠르게 원하는 정보를 얻을 수 있도록 한다. 향후연구로는 인공지능 기술이 접목된 성장형 대화형 검색 서비스로써 이용자에게 제공하는 정보의 범위를 확대해야 한다.

Currently, NTIS (National Technology Information Service) is building an interactive search service based on artificial intelligence technology. In order to understand users' search intentions and provide R&D information, an interactive search service is built based on deep learning models and morpheme analyzers. The deep learning model learns based on the log data loaded when using NTIS and interactive search services and understands the user's search intention. And it provides task information through step-by-step search. Understanding the search intent makes exception handling easier, and step-by-step search makes it easier and faster to obtain the desired information than integrated search. For future research, it is necessary to expand the range of information provided to users.

유비쿼터스 기술이 본격화됨에 따라 민간주도적 u-서비스 개발이 활발히 추진되고 있다. 본 논문에서는 복합단지 공간에서 활동하는 모든 참여자들을 위한 인터액티브(Interactive) u-서비스 모델 개발 방법을 제시하고자 한다. 웹 2.0 트렌드는 단지 내 서비스 제공자의 일방적인 정보 또는 컨텐츠 푸쉬(Push)뿐만 아니라 사용자의 참여에 의한 정보 창출과 공유를 전제로 하고 있다. 여기서 사용자 주도적 u-서비스는 다른 사용자뿐만 아니라 서비스 제공자에게 맞춤형 서비스를 창출하는데 매우 유용한 정보를 제공할 것이다. 이와 같은 인터액티브 u-복합단지에서는 정보 제공자가 사용자가 되고 정보 사용자가 정보 제공자가 되어 네트웍의 효과가 극대화되는 정보밀집형 공간이 될 것이다. 또한, 복합단지라는 제한된 장소적 특성을 고려해 볼 때 인터액티브 u-서비스가 제공하는 정보 또는 컨텐츠의 공유 및 활용의 효과가 매우 클 것으로 기대할 수 있을 것이다.

As the ubiquitous technology has been widespread, the u-service development driven by the private sector is increasing these days. In this paper, a new development methodology of interactive u-services for a mixed-use complex in u-City is proposed. The current state-of-the-art IT, Web2.0, assumes that information must be communicated in both way, not only from service provides to users but also from users to service providers. Here the user-driven u-service will be utilized for service providers to customize user services. By this interactive u-service paradigm, the information users become the information providers so that the mixed-use complex will take advantage of massive information. Also, admitting that the mixed-use complex is limited in terms of the space size, the network effect of information and shared contents created through the interactive u-services can be maximized.

사람을 대상으로 하는 인공지능 서비스가 증가하면서 인공지능에서도 윤리적 토대 위에서 이루어져야 한다는 사회적 요구가 증가하고 있다. 이러한 흐름에 따라 정부와 기업에서는 인공지능 윤리와 관련된 정책, 규범 등을 마련하 고 있다. 합리적인 정책, 규범을 마련하기 위해서는 대중들이 가지고 있는 인식을 파악하는 것이 첫 번째 단계이다. 본 논문에서는 인공지능과 윤리에 대한 대중들의 인식을 파악하기 위해 소셜데이터와 뉴스 댓글을 수집하고 관심도 분석, 감성 분석, 담론 분석 수행 후 시각화하였다. 분석 결과, “인공지능 윤리”에 대한 관심도와 ‘인공지능“ 호감도는 반비례하는 상관관계를 보여주었다. 담론분석 결과로, 가장 큰 이슈가 “개인정보 유출”이었고 학습 데이터의 오염 및 편향 문제와 컴퓨터로 만들어진 인공지능에게 법인격을 부여해야 하는지에 대한 담론도 보여주었다. 본 연구가 인공지 능 윤리 규범, 정책을 마련할 때 대중들의 인식을 파악할 수 있는 자료로 활용될 수 있을 것이다.

As artificial intelligence services targeting humans increase, social demands are increasing that artificial intelligence should also be made on an ethical basis. Following this trend, the government and businesses are preparing policies and norms related to artificial intelligence ethics. In order to establish reasonable policies and norms, the first step is to understand the public's perceptions. In this paper, social data and news comments were collected and analyzed to understand the public's perception related to artificial intelligence and ethics. Interest analysis, emotional analysis, and discourse analysis were performed and visualized on the collected datasets. As a result of the analysis, interest in "artificial intelligence ethics" and "artificial intelligence" favorability showed an inversely proportional correlation. As a result of discourse analysis, the biggest issue was "personal information leakage," and it also showed a discourse on contamination and deflection of learning data and whether computer-made artificial intelligence should be given a legal personality. This study can be used as data to grasp the public's perception when preparing artificial intelligence ethical norms and policies.

VR 영상을 활용한 가상현실 콘텐츠는 제작의 용이성과 사용자 편의성으로 인해 주목받고 있으나 상호작용이 결여 된 상태이기 때문에 응용 분야와 활용성에 있어서 한계가 있다. 본 연구에서는 이러한 문제점을 극복하고자 360도 파노라 마 영상과 게임엔진을 활용하여 상호작용이 가능한 고해상도 VR 서비스를 구축하는 방안을 제시한다. 특히 복잡한 연산이 소요되는 배경 영상은 파노라마 영상으로 미리 렌더링하여 생성한 것이므로 낮은 사양의 단말기에서도 높은 프레임 수를 유지하면서 서비스를 제공할 수 있는 특징이 있으며, 사용자의 시점과 움직임에 반응하여 고해상도의 배경영상을 발췌하여 보여주기 때문에 상당한 몰입감을 구현할 수 있다. 본 제안 방법의 효과성을 보이기 위해 가상 동물원 환경을 VR로 구성하 여 보았으며 사용자의 상호작용과 몰입감을 증대시킬 수 있음을 보이기 위해 상호작용 게임을 사례로 보인다.

Currently, virtual reality contents using VR images are spotlighted since they can be easily created and utilized. But because VR images are in a state of lack of interaction, there are limitations in their applications and usability.In order to overcome this problem, we propose a new method in which 360 degree panorama image and game engine are utilized to develop a high resolution of interactive VR service in real time. In particular, since the background image, which is represented by a form of panorama image, is pre-generated through a heavy rendering computation, it can be used to provide a immersive VR service with a relatively small amount of computation in run time on a low performance device. In order to show the effectiveness of our proposed method, an interactive game of a virtual zoo environment was implemented and illustrated showing that it can improve user interaction and immersion experience in a pretty good way.

디지털 융합이 빠른 속도로 진전되고 있는 가운데 VoIP, IPTV 등 IP를 기반으로 하는 융합 서비스가 확대될 것으로 예상되고 있다. 그 중 IPTV는 양방향 서비스와 서비스 확장성을 통해 수동적 입장에 머물러 있던 이용자에게 다양한 경험과 더 큰 선택권을 제공할 것으로 기대된다. IP 기반의 양방향 매체가 가지는 상호작용적 특성은 기본적으로 매체의 기술적 특징과 풍부한 정보 제공, 그리고 콘텐츠 품질 등으로부터 영향을 받을 것이다. 본 연구에서는 IP 기반의 양방향 매체에서 나타나는 상호작용의 유형을 다차원적 구조로 도출한 후, 다차원적 상호작용이 서비스 품질과 인지적 몰입에 매개 효과가 있는가에 관해 실증적으로 연구를 수행하였다. 그 결과, IP 기반의 양방향 매체에서의 상호작용은 크게 탐색적, 반응적, 소통적, 창조적 상호작용으로 나눠지며, 이 중 반응적 상호작용과 창조적 상호작용은 시스템 반응성, 콘텐츠 유용성, 매체 생동감과 이용자의 인지적 몰입 사이에 매개 효과를 미치는 것으로 나타났다. 이와같은 연구 결과가 IP 기반 양방향 매체에서의 상호작용을 촉진하기 위한 전략 마련에 시사점을 제공해 줄 수 있을 것으로 기대한다.

As digital convergence evolves, it is expected that the market of IP-based services like VoIP and IPTV will be expanded. In particular, IPTV market is expected to attract consumers’ attention through various interactive services offering a variety of experiences to consumers. Interactivity sets apart old media from new one in terms of how to mediate effects of user satisfaction. The object of this study is to investigate (1) multi-dimensional Interactivities in an interactive me-dium based on IP and relationship among them, and (2) significant factors affecting cognitive absorp-tion of interactive media users. This study aims to provide implications on how to develop strategies for IP-based media including e-learning system.

Touch panel is mainly applied to pressure type touch panel but it occur a low recognition rate and error during long-term use. So, it is partly applied to capacitive touch panel to compensate for these problems but it also can occur a same problems via pollutions. Touch technology has developed a various method but it is not used because of high costs and difficult installation process. So, in this paper, we proposed an input method of touchless panel using IrDA matrix. This method is conducted using an IrDA Matrix composed of depth sensor. It is possible to offer a various contents for multi user. The proposed technology need a development of a high sensitivity sensing method and high-speed processing method of position information for Seamless operation control. And, it is required high-precision drive technology. Also, we proposed a Seamless user recognition for interactive contents service through a touchless panel using IrDA matrix.

In this paper, a service generation apparatus is proposed for easily setting up an IPTV interactive digital channel by a channel service producer incapable of programming. The apparatus convergences different characteristics of set-top boxes, display screens, multimedia data and generates the service channel automatically. A design example and demonstration illustrates the schematic architecture of the apparatus. It is currently used in CHT MOD service to meet the increasing capacity of IPTV consuming market.

With the rapid development of Internet and television technology, users are not satisfied with the "one-stop" integrated service, they put forward higher requirements in time and interactive function. HD(High Definition) interactive TV platform as an integrated service platform by means of the network, communication, and video technology, can supply highly personalized and interactive shopping service for users. This paper focus the television shopping service based on HD interactive TV platform, does the research on the influencing factors to evaluate the television shopping service on HD interactive TV platform and then it comes to the conclusion that product quality, product price, product payment security, product payment ways, high- quality logistics service and other factors can influent the television shopping service based on HD interactive TV platform. So HD Interactive TV Platform should carry out the series of strategies from the point view of service providers, payment platforms and logistics to improve the interactive service quality.

Interactive products based on the Internet of Things play an important role in contemporary environments. With the advance of IoT technology, servitization of products is emerging, and rapidly progressing. These interactive products need to be regarded from a service design approach, instead of a traditional design approach. However, methods with design elements that reflect the characteristics of IoT technologies have not yet been widely investigated. Thus, this research aims to build a method to design and analyze IoT-based interactive products based on new design elements. We commence by exploring the related literature and cases, in order to extract new design elements. Through these explorations, we construct considerable elements for effectively designing an IoT-based service. In order to prove the validity of the elements, we analyze cases of an IoT-based service with the new design elements. Through this, we build a method to design and analyze IoT-based interactive products based on four essential controllable factors of an IoT-based interactive system. This research contributes to a design method to enable designers to fully explore and better understand interactive products.

Purpose: The purpose of this study was to investigate the relationships between psychosocial working conditions and psychological well-being depending on the gender among Korean interactive service workers. Methods: This study was a secondary analysis of the data extracted from the 2011 Korean Working Conditions Survey. For the present analysis, 15,669 workers who interact with others at work were selected. Based on the existing literature, a set of variables was chosen from the KWCS. Psychological well-being was measured using the WHO-5 well- being index. Results: The prevalence of poor psychological well-being was significantly higher among men (43.1%) than women (39.6%). Women were more likely to be exposed to demands for hiding emotions, bullying, and discrimination, whereas men were more likely to be exposed to psychological job demands, cognitive demands, demands for responsibility, role conflict and long working hours. Most factors were associated with poor well-being among women and men except demands for hiding emotions, skill discretion and development, physical violence, and sexual harassment. Conclusion: Based on these results, some practical suggestions are offered to help interactive service workers adjust to their duties.

최근 미디어기술의 발전은 전통적 방송방식의 체계를 변화시키고 있다. 매스미디어와 지상파방송 사업자 중 심이었던 기존 방송이 인터넷과 모바일간의 결합으로 개인미디어 양방향의 시청자 중심 방송매체로 변천하고 있다. 또한 방송환경은 개방형플랫폼이 접목된 스마트TV로 전환하고 있으며 TV가 단순한 동영상을 전달하는 수단에서 콘 텐츠공급자와 시청자를 연계하면서 다양한 애플리케이션과 부가 정보를 전달하는 수단으로 변모하고 있다. 이와 같은 방송환경 변화는 시청하는 프로그램에 대해 SNS나 문자, 통화 등을 통해 방송에 참여하고 리얼리티쇼나 스포츠 프로 그램 등에 응용되고 있다. 따라서 본 실험은 Mobile Messenger를 이용하여 시청자와 방송사 간 방송참여도를 증가시 키고 콘텐츠공급자와 수용자의 역할을 확대하기 위하여 기존 방송시스템에 모바일 메신저를 적용하여 시청자들이 보 다 쉽고, 편리하게 방송에 참여할 수 있는 양방향 방송서비스를 실험을 통하여 제시 하고자 한다.

The development of the latest media technology has changed the traditional broadcasting system. The traditional broadcasting system, which was operated by the mass media and the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional media through the convergence of internet and mobile. In terms of broadcasting environment, the function of the traditional TVs has been changed to the Smart TVs combined with an open platform which not only deliver visual contents, but also supply various applications and additional information linking the content providers and viewers. This ongoing broadcasting environmental change has made it possible for viewers to participate in the programs such as reality shows or sports events through SNS, texting or phone calls. Therefore, the purpose of this experiment is to present the ways to promote easier and more convenient viewer-participation in the programs by applying mobile messenger to existing broadcasting system in order to enhance the involvement of broadcasters and viewers of the programs and to diversify the roles of content providers and viewers in broadcasting.

과학기술의 급속한 발전과 서비스 디자인 개념의 확장으 로 스마트 서비스의 새로운 개념이 형성되었다. 무인 판매가 발전하는 배경에는 무인 매장에서의 스마트 서비스 기술 활 용과 어떤 비대면 사용자 경험 요소가 부합하는지 따져봐야 한다. 본 연구는 스마트 서비스에 대한 고찰을 통해 인터랙티 브 스마트 서비스의 새로운 개념을 정의하였다. 사용자 경험 요소에 대한 학습을 행위 단계별로 각국의 편의점, 커피숍, 패션숍 등 3가지 종류, 총 9개 사례를 분석하여 각 단계에 맞 는 사용자 경험 요소와 종합적인 시사점을 도출하였다. 무인 매장 방문 전 부문에서는 효율성, 예측성, 유용성, 매력성에 부합한다는 연구결과가 나왔다. 방문 부문에서는 일관성, 접 근성, 용이성, 신뢰성, 기억성, 정확성, 만족성, 효율성에 부합 하였다. 상품탐구 부문에서는 예측성, 효율성, 기억성, 만족성, 창의성, 접근성, 정확성, 유연성, 내결함성, 가시성, 직관성, 심 미성, 매력성, 유용성에 부합하였다. 상품선정 부문에서는 정 확성, 예측성, 유연성, 가시성, 매력성, 내결함성, 직관성, 유용 성, 일관성, 기억성, 효율성, 용이성에 부합하였다. 결제 부문 에서는 만족성, 접근성, 용이성, 가치성, 가시성, 유용성, 효율 성, 기억성에 부합하였다. 퇴실 부문에서는 만족성, 예측성, 가시성, 내결함성, 유연성, 신뢰성, 정확성, 기억성, 용이성, 접 근성에 부합하였다. 구매 후기 부문에서는 만족성, 신뢰성, 기 억성, 가시성, 예측성, 가치성, 접근성, 내결함성에 부합하였 다. 무인 매장에 대한 연구는 기업의 지속가능한 발전에 초점 을 맞춰야 하며, 이 연구가 향후 스마트 서비스와 무인 판매 분야의 참고자료가 될 수 있을 것으로 기대한다.

With the rapid development of science and technology, greatly expanding are service design concepts, out of whi ch a new concept of intelligent services has been formed. In the context of the continuous development of unmanne d sales, due exploration should be done toward the applic ation of intelligent services and the corresponding elemen ts of non-contact user experience that the application con forms to. This research defines a new concept of interacti ve intelligent services through the investigation of intelli gent services. Based on the study of user experience ele ments, this research analyzes a total of 9 cases of conven ience stores, coffee shops and clothing stores in various countries according to the user behavior stage. And the user experience elements and enlightenment met at each stage are worked out through the analysis. The results of the study show that, based on the 7 behavioral processes of users in unmanned stores, there are a total of 18 user experience elements that are compatible with unmanned stores, namely efficiency, predictability, usefulness, char m, consistency, proximity, ease, reliability, memory, corre ctness, satisfaction, creativity, correctness, flexibility, fau lt tolerance, visibility, intuitiveness and aesthetics. As res earches on unmanned stores should focus on the sustaina ble development of enterprises, this research is expected to provide reference for the fields of intelligent services and unmanned sales in the future.

Purpose: This study delves into the relationship between interactive services and presenteeism among Korean service workers, aiming to discern the moderating effects of supervisor support on the relationship. Methods: Utilizing secondary data from the sixth Korean Working Conditions Survey, involving 7,628 service workers, this study conducted logistic moderated regression analysis to scrutinize the moderating effects of supervisor support on the relationship between interactive services and presenteeism. Results: Approximately 10% of workers experienced presenteeism in the previous 12 months. Females, low-educated, elderly, those working long hours, and low-wage workers were more likely to perceive presenteeism. Notably, a statistically significant U-shaped curvilinear relationship was observed between interactive service duration and presenteeism. The results also underscore the moderating role of supervisory support in shaping the relationship between interactive services and presenteeism. Conclusion: The study highlights the significance of supervisor interest and support in promoting workers’ health, thereby not only improving the wellbeing of individual workers but also fostering organizational productivity by reducing presenteeism.

Innovation on digital compression technology, high speed networking technology, digital broadcasting technology and distributed processing technology provides new interactive multimedia service that integrates telecommunication, broadcasting, and computer application. To meet the new trends, we focus our research direction to integrate the telecommunication services and the broadcasting services. For this purpose, we designed and implemented an interactive multimedia service platform based on the DAVIC specification. Our research results in the development of integrated interactive services and its experience will be feedback to the field trial service that will be launched from next year. In this paper, we will describe the overall architecture and system implementation results of the interactive multimedia service platform.

웹 2.0의 등장과 함께 IPTV서비스에서도 새로운 서비스를 제공 할 수 있게 되었다. 최근에 등장한 웹 2.0 기술을 연구하고 이러한 웹 2.0 기술을 통하여 IPTV 양방향 맞춤형 서비스를 제시한다. 본 서비스 모델은 사용자가 키워드를 중심으로 실시간 검색을 할 수 있고 사용자의 사용 빈도에 따른 맞춤형 서비스를 할 수 있도록 RSS, Tagging 기술들 사용하여 서버 구축 할 수 있는 모델을 설계하였다.