Earticle

The purpose of this study is to analyze the influence of Chinese Shandong opera webcast on audience acceptance behavior in terms of use and artistic characteristics, and to verify the expansion mode of adding the performance attribute and cultural attribute of artistic products to the theory of technological acceptance behavior. this paper analyzes the structural relationship between the variables in the public choice of Shandong opera under the new communication mode of "webcast". In this study, in order to test the relationship between Shandong opera webcast and audience acceptance behavior, on the basis of combing and summarizing the characteristics of webcast, the personal characteristics of "anchor" are added as external variables. In this study, two online questionnaires were conducted, the first questionnaire was conducted to test the influence of various variables on receptive behavior, and the second questionnaire was conducted on the basis of revising the results of the first survey. to investigate whether public perception affected by external factors is associated with receptive behavior. The results show that the basic elements of technology acceptance behavior theory, perceived ease of use and perceived usefulness, have a positive (+) influence on the public acceptance behavior of live broadcast of Shandong opera network. Among the external variables, the use characteristics of webcast platform (interaction, convenience, security) and the personal characteristics of Shandong opera "anchor" (professionalism, attractiveness, popularity) have a positive (+) influence on perceived ease of use and perceived usefulness, which reflects the unique combination of technology and art of Shandong opera webcast. In addition, under the influence of the public's determination of the existing viewing behavior, the possibility of actual viewing and sharing is greatly increased in the future. The scope of this study covers the practical application fields such as webcast operation, Shandong opera performance, public acceptance of art products, etc., enriches the relevant research, and enhances the public's understanding and attention to the traditional art webcast. An effective plan is put forward to expand the audience.

본 논문은 한국은행에서 발표한 2018년 1월 1일부터 2021년 4월 30일까지 3년 4개월 동안 일별 DATA인 820개 표본에 대한 원달러환율과 한국거래소(KRX)에서 공시한 주가지수(KOSPI, KOSDAQ)를 대상으로 안정성 검정을 위하여 단위근 검정을 실시하였으며, 상호연관성 분석을 위하여 VAR모형에 의한 그랜저 인과관계 분석, 충격반응함수분석과 분산분해분석을 실시하였다. 분석결과는 다음과 같다. 첫째, 그랜저 인과관계 분석결과 KOSPI지수는 분석기간 동안 환율에 대하여 영향을 미치지 않은 것으로 나타났으나, KOSDAQ지수는 코로나 19 이후에는 원달러환율에 영향을 미치는 것으로 나타났다. 한편 원달러환율은 모든 기간 동안 KOSPI지수에 영향을 미치는 것으로 나타났지만, 원달러환율은 코로나19 이전에만 KOSDAQ 지수에 선행적으로 영향을 미치는 것으로 나타났다. 둘째, 분산분해 분석결과 코로나19 이전과 이전에 원달러 환율은 KOSPI지수와 KOSDAQ지수에 일정시차까지 영향을 미치다가 사라지는 것으로 나타났다. 셋째, 분산분해 분석결과 분석기간 동안 KOSPI지수와 KOSDAQ지수는 원달러환율에 일정비율만큼 영향력을 받는 것으로 나타났다. 이와 같은 연구결과를 종합해보면, 환율은 주가흐름에 매우 큰 영향을 미치고 있다는 것을 알 수 있었다. 특히, KOSDAQ지수는 코로나19 이후 기간에서는 원달러환율에 유의적으로 영향을 미치고 있는 것으로 나타나 중소형주식이 대다수인 KOSDAQ시장의 움직임이 환율에 직접적인 영향력을 보이고 있는 것으로 추론할 수 있다. 이와 같은 연구결과는 KOSDAQ시장에서 주식투자를 하고 있는 투자자뿐 만 아니라, 상장기업을 운용하고 있는 전문경영인에게 유의미한 시사점을 제시할 것으로 판단된다.

In order to sustain satisfactory international joint ventures (IJVs), it is necessary for parent firms to build control mechanisms and trust relationships. This paper explores the performance consequences of parent control and inter-firm trust in I JVs from the perspectives o f three different parties, i .e., two parent firms and I JV management. It is hypothesized that parent control asymmetry, IJV autonomy, and inter-parent trust jointly affect parent satisfaction and IJV managerial performance. Using primary survey data on 117 IJVs in China, we find that a parent’s control dominance is positively associated with the achievement of its own goals, but not related with IJV managerial performance; and IJV autonomy is a critical factor for both foreign and Chinese parent satisfaction as well as IJV managerial performance. Study results also suggest that inter-parent trust is more important for Chinese firms in IJV operations, while foreign firms tend to be more concerned with gaining dominant control. Additionally, inter-parent trust can enhance the impact of foreign parents’ control dominance on their satisfaction towards IJVs, and subdue the positive influence of IJV autonomy on Chinese parent satisfaction.