Earticle

빅데이터는 기업에게 있어 미래의 핵심자산이며 물류부문에도 새로운 경쟁력을 높일 수 있는 핵심적인 요소이다. 그러나 지금까지 물류에서 빅데이터를 어떻게 수집하고 분석하며 활용해야 할지에 대한 연구는 아직 부족하다. 이러한 상황에서 본 연구는 기존 선행연구와 DHL의 연구에서 나타난 물류에서의 빅데이터 분석 및 활용에 대한 결과를 바탕으로 물류기업에게 적용 가능한 하나의 가치모델을 개발하였다. 본 연구의 목적은 물류에서 빅데이터 분석의 활용을 통하여 물류기업의 운영효율성 및 고객경험의 극대화 수준을 향상키시고 빅데이터 활용에 따른 경쟁적 지위와 경쟁력을 향상시키고 새로운 사업기회를 개발하는 데에 있다. 이러한 연구는 물류부문에서 빅데이터 분석의 활용을 위한 가치모델을 새롭게 창출하는 의의가 있으며 향후 물류부문 뿐만 아니라 타 업종에도 적용가능한 시사점을 제공할 수 있다.

Big Data is a key asset for the company and a key factor in boosting its competitiveness in the logistics sector. However, there is still a lack of research on how to collect, analyze and utilize Big Data in logistics. In this context, this study has developed a value model applicable to logistics companies based on the results of analysis and application of Big Data in the logistics of previous studies and DHL. The purpose of this study is to improve the operational efficiency and customer experience maximization level of logistics companies through utilization of big data analysis in logistics, to improve competitiveness of big data utilization and to develop new business opportunities. This study has a significance to newly create a value model for utilization of big data analysis in logistics sector and can provide implications for other industries as well as logistics sector in the future.

Utilizing the value-based adoption approach, this study empirically examines the factors influencing the perceived value and desire to continue utilizing proptech platform services. The findings indicate that usefulness, enjoyment, convenience of use, and responsiveness all have a substantial impact on perceived value and intention to use continuously. While they had negative effects, technicality and perceived danger were not statistically significant. This study is designed to give basic data for marketing strategy development for proptech platform service providers, as well as contribute to the industryʼs growth.

Purpose: The purpose of this study was to define and clarify the concept of the family caregivers’ perceived value of caring for older patients. Methods: The hybrid model of Schwartz-Barcott and Kim was used to perform the concept analysis of perceived value of caring. Concept analysis was conducted in three phases: the theoretical phase, fieldwork phase, and final analysis phase. Results: The perceived value of caring was found to have four dimensions and nine attributes. The providing care dimension consisted of two attributes?care behavior and care attitude?and the goals and expectation dimension included three attributes?social norms, family norms, and personal norms. The other two dimensions consisted of two attributes each: a belief in usefulness and a belief in meaning in the building beliefs dimension and life expansion and insight into the future in the suffering sublimation dimension. Finally, perceived value of caring can be defined as the personal belief that behavior or attitude of providing physical, mental, and social services to those in need of care is usefulness and important based on one’s goals and criteria, and with the personal effort of sublimating suffering that arises from care. Conclusion: Based on the study findings, it is suggested that the use of the perceived value of caring should expand in nursing phenomena.

As the Paris Convention on Climate Change takes effect as international law, Korea should reduce 37% greenhouse gases emission Business As Usual (BAU) by 2030. Because Forestry biomass is a carbon-neutral fuel and can be used for conventional thermal power plant, interest of forestry biomass have been increasing. But comparing with coal, its calorific value is low and it makes lots of impurities during combustion. So, in order to use this biomass more efficiently, torrefaction process would be suggested Torrefaction is the process which makes the energy density higher under low temperature (200℃~300℃), a relatively short time (10~60 minutes) and lean or without oxygen condition. After torrefaction process, biomass has the benefit as follows: increased calorific value of biomass, increased water resistance, and advantages of storing and transporting by mass reduction. But characteristics of biomass rely on process time and temperature and there is not enough analysis of process condition. In this study, a mass reduction and heating value prediction model during the torrefaction process was established and characteristics as fuel (hydrophobic property, calorific value) were analyzed. Using wood pellet, torrefaction experiments were performed at 200℃, 230℃, 270℃. After process, to prevent rapid reaction with oxygen, amount of mass reduction was measured after 30minutes cooling. From the experiments, 7.24~31.21% of mass reduction and 4880~5400kcal/kg of heating value were achieved under the different setting temeprtures and times. In simulation, mass reduction and heating value were observed in the range of 3.07~40.24% and 4748~6014kcal/kg respectively which were good agreement with the experimental results.

This study investigates the perceived value and post-purchase intention of Chinese mobile content services using the Value-based Adoption Model (VAM), aiming to exploring the key difference of users’ behavior while using utilitarian and hedonic mobile content service. An empirical survey was conducted between June 2023 and January 2024, and 313 valid responds were collected for data analysis. Result shows that perceived benefit (perceived usefulness and perceived enjoyment), were found to have significant positive impacts on perceived value，and technicality has a significant negatively impact on perceived value for both utilitarian and hedonic MCS; In utilitarian MCS, perceived price is a significant negative factor influencing users' perceived value, whereas in hedonic MCS, perceived price has a significant positive effect on perceived value. Finally, we found that compared to utilitarian MCS, satisfaction plays a more significant mediating role in hedonic MCS.

스마트홈 4.0시대에 도래하여 스마트홈4.0은 홈 엔터테이먼트와 홈케어까지 추가된 기능을 제공한다. 이러한 스마트홈 서비스가 보편적으로 확산되기 위해서, 스마트홈의 특징을 알아보고 Value-based adoption MODEL을 기반으로 스마트홈 특징이 사용 의도에 미치는 영향에 대해 살펴보고자 한다.

The purpose of this study is to analyze the impact of the perceived benefits and perceived costs, the dual-sided characteristics of artificial intelligence (AI), on the consumers’ perceived value and willingness to adopt the color cosmetics shopping recommendation service on augmented reality (AR). To this end, an online survey was conducted with 500 female consumers in their 20s and 30s across the nation, who had purchased color cosmetics within the past six months and who had also used the AI services for their color cosmetics shopping. The analysis revealed that the perceived benefits had a significant positive effect on the perceived value, and the perceived value, in turn, significantly influenced the willingness to adopt the service. Furthermore, the perceived value was found to play a significant mediating role in the relationship between the perceived benefits and the willingness to adopt the service. Additionally, this structure of influence varied across the age groups. Such results suggest that the color cosmetics consumers consider not only functional benefits but also negative factors, such as privacy concerns and technological burden, when adopting the AR shopping recommendation services. Accordingly, the color cosmetics brands need to differentiate their service design and marketing strategies by tailoring service design to the specific characteristics of different age groups, and the results of this study may be used as practical basic data for planning and operating the AR shopping recommendation service.

Due to the widespread acceptance and edge-up of mobile banking services, Bangladesh’s financial services sector is making significant strides. Hence, this research aims to understand mobile banking adoption among the people of Bangladesh through the UTAUT model, which incorporates two mediating factors- personal innovativeness and perceived value. With a total of 358 responses, the study tested the model adopting Structural Equation Modelling (SEM) in SmartPLS 4.0 to examine different determinants and mediators that affect mobile banking adoption. Our study illuminates that performance expectancy, personal innovativeness, and perceived value significantly affect users’ behavioral intentions. Interestingly, the users’ effort expectancy, social influence, and facilitating conditions do not influence their behavioral intention. Also, personal innovativeness mediates all determinants except users’ performance expectancy and behavioral intention. At the same time, perceived value is evidenced as a mediator between all factors except users’ effort expectancy and behavioral intention. Thus, the study’s conclusion will provide stakeholders with customized strategies and valuable insights, enabling the smooth integration of mobile banking services and improving user experience to survive and thrive in today’s quick-paced financial services sector.

폐기물은 인간 활동의 부산물이며, 인류가 지상에 존재하는 한 폐기물 발생은 필수불가결한 요소이다. 폐기물의 안정적인 처리를 위해서는 폐기물처리시설을 설치해야 하나, 악취, 소음, 집값 하락 등의 우려로 혐오시설로 인식되어 설치가 쉽지 않은 실정이다. 최 근 이러한 부정적 인식을 해소하기 위해 지하화시설을 다수 추진하고 있으나, 사업의 타당성을 뒷받침할 수 있는 경제적 가치에 대 한 연구자료는 드문 실정이다. 따라서 지하화 사례(하남시)를 토대로 헤도닉가격접근법을 활용하여 지하화사업의 경제적 가치를 추 정하였다. 하남시 폐기물처리시설을 기준으로 3 km 이내 위치하고 있는 공동주택을 대상으로 하되, 2011년부터 2017년의 실거래가 격과 개별 주택특성(전용면적, 용적률, 경과년수 등), 외부요인(지하철, 복합쇼핑몰, 폐기물처리시설의 착공 준공시점등)을 변수로 적 용하였다. 분석 결과 지하화 착공으로 주택가격의 1.953%가 상승하고 부분 준공(폐기물 및 상부공원 준공)시 0.814%, 완전 준공시 1.374~1.654% 상승하는 것으로 나타났다. 독립변수의 영향력은 공동주택의 특성을 나타내는 변수가 외부요인보다 큰 것으로 나타났 으며, 지하화 준공보다는 착공과 관련된 변수가 영향력이 큰 것을 알 수 있다.

Waste is the by-product of human activity. As long as mankind exists, waste generation is an indispensable factor. In order to stable disposal of waste, waste treatment facilities should be constructed. However, it is difficult to construct the facilities because they are recognized as NIMBY (‘not in my backyard’) facilities due to concerns such as odors, noise, and falling housing prices. Recently, a number of undergroundization of waste treatment facilities have been constructed to reduce negative impacts, but it is rare to research on economic values that can support the feasibility of the project. Therefore, this study aims to the estimating economic value for the undergrounding project (Hanam-si) using the hedonic pricing model. The analysis was conducted on apartment houses located within 3 km of waste treatment facilities, and the variables were determined by actual transaction prices, housing structure variables (size, floor, room, BCR, FAR etc) and external variables (commencement and completion date of subway, complex shopping mall and waste treatment facility) from 2011 to 2017. As a result of the analysis, the construction of undergroundization project is resulted in a 1.953% increase, and completion of the project is 1.374~1.654% increase in housing prices. The influence of housing structure variables is greater than the external variables. In addition, commencement variables are more influential than completion variable in undergroundization project.

지식정보사회가 심화되면서 개별 기업에서 기업보안과 정보보호의 중요성은 점차 증가하고 있다. 외부인의 해킹에 의한 피해뿐만 아니라 내부 구성원에 의한 정보 유출 문제는 기업 경영에 심각한 부정적 영향을 줄 수 있다. 기업보안과 정보보호 관련 그동안의 연구는 주로 정보보호 기술이나 정보보호 관리체계에 초점을 두었다. 반면 기업 비전과 전략 달성을 위해 전사적으로 기업보안문화를 어떻게 형성해야 하는지에 대한 연구는 부족하였다. 본 연구는 조직문화 진단 프레임웍인 7S 모델과 경쟁가치 모델을 활용하여 기업보안문화를 측정할 수 있는 진단도구 개발을 목적으로 진행되었다. 7S 모델에 의해 전사적인 기업보안문화 진단 도구를 개발하였으며, 경쟁가치 모델에 의해 기업보안 부서에 대한 조직문화 진단 도구를 개발하였다. 연구결과를 바탕으로 시사점과 연구한계를 논의하였다.

As the knowledge and information society grows, the importance of enterprise security and information protection in firms is increasing. In addition to the damage caused by hacking, information leakage by organizational members can have a serious negative impact on business management. The previous research on enterprise security and information protection has mainly focused on information security technology and information protection management system. On the other hand, there was a lack of research on how to form an enterprise security culture for corporate vision and strategy achievement. The purpose of this study is to develop a diagnostic tool to measure enterprise security culture using 7S model and competitive value model. I developed the enterprise security culture diagnosis tool using 7S model and developed the organizational culture diagnosis tool for enterprise security department using the competitive value model. Based on the results of the study, implications and research limitations were discussed.

본 연구는 공공가치의 필요성이 대두되고 이에 대한 중요성이 증대됨에 따라 지역단위에서의 정책 을 공공가치적 측면에서 분석하고자 하였다. 공공가치 모델 가운데 Moore의 전략적 삼각 틀을 분석모 형으로 선정하여, 충청북도 음성군의 사례를 대상으로 푸드플랜의 공공가치 실현과정을 분석하였다. 분석결과, 음성군은 오랫동안 푸드플랜 정책이 추진되고 논의되어 왔지만, 장기적 틀이나 협력적 상황에서 이루어지기 보다는 분절된 형태로 이루어졌다. 2000년대 이후 본격적인 논의와 협의 과정 이 이루어지면서 공공가치를 획득해 가는 과정에서 갈등 표출과 이해관계의 상충이 나타나기도 했 다. 푸드플랜의 궁극적 목표인 먹거리 사각지대 해소와 푸드플랜 가치체계 개선을 추진하고 있지 만, 아직은 푸드플랜에 대한 가치 공유와 확대는 미흡한 것으로 보인다. 운영 역량면에서는 푸드플 랜 정책을 추진할 수 있는 공적 영역의 인적 역량과 조직 역량은 미흡하지만, 민간 영역과의 거버 넌스 추진체계 확보와 조례가 구비되고 있다. 하지만, 장기적인 계획이나 이해관계자의 다양한 참 여는 한계로 나타나고 있다. 이런 과정은 정당성과 지지 획득과정으로 연결되고 있는데, 민과 관이 협력하여 학교급식지원센터가 설립되고, 로컬푸드 매장 등이 확보되었다. 하지만 긍정적인 방향으 로 공공가치가 확보되고 있지만, 푸드플랜 과정이 관에 의해 주도되기 보다는 민에 의해 주도되고 있음을 알 수 있다.

In this paper, I contribute to the analysis of local food plan in Emseong Gun based on the public value model. In public value model, I utilized Moore’s ‘triangle of strategy’, and then I analyzed the process of creating public value of food plan in case of Emseong gun.. Moore’s model consists of legitimacy and support, value, and operational capacity. As a result of the analysis, food plan policy has been promoted and discussed for a long time, but it has been done in a fragmented form rather than in a cooperative situation. Cooperation with food plans has been formed since the 2000s, and conflicts have also emerged in this process. Although we are working to eliminate the alienation of food and improve the value system, which is the target of the food plan, the value sharing and expansion of the food plan seems to be insufficient. In terms of operational capability, the public sector that can implement the food plan policy is insufficient in human capacity and organizational capacity, but securing system for promoting governance with private sector and ordinances are provided. However, it still lacks complete governance in Emseong gun.

특허전략연구는 경영전략, 기술전략과 연계된 특허전략을 수립하고, 이를 구체화하기 위해 특허 Idea 발굴에서 출원 관리, 제품 및 개발과제의 조사/분석과 활용을 위한 라이선싱 등을 효율화하는 논의에 집중해 왔다. 그러나 수립된 특허 전략의 내재화 및 성과를 높이기 위한 기업 고유의 문화를 고려하거나 이를 반영한 특허전략 수립 연구는 매우 부족하였다. 그 결과 기업들은 업종과 조직문화가 고려되지 않은 일류 선진 기업의 특허전략을 자사 전략으로 모방하는 정도에 머물고 있었다. 이에 본 논문에서는 조직문화를 4개의 프레임워크로 구분하는 경쟁가치모형(Competing Value Model)을 바탕으로 기업의 특허전략 모형을 제안한다. 사례 연구를 통해 특허전략 유형을 검증하고 기업의 조직문화에 따른 적합한 특허전략을 제시한다. 본 연구는 특허전략에 대해 새로운 관점인 조직문화 이론을 바탕으로 논의하였다는 점과 실무적 활용성이 높은 전략모형을 제시한다는 점에서 의의를 가진다.

Patent strategy research has focused on the efficiency of licensing for investigation, analysis and utilization of application management, product and development task in finding patent idea, to establish patent strategy linked with management strategy and technology strategy. However, it is difficult to find the research on patent strategy that reflects an adaptive culture to enhance the internalization and performance of the established strategy. As a result, companies have been striving to imitate patent strategies of advanced companies that do not consider their industry and organizational culture. This study proposes a method of defining a firm 's patent strategy according to the competing value model that analyzes organizational culture as four frameworks. This study verifies the classification method through case studies, suggests a suitable patent strategy for the patent strategy type. This study has contributions in that discussing from a new point of view based on organizational culture theory and providing a IP strategic model with high practicality.

본 연구는 국내 주택가격을 움직이게 하는 근본요인이 무엇인지를 Campbell and Shiller(1988)의 ‘동태적 현재가치모형’을 이용하여 살펴본다. 모형을 적용하면 주택의 임대소득-가격비율은 미래의 예상실질이자율과 예상주택프리미엄 그리고예상임대소득성장과 같은 구성요소의 선형관계로 나타낼 수 있다. 이 관계로부터‘3요소 분산분해(variance decomposition)’를 분석하고, 더 나아가 ‘4요소 분산분해’를 분석하여 선행연구와 차별된 결과를 도출한다. 결과는 첫째, 시장의 여건에따라 미래의 주택프리미엄이나 임대소득성장에 대한 기대변화가 주택가격을 움직이는 주요 요인이 될 수 있음을 보여준다. 둘째, 구성요소들의 공분산 관계가주택가격의 변동을 상쇄시킬 뿐만 아니라 증폭시키는 역할도 할 수 있음을 발견해준다. 셋째, 펀더멘탈의 공분산구조를 고려하지 않고 이자율로 주택가격의 움직임을 설명하는 것은 잘못된 판단을 가져올 수 있음을 확인시켜 준다.

This study examines the fundamental factors that drive Korean housing prices using Campbell and Shiller(1988)’s ‘Dynamic Present Value Model’. The model allows the rent-price ratio to be expressed as a linear relationship of the three components, such as the expected future real interest rates, housing premium, and rent growth rate. Using the relationship, we can conduct ‘4-component variance decomposition’ exercise as well as the general ‘3-component variance decomposition’ exercise. We show that changes in expectations for the housing premium or the rent growth are the main factors driving house prices depending on market conditions. Second, the correlations among the components play a role in not only dampening house price fluctuations but also amplifying house price fluctuations. Finally, explaining the housing price movements by only interest rates, ignoring these covariance, could be misleading.

네트워크 경제에서 중소기업의 정보화 수준은 기업의 경쟁력인 동시에 생산성을 결정하는데 중요한 역할을 한다. 중소기업의 정보화는 최근 4차 산업혁명의 흐름과 더불어 중요성이 대두되고 있다. 본 연구는 IT 비즈니스 가치 모형을 기반으로 중소기업 정보화의 핵심 요인을 분석한다. 그리고 중소기업의 종사자 수에 따른 기업의 규모로 계층을 구분하여 다층모형 분석을 실시하였다. 이를 위해 중소 벤처기업부와 중소기업 기술정보진흥원에서 2017년도에 수행한 중소기업 정보화 수준 조사의 3,700개 중소기업들의 응답을 바탕으로 실증하였다. 중소기업의 정보화 수준과 정보화 효과를 평가하기 위해 자원 기반 이론을 근거하여 업무 프로세스 관점에서 평가하였다. 분석 결과 중소기업의 정보화 수준을 결정하는데 보완적 조직 자원이 핵심적 요인인 것을 확인하였다. 또한 중소기업의 규모에 따른 중소기업의 정보화 효과의 주요 요인은 기업의 공단 입주 형태가 중요한 요인인 것을 확인하였다.

In the network economy, the informatization of Small and Medium enterprises(SME) plays an important role in determining productivity while being competitive in the businesses. Informatization of SME has become important along with the recent trend of the fourth industrial revolution. Based on the IT Business Value Model, this study analyzes the key factors of information service of SME with the structure model. In addition, multi-level model was conducted by dividing the layers according to the size of the SME. The analysis confirmed that complementary organizational resources are a key factor in determining the informatization of SME. In addition, the effect of informatization of SME on the scale of SME varies depending on the type of entry into the industrial complex.

본 연구의 목적은 체육수업 상황에서 기대-가치와 성취행동의 관계에서 그릿의 매개효과를 검증하는 것이다. 연구대상은 수도권에 소재한 중학교 학생 353명이었다. 자료처리는 SPSS 20.0과 AMOS 20.0을 이용하여 전체연구 단위의 적합도 검증을 확인한 후 가설검정을 실시하였으며, 그에 따른 결과는 다음과 같았다. 첫째, 학생들의 기대-가치 지각은 그릿에 정적인 영향을 미치며 성취행동에는 성공기대만이 유의미한 영항을 미치는 것으로 나타났다. 둘째, 학생 들의 그릿은 성취행동에 정적으로 영향을 미치는 것으로 나타났다. 셋째, 기대-가치와 성취행동의 관계에서 그릿은 매 개역할을 하는 것으로 나타났다.

The purpose of this study was to test the mediation effects of grit on the relationship between expectancy-value and achievement behavior in physical education class. Data for the study were collected from a survey of 353 middle school students. For data processing, this study confirmed the goodness of fit test of the whole model using SPSS 20.0 and AMOS 20.0, and then did hypothesis testing; the study results are as follows: First, students' expectation-value perception had a positive effect on grit, and only success expectation had a significant effect on achievement behavior. Second, students' grit had significant impacts on their achievement behavior. Third, grit had mediating effects on relations between expectancy-value and achievement behavior.