The Rise of the Service Economy Value Distribution : the case of Logitech The U.S. National Innovation Investment Act Progress : 38 Programs, 22 conuntries (2006) 130 Programs, 44 Countries(2008) Service science is just Service Science에 대한 논의 Key Concept : 제품지배논리(Product-Dominant Logic)에서 서비스지배논리(Service-Dominant Logic)로 변환 Service Science의 과제 구체적인 실행방법론의 부재 Co-VaC Model (1) Strategy/Design (2) Production/Delivery (3) Operation/Maintenance (4) Monitoring / Enhancement 현재 진행중인 과제