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Integration of the UTAUT Model in Mobile Banking Context: The Mediating Role of Personal Innovativeness and Perceived Value

첫 페이지 보기
  • 발행기관
    한국경영정보학회 바로가기
  • 간행물
    Asia Pacific Journal of Information Systems KCI 등재 SCOPUS 바로가기
  • 통권
    제34권 제3호 (2024.09)바로가기
  • 페이지
    pp.929-956
  • 저자
    Afruza Haque, Nahida Sultana, Yang Sok Kim, Md Al Amin
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A455200

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원문정보

초록

영어
Due to the widespread acceptance and edge-up of mobile banking services, Bangladesh’s financial services sector is making significant strides. Hence, this research aims to understand mobile banking adoption among the people of Bangladesh through the UTAUT model, which incorporates two mediating factors- personal innovativeness and perceived value. With a total of 358 responses, the study tested the model adopting Structural Equation Modelling (SEM) in SmartPLS 4.0 to examine different determinants and mediators that affect mobile banking adoption. Our study illuminates that performance expectancy, personal innovativeness, and perceived value significantly affect users’ behavioral intentions. Interestingly, the users’ effort expectancy, social influence, and facilitating conditions do not influence their behavioral intention. Also, personal innovativeness mediates all determinants except users’ performance expectancy and behavioral intention. At the same time, perceived value is evidenced as a mediator between all factors except users’ effort expectancy and behavioral intention. Thus, the study’s conclusion will provide stakeholders with customized strategies and valuable insights, enabling the smooth integration of mobile banking services and improving user experience to survive and thrive in today’s quick-paced financial services sector.

목차

A B S T R A C T
Ⅰ. Introduction
Ⅱ. Related Literature andTheoretical Model, andHypothesis Development
2.1. Related Literature and Theoretical Model
2.2. Hypothesis Development
Ⅲ. Methodology
3.1. Population and Sampling
3.2. Study Instruments
3.3. Data Collection
3.4. Data Preparation and Analysis
Ⅳ. Analysis and Findings
4.1. Respondents’ Information
4.2. Measurement Model and DiscriminantAnalysis
4.3. Structural Model
Ⅴ. Discussions and Implications
5.1. Discussion of Findings
5.2. Limitations and Future Research Directions
5.3. Theoretical Implications
5.4. Practical Implications
Ⅵ. Conclusion

키워드

Mobile Banking UTAUT Perceived Value (PV) Personal Innovativeness (PI) Bangladesh

저자

  • Afruza Haque [ Assistant Professor, Department of Humanities and Social Sciences, Dhaka University of Engineering & Technology (DUET), Bangladesh ]
  • Nahida Sultana [ Lecturer, Department of Management Information Systems (MIS), University of Dhaka, Bangladesh ]
  • Yang Sok Kim [ Associate Professor, Department of Management Information Systems (MIS), Keimyung University, Korea ]
  • Md Al Amin [ PhD Candidate, Department of Management Information Systems (MIS), Keimyung University, Korea ] Corresponding author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국경영정보학회 [The Korea Society of Management information Systems]
  • 설립연도
    1989
  • 분야
    사회과학>경영학
  • 소개
    이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.

간행물

  • 간행물명
    Asia Pacific Journal of Information Systems
  • 간기
    계간
  • pISSN
    2288-5404
  • eISSN
    2288-6818
  • 수록기간
    1990~2026
  • 등재여부
    KCI 등재,SCOPUS
  • 십진분류
    KDC 325 DDC 658

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