Earticle

Online financial technology products are an important consumer finance innovation. While a large body of previous research has focused on initial adoption and consumer willingness to use these products, little research explores the continued use of these products beyond the initial adoption phase. In particular, special attention should be paid to how users‘ trust and perceptions of privacy and security affect continued use behavior. This paper integrates the expectation confirmation model of information system continuance (ECM-ISC), the information system success model (ISSM) and the security and trust literatures to investigate continued use of online financial technology. To test the research model, we collected 398 valid questionnaires from Ant Credit Pay users. The research results show that system and service quality positively impact users‘ expectation confirmation, while information quality has no significant impact. Expectation confirmation and perceived usefulness positively affect user satisfaction. Moreover, the user‘s perception of privacy and security plays a vital role in user satisfaction. Satisfaction and perceived trust jointly promote users‘ continuance behaviors. Findings of this study indicates the importance of the information system success factors and security factors due to their influence on the continued use of Fintech products. This conclusion has implications for enterprises in improving the product qualities and enhancing the degree of security to meet user needs.

연구목적: 본 연구는 다중운집 상황에서 스마트 인파관리시스템이 이미 도입되고 있음에도 불구하고, 여 전히 인력 중심 대응에 의존하는 국내 인파관리 구조에 주목하였다. 이에 현장 담당자 인식을 바탕으로, 시 스템이 지속적으로 활용되기 위한 주요 요인을 분석하고, 기술 기반 인파관리체계의 정착을 위한 정책적 시사점을 도출하고자 하였다. 연구방법: 문헌 및 국내외 사례 분석을 수행한 후, 재난안전 분야 실무자를 대상으로 2차에 걸친 델파이 조사를 실시하였다. 1차 조사에서는 시스템의 지속 활용에 영향을 미치는 요 인을 도출하였으며, 2차 조사에서는 도출된 요인에 대한 중요도 평가를 실시하고 평균값과 합의 지표를 활 용하여 주요 요인을 선정하였다. 연구결과: 스마트 인파관리시스템의 지속적 활용은 기술적 고도화 수준 자체보다는 현장 체감과 일치하는 데이터의 정확성, 예산 및 제도적 지원 체계, 그리고 데이터 분석의 신뢰 성 등의 순서로 밀접하게 연관되는 것으로 나타났다. 결론: 본 연구는 스마트 인파관리시스템의 지속적 활 용이 기술의 복잡성이나 기능 확장 여부보다는 현장에서 신뢰할 수 있는 데이터의 정확성과 이를 뒷받침 하는 제도적·조직적 기반에 의해 좌우됨을 확인하였다. 델파이 조사를 통해 현장 담당자 인식을 기반으로 주요 요인을 도출함으로써, 기술 기반 인파관리체계의 정착을 위한 정책적 시사점을 제시하였다.

Purpose: This study examines the key factors for the continuous use of smart crowd management systems in mass gathering settings, focusing on field practitioners’ perceptions in Korea, where crowd management still largely relies on manpower. Methods: A literature review and analyses of domestic and international cases were conducted, followed by a two-round Delphi survey of disaster and safety practitioners. Key factors for the continuous use of smart crowd management systems were identified and evaluated using mean values and consensus indicators. Results: The continuous use of smart crowd management systems was more closely associated with data accuracy consistent with on-site conditions, followed by budgetary and institutional support and the reliability of data analysis, than with technological advancement. Conclusion: This study shows that continuous use depends more on data accuracy and institutional support than on technological complexity. A Delphi survey of field practitioners identified key factors and policy implications for technology-based crowd management.

This study is to examine the mechanism in the comprehensive frame of theoretical basis how the silver customers with great purchasing power in the food service industry can use the food services continuously without leaving it. In this study, silver generation`s continuous intention to use food products has received great attention and antecedents of silver generations` continuous intention to use have focused two crucial factors: dediction-based mechanism and constraint-based mechanism. Although both dediction-based mechanism and constraint-based mechanism induced continuous intention to use food products, the mechanism of these two factors are severely different. Dediction-based mechanism represents that silver generations are pleased with consumption related fulfillment and therefore willing to use food products continuously, while constraint-based mechanism makes silvers to use food products continuously even though they do not want to use it. In other words, satisfaction and expectation confirmation represent dediction-based mechanism, while switching costs and alternative attactiveness represent constraint-based mechanism. Dediction-based mechanism and constraint-based mechanism have been identified in the food marketplace. However, there has not been and integrated framework to explain these two mechanisms in the food marketplace. In addition, it is not enough to simply explain silver generations` continuous to use with dediction-based mechanism and constraint-based mechanism.

본 연구는 정보시스템 이용의도와 이용, 정보시스템 성과에 이르는 전체 생명주기에 영향을 미 치는 요인을 분석하여 정책적 시사점을 제안하고자 한다. 연구 모델은 UTAUT와 정보시스템 성공 모 델을 통합하여, 정보화 마인드, 정보화 교육, 촉진조건이 신규 정보시스템 이용의도와 이용, 업무 정보 시스템 활용, 정보 시스템 품질을 매개하여 업무프로세스 효율화와 BSC측면 IT 성과에 미치는 영향 을 분석하였다. 중소기업 정보화 수준조사를 이용한 연구 분석 결과에서 촉진조건이 신규 정보시스템 이용과 업무 정보시스템 활용, 업무프로세스 효율화, IT성과에 가장 많은 영향을 미치는 것으로 나타 났다. 업무 정보시스템 활용은 정보화 마인드, 정보시스템 품질, 교육과 병행하여 업무 프로세스 효율 화에 영향을 미치는 것으로 나타났으며, 최종적으로 업무 프로세스 효율화를 통해 정보시스템 성과에 영향을 미치는 것으로 나타났다. 중소기업과 대기업의 조절효과 분석에서 정보화 마인드, 교육, 신규 정보시스템 이용이 기업 규모에 따라 업무 정보시스템 활용에 영향을 미치는 것으로 나타났다. 본 연 구가 4차 산업혁명 시대의 신규 정보시스템 이용과 활용, 성과 향상을 위한 정책에 도움을 줄 것으로 기대한다.

This study aims to suggest the policy implications by analyzing factors affecting the whole life cycle of information system use intention, use, IT performance. The research model was designed by integrating UTAUT and IS success model, consists of information mind, education, facilitation conditions, use of new IT system, utilization of business IT system, information system quality, efficiency of business process and BSC side IT performance. The results using the empirical data of the SME information level survey showed that facilitation conditions have the greatest influence on the use of new IT system, utilization of business IT system, efficiency of business process, and IT performance. The utilization of business IT system has a positive effect on the efficiency of business process, along with information mind, information system quality, finally influence IT Performance through the efficiency of business process. The results of the moderating effects of SMEs and large corporations showed that information mind, education, and use of new IT system affect utilization of business IT system by company size. This study are expected to contribute to the policy for the utilization and improvement of new information systems in the era of the 4th Industrial Revolution.

본 연구의 목적은 해군 및 해병대에서 사용 중인 장비정비정보시스템의 지속 사용에 미치는 영향요인을 조사하고, 영향요인과 지속 사용과의 관계에서 IT리더십의 조절효과를 밝히는데 있다. 또한 지속 사용이 조직 구성원의 과업성과에 미치는 영향도 조사하였다. 통합기술수용이론에서 사용의도(사용)의 선행요인으로 제시되었던 지각된 유용성, 지각된 사용 용이성, 주관적 규범, 지각된 행동통제를 지속 사용의 영향요인으로 가설화하였으며, 이러한 선행요인과 지속 사용의 관계에서 IT리더십이 긍정적인 조절효과를 가진다는 가설을 모형화하였다. 해군 장비정비정보시스템을 지속적으로 사용하는 해병대 장병을 대상으로 설문조사를 실시하여 데이터를 수집하였다. 분석결과 지각된 유용성, 주관적 규범, 지각된 행동통제가 정보시스템 지속 사용에 긍정적인 영향을 주었으며, 장병들의 시스템 지속 사용도 과업성과를 높이는 것으로 나타났다. 예측과는 달리, IT리더십은 지각된 유용성, 주관적 규범과 지속 사용 사이에서만 유의한 부(-)의 조절효과를 보였다. 본 연구는 이론적 측면에서 통합기술수용이론을 바탕으로 지속 사용의 연구를 확장하였으며 IT에 대한 상사의 리더십이 이들 관계에 어떤 영향을 주는지 실증하였다는데 의의가 있다. 실무적으로는 정보시스템이 지속적으로 사용되고 성과로 이어지기 위해서 관리자들이 고려해야 할 요인들을 실증하였다는데 의의가 있다.

The purpose of this research is to investigate the determinants of continuous use of the N-DELIIS, which used as a logistics information system in ROK Navy and Marine Corps and examine the moderation effect of IT leadership in relationship between influential factors and continuous use. Also, this research investigates the effect of continuous use on task performance of IT users. Our study hypothesized that perceived usefulness, perceived ease of use, subjective norms, and perceived behavioral control, which presented as preceding factors of intention to use of IT(or IT use) on UTUAT, have influence on continuous use of the N-DELIIS. This study also includes hypotheses which address the positive moderating role of IT leadership in the main effects. Survey results show that perceived usefulness, subjective norms, and perceived behavioral control have positive impact on the continuous use of the N-DELIIS. Unexpectedly, IT leadership has negative moderating effect on the relationship between perceived usefulness, subjective norms and continuous use of the system. Theoretical and practical implications are provided.

[목적] 이 연구는 신규골프인구를 중심으로 성장하고 있는 골프웨어 렌탈서비스에 대한 소비가치, 만족, 지속이용의 구조적 관계를 규명하여 신규골프인구의 소비패턴을 파악하고 이를 활용하여 골프웨어시장의 마케팅전략을 수립하 는데 기초적 자료를 제공하는데 목적을 두고 연구를 하였다. [방법] 이를 위해 골프를 시작한지 3년 이내의 20대와 30대 골퍼를 모집단으로 설정하였으며, 경기도에 소재한 골프장 5개소를 방문하여 설문조사를 진행함과 동시에 온라 인 골프 커뮤니티를 통해 설문조사를 실시하였다. 총 364부의 데이터를 확보하여 결과를 도출하여 다음의 결과를 얻 었다. [결과] 첫째, 골프웨어 렌탈서비스에 대한 소비가치는 만족에 정적영향을 미치는 것으로 나타났다. 둘째, 골프 웨어 렌탈서비스에 대한 소비가치는 지속이용에 정적영향을 미치는 것으로 나타났다. 셋째, 골프웨어 렌탈서비스에 대한 만족은 지속이용에 정적영향을 미치는 것으로 나타났다. [결론] 신규골프인구에게 있어 골프웨어 렌탈서비스는 실용적이면서도 자신의 개성을 드러낼 수 있는 충분한 가치가 있는 서비스로 인지하고 있으며, 이들의 지속적인 이 용이 예상되는 만큼 렌탈서비스에 대한 지속적인 서비스관리가 필요할 것이다.

[Purpose] The purpose of this study was to identify the consumption pattern of the new golf population and to provide basic data for establishing marketing strategies for the golf wear market by investigating the structural relationship between consumption value, satisfaction, and continuous use of the new golf wear rental service. [Method] To this end, golfers in their 20s and 30s within three years of starting golf were set as the population, and five golf courses in Gyeonggi-do were visited to conduct a survey, and at the same time, a survey was conducted through the online golf community. A total of 364 copies of data were obtained to derive the results, and the following results were obtained. [Result] First, it was found that the consumption value of golf wear rental service had a positive effect on satisfaction. Second, it was found that the consumption value of golf wear rental service had a positive effect on continuous use. Third, it was found that satisfaction with the golf wear rental service had a positive effect on continuous use. [Conclusion] For the new golf population, golf wear rental services are recognized as practical and worth enough to reveal their individuality, and as they are expected to continue to use them, continuous service management for rental services will be needed.

인터넷전문은행의 안정적인 구축과 성장을 위하여 인터넷전문은행의 지각된 위험, 지각된 혜택과 신뢰가 지속적 이용의도에 미치는 영향에 대해 파악하였다. 그리고 지각된 혜택, 지각된 위험과 지속적 이용의도의 관계에서 신뢰의 매개효 과를 검증하였다. 온라인 설문조사를 통하여 최근 3개월 이내에 인터넷전문은행 이용경험이 있는 20-59세 457명이 연구대상 자로 선정되었다. 주요 결과로 첫째, 지각된 혜택과 위험, 신뢰는 인터넷전문은행의 지속적 이용의도에 유의한 영향을 미치 는 것으로 밝혀졌다. 둘째, 편이성과 기능적 위험은 지속적 이용의도간의 관계에서 신뢰의 부분매개효과가 검증되었으며, 매력성과 혁신성은 완전매개효과로 검증되었다. 인터넷전문은행은 지속적인 성장을 확보하기 위해 소비자의 주요 혜택을 늘리고 위험수준을 낮추어 신뢰를 견고하게 구축해 나가야 한다.

The purpose of this study was to investigate the effects of perceived risk, perceived benefits and trust on the intention of continuous use of Internet primary banks in order to explore ways for stable establishment and growth of Internet primary banks. In addition, the mediating effects of trust on the relationships among perceived benefits, perceived risk and intention of continuous use were tested. Through an online survey, 457 people aged 20-59 years who had experience of using an Internet primary bank within the last 3 months were selected as the subjects for this study. First, perceived benefits, perceived risk, and trust were found to have a significant influence on the intention of continuous use of Internet primary banks. Second, the partial mediation effect of trust on the relationships of ease of use and functional risk with intention of continuous use was confirmed, and the full mediation effect of trust on the relationships of attractiveness and innovativeness with intention of continuous use was verified. In order to achieve sustainable growth, Internet primary banks are required to increase major benefits of customers and lower the risk levels to build firm customer trust.

[목적] 이 연구는 스크린골프를 이용하는 사용자들이 직접적으로 매력을 느끼는 스크린골프의 게이미피케이션 속성을 파악하고 이를 토대로 스크린골프의 게이미피케이션을 강화하기 위한 기초자료로 활용할 수 있도록 하는데 목적을 두고 연구를 진행하였다. [방법] 이를 위해 2023년 7월 서울 및 수도권 지역에 소재한 스크린골프장 7개소를 방문하여 이용객 300명을 대상으로 설문지를 배포하였으며, 이 중 287부를 최종분석에 사용하였다. [결과] 첫째, 스크린골프의 게이미피케이션 속성 대부분은 몰입에 정적영향을 미치는 것으로 나타났으나 보상은 몰입에 영향을 미치지 않는 것으로 나타났다. 둘째, 스크린골프의 게이미피케이션 속성이 지속이용에 정적영향을 미치는 것으로 나타났으며, 보상은 지속이 용에 영향을 미치지 않는 것으로 나타났다. 셋째, 스크린골프 사용자의 게이미피케이션을 통한 몰입은 지속이용에 정적영 향을 미치는 것으로 나타났다. [결론] 스크린골프 사용자들은 필드에서 느낄 수 없는 스크린골프의 게이미피케이션 속성 중 경쟁, 관계, 도전, 접근 속성에 대해 긍정적인 지각을 하고 있는 것으로 나타났다. 이러한 속성들이 스크린골프에 더욱 몰입할 수 있도록 하는 것으로 나타났으며 지속적인 이용에도 영향을 미치는 것으로 확인되었다.

[Purpose] This study is to investigate the effect of the gamification properties of screen golf on flow and continuous use. Through this, the research was conducted with the aim of identifying the gamification properties of screen golf that users of screen golf are directly attracted to and using them as basic data to strengthen the gamification of screen golf. [Method] To this end, in July 2023, a questionnaire was distributed to 300 users who visited seven screen golf courses in Seoul and the metropolitan area, and 287 of them were used for the final analysis. [Result] First, most of the gamification properties of screen golf were found to have a positive effect on flow, but compensation did not affect immersion flow. it was found that the gamification properties of screen golf had a positive effect on continuous use, and compensation did not affect continuous use. Third, screen golf users' flow through gamification was found to have a static effect on continuous use. [Conclusion] Screen golf users have been shown to have a positive perception of the gamification of screen golf that cannot be felt on the field, and these attributes have been found to make them more flow in screen golf and have an impact on continuous use.

Researchers have highlighted the importance of human trust in artificial intelligence (AI), and empirically identified the factors – AI accountability, task types, and the characteristics of user-AI interactions – that can increase individuals’ trust in AI in organizations. A conventional assumption was that trust in AI is critical to the success of human/non-human agent relationships and affects the continued use of AI systems. Despite their contribution to our initial understanding of user-AI interactions, prior studies were mainly conducted in a cross-sectional manner, which limits our understanding of whether and how trust in AI continues to influence AI uses. This study longitudinally investigates whether trust and AI locus of control influence on AI usage change over time. Auto-regressive hierarchical linear modeling results indicated that task performance would enhance trust into AI but not AI locus of control, confirming the literature on AI implementation. However, cross-lagged model results showed that the effect of trust on AI usage was diminished, while that of AI locus of control was intact over time.

The mobile application market is growing rapidly. With this trend, the development and use of health care applications has continued to increase. As many studies show, health care applications are used for a variety of purposes, and the continued use of health care applications is associated with user retention. However, there is still a lack of research on the factors that increase continuous use of the applications. Therefore, this study analyzes the effects of perceived usefulness, perceived ease of use, and perceived enjoyment on the intention of continuous use of health care applications using technology acceptance model (TAM). This study also analyzes the moderating roles of gender and age in the proposed research model. The findings of this research contribute to extending our understanding on this issue.

본 연구는 스마트 영상보안감시 시스템의 서비스 품질이 사용자의 심리적 안정과 고객만족, 나아가 지속적사용의도에 미치는 영향을 규명할 목적으로 마트 영상보안감시 시스템을 이용한 경험이 있는 직원을 대상으로조사한 자료를 사용하여 분석하였다. 분석 결과, 스마트 영상보안감시 시스템의 기능적 서비스 품질의 신뢰성, 확신성, 유형성, 대응성, 공감성 요인은 심리적 안정과 고객 만족에 유의하지 않는 것으로 나타나 스마트 영상보안감시 시스템의 기능적 서비스 품질이 고객의 심리적 안정 및 고객 만족에는 영향을 미치지 못하였으나, 기술적 서비스 품질은 심리적 안정과 고객만족에 부분적으로 유의한 영향이 있음을 확인하였다. 또한 스마트 영상보안감시 시스템의 서비스품질에 따른 심리적 안정, 고객만족은 지속적 사용의도에 유의한 영향이 있는 것으로 나타났으며, 특히 고객만족은 심리적 안정과 지속적 사용의도 간의 관계에서 유의한 매개 역할이 존재하는 것으로 나타났다

This thesis is focused on how the users" mental stability and satisfaction would affect on the users" continuous use intention of the smart video surveillance system. For that purpose, I studied the degree of satisfaction in the quality of management and system (functional) service of private smart video surveillance system users, according to SERVQUAL"s five dimensions: reliability, assurance, tangibility, empathy, and responsiveness. As a result of the hypothesis of this research model, the management service has been proved to be disqualified in SERVQUAL"s all five dimensions, and assurance and responsiveness of the system service to be effective to the users" continuous use intention. This research has revealed that the provider of the smart video surveillance system has to focus not on the management services, but on the hardware aspects. With this, developing products optimized for more responsiveness and assurance and surveying the consumers" response will be necessary for the provider to develop more competitive security system and to decrease the customer desertion rate.

This study aims to identify the factors affecting generative AI satisfaction and continuous use intention through an empirical analysis using a comparative study of South Korea and Japan. To verify the research model, data were collected from 151 university students each in South Korea and Japan, and based on this, an analysis was conducted using Structural Equation Modeling (SEM). The analysis results are as follows: First, information quality was found to have a significant positive effect on generative AI satisfaction in both the Korean and Japanese samples. Second, interactivity did not affect generative AI satisfaction in the Korean sample, but it showed a significant positive effect on generative AI satisfaction in the Japanese sample. Third, performance expectancy was found to have a significant positive effect on generative AI satisfaction in both the Korean and Japanese samples. Fourth, generative AI satisfaction was found to have a significant positive effect on continuous use intention in both the Korean and Japanese samples. Fifth, the results of the indirect effect analysis revealed that in the Korean sample, only information quality and performance expectancy had a significant positive effect on continuous use intention through generative AI satisfaction; however, in the Japanese sample, information quality, interactivity, and performance expectancy all had a significant positive effect on continuous use intention through generative AI satisfaction. The results of this study hold important significance in terms of being a comparative study between South Korea and Japan, and they emphasize that the characteristics of information quality, interactivity, and performance expectancy can affect generative AI satisfaction and continuous use intention.

이전 연구자들은 특정 신제품 개발(NPD) 프로젝트에 고객을 참여시키면 이는 기업의 지식 및 관계 혜택을 높이고, 그 결과 기업이 향후 자신의 다른 신제품 개발 프로젝트에 고객 참 여를 지속적으로 활용하려는 의도를 높일 것이라 가정해 왔다. 그러나 본 연구는 이러한 선 형적 긍정 관계에 의구심을 가지며, 특정 신제품 개발 프로젝트에 고객을 참여시키는 것이 항상 기업의 지식과 관계 혜택을 증가시키지 않으며 궁극적으로 고객 참여를 계속 사용하려 는 기업의 의도를 증가시키지 않는다는 비선형 매개 관계를 밝히고자 한다. 고객과 함께 신 제품을 공동 개발한 신제품 개발 관리자 267명의 설문 조사 데이터를 사용하여 연구한 결 과, 고객 참여는 지식과 관계 혜택을 통해 두 가지 비선형 매개 효과를 보임을 확인했다. 구 체적으로 낮거나 중간 수준의 고객 참여는 기업이 인지한 지식 혜택을 창출하지 못하지만, 높은 수준의 고객 참여는 지식 혜택을 증가시켜 궁극적으로 고객 참여를 계속 사용하려는 기업의 의도를 높였다. 반면, 낮은 수준과 중간 수준의 고객 참여는 기업의 인지된 관계 혜 택과 고객 참여를 지속적으로 활용하려는 의도를 촉진한 반면, 높은 수준의 고객 참여에서 는 이러한 관계 혜택을 통한 긍정적 매개 효과가 사라졌다.

Previous researchers have assumed that customer participation in a particular NPD(New Product Development) project contributes to a firm’s perceived knowledge and relational benefits, which thus naturally leads firms to desire to continuously use customer participation in their future NPD projects. Challenging this positive linear view, this study examines the nonlinear mediating relationships in which involving customers in NPD does not always increase a firm’s perceived knowledge and relational benefits and ultimately the firm’s intention to continue to use customer participation. Using survey data from 267 NPD managers who co-developed new products with customers, this study confirms two nonlinear indirect effects through knowledge and relational benefits. Customer participation at low or medium levels did not generate a firm’s perceived knowledge benefit; only customer participation at a high level increased its knowledge benefit and ultimately its intention to continue to use customer participation. In contrast, customer participation at low and medium levels facilitated a firm’s perceived relational benefit and its intention to continuously use customer participation, whereas the positive mediating effect disappeared at high levels of customer participation.

This thesis is a paper focusing on the technology acceptance model and analyzing the impact of the characteristics of 5G services on users' continuous use intentions. With the start of the fourth industrial revolution in the 21st century, 5G is the best technology used in the Internet of Things, high-speed information and communication, artificial intelligence, big data, self-driving cars, virtual reality, augmented reality, robots, nanotechnology, and blockchain. Despite the fierce competition among countries to preoccupy 5G information and communication core technologies of the Industrial Revolution, Korea is very hopeful to expand its economic value by "implementing the world's first 5G high-speed mobile communication. Technical features of 5G high-speed information and communication are represented by ultrafast, ultra-high capacity, ultra-low delay, and ultra-connectedness. 5G mobile communication (hereinafter referred to as 5G) is significantly superior to LTE, which is 4G mobile communication, in terms of transmission speed, latency, and terminal capacity. 5G service is not just one axis in the process of developing mobile communication technology, but it is also an innovative value creation of businesses that technology has. Although 5G was initially expanded to focus on B2C, it will gradually be transferred to a global globalized business in the form o f a variety of new business models and services in the B2B sector. All interest in 5G has now been focused on billions of smartphone users, which, of course, is expected. Therefore, there is a lack of research on how the national investment method will work and what in dividuals can achieve by using 5G services. In addition, in terms of 5G service providers, they have not been able to use specific investment strategies and services because they have not been able to identify large-scale investments for 5G or what parts of each industry as a whole. In this study, we analyzed and organized the characteristics of 5G services, studied the characteristics of each technology of 5G services, and conducted a survey focusing on users' actual usage intentions. To this end, 18 prior papers using existing overseas and domestic technology acceptance models were applied, and results on the intention of use were derived using technology acceptance models..

The principal objective of the work is to confirm the effects of perceived interactivity, trust, and emotion on intentions to use IPTV service. The empirical investigation into IPTV service users suggests that (i) the perception of interactivity should be directly related with trust, (ii) Users’ trust should bolster users’ emotion in a positive or negative aspect, and (iii) such emotion is verified to affect the intention to use IPTV continuously. More specifically, we demonstrate that positive and negative emotions influence user intentions positively and negatively. Additionally, we find that the trust mediates perceived interactivity and emotions, and both trust and emotion mediate the relationship between perceived interactivity and intentions to use IPTV. The work indicates that trust and emotion of users should be considered from IS perspective in an attempt to build the intention to use IPTV. IPTV firms should consider in their IPTV design and offering strategy how to enhance positive emotions for user retention and eventually bolster intentions to use IPTV continuously.

The purpose of this study is to make an empirical analysis on the factors affecting the intention for the continuous use of the BSC system, which has been recently spread in the public sector. Because the object of acceptance is the performance management system based on BSC (Balanced Scorecard) implemented in the form of information systems, this study proposes a research model by applying TAM (Technology Acceptance Model). Independent variables are factors affecting the acceptance of BSC system such as training, communication, IS support, CEO support and personal innovativeness, and we examine their effects on the dependent variable, namely, intention on continuous use via mediating variables: perceived usefulness and perceived ease of use.A questionnaire survey was conducted with public institutions(firms) that had introduced and were operating the BSC system; 264 valid questionnaires are adopted. Collected data are analyzed using SPSS 16.0 and AMOS 7.0. Results of reliability test show that all analyzed data are reliable. In validity test, one item regarding communication was excluded; 9 latent variables and 34 observed variables are used in the final analysis.Based on the results of the hypothesis test through path analysis using a structural equation model, 10 out of 16 hypotheses are accepted. Factors affecting perceived usefulness are training and IS(Information System) support. The analysis results indicate that perceived ease of use is mainly affected by IS support, CEO support, and personal innovativeness among the factors related to the acceptance of the BSC system. This suggests that, contrary to the expectation that the BSC system may be used without difficulty, the manage-ment’s active support is required in order to attain expected improvement in productivity and work efficiency. This was also pointed out in case studies on the construction of the BSC system in public sectors. On the other hand, perceived ease of use is found to affect perceived usefulness. This supports the results of previous researches on TAM. Perceived ease of use and perceived usefulness are found to affect the attitude towards the use of the system. The intention on continuous use is affected more by perceived usefulness than by the attitude towards the use of system. This result supports the results of previous researches on TAM, showing that the BSC system is utilized substantially in worksites. This study is considered meaningful in that it was actually performed on users at public institutions(firms) that had introduced the BSC system and that it empirically tested hypotheses on the acceptance of the BSC system by applying TAM to the research model.

The reason location based service is drawing attention recently is because smart phones are being supplied increasingly. Smart phone, basically equipped with GPS that can identify location information, has the advantage that it can provide contents and services suitable for the user by identifying user location accurately. Offering such diverse advantages, location based services are increasingly used. In addition, for use of location based services, release of user's personal information and location data is essentially required. Regarding personal information and location data, in addition to IT companies, general companies also are conducting various profitable businesses and sales activities based on personal information, and in particular, personal location data, comprehending high value of use among personal information, are drawing high attentions. Increase in demand of personal information is raising the risk of personal information infringement, and infringements of personal location data also are increasing in frequency and degree. Therefore, infringements of personal information should be minimized through user's action and efforts to reinforce security along with Act on the Protection of Personal Information and Act on the Protection of Location Information. This study aimed to improve the importance of personal information privacy by empirically analyzing the effect of perceived values on the intention to strengthen location information security and continuously use location information for users who received location-based services (LBS) in mobile environments with the privacy calculation model of benefits and risks as a theoretical background. This study regarded situation-based provision, the benefit which users perceived while using location- based services, and the risk related to personal location information, a risk which occurs while using services, as independent variables and investigated the perceived values of the two variables. It also examined whether there were efforts to reduce risks related to personal location information according to the values of location- based services, which consumers perceived through the intention to strengthen security. Furthermore, it presented a study model which intended to investigate the effect of perceived values and intention of strengthening security on the continuous use of location-based services. A survey was conducted for three hundred ten users who had received location-based services via their smartphones to verify study hypotheses. Three hundred four questionnaires except problematic ones were collected. The hypotheses were verified, using a statistical method and a logical basis was presented. An empirical analysis was made on the data collected through the survey with SPSS 12.0 and SmartPLS 2.0 to verify respondents' demographic characteristics, an exploratory factor analysis and the appropriateness of the study model. As a result, it was shown that the users who had received location-based services were significantly influenced by the perceived value of their benefits, but risk related to location information did not have an effect on consumers' perceived values. Even though users perceived the risk related to personal location information while using services, it was viewed that users' perceived value had nothing to do with the use of location-based services. However, it was shown that users significantly responded to the intention of strengthening security in relation to location information risks and tended to use services continuously, strengthening positive efforts for security when their perceived values were high.

The purpose of this study is to examine the relationships between the Customer Perceived Value (CPV) of meal kit use, subjective happiness, life satisfaction and continuous usability. People are cooking less at home often and relying more on food prepared outside of the home, which is often of less nutritious than a home-cooked meal. Meal Kits are convenient and nutritious, and are widely purchased by people nowadays. Therefore, this study aimed to assess the relationships. The questionnaire survey was administered through a Chinese online questionnaire star. The sampling of the study was conducted for customers in China who have experience in using meal kit products and 582 copies of the questionnaire were used for analysis. The statistical methods of reliability analysis, exploratory analysis, confirmatory factor analysis, correlation analysis, and structural equation model analysis statistical methods were used by SPSS 26.0 and AMOS 28.0 software. As a result of the analysis, first, customer perceived value (CPV) of meal kit use has a positive impact on subjective happiness, second, customer perceived value (CPV) of meal kit use has a positive impact on life satisfaction feel. Third, subjective happiness has a positive impact on life satisfaction feel. Forth, subjective happiness has a positive impact on continuous usability. Fifth, life satisfaction feel has a positive impact on continuous usability. Sixth, subjective happiness plays an intermediary variable role between CPV of meal kit use and continuous usability. Seventh, life satisfaction feel plays an intermediary role between CPV of meal kit use and continuous usability. This study is expected to provide basic data for researchers performing meal kit product-related research, and a rationale for suggesting a direction for product development in a food service company and using marketing strategies.