Earticle

초록

영어

The purpose of this study is to examine the relationships between the Customer Perceived Value (CPV) of meal kit use, subjective happiness, life satisfaction and continuous usability. People are cooking less at home often and relying more on food prepared outside of the home, which is often of less nutritious than a home-cooked meal. Meal Kits are convenient and nutritious, and are widely purchased by people nowadays. Therefore, this study aimed to assess the relationships. The questionnaire survey was administered through a Chinese online questionnaire star. The sampling of the study was conducted for customers in China who have experience in using meal kit products and 582 copies of the questionnaire were used for analysis. The statistical methods of reliability analysis, exploratory analysis, confirmatory factor analysis, correlation analysis, and structural equation model analysis statistical methods were used by SPSS 26.0 and AMOS 28.0 software. As a result of the analysis, first, customer perceived value (CPV) of meal kit use has a positive impact on subjective happiness, second, customer perceived value (CPV) of meal kit use has a positive impact on life satisfaction feel. Third, subjective happiness has a positive impact on life satisfaction feel. Forth, subjective happiness has a positive impact on continuous usability. Fifth, life satisfaction feel has a positive impact on continuous usability. Sixth, subjective happiness plays an intermediary variable role between CPV of meal kit use and continuous usability. Seventh, life satisfaction feel plays an intermediary role between CPV of meal kit use and continuous usability. This study is expected to provide basic data for researchers performing meal kit product-related research, and a rationale for suggesting a direction for product development in a food service company and using marketing strategies.

목차

Abstract
I. Introduction
II. Literature and Review
1. Meal Kit
2. Customer Perceived Value
3. Subjective Happiness
4. Life Satisfaction Feel
5. Continuous Usability
III. Research Methods
1. Research Model and Hypotheses
IV. Data Analysis
1. Questionnaire Design
2. Data Collection and Sample Characteristics
3. Reliability Analysis
4. Exploratory Factor Analysis
5. Confirmatory Factor Analysis
6. Structural Equation Model Analysis
7. Results of the Data Analysis
V. Conclusion
1. Research Conclusion
2. Implications
3. Research Limitations and Future Research Directions
Reference

키워드

저자

• Park, Sujin [ Ph. D. Student/Lecturer, Department of Global Business, Kyonggi University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  콘텐츠와산업 [Journal of Contents and Industry]

• 간기

  격월간

• pISSN

  2765-317X

• 수록기간

  2019~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700