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This study attempts to derive the effect of perceived values (temporal value, psychological value, economic value) of coffee specialty store brand image (functional image, symbolic image, empirical image) on revisit intention. Therefore, it is intended to suggest the direction in which customer satisfaction with coffee shops leads to revisiting, and to present efficient management and detailed results of coffee shops. First, as a result of verifying the hypothesis 1 that the brand image of a coffee shop will affect the temporal value of perceived value, it was found that the brand image had a positive (+) effect on temporal value. Second, as a result of verifying the hypothesis 2 that the brand image of a coffee specialty store will affect the psychological value of perceived value, it was found that the brand image had a positive (+) effect on all psychological values. Third, as a result of verifying the hypothesis 3 that the brand image of a coffee shop will affect the economic value of perceived value, it was found that the brand image had a positive (+) effect on economic value. Fourth, as a result of verifying the hypothesis 4 that the perceived value of coffee specialty stores will affect the revisit intention, it was found that all perceived values had a positive (+) effect on the revisit intention.

This study derives the effects of the personality characteristics (neuropathy, extroversion, openness, affinity, integrity) of coffee shop employees on job attitude (job satisfaction, organizational commitment) and results on job performance, and examines the personality characteristics of coffee shop employees. Therefore, by understanding the difference in the attitude of the job attitude, it was intended to present efficient management and detailed performance for the coffee shop employees. First, as a result of verifying the effect of personality characteristics of coffee shop employees on job satisfaction of job attitude, only the four dimensions of personality characteristics except neurosis among neurosis, extroversion, openness, affinity, and sincerity were significant (( +), but neurosis did not. Second, as a result of examining the effect of personality characteristics of coffee shop employees on organizational commitment of job attitude, only the four dimensions of personality characteristics except neurosis among neurosis, extroversion, openness, affinity, and sincerity were significant (( +), but neurosis did not. Third, as a result of verifying the effect of job attitude on job performance, it was found that it had a significant positive (+) effect on job satisfaction and organizational commitment. Among them, job satisfaction was found to have a greater effect.

This study has demonstrated the impact of the human working environment of hotel and foodservice culinary employees on job satisfaction and turnover intention, and also identified factors affecting job satisfaction and turnover intentions of culinary employees. The results of this study will have a positive impact on job satisfaction and turnover intentions for hotel and foodservice culinary employees and will provide a desirable direction for the development of hotel dining organization. According to the verification about the relationship between the four factors of culinary employees' job environment and job satisfaction, a positive relationship could be seen. The four factors are the human environment which means the personal or official relationship between supervisory personnel and co-workers, the physical environment which means the facilities required for working and the amenities, welfare facilities for the workers, the salary and off days for the employees, and the compensation system related with personnel management fairness. However, the professionalism of the employees' duty and work expertise related to job placement showed no sign of relationship. As a final outcome, the physical environment and compensation system for hotel and foodservice culinary employees significantly motivated the employees' task performance. Therefore, these two factors largely influenced job satisfaction.

The purpose of this study is to classify the lifestyles and eating out behaviors of foreign students in Vietnam and to derive purchasing behavior and to understand the difference of the attributes of eating out behavior according to the characteristics of life style of Vietnamese students. First, as a result of verifying the effect of lifestyle of Vietnamese students on food consumption behavior, four factors of lifestyle were examined: social dimension, consumer life dimension, quality dimension of personal life, psychological dimension, (+), Respectively. Second, as a result of verifying the effect of lifestyle on purchasing behavior, four factors of diet lifestyle were found to be positive (+) in both social dimension, consumer life dimension, personal life quality dimension, Respectively. Third, as a result of verifying the effect of eating out behavior on purchase behavior, eating out consumption behavior showed a positive (+) influence on purchase behavior.

The purpose of this study was to identify the factors for corporate social responsibility (CSR) perceived by customers visiting food-service businesses, see how they affected the customers’ brand asset, brand attitude, and purchase intentions, develop a plan necessary to help food-service businesses activate marketing, and make suggestions as to an improvement in the management of food-service businesses. The factor analysis found that CSR had four factors―economic responsibility, consumer protection responsibility, philanthropic responsibility, and environmental protection responsibility―with such single factors as brand equity, brand attitude, and purchase intentions. The empirical analysis obtained the following results: First, as for the effects of food-service businesses’ CSR activities on brand equity, environmental protection responsibility activities had the most significant effects, followed by philanthropic responsibility and economic responsibility activities. Second, as for the effects of food-service businesses’ CSR activities on brand attitude, environmental protection responsibility activities also had the most significant effects, followed by economic responsibility and philanthropic responsibility activities. Lastly, as for the effects of food-service businesses’ brand equity and brand attitude on purchase intentions, brand equity had the most significant effects, followed by brand attitude. On the basis of these results, food-service businesses’ CSR activities are expected to be strategically useful to improve brand equity, brand attitude, and purchase intentions because they can change customers’ awareness.

It is a real situation that the meal service at silver towns such as the welfare facilities for the elderly is giving help in maintaining health, preventing diseases, and giving mental pleasure to the dwelling elderly people, thus the importance of meal service for housing occupants is being demanded together. This study is based on some inconvenient matters when using the meal-service facilities within the silver town targeting housing occupants at the silver town, aiming to examine which influence it can have upon the satisfaction with meal service in housing occupants. Accordingly, the purpose of this study is to present a desirably developmental direction for the meal-service facilities, which can cope with diverse needs of housing occupants. To achieve the objectives of this study, it was analyzed by selecting research variables that were verified by the consideration of preceding studies.

According to the previous research about the relationship between the four factors of culinary workers’ job environment and job satisfaction, a positive relationship could be seen between them. The four factors of job environments are 1) the human environment which means the personal or official relationship between supervisory personnel and co-workers, 2) the physical environment which means the facilities required for working and the amenities, 3) welfare facilities for the workers, the salary and off days for the workers, and 4) the compensation system related with personnel management fairness. The empirical results, however, indicate that the professionalism of the workers’ duty and work expertise related to job placement showed no sign of relationship. Also, results indicate that the physical environment and compensation system for golf resorts’ culinary workers significantly motivated the workers’ task performance, resulting in these two factors largely influencing job satisfaction.

The purpose of this study is to investigate the relationship between Silver Town service quality and food service satisfaction. Two hundred and five questionnaires from the residents of Silver Towns in Seoul and Kyonggi Province, were utilized to study the relationship between research constructs. SPSS Win 10.0 was employed to analyze the unidimensionality of research concepts and reliability test, and the proposed hypothetical model was validated by using multiple regression analyses. Three underlying dimensions of Silver Town service quality were identified from 9 variables; services for seniors, personal services, physical services. And two underlying dimensions of food service satisfaction were identified from 10 variables; food service satisfaction and satisfaction for food. Multiple regression analyses were adopted to test the proposed hypothesis. All the three factors of Silver Town service quality showed positive effects on both food service satisfaction and satisfaction for food. And the managerial implications of these results for Silver Town service quality are examined.

The purpose of this study is to investigate the relationships between wine consumption lifestyle and wine purchase motives in the Korean wine market. Four hundred forty-six questionnaires, with an 89.2% response rate from a convenient sample of 500 wine consumers, were utilized to study the relationships among research variables. AMOS(ver. 5.0) and SPSS(ver. 11.5) were employed to analyze the unidimensionality of research constructs and reliability tests, and confirmatory factor analyses were performed. Both one-way ANOVA and structural equation modeling were employed to verify research hypotheses. Cluster analysis identified four different segments of wine consumption lifestyle; wine indifferent consumers, wine aggressive consumers, wine conscious consumers, and wine knowledgeable consumers. Two underlying dimensions of wine purchase motives were identified from 11 measurement scales; manifest purchase motives and latent purchase motives.

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