Earticle

The first coloring materials children begin using are crayons & oil pastel. This is a period children recognize color names through coloring materials and therefore, names and colors of children's painting materials are extremely important. The purpose of this study is to recognize the problem through analysis of comparative research on colors against coloring materials from the inside and outside of the country and through comparative research on kinds and basic colors of crayon made in Korea. These researches show the problem of excessive packaging design and the problem is that composition and color names of crayons produced in Korea are different according to manufacturing companies while basic crayon colors should be consisted of 12 colors.

MMORPGs (Massively Multi-Player Online Role Playing Game) are level based games that allow characters to increase their levels as they gain more points or experience. As such, MMORPG designers have to give the games a strong and emotional feel that corresponds to the characters' levels. Currently, MMORPG graphics are based on a low polygon design that limits the graphics to within the confines of the player's computer specs. Because computer specs are limited, graphics design is also limited; there is not much freedom to do as one wishes with the graphics. Consequently, the only way to differentiate between game character levels and to impart such an emotional feeling to the player is through the use of color. This paper studies the interrelationship between colors and a game character's power and capability; it is not just a simple study of the different colors used in MMORPG. After analyzing the same in Lineage II and Khan, the conclusions are as follows: First, the main colors are varied and many, but as a character increases in level, the color value and chroma also increase. So as a character's power and abilities increase, the character's image as imparted through the character's colors becomes heavier and stronger. Second, the overall color scheme tends to move from a soft scheme to one with stronger contrasts using darker main colors or stronger mono colors. In conclusion, a game character's level design goes from a static to a dynamic and from a soft to a hard color scheme as the character's level increases. Overall, these shifts in color schemes give a more various, dynamic and modern image to the upper level characters.

As colors were introduced into cinema, its possibility of expression was widened to unlimited extent. Colors talk hope and despair, love and parting, and life and death, richly and widely. Though the general color theory does not apply to cinema exactly, it is true that communication of colors in common sense plays a role of important allegory in cinema. Deleuze answered; cinema is a new practice of images and signs and philosophy is a practice of concepts, but when these two questions are linked together, concepts of cinema are not given in cinema but philosophy should make film theory. In addition, he defined that 'cinema is a composition of images and signs, that is to say, pre-verbal intelligible content, pure semiotics'1). This study is on the symbolism of colors as narrative factors of cinema, identifying basic concept of colors in picture and reviewing narrative in cinema. I found that narrative using colors are applied to connective narrative between films as well as within a film. Colors, by their psychological and constructional effect, build the mood of screen, imply the plot and are expressed as a climactic screen factor. And they concretize information on screen, lead audience's eyes and appeal to sensibility of audience. Because of this, colors give a lot of effects to narrative expression. Through this study, I found that the visual aspect of narrative is influenced by colors. In addition, the narrative applied colors, by showing more effective visual communication as well as powerful visual information to audience with strong communication, are believed to allow more extensive symbolic expression through narrative embodiment system in employing colors in future films.

Old people's perceptivity goes dull and their sense gets down as they get older and older. We recognize by seeing more than 80%, so it is so important to check the change of eyesight caused by aging. I tracked the mobile-phone interface used by old people and analysed what they needs. The purpose of this research is to show a guideline of the interface suitable for the old based on their visual peculiarity and color sensation theory. To pick out the general difficulties which the old have in using mobile-phone, I conducted the first questionnaire survey of old people by the way of F, G, and I in older than 65, and did the second survey of 30 old persons to get quantitative results from the 1st survey. The problems made from the 2nd survey are as follows. I would like to separate those problems above into three items by the point of function and structure. 1. A story of function. 2. LCD screen. 3. Keypad background color. I took the 3 items into color theory of the old's features, visual sensation, and color recognition, and made out prototype of a reform measure. We get to know by the surveys that the design of the new interface with theory in satisfying users is much better than it of the present interface. It was verified that we could improve the problems of the present interface design by a color effect in the factors of the interface. I expect that the result of this research can be applied to all kinds of electronic goods with LCD panel such as MP3, washer, and microwave-oven, not only mobile-phone. In the future, we will see the machines of information technology with complex functions and various interactive media. The needs of users will also assume diverse aspects according to the features of media. Under this condition, we need the conception of a general design which doesn't have exception groups. I suggest that it be the next subject of research to do color plan by the design that the people at a disadvantage are brought together into main stream by.

For men's suit, a shirt is getting more and more important part of it. Generally to speak, it is a central item of coordination line between a suit and a tie. In the past, however, it was considered as rather a sort of inner wear than a outer. So a shirt was one of the most featureless item in color and unchanged in design among conservative men's wear. In accordance with increase of income, the propensity to consume has been more and more changed from a rational pattern to a sensible. When the consumers decide to buy a product, color planning has been one of the most important factor. the visual sense is the most powerful than any other senses. A feeling of the color which can influence on the image of th product is rather subjective, but the product characteristic and its circumstances can more or less make the consumer feel the image in common sense. through the color of the product, we are able to catch its image and the consumer's tastes. In recent days, there has been a big change in men's shirt. For example, a business casual trend, a lower age of consumers, and a increase of distinctive user who is not satisfied with limited design of men's suit. In order to develop color arrangement of men's shirt, this study shows a scheme of French style through trend analysis and market research of DEVRED, a French company.

Nowadays, the color of food preparation appliances is diversified. But, electrical rice-cooker color is very restrictive. This is behind other food preparation appliances that is trending toward ornament in kitchen. Especially, a housewife in her 30s who is named 'the generation X' value her own lifestyle, because they are a well-educated and their income is relatively comfortable as compared with former generation. So, to satisfy their desire, this study suggest color plan of new concept that is out of typical color concept.

Chung-gae street which is crowded with many stores has visual problems of signboard due to the lack of recognition of environmental color coordination. Therefore, the purpose of this study is to develop a color plan for the signboard of the stores in Chung-gae street by using the color manual which is developed in 2004 by the Ministry of Commerce, Industry, and Energy for the national environmental color plan. As a result, six color schemes were developed by clustering areas according to the sales items, and it proves the usefulness of the color palettes as a environmental color manual .

The effect of color is tremendous that we found in various fields. Color could differentiate one from another when we purchase products. Therefore many companies use a color for making their brand image as marketing resources. The purpose of study was to investigate the effect of color in relation to Brand Image. For the case study, apartment construction companies were selected. The research procedure conducted three phrase that listed below; 1) review of literature of color in aspects of aesthetic, psychological, and symbolic functions, 2) case study of color in use of selected companies' brand identities, especially their logo types, advertisements, environments, 3) analyze of their color usage by NCS(Natural Color System) 4) compare the relationship between the color effect and brand preference. The study will contribute to the field of color marketing as well as enlarge the boundary of color design study.