Earticle

The purpose of this thesis is to make clear of the evaluation structure of sensibility by the colored plastic's roughness through the vision. I presented these samples to the testee, collected surveys and analyzed. As a result of analyzation of relationship between the sensibility and the physical features, the key figures of sensibility analyzation by the roughness of the plastic can be displayed with three axis. Also, these results are showing the differences of the sensibilities for the five-presented colored samples and roughness. These results are expected to be utilized as the basic research material for the surface design sensibility evaluation by roughness and color before the surface treatment of plastics or other materials.

This study was focused on considering paints as a world of color expressions beyond chemical or physical approaches and verifying the possibility to diversify color sentiment images through color samples developed herein. Despite constraints like color gamut limited to mid-bright gray through naked eye observation, and the expression techniques only for aesthetical effects using paints for plastic, gray color sentiments extracted from experiment were analyzed in ways as diverse as other color sentiments. Conclusively, it was possible to make a limited color like gray induce an extra-wide range of color sentiments. And this study came to finding about possibility of gray color to diversify color sentiments through differentiation of color expression elements or methods.

Although the purpose of training at college is 'to produce professional specialists' it is more difficult that the students who graduated from college with major in Beauty is recognized as a beauty expert by beauty industry than the students who had intensive training courses at a private beauty institutes with a short period. Today is the age of the information and the image oriented society at once and the interest in Personal Color is being increased as one's personal image is regarded as very important. It is essential for make-up artist to understand colors as the color in make-up is a key issue for expression of one's personality and creation of one's image. Also, recently it is booming that make-up industries are launching color make-up products in the market by applying Personal Color system with make-up experts such as color institutes and make-up artists. These current of the times make us to recognize needs for training on Personal Color at make-up fields. This study identifies the importance of training on Personal Color as the necessity arises for developing competitive curriculum based on the needs from the industries for the students graduated from college with major in Beauty and going into make-up fields, and suggests a solution to improve the curriculum for effective application.

This study is about improvement of visual image which is one of the factors in urban environment. Some of the elements that casuse visual recognition in urban environments are buildings, street furnitures, billboards, and trees. Screen-Fences at the constructions site became an important city element as people start to use those screens to place posters, advertisements, and announcements. It makes the city recognizable from pedestrians and vehicles on the streets. However, there have been many cases where poor image building and misuse of color brought a negative influence on the city. This study developed based on the observation of construction site screen-fences and its current analysis of environmental color planning as well as possible improvements. We have designated the screen at the Seoul City Hall renovation construction site as our imaginary project, and we proposed an actual outcome of design while considering the social, cultural, structural, and functional environmental conditions.

Today's marketing environment has undergone evolutionary changes from functional value to the present, where the emphasis is now on the emotional and sensible values thus the brand's manufactured and perceived image, and the selling of these images has become invaluable to their sustained long-term growth. Visual consistency through brand identity is essential for effectively building the brand image. The retail store is the final destination where marketing and its strategies converge to provide the place and setting for the consumer. The facade is the metaphoric face to the store – which in turn is the face to the brand – and is a space where the first communication with the customer is made. Therefore, with the right color marketing and facade color strategy for the facade can have large and direct impact on real sales. Most brands have a single image strategy with a single brand associated color, of which can be applied for color marketing and facade color strategy. The latter can be applied to “flat” and general-shaped architecture for visual differentiation through color. Brands spare no effort to be different from other brands through the usage of their own unique color for the facade. However, the most important thing for building a brand image is the cohesive fit between the brand, retail store and facade images. When these brand elements are aligned, the most powerful brand image can be created and thus the increased brand value can be achieved.

This study is to research for colors and figures in traditional landscape sites & modern areas, to investigate the practical applications of them, and to analyse the specific characters of them. The purpose of this study is to present the practical application methods of traditional colors and figures to be applicable to modern landscape design. The firstly object of this study is the traditional colors and figures on the walls, on the gables, and on the ground unit pavers of the palaces of Lee Dynasty. And the secondly object of this study is the practical application cases of the traditional colors and figures on the walls, on the gables, and on the ground unit pavers of Hee-Won(Yongin city), K-apartment houses(Seoul City), Shopping mall of San-bon new town, and Ogansugyo-bridge in Chunggechun(Seoul city). The summarized conclusions are as follows.Firstly, The literature study was carried out to get the bases of this study. By now the literature study of the colors and figures in traditional landscapes was carried out very limitedly for ancient architectures, environmental colors, ground pavers, and traditional landscape elements. As a research of traditional landscape areas & modern sites, it is seemed that the chroma of modern sites is rising tendency rather than the one of traditional landscape areas, and the brightness of modern sites is falling off rather than the one of traditional landscape areas. And it is known that they are showed the rustic, ingenuity, & fuss of the colors of traditional landscape areas, and their images are only used on the colors of modern landscape sites. As a result, I can indicate that the symbols & colors of traditional landscape elements can be important landscape elements to build native landscape of korean culture. It is known that the symbols and colors are sometimes applied by a wall and a ground paver, but the use of landscape about the symbols and colors is not too high until now. So, the use of landscape about them need more and more. Recently, the interesting about traditional culture and traditional landscape elements in many landscape designs is higher and higher, It is seemed that the use of them will be more and more.

Apartment, which has been used as a brand name of housing industry only for 6~7 years, was now introduced in more than 200 housing industrial companies. Since the government announced ‘8.31 real estate unity policies’, the apartment market was transformed into the market for an end user, and then the brands, which the customers prefer, were survived from the intense competition of housing market. The apartment brands pursuit to establish their image identities in competitive markets, and it became necessary to consolidate their brand image for optimistic brand image formation. The companies need a new communication method, which is fast and penetrates strongly, with unique brand identity to build good brand image efficiently. The purpose of this research is to recognize the role and effect of color for the apartment brand imaging of Domestic and to suggest a strategic source to use the communicational element of apartment brand identity and colors as image creating source by comparing the differences of colors of each brand. The study of strategies and examples of apartment brand imaging formulation could expect to build new color strategies for other brands that did not establish own brand image yet.

The propose of this study is to analyze color of clothes the drama, “I'm sorry, I love you.” which has shown a successful attempt to color planning of clothes in the drama. The character with personality oneself had the color which is resembling, that color was applied in the clothing and as image element it was used. The color of the whole has flows. It change with the story from chromatic color to an achromatic color. Also the color does shows a situation. The TV drama of today shows the many thing, as image. But the televiewers demand more fun from image. It is different to an other drama, which does the color planning of clothes in drama. The color planning of drama will be satisfied with a televiewer.