Earticle

In today's era of media politics, a politician's image plays an important role in affecting the electorates' voting decision. This image is affected, in turn, by color; not only from a visual perspective, but also from a symbolic point of view. This case study examines Ms. Kang, Keum Sil, a candidate in the recent Seoul mayoral election, and her choice of violet as the predominant color in her image making process. A comparative analysis is made of the color violet as it pertains to her image making and its traditional meaning to reach the conclusion that politicians convey their messages against the backdrop of a color and the traditional historical and cultural meaning associated with that color to enforce their views and better connect with the electorate.

This study was executed for developing the more effective design strategies of signboards and applying them actually to Jochiwon Traditional Marketplace as a part of traditional marketplaces modernization project. I have especially focused on finding the role and function of colors while developing the design strategies of signboards. I systematically analyzed design elements including colors with the signboards of three traditional marketplaces that already had completed traditional marketplaces modernization. More in detail, I tried to get hold of good and bad points of each signboard on the base of the newly defined design elements of signboards, and to find general problems of signboards design improvement for traditional marketplaces. I also suggested strategic direction to get good results with the signboards in traditional marketplaces. To say about the guideline of signboards design improvement for traditional marketplaces developed on the base of these analyses, various circumstances surrounding them, first of all, should be surveyed and analyzed. Then, the most appropriate forms of visual elements such as colors, typos, and figures should be selected and applied strategically according to the circumstances of each traditional marketplace. This direction also should satisfy two criteria: esthetic and function; unity and diversity. For this purpose, I chose the color as the most functional tool in all formative elements not only for esthetic, but for identifying the location of shops and the business category in marketplace. I reflected the result of this study to the design strategy for Jochiwon traditional Marketplace, and designed visual elements to satisfy two criteria(esthetic and function, unity and diversity) with taking into consideration of circumstances surrounding Jochiwon traditional Marketplace. For traditional market, signboards are important elements that have a function for retailers to communicate with consumers and influence to form the image of traditional marketplace. The design strategy for traditional marketplace having local diversity and characteristics can be reviewed and applied to each traditional market from various angles on the base of above mentioned analysis and cases.

In modern society, most of communications are formed through image media and the main media out of them are the movies. It is important to apply the sensibility of color in that the movies are deeply impressed in the head of people up to the most direct and specific areas not only by making everything visualize but also by causing the sensibility of audience. The purpose of this study suggests recognizing that the color plays a important role in the movies, and accomplishing the study appropriate for it by examining the empathy of sensibility in using colors depending on sensibility feeling in general colors and the character of the person described in the movie (Untold Scandal). The method of studies is to study on the basic principle of color and the color cases used in the image and make the chart for arrangement of colors analyzing the social idea of the Joseon Dynasty period as the times of the movie <Untold Scandal> and color, the character and psychology of the hero, the scenario, and so on. The color in the movie appears the psychological expression and whole intentions of character, the importance of color out of factors expressing the movies increases and the more careful and correct organization of color sensibility is needed. Therefore, the study in the future is that the study of the color empathy, which audience is feeling by more different movies, is needed, and it is likely to have to offer the standard model of organizing colors. The task of study from now on will have to contribute to the accomplishment and performance of the movie by establishing and fulfilling color strategy from steps organizing the movies directly, as building models being persuasive by analyzing the movies thoroughly.

Modern days are an era of highly developed technology and informationization. Modern society, the design of packaging has special meanings, and in particular, exterior colors are sensory signals sent to us, and direct visual information. In proportion to the qualitative and quantitative development of the society, Modern consumers areliving in an era of emotional consumption, in which they purchase product design and colored images as well a product performance and efficient value. Among design elements, color is a sensory yet an essential part. As for colors, the consumers have judgments and interests of their own regardless of their sense of designing, gender, or age, and they sensitively react about colors compared to other designing elements. This is because colors have psychological and emotional influence on the decisions of people. Camphor Wild Ginseng has long been regarded in Korea as a valuable herbal medicine material with special healing effects. The effects of Camphor Wild Ginseng are already well known to us, and for this reason it is traded at high prices. When Camphor Wild Ginseng is seen as a commodity, it can be said that the current packaging design and its color are significantly low compared to the commodity value. Most of the Camphor Wild Ginseng packages are composed of a simple wooden crate and a cloth-wrapper. It can be judged that the material and the color of the package are rather dropping the value of the contents. Though the package colors are implemented with images of nature and tradition, comprehensive image expression or active implementation of value creation are deficient for the colored images of the package. Because of poor package design, the reliability of the contents by the consumers drops and even the quality of Camphor Wild Ginseng may be doubted. While the consumers intent to present Camphor Wild Ginseng as a gift because it is a high priced health food, its image that is supposedly elegant suffers on account of the package design problems. For the reasons above, the package design of the current Camphor Wild Ginseng and its colors have a lot of deficiencies to improve. Among the sectors of general packages for Camphor Wild Ginseng, this research limits the range of the package deficiencies to the package crate and cloth-wrapper, and intends to prepare a foundation to create colored images of the package that becomes the value of Camphor Wild Ginseng as a commodity by raising the notability and recognizability of the packages for Camphor Wild Ginseng through the analysis of the historical background of Camphor Wild Ginseng uses and package colors, and the plan for color image delivering.

“Color Branding Strategy" is important issue for emotional consumers in 21th century, specially 'Net Generation'. This paper is focused on the relationship of color image and brand identity & image through investigating communication media of eight representative brands. The result of the study, the relationship between color image of communication media and brand image such as brand identity of logos, slogans are well coordinative

On cityscape, it is regulated from city view and the color which is managed saves the feature and individuality of the city in the same time when it looks better the fine view of the city and to raise the quality of life role. A study on the color guide line of facing apartment that form an important factor of city view in integral part regarding visual factor which is developed a model complex executed states in Dongtan under committee. The result of this study presents the color guide line of facing apartment are distinguished from the filed which is designated sub color, accent color after due deliberation. This is applied to improves the color guide line widely, centainly and is consistent the possibility of civil official in order to be, it does

Meaning or the power of influence with country image re-intensified by shared information and spreading following advance and change of technology. As country image connect with environment color influence, It makes occur with place of identity, history, culture, geographical feature. Lately new cities are different with site. They have linear and mechanical street but old cities have irregular road and meandering. As a result, the other cities have diversity scene. In spite of some change they have peculiar scene in site accordingly such environment characteristic. In conclusion, this study is for proper image forming of city and country through research on environment color distribution and characteristic of site - from slip road for seoul to Seoul City Hall.

Improvement in product recognition through specific colors and differentiation strategy has now become significant elements in color marketing. Schema theory, a cognitive psychology, is an example of recognition of certain brand through colors among similar products. The result of survey shows that 'O2 Action', a stain remover, enhanced its brand image by actively utilizing colors in its product promotion. Through the Pink marketing of the Oxy Reckitt Benckiser which holds exclusive market share, we can find a success story of differentiation strategy of 'O2 Action'

These days, floral arts demanded various forms of art works because of development of scientific civilization as well as expression media. This study made form of trees in geometric shape and expressed four dimensional visual perception by using holography as well as kinetic that were three dimensional image recording. The images of the leaves and roots of the trees expressed not only the work I but also the work Ⅱ in different cube so that three dimensional images of the hologram having splendid colored light were protruded as if the images had been floated in the space: And, the images expressed various forms of root image to be in contrast with textures by a variety of colored lights. Color effects were strongly produced in contrast with changes of color lumps, for instance, colors of tree forms inside hexagonal forms of transparent acrylic material, splendid colors of the spectrum that were produced by transparent colors and hologram of transparent material, and changes of various tones, etc. Active movement of hologram and kinetic created new images by different lights, colors and forms depending upon location of spectators and lighting.

Recent five years have witnessed the growing preference for the make-up with the emphasis on its color as the vehicle of varied individuality. And the years 2007 and 2008 to come may see a broad spectrum of blue color, with yellow and green in various tone - from soft to dark one - also in vogue. In addition, red in varied tone ranging from vivid to dark grayish one would attract public attention. This paper brings into focus the associations and differences between the color trend in fashion and in the make-up of the fashion show and the color trend in the local make-up brand, especially in the Hera and the Laneige of AMOREPACIFIC. The results of the study find that in the recent five years the dominant tone of color in local cosmetic brand was lacking in wide variety, with red, orange, purple, purple-blue, and yellow almost in light tone. The varied color, without a variety of its tone, could give such an impression of the monotony that it is not enough to display varied individuality. Therefore, of the 12 tones of the color, the development of the grayish, soft grayish and light grayish ones which are the favorite use of the fashion but which are yet to use in the local make-up brand may be recommendable for the sake of variety.

An investigation on colors and its names of children's drawing materials was conducted. As a result, although 55 regular colors were indicated by the Agency of Technology and Standard of the Ministry of Commerce, Industry and Energy, products of five renowned companies showed inconsistent color names, color compositions and color values. For children in age of getting familiarized with crayons or crayon pastels, inconsistent colors and names between different drawing products can cause great influence as children grow; and also it could give them confusion in color acknowledgement. Therefore, it bears significant importance. This study examined and analyzed most basal problems of drawing materials in children color education through conducting survey to consumers and color industry related personnel on what color should be added to the basic color composition which consists generally of 12 colors.