Earticle

The Public Land Private Participation Development System was introduced in 2011 through the amendment of the “State Property Act,” but there have been no actual project implementation cases to date. This study analyzes the structural and operational issues of the system and derives applicable considerations by examining six successful private development cases led by local governments and public institutions. Furthermore, the study outlines five key directions for institutional improvement, conducts Focus Group Interviews (FGI) with relevant experts, and analyzes the importance of each improvement task using the Analytic Hierarchy Process (AHP) method. The analysis results identified the following as the most critical factors that need to be addressed to revitalize private participation development on state-owned land: applying flexible lease fees (e.g., lease fees linked to revenue), exempting lease fees during the construction period for private developers, sharing profits and risks through joint investment between the public and private sectors, reflecting the evaluation of creative public value enhancement proposals in the bidding process, and extending the lease period to a minimum of 50 years. The findings of this study will be utilized in the formulation of policies aimed at revitalizing private participation development on state-owned land.

본 연구는 e-러닝 시스템의 채택과 사용에 대한 사용자들의　의사결정　과정에 영향을 미치는 핵심 요인들을 탐색하는 것을 목적으로 한다.　이를 위해 르완다의 고등 교육 기관에서 네 가지 독립 요인이 학생들의 e-러닝 시스템　 만족도와 사용　의도에 영향을 미치는지를 검증하기　위해　UTAUT와 IS 성공 모델을　통합한　새로운　연구모형을 제안했다. 연구모델에　입각하여　설문지를　작성하고　르완다 대학교와 개신교 사회과학원 학생들의　설문조사를 통해 최종적으로 206개의　실증적 데이터가 수집되었다.　분석 결과에 따르면 사회적 영향을 제외한　성과기대,　노력기대, 촉진 조건　등　３개　요인은　 e-러닝 시스템에 대한　학생들의 만족도 및 사용 의향에 유의한 영향을 미쳤다.　본 연구는 대학 관리자가 학생들의 e-러닝 채택 및 사용에 영향을 미치는 핵심요인들을 이해하고,　이들 연구결과를 르완다 고등교육기관의 e-러 닝 프로젝트 설계　및 추진 계획 수립에 반영할　수　있다． 궁극적으로는　르완다　정부가　학생　니즈 중심으로　올바른　e-러닝　교육정책 을　수립하고 적절한 자원 배분을 계획하는 데 기여할 수 있다

This study aims to explore key factors which influence user’s decision-making on the adoption of e-learning. We integrated UTAUT and Information Success Models to test that four independent factors affect student satisfaction to use e-learning in Rwanda‘s higher education.　Data was collected by surveying students of University of Rwanda and Protestant Institute of Social Sciences (n=206). The analysis results showed that performance expectancy, facilitating conditions and effort expectancy except for social influence have a significant effect on students’ satisfaction. This can help university administrators understand the factors that influence students’ adoption of e-learning and incorporate these results into Rwanda's e-learning design and implementation. In final, Rwanda’s government can contribute to establishing the e-learning policy and allocating its relevant resources centered on student needs.

Over the past decade, the hotel industry has made significant strides in environmental sustainability by implementing eco-friendly practices such as water and energy conservation, recycling, and air quality preservation. This study uses online reviews as the primary data source to explore key factors influencing customer satisfaction and experiences in eco-friendly hotels in Nepal. A total of 16,794 reviews were collected from the top 13 eco-friendly hotels via Google.com using an instant data scraper. After filtering and processing, 7,899 relevant words were analyzed using text mining and semantic network analysis. The frequency analysis of the 100 most common words highlighted essential aspects of guest satisfaction, such as excellent service, quality amenities, nature, and peaceful environments, priorities frequently mentioned in guest feedback. Keyword visualization revealed that central terms like place, room, staff, and service were key hubs shaping customer perceptions. The CONCOR analysis identified four main clusters: outdoor adventure, guest experience, location, and hotel facilities, providing insight into what customers value most during their stays. Findings showed that scenic locations, opportunities for outdoor adventure, and high-quality facilities significantly enhance guest satisfaction in Nepalese eco-friendly hotels. At the same time, the study demonstrates a slowly growing preference for sustainable tourism, reflected by frequent mentions of terms like eco, nature, park, and green. This study's reliance on a single data source (Google.com) poses a limitation. Additionally, anonymous reviews may introduce bias through fake or manipulated content. Nonetheless, eco-friendly hotels can better meet guest expectations and support environmentally conscious tourism by focusing on sustainability and enhancing service quality.

세계의 주류 시장은 2022년 5,308억 5,000만 달러에서 2023년에는 5,695억 8,000만 달러에, 연 평균 7.3%로 성장했다. 한편, 우리나라 전통주는 2022년 기준 총 중량 18,918톤이 수출되었고, 수출금액은 약 2천 4백만 달러로 전년대비 수출량 6.9%, 수출액 4.9% 증가하였다. 전통주의 대표주종은 탁주라는 인식이 강한 가운데, 최근 국내산 와인과 과실주에 대한 관심 등 인식 범위가 넓어지고 있다. 지난해 과일소주가 포함된 ‘기타 리큐어(혼합주)’ 수출액은 전 년보다 9.9% 증가한 9.9% 증가한 8,896만 5000달러(약 1,100억 원)을 기록하며 사상 최고치를 달성했다. 국내에서 과일소주의 인기는 비교적 시들해졌지만 해외에서는 K-팝, K-드라마 등 한류의 영향으로 수요가 늘고 있는 것으로 판단된다. 한편, 우리나라 주류 수출은 증가하고 있으나 맥주와 위스키, 와인 등의 수입 증가로 무역적자 규모는 지속적으로 증가하고 있다. 이에 본 논문에서는 우리나라 주류관련 법령 및 수출입 현황을 고찰하고 우리나라 전통주의 해외시장 진출을 확대하기 위한 주요 요인이 무엇인지 살펴보고 그에 따른 수출 활성화 방안 을 제시하고자 한다. 우리나라 전통주 수출 및 해외시장 진출시 고려하는 주요 요인에 대한 AHP 분석 결과, 해외제 도 및 법적 요인(0.310)이 가장 높게 나타났으며, 해외시장요인(0.210), 정부정책요인(0.202), 기 업전략요인(0.145), 사회문화적요인(0.133)의 순으로 나타났다. 주류 무역적자가 심화되고 있는 가운데 전통주 수출이 활성화되기 위해서는 전통주에 대한 개념 정립 및 지역특산주 농산물 기준 완화, 전통주 제조업체에 대한 세금감면, 저도수의 프리미엄 주종 개발, 한식과 연계한 전통주에 대한 인식 제고, 현지국가에 대한 수입통관절차 및 인증제도에 대한 충분한 숙지가 필요하다.

Purpose : This study examines Korea's liquor-related laws and trade status, identifies the main factors for expanding Korea's traditional alcoholic beverages into overseas markets, and suggests ways to revitalize exports. Research design, data, methodology : This study consists of five main factors to consider for traditional liquor exports: government policy factors, corporate strategy factors, overseas market factors, socio-cultural factors, overseas systems, and legal factors. The AHP method was used to analyze the relative importance between these factors. Results : As a result of AHP analysis of the main factors considered when exporting Korea's traditional liquor and entering overseas markets, overseas institutional and legal factors(0.310) were the highest, followed by overseas market factors(0.210), government policy factors(0.202), and corporate strategy factors(0.145), followed by social and cultural factors(0.133). Conclusions : In order to revitalize the export of traditional liquor in Korea, it is necessary to establish the concept of traditional liquor, relax the standards for local specialties and agricultural products, reduce taxes for traditional liquor manufacturers, develop premium liquor varieties with low alcohol content, raise awareness of traditional liquor in connection with Korean food, customs clearance procedures for importing countries, and Sufficient knowledge of the certification system is required.

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

The concept of sharing economy has received rich attention in recent years. As a typical type of business model in the sharing economy, online short rent has been paid attention by both industry and academia. In this study, we find trust to be a critical determinant to the success of online short rent platforms. Based on three dimensions of trust theory, i.e., ability, benevolence and integrity, we investigate the factors influencing tenant’ willingness to participate in online short rent. We further examine the extent to which trust can influence the number of sales and comments of rooms listed at online short-term rent platforms, which can represent tenant’ willingness to participate in the sharing economy. The results show that the trust dimensions represented by a landlord’s personal characteristics have significant positive correlations with the number of sales and comments. For example, the real name authentication and the sesame score can represent the trust integrity; online replay ratio and the average confirmation time representing the trust sincerity, and the order acceptance ratio representing the trust ability. On this basis, we proposed some recommendations for both platforms and landlords. For example, the landlords can improve the tenants’ trust by authenticating his/her real name, replying actively and timely. For platforms, when they make housing list ranking rules, they can take the landlord’s personal attributes that may affect trust into consideration. Moreover, platforms can also allow landlords to supply value-added services to improve service quality and ultimately promote the virtuous circle of the platform ecosphere. Through conducting the empirical research on a particular application of the sharing economy, we aim to fill the research gap of this field in China and provide theoretical and practical contributions to the future development of online short rent.

This research focuses on the development and empirical validation of a model of software piracy behavior on the basis of deterrence theory, expected utility theory and the theory of reasoned action. The total of sample numbered 86 and PLS (Partial Least Square) was utilized for analysis. The test of this study revealed that punishment severity was the greatest significant factor to influence to software piracy and subjective norms was also significantly related to it. However punishment certainty and software cost do not significantly affect to software piracy.

This study aims at describing what people makes motivated to participate at the European Go Congress(EGC) and at indicating the key factors of participant satisfaction at the EGC. A survey was conducted at the 56th EGC 2012 in Germany. The findings can be summarized as follows. The motives for participating at the EGC were playing Go as a leisure activity, competing, measuring and improving one’s Go strength, learning from professional players, meeting professionals and friendship. The European Go Congress 2012 in Bonn/Germany was a relatively well organized tournament which can be seen in the participants’ high degree of satisfaction regarding most events, services and costs. A few weaknesses should be overcome in the future, such as the lack of inexpensive accommodations, unsatisfactory catering and an insufficient program for youth players.

The University of Kitakyushu has a long history of international exchange through global partnerships, and it has always continued to expand outbound programs for students. The purpose of this paper is to examine how the Covid-19 pandemic has impacted student attitudes when university curricula still maintain study abroad requirements. The pandemic has had great impact on implementing outbound programs including student exchange and other study abroad opportunities. On the other hand, domestic initiatives for global learning exercises are gaining momentum so the authors consider the cultural dynamics of implementing cross-cultural learning with online programs such as virtual exchanges (VE) as well as collaborative online international learning (COIL) through qualitative and quantitative data analysis. The study identifies the elements of uncertainty avoidance and individualism-collectivism as important factors that influence student motivation in classroom settings. This field-level study on current student attitudes toward outbound programs and online cross-cultural learning schemes will contribute to research regarding the impact of the pandemic on higher education and student mobility during this challenging period and beyond.

For decades, and in line with global initiatives, Ethiopia has made persistent efforts to reclaim its degraded lands into ecologically and socioeconomically plausible enterprises through the exclosure establishment. Tigray, a region in Ethiopia, has been a key actor in the implementation of exclosures, with immense experiences and innovations for others to learn. The region was recognized internationally and won a gold medal for its "Best Future Land Policy" in 2017. To enhance success of exclosure as a restoration strategy, deeper evaluation of critical factors is crucial. For the first time, we assessed exclosures against key success factors of land restoration through detailed discussions with 76 Key Informants and five focus groups in 19 villages of Tanqua-Abergele district of Tigray. The factors include the objective of establishment, restoration approaches, pre-exclosure land-use, levels of degradation before establishment, spatial and temporal distribution, availability of command area, time elapsed to conserve and presence of conflicts in view of understanding what attributes are in support of or missing for economic and ecological development. Analysis of restoration approach revealed that 30%, 20% and 50% of the exclosures were natural regeneration, soil and water conservation only and plantation, respectively. We found out that more than 60% of the recruited exclosures were severely degraded during establishment and calculated that 54.4% were established to comply with regional plans, 34.4% for the development of grass, water and farmlands and 10 % to buffer communal resources. While 70% have command areas, only 7% started irrigation schemes. We proved that 28, 64 and 66 sites did not meet objectives, experienced illegal grazing and tree cutting, respectively. While 75 sites are linked to another village, district or region, only five administrative units collaborated to work for a common interest and 17% experienced conflicts. We conclude that pre-establishment assessment was not properly conducted which is critical for successful exclosure development and decision on type of exclosures, their management and objective evaluation of progresses. We recommend a detailed characterization of future recruitment of degraded lands for restoration programs, considering that the land is suitable for sustainable ecological and socioeconomic development of the local population.

본 연구에서는 1인 창조기업의 성공요인을 주관적 요인과 객관적 요인으로 분류하여, 대표적인 재무적 성과인 매출액과 당기 순이익에 유의한 영향을 미치는 변수들을 분석하고자 한다. 특히 정부지원을 받은 1인 창조기업들이 좋은 경영 성과를 내기 위해서는 어떠한 요인들이 필요한 것인지, 혹은 집중해야 하는지에 관하여 연구하였다. 연구 분석 결과, 매출액에는 주관적 요인 2개(판단력, 기획력)변수와 객관적 요인 4개(특허출원건수, 특허등록건수, 사업 지속 기간, 초기 자본금) 등 총 6개 변수가 유의한 영향을 미치고, 당기순이익에는 창업자의 주관적 요인 중 도전 의식의 변수와 객관적 요인 중 사업 준비 기간, 사업 지속 기간, 초기 자본금 등의 요인이 유의한 영향을 미치는 것으로 나타났다. 결국 이러한 요인들이 정(+)과 부(-)의 관계로써 매출액과 당기순이익에 대한 중요한 요인으로 나타났다. 향후, 본 연구 결과를 바탕으로 보다 세밀한 연구 모형을 도출하여 엄격한 가설 검정의 후속 연구의 필요성이 요구된다.

The purpose of this study is to analyze subjective and objective factors for the successful operation of One-Person Creative Firms and find significant variables in accordance with the sales and net profit that are representing business performances. Additionally, we were trying to find that what One-Person Creative Firms have had a government assistance need the supports in order to achieving a good performance in sales and net profit. In the result of this study, the sales volume is related that two(2) subjective(Judgment, Planning) and four(4) objective factors(Patent Application, Patent Registration, Business Duration, Initial Capital). The net profit is related that Challenging Spirits in subjective factors and Run-up to the Business, Business Duration, Initial Capital in objective factors. Ultimately, these factors are important variables for the sales and net profit in relationship both the positive(+) and negative(-). This is an exploratory nature of the study rather than the rigorous hypothesis testing. Therefore, a rigorous hypothesis test study model to derive a more detailed study is needed based on the results of this study in the future.

이 연구는 인간심리모델을 연구 틀로 활용하여 전문가, 지역주민, 사업장으로 대표되는 핵심 공중들 간에 충남지역 미세먼지 상황, 발생 원인, 건강 영향, 해결방안에 대한 인식이 어떻게 나타나는지 탐색한 후, 핵심 공중들의 위험 인식 도표를 작성하여 가시화되거나 잠재된 갈등 요인을 파악하였다. 연구 결과, 전문가, 지역주민, 사업장은 모두 화력발전소를 비롯한 제철소, 석유화학단지 등 산업영 역이 충남지역 미세먼지 배출의 한 축이라는 점을 인정하고 있었다. 다만, 그 기여도를 두고는 입장 차가 분명히 나타났는데, 전문가들이 사업장을 충남지역 미세먼지 발생의 주요 원인으로 파악한 반면, 사업장은 기여도를 인정하면서도 중국발 미세먼지가 미치는 영향을 더 비중 있게 보고 있었다. 지역주민들은 미세먼지 발생 원인을 복합적으로 인식하면서도 미세먼지를 줄이기 위해 현실적으로 할 수 있는 노력은 사업장을 중심으로 전개되어야 한다고 믿고 있었다. 핵심 공중 간의 이러한 인식 차이는 미세먼지 해결방안에 대한 입장 차이로 연결되며 갈등의 쟁점이 되고 있었다. 이러한 결과를 토대로 미세먼지 문제와 갈등을 해소하기 위한 위험 커뮤니케이션을 제안하였다.

This study adopted the Mental Models as a research framework to explore the perceptions toward particulate matter (PM) in Chungnam among the key publics represented by experts, local residents, and employees who work at PM-producing organizations. Interview results showed that experts, local residents, and workers all acknowledged that industrial districts are one of the major contributors to PM emissions in Chungnam. However, there were clear perceptual differences on the level of contributions. Experts identified the industrial districts as the main cause of PM emissions in Chungnam. On the other hand, company employees acknowledged a certain amount of contribution from the industrial districts, but the transboundary PM pollution from China was considered the most significant contribution to the concentration of PM in Chungnam. Local residents recognized the causes of PM in a complex way. However, they believed that realistic efforts to reduce the level of PM should be conducted centering on the industrial districts. These differences in perceptions among the key publics are linked to the conflicting issues related to the way of formulating industry regulations as a solution to the PM problem in Chungnam.

본 연구는 ‘중소기업에서 내부 환경요인을 통한 Smart Factory의 핵심요인이 경영성과에 미치는 영향’에 대한 실증연구이다. 연구 목적은 Smart Factory 구축이 경영성과에 영향을 미쳐서 회사가 지속 발전하는데 기여하는지 검증 하고, 국가적으로 추진하고 있는 Smart Factory 구축 확대 정책에 대해 제언하고자 한다. 절차는 Smart Factory를 구축한 중소제조기업의 실무자를 중심으로 설문을 받아 SPSS와 SMART PLS로 통계 분석하였다. 연구결과는 첫째, 기 업 내부의 환경요인은 Smart Factory 핵심요인에 긍정적인 영향을 미쳤다. 둘째, Smart Factory 핵심요인은 경영성과 에 긍정적인 영향을 미쳤다. 위의 입증을 통해서 기업의 환경요인을 고려한 Smart Factory의 핵심요인은 경영성과에 영향을 주는 것으로 나타나, Smart Factory 구축 성과의 이론적인 토대를 마련했다고 할 수 있다. 향후는 Smart Factory 구축방법 연구를 하고자 한다.

This study is an empirical study of 'the effect of the key factors of Smart Factory on management performance through internal environmental factors in small and medium enterprises'. The purpose of the research is to verify that the implementation of a Smart Factory affects the performance of management and contribute to the continued development of the company, and to suggest the national policy of expanding the deployment of a Smart Factory. The procedures were surveyed by working-level officials of small and medium-sized manufacturing companies with a Smart Factory and statistically analyzed with the SPSS and SMART PLS. The results of the study showed that first, the environmental factors within the company had a positive effect on the key components of the Smart Factory. Second, the key factor in Smart Factory has had a positive impact on management performance. The above evidence shows that the key factors in smart factory considering the environmental factors of an enterprise affect its management performance, thus laying the theoretical foundation for the performance of smart factory construction. In the future, we will study how to build a Smart Factory.

연구목적: 본 연구는 다중운집 상황에서 스마트 인파관리시스템이 이미 도입되고 있음에도 불구하고, 여 전히 인력 중심 대응에 의존하는 국내 인파관리 구조에 주목하였다. 이에 현장 담당자 인식을 바탕으로, 시 스템이 지속적으로 활용되기 위한 주요 요인을 분석하고, 기술 기반 인파관리체계의 정착을 위한 정책적 시사점을 도출하고자 하였다. 연구방법: 문헌 및 국내외 사례 분석을 수행한 후, 재난안전 분야 실무자를 대상으로 2차에 걸친 델파이 조사를 실시하였다. 1차 조사에서는 시스템의 지속 활용에 영향을 미치는 요 인을 도출하였으며, 2차 조사에서는 도출된 요인에 대한 중요도 평가를 실시하고 평균값과 합의 지표를 활 용하여 주요 요인을 선정하였다. 연구결과: 스마트 인파관리시스템의 지속적 활용은 기술적 고도화 수준 자체보다는 현장 체감과 일치하는 데이터의 정확성, 예산 및 제도적 지원 체계, 그리고 데이터 분석의 신뢰 성 등의 순서로 밀접하게 연관되는 것으로 나타났다. 결론: 본 연구는 스마트 인파관리시스템의 지속적 활 용이 기술의 복잡성이나 기능 확장 여부보다는 현장에서 신뢰할 수 있는 데이터의 정확성과 이를 뒷받침 하는 제도적·조직적 기반에 의해 좌우됨을 확인하였다. 델파이 조사를 통해 현장 담당자 인식을 기반으로 주요 요인을 도출함으로써, 기술 기반 인파관리체계의 정착을 위한 정책적 시사점을 제시하였다.

Purpose: This study examines the key factors for the continuous use of smart crowd management systems in mass gathering settings, focusing on field practitioners’ perceptions in Korea, where crowd management still largely relies on manpower. Methods: A literature review and analyses of domestic and international cases were conducted, followed by a two-round Delphi survey of disaster and safety practitioners. Key factors for the continuous use of smart crowd management systems were identified and evaluated using mean values and consensus indicators. Results: The continuous use of smart crowd management systems was more closely associated with data accuracy consistent with on-site conditions, followed by budgetary and institutional support and the reliability of data analysis, than with technological advancement. Conclusion: This study shows that continuous use depends more on data accuracy and institutional support than on technological complexity. A Delphi survey of field practitioners identified key factors and policy implications for technology-based crowd management.

코로나 19와 치열한 시장 경쟁으로 공유 경제 플랫폼 업체들은 고객과의 장기적 관계를 형성하는 것이 점차 중요해지고 있다. 이런 맥락에서 본 연구에서는 Airbnb 고객들의 재구매 의사 결정 메커니즘을 살펴보고자 하였다. Airbnb 고객들의 재구매 의도 형성의 선행 요인으로 고객 만족과 브랜드 이미지를 고려하였다. 또한, 가격 공정성, 진정 한 경험, 즐거움, Airbnb 신뢰, 호스트 신뢰가 고객들의 재구매 의사 결정에 미치는 영향도 함께 살펴보았다. 본 연구는 Airbnb 이용 고객 154명을 대상으로 연구 가설을 검증하였다. 연구 분석 결과 고객 만족과 브랜드 이미지는 재구매 의도에 유의한 영향을 미쳤으며, 재구매 의도 분산의 62.0%를 설명하였다. 고객 만족에는 즐거움, 진정한 경험, Airbnb 신뢰는 유의한 영향을 미쳤지만, 가격 공정성과 호스트 신뢰는 유의한 영향을 미치지 않았다. 브랜드 이미지는 가격 공정성, 진정한 경험, 즐거움, Airbnb 신뢰에 영향을 미쳤지만, 호스트 신뢰에는 유의한 영향을 미치지 않았다. 본 연구 결과를 통해 공유 경제 플랫폼 환경에서 고객들의 재구매 의사 결정에 대한 이해를 증진하여 학문 및 실무적 시사점을 제공해 줄 수 있을 것으로 기대된다.

Due to fierce market competition and COVID-19, it becomes increasingly important for sharing economic platform companies to develop a long-term relationship with customers. In this regard, this study explores the mechanism of customer’s repurchase decision making in the context of Airbnb. This study posits customer satisfaction and brand image as the key factors in forming customer’s repurchase intention toward Airbnb. It also investigates the effects of price fairness, authentic experience, enjoyment, Airbnb trust and host trust on customer's repurchase intention. This study validated the research hypothesis with 154 customers using Airbnb. The analysis results showed that both customer satisfaction and brand image have a significant impact on repurchase intention and explain 62.0% of its variance. Enjoyment, true experience, and Airbnb trust had significant effects on customer satisfaction, while price fairness and host trust had no significant impact on it. The results revealed that price fairness, authentic experience, enjoyment, and Airbnb trust are significantly associated with brand image, while host trust is not significantly related to it. The results of this study are expected to provide academic and practical implications by enhancing the understanding of customer's repurchasing decision in the context of sharing economic platform.