Earticle

This paper tried to discuss the trade deficit cause of US imbalance in the view of trade effect of US production structure. So we analyze the trade effect of US service production and its relation with payment imbalance by way of designing theory model of two industries, i.e. service and goods production, statistical analysis and regression method. The theory research and model analysis show that the nontrade character of service product induced US economy to the growth pattern of anti-trade, during the time of American industry structural adjustment which biased to service production. According to the US statistical data, the empirical results show that the tendency to service industry has the anti-trade effect, which means that the export rate of product in the comparative advantage industry is lower than the comparative disadvantage industry. At mean time, there is pro-trade effect in goods consumption, which may be seen from the coefficients of the marginal goods import tendency and goods import demand elasticity of income. Or the US goods import demand didn’t decline with the domestic industrial structural trends to services. The two opposite strengths can lead the speed of export increase slower than that of import increase and result in trade deficit. The regression equation ordinary least square tells us that there is Granger causality relationship between US service product and US goods trade deficit. When the service increase rate is higher than that of goods, goods trade deficit become more.

본 연구는 인적자본과 시장분할이 농민공의 임금과 취업품질에 미치는 영향을 분석하였다. 교육과 훈련은 농민공의 임금소득의 향상과 취업품질 개선에 모두 정(+)의 영향을 미치는 것으로 나타났다. 시장화 과정의 진전에 따라 교육과 직업훈련이 임금소득의 향상과 취업품질의 개선에 미치는 효과가 모두 현저하게 강화되었다. 시장분할은 농민공의 임금결정에 부(-)의 영향을 미친다. 농민공의 취업품질을 개선하는 면에서 독점업종이 경쟁업종보다 더 큰 역할을 하지 못하고 있다. 시장화 역시 독점업종에 종사하는 농민공의 취업품질의 현저한 개선을 가져오지 못했다. 성별, 중공당원신분과 가정배경 등 일부 비시장요소가 농민공의 임금과 취업품질에 강한 영향을 미치는 것으로 나타났다.

This paper focus on how human capital and labor market segmentation affect on peasant workers’ wage and employment quality. Our research indicates that education and job training have a significant positive impact on peasant workers’ wage and employment quality. Depending on the progress of marketization process, education and improved job training and employment of wage income effect on the improvement of quality has been enhanced significantly both. Market segmentation in the wage determination of the peasant workers have negative(-) influences. Peasant workers to improve the quality of the employment monopoly sector than a competitive industry has not greater role. Peasant workers also engaged in activities exclusive of marketization did not bring significant improvements in job quality. Some non-market factors such as gender, identity and family background to wages and employment of peasant workers is having a strong impact on the quality.

중국은 1978년 개혁개방이 시작된 이후 외국인직접투자(Foreign Direct Investment : FDI)가 지속적으로 증가하였으며 이 과정에서 산동성(山東省)도 지속적인 경제성장이 이루어져왔다. 특히 산동성은 강소성(江蘇省), 광동성(廣東省)에 이어서 중국에서 세 번째 외국인직접 투자 유치 대상 지역으로서 1980년대 이후 외국인직접투자총액은 급속히 증가해왔다. 그러나 2008년 산동성의 외국인직접투자 실제 이용 금액은 2007년 보다 20억 달러 정도 큰 폭으로 하락하였다. 이러한 상황은 세계 경제 위기에 기인한 것으로 판단되며 전세계적으로 투자가 위축되는 상황에서 산동성의 빠른 경제회복과 함께 경제성장을 위하여 FDI를 어떻게 효과적으로 이용할 것인지에 대한 논의가 최근 활발히 이루어지고 있다. 본 연구는 외국인직접투자가 산동성 경제성장 과정에 어떤 영향을 미치는지 또한 어떤 관계가 있는지를 최근 26년간의 자료를 이용하여 실증분석을 수행하였다. 회귀분석 결과에 따라 당기 FDI는 산동성 경제성장 에 미치는 영향이 유의하지 않고 전기 FDI는 5%유의신뢰수준 하에서 경제성장과 정(+)의 관계로 나타났다. 다시 말해서 전기 FDI는 경제성장에 긍정적인 효과를 미치고 있다. 둘째, 한국과 홍콩, 미국의 FDI가 산동성 경제성장에 미치는 효과를 비교한 결과, 한국․홍콩 FDI는 산동성 경제성장과 정(+)의 관계를 나타내서 산동성 경제성장에 긍정적인 영향을 미치지만 미국 FDI는 산동성 경제성장에 부(-)적인 영향을 미치고 있는 것으로 나타났다.

This research is focus on the statistical analysis for the economic effect of FDI in Shandong, China. China FDI is rapidly increasing and developing. So this paper is on the basis of combining and appraising to the theory of the effect of FDI on the economical growth, through the qualitative and quantitative method, analysis Shandong Province introduces FDI promoting an effect to its economic growth. It is about a qualitative analysis and quantitative analysis on FDI's influence on Shandong's economic growth. This chapter first carries out the description between the both according to the condition that Shandong Province absorbed FDI during the past 26 years and situation of economic growth. Then use Augmented Dickey-Fuller Unit root test to analyze whether Shandong's FDI and economic growth had the long-term balanced relations, the result find that they had the long-term stable balanced relations. Utilizes least square method in this foundation further to carry out measurement on a few critical economic target GDP furthered by the fixed asset investment, the export, the employment, and Shandong's FDI. and display the effect of inward FDI on Shandong's economic growth. And then compare the effect of inward FDI on Shandong and other area's economy.

최근 들어 기업이 자발적으로 사회적 책임을 분담해야 한다는 사회 각계의 요구에 부응하여 기업의 사회적 책임 활동에 관련된 정보는 공개되어야 한다는 목소리는 높아지고 있고, 기업사회책임보고는 이러한 분위기에서 생성되었다. 본 고는 중국의 기업사회책임보고를 연구대상으로 하고, 사회책임보고 시스템을 연구주제로 하여, 규범분석과 사례분석을 결합한 연구방법을 채택하였으며, 5Rs에 기초한 통합마아케팅 커뮤니케이션에 근거하여 중국 기업의 사회책임보고 시스템을 설계하였다. 논문에서 사회책임전략관리, 사회책임제작관리, 사회책임 마아케팅관리 등의 시스템적 관리관념을 제시하였으며, 5Rs와 CSR보고 간의 상관관계의 구조를 통해 CSR보고의 관리이념 시스템, 계획시스템, 응용시스템 등을 구축하였다.

In recent years, Community requires corporations to take the initiative to shoulder social responsibility and disclose social responsibility information，Corporate Social Responsibility Reports came into being in this situation. This paper takes CSR reports of Chinese corporations as the research object; CSR reporting system to management system is the research subject, use normative analysis and case studies, introduce integrated marketing communications based on 5RS, to study and designs integrated marketing communications management system of Chinese CSR reports. This paper creatively proposes a systemic management concept which includes strategic management of social responsibility, preparation management and marketing management of CSR reports and constructed 5Rs governance framework which elaborates the relationship between 5Rs and CSR reports. This paper suggests building management philosophy system, rule system and application system of CSR reports under the perspective of integrated marketing communication.

近年来，社会各界要求企业主动承担社会责任并披露社会责任信息的声音日益 高涨，企业社会责任报告（Corporate Social Responsibility Reports）在这种形势下 应运而生。本文以中国企业CSR报告为研究对象，以CSR报告系统管理体系为研究主 题，以规范分析与案例分析相结合为研究方法，引入基于5Rs（Relevance； Receptivity；Responsive；Recognition；Relationship）的整合营销传播，试图设计 出中国企业CSR报告的整合营销传播管理体系。本文创造性的提出了社会责任战略管 理、CSR报告编制管理和CSR报告营销管理的系统管理观，架构了5Rs与CSR报告之间 相关关系的5Rs设计框架，主张以整合营销传播为视角构建CSR报告的管理理念体系、 规则体系、应用体系。

Any country in the world, stock price fluctuations are affected by many factors, including economic development, macro-level factors such as economic cycles, industry development, the quality of listed companies and other financial factors at the micro level, I consider that the China’s stock market price fluctuations have been affected mainly by “policy” factors. Therefore to understand China stock market structure characteristics, we need to study the relations between stock market price fluctuations and “policy” factors, it have an important meanings. In the research of policy effect, the policy has the special meanings. First, it considers the stock market, Second it considers the capital supply, stock supply; interest rate adjustments; tax policy; trading rules ; media statements; market regulation; general regulations; market rules. The policy effect means that the government, the investors and the speculators use the characteristics of “policy market” by purposely and by intentionally, and then produced market results. If describes the sensitiveness and responsibility of policy to the stock market: no policy effect; not enough policy effect; much enough policy effect; adequate policy effect. The paper introduced the development process of China stock market and the classification, the China stock market can classify by listed region, by profit and asset distribution, also by business achievement. The paper use two methods and measure the policy effect in stock market. One measurement is the effect of policy quantification to the stock price; the other measurement is the effect of policy quantification to the stock market index. This paper selects the policy event sample from 1994 to 2010, in the Shanghai stock market, and calculates the estimated area fluctuation rate, the fluctuation rate of pre-event, the fluctuation rate of after-event, the abnormal fluctuation rate of pre-event, the abnormal fluctuation rate of after-event, and use the event study method, analyses the effect of policy to the stock market price fluctuation, and finds that the phenomenon of policy weakness exists in the china stock market. At last, this paper is put forward the suggestions on the institutional and policy: government to protect the investors interests as the basic principle; the government should perfect policy decision of a series of procedures, And hold an open, transparent, efficient idea and concept , Only in this way can reduce the policy on influence of the stock market price fluctuations, and make China stock market healthy and stable development.

This study focused on role of the central government and local government, establishing an institutional base, and its implications for korean company through chinese development of Bonded primary Logistic Park. Recently there are very repid growth for logistics demand in china. And in china, international logistic service there are main background for development of Bonded Logistic Park with need for increasing demand and the smooth service supply in international logistics. So far, china has ten Bonded Logistic Parks on the east coastland. Because Bonded Logistic Park more relative in bonded policy and port logistics then Bonded Area, export-import companies have some benefit reduce cost but also simplify of cost and simplify complicated customs procedures, etc. Chinese government has a future plan to supply international logistic service for export-import companies with the interior Bonded Logistic Park. Therefore, korean investment company have to consider comprehension and usage of new system with change of policy in Bonded Logistic Park.