Earticle

After decades of development, the textile and garment industry is very important part of the national economy of Zhejiang. However, textile and garment companies of Zhejiang have to face anti-dumping, anti-subsidy duties and safeguards of investigation and asked to follow Social Accountability 8000, when they export their good products to the other countries. They have to going to upgrade. Therefore, firstly, it builds factors affecting in Zhejiang textile and garment industry upgrading of model based on research literatures. Secondly, it is going to empirical analysis by questionnaires and draw conclusions: primary indexes followed in order of importance are technological innovation, internal environment, external environment and organizational management system and weight of secondary indexes. The top five of secondary index weights are R & D investment, new product development, industrialization of achievement of technology research, entrepreneurship and human resource management. Finally, it offers suggestions to help textile and garment enterprises of Zhejiang that are trying upgrading. At the same time, it plays a complementary role in quantitative study on factors affecting of textile and garment industry upgrading also.

经过几十年的发展，纺织服装业不仅是浙江省传统的优势产业而且是浙江省国民经济的 重要组成部分。并已经逐渐形成了以地域为划分的各个产业集群并具有“一县一品”和 “一乡一品”的当地特色经济。但以“物美价廉”著称的浙江纺织品和服装在后危机时代 却遭遇了显性的贸易保护主义和隐性的社会责任管理体系贸易保护主义的双重夹击。浙江 纺织服装业已经到了面临着转型升级的重要关键点上。所以在研究了中国与国外的相关文 献的基础上，合理地科学地选取了具有代表性的15个指标，并根据AHP的原理设计和构建 了影响浙江纺织服装业转型升级因素的层次分析模型。之后，通过对相关纺织服装企业的 问卷调查进行实证分析并得出结论：一级指标按重要性排序依次为企业技术创新、企业内 部环境、产业政策环境和企业组织管理体系。二级指标权重位于前五位的依次是R&D的投 入、新产品的开发、技术研究成果的产业化、企业家精神和人力资源管理。最后提出建议 和意见，试图对于转型升级的浙江纺织服装企业提供一些帮助。同时本文也是对为数不多 的企业转型升级影响因素的定量研究起到补充的作用。

The Chinese government to solve the problem of the northern region winter vegetables supply and ensure the smooth implementation of the “vegetable basket project”, in 2010, the ministry of finance and the ministry of commerce decided to carry it out in Hainan province “south vegetable north luck” circulation of agricultural products of modern integrated pilot, and in 2011, the extension of the pilot project to Guangxi, and Yunnan province. In this paper, first of all to “south vegetable north luck” modern agricultural products circulation, a comprehensive study of development model of pilot provinces by means of “south vegetable north luck” pilot provinces in the development of scale, operation mode, the analysis of the construction of cold chain logistics development present situation, it is concluded that “south vegetable north luck” some of the problems existing in the mode, and put forward improvement Suggestions to solve these problems.

中国政府为解决北方地区冬季蔬菜供应问题及保障“菜篮子工程”的顺利实施，2010 年，财政部和商务部决定在海南实施“南菜北运”农产品现代流通综合试点，并在2011 年，将试点项目扩展至广西省、云南省，虽然中国的“南菜北运”现代流通体系已经基本 形成，但与发达国家相比，还有待进一步改善。本论文首先对“南菜北运”农产品现代流 通综合试点省份的发展模式展开研究，通过对“南菜北运”试点省份在发展规模、运营模 式、冷链物流建设方面发展现状的分析，得出“南菜北运”模式中存在的一些问题，并针 对这些问题提出改善建议，以期促进“南菜北运”模式的进一步发展。

GreatWall is t he l argest SUV a nd pick up manufacturing e nterprise in C hina, Listed i n China A-share market in 2011. GreatWall not only focused on the domestic market, adhering to China, looking globally, determined to become an internationally influential automotive brand. After many years of efforts in the overseas market, GreatWall has already hit a certain reputation overseas, has become one of the world’s most famous brands in China. GreatWall step-by-step export strategy provides a good soil for its rapid increase in overseas sales. This paper is based on the analysis of the marketing environment of GreatWall automobile overseas market, through the marketing product strategy, the marketing price strategy, the marketing channel strategy as well as the marketing promotion strategy four aspects discusses the overseas marketing program of GreatWall.

长城汽车股份有限公司于2011年在国内A股上市，属于国内最大的SUV与皮卡制造企 业。长城汽车股份有限公司不只专注于国内市场，秉承立足中国，放眼全球，把目光投向 了海外市场，立志成为具备国际影响力的汽车品牌。经过多年在海外市场稳扎稳打、深耕 细作，长城汽车已经在海外打出一定知名度，已经成为世界最知名的中国品牌之一。长城 汽车步步为营的出口战略为其快速提升海外销量提供了良性土壤，本文在介绍长城汽车海 外市场营销环境分析的基础上，从营销产品策略、营销价格策略、营销渠道策略以及营销 促销策略四方面论述了长城汽车海外营销方案。

중국은 외국인직접투자를 유치하기 시작한 이후 지금까지 경제정책의 개선, 경제특구의 설치, 투자유인책 제공 등 투자환경의 개선을 통하여 외국인직접투자를 적극적으로 유치해왔다. 개혁개방 이전 30년 동안 중국의 해외직접투자는 미미한 규모였으며, 해외시장 개척과 무역확 대 등의 목적으로 중국기업들이 해외지사 또는 무역회사 및 금융관련 기업을 설립하여 운영하는 형태로 이루어졌다. WTO 가입 이후 중국의 해외직접투자 규모가 점점 증가하고 대외투자 지역 이 확대되었으며 참여기업도 다양화되었다. 현재까지 중국이 참여한 자유무역협정은 20개로 총 32개국이 참여하고 있다. 그중 12개는 이미 발효되었고 8개는 아직 협상중이다. 본 연구의 목적은 자유무역협정(FTA)의 체결이 중국의 FDI에 미치는 영향에 대해 실증분석을 통해 분석하고자 함이다. 중국의 IFDI와 OFDI로 나눠 분석하여 FTA 체결이 각각에 어떠한 영 향을 미치는지 살펴보고자 한다. 중국과의 FTA 체결 이후 회원국들은 대중국 FDI를 증가시키고 있는 것으로 나타났다. FTA 체결 기간이 길수록 대중국 FDI와 정의 상관관계가 있다. 또한 중국과의 FTA 협상이 시작되면 대중국 FDI가 증가하고 있음을 알 수 있다. 반면 FTA 체결 이후 중국의 대회원국 FDI는 감소하 고 있는 것으로 나타났다. FTA 체결기간과의 관계는 정의 상관관계를 나타냈다. 또한 FTA 협상 시작 이후 중국의 대회원국 FDI는 통계적으로 유의하지 않았다.

When China began to bring in FDI, it has positively carried out a various ways to improve the environment of investment to attract more FDI inflows until now, such as improvement of economic policies, setting up special economic zones and supplying inducements of investment. Before the Chinese economic reform, China’s outward FDI was only at a minor level. In order to develop f oreign mark et and a cquire overseas trade, Chinese firms always set up branches, trade companies or finance-related enterprises in foreign markets through outward FDI. After entering WTO China’s outward FDI has gradually increased and has flowed to more foreign marekts, and the types of firms have been diversity. Until now, China has established 20 FTAs with 32 countries. 12 of the 20 FTAs are already carried out, and the left 8 are still in negotiation. The purpose of this study is through empirical analysis to find what impacts of the establishments of FTAs have on China’s FDI. This study respectively analysed the relationships between FTA and China’s IFDI and OFDI. The results show that after China’s establishment of FTA with the partner countries, China’s IFDI has increased from these countries. And the period of establishment of FTA has positively affected China’s FDI. Moreover, the beginning of negotiation of FTA between China and partner countries also leads to increasing of China’s IFDI. However, the negotiation and establishments of FTAs has decreased the amount of China’s OFDI to the partner countries, and the coefficient shows a positive sign. In another word, the negotiation of FTA is statistically negative to China’s OFDI to the partner countries.