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The purpose of this thesis is to study the formative characteristics and symbolism shown in Rock stars' hairstyles through rock music to have influenced youth culture. There were a D.A style and a mop top style which included the youth characteristic to seek a new desire and value as the hairstyles of Rock & Roll stars, along with the characteristics of Rock & Roll music to represent the feeling of teenagers in 1950's at that time unlike the previous music due to high beats mixed with Rhythm & Blues (R & B) and Country music, and use of electronic guitars. We can see the desire for challenge and freedom against the then present regime, shouting love and peace, and resistance in the Psychedelic Rock music stars' hairstyle, which are untrimmed and disheveled, that is, natural. We can find explosiveness in Mohican and Spike style of Punk Rock stars playing fierce and aggressive music, along with words including indignation and assertion against the society's regime. The Artistic characteristic is implied in the following hairstyles: Glam Rock stars' hairstyle, a man's long-haired but a little long crew-cut style to reduce the bulky feeling and to give a bisexual, visible shock with hair dyed in orange to emphasize magnificence, and Punk Rock stars' hairstyle showing beauty in their own way with expression of anti-beauty to intentionally look ugly. Like this, the 20th Century's Rock music and youth culture are closely associated each other, and showed a new style, and played a leading role in street fashion, which became a momentum to much influence high fashion as a look of the 20th century modern fashion.

It is apparent that managing a beauty salon lays weight on human resource due to its strudtural nature. Among others a beauty salon has, human resource nay be the most important which affects success of its business because most business of a beauty salon is fulfilled between man of 'customer' and man of 'employee'. Thus, this study analyzes on effects of job satisfaction by leadership styles. Besides, this study tries to find out what style of president's leadership is desirable to promote employee's job satisfaction. To sum up, findings are as follows. First, leadership with high consideration and structure shows a higher job satisfaction, an administrative policy, and working condition. Second, while the leadership styles do not influence duty.

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

Nowadays, fashion is high evaluated as a mean of self expression as well as a formative art itself, The moderns' elevated beauty sense and strong desire for individuality expression have not only advanced various and refined fashion presentation but also led to expansion of fashion to a total coordination covering hair and makeup. Of them, hair styling does play an important role in rounding out the various image of fashion. It is not only far from omittable part but also, out of simplicity in the past, taking formative characteristics in form and structure day by day. Especially, artistic elements of modern arts are being introduced as motives, and of which representative is e introduction of kinetic art which is thought the artistic approval on mechanization trend in the 20th century. Thus, the study was intended to investigate how and in what forms the various features of kinetic arts is reflected in the modern hair shaping, and to suggest a new prospect of kinetic art-applied hair shaping.

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

This research analyzes whether affected some South Korea woman's hair style comparing change of West woman's head form after the mid-1940s. This research purpose is analyze effect that examine South Korea woman and West woman's hair style and compare change special quality and get in our country hair style until 1980 after the mid-1940s. This dissertation is literature research that analyze change process of West woman's hair style and South Korea woman's hair style. Investigation method utilized dress and its ornaments connection books and treatise, beauty art connection books and treatise such as the South Korea and western dress and its ornaments. The following is the chronological analysis of the influence the western hairstyle has had on the Korean women. The hairstyles in Korea have been profoundly influenced by the western culture, especially the western makeup styles and hairstyles. Therefore, exploration of the western hair and makeup-styling conveys a great significance in conducting researches on the Korean hairstyles. Conclusion of this research is hair style of our country received much effects from make-up culture specially Occidentalism, hair style culture by each age, European beauty art culture research can assume that scientific analysis of west woman's clothes and make-up is important in our country hair style research. In the future, it is believed that the cycle of changes in hair-styling will get remarkable shortened with the advance in the computer technology, which enables the world to have a much faster access to other cultures over the Internet.

Everything of the world we live in has its own unique color. Those colors move us, enrich our every day life, and make us happy. When we have our hairs dyed by a color we like, we may look different, feeling confident and activated. We select a color fur our hair color design depending on such symbolic aspects as our life styles, self-images or personalities. Namely, we tend to choose a color the image of which we like. Such a tendency implies that it should be important to study hair colors in multi-faceted ways. The purpose of this study was to survey people's preferences of hair color tone images depending on their demographic and physical variables and thereby, determine the correlations between their preferences and variables. For this purpose, hair colors tones were classified into 11 categories and thereby, subjects' preferences of hair tones were analyzed in terms of the image adjective combinations. The results of this study can be summarized as follows; As a result of analyzing subjects' preferences of hair color tones depending on their such demographic variables as gender, age group and marital status, it was found that males tended to prefer dark tones more than females, and that those in their 30's or older tended to select dark tones more than those in their 20's. On the other hand, the married preferred medium bright tones more than the singles. Furthermore, such physical variables as body size, weight and apparel size were found correlated with hair color tone preferences. To be specific, shorter people desired more to have their hair colors match with their natural ones not to be less exposed to others. Lastly, as a result of analyzing the correlation between hair color tone preferences and weight and apparel size, it was found that fat people tended more to prefer medium bright color tones than normal or slim people.

The present study was to investigate the effects of different types of conditioner on the morphological changes of hair cuticles after coloring treatment. The virgin hair, aged 22 years served as a subject. Coloring treatment was done with a commercial hair dye agent for 35 minutes as routine procedures at 25'C, 50% R.H. environmental condition. The two different types of conditioner, Essence and LPP were applied to the colored hair 10 times with 2 days interval for 20 days. The hair cuticles were observed by a scanning electron micro scopy before and after coloring and conditioner treatment. The main results were as follows. Coloring treatment damaged the hair cuticles, and both of Essence and LPP had a direct conditioning effect. Also, the damaged hair cuticles were recovered by the repeated application of hair conditioner. Moreover, LPP was more effective in hair curing compared to Essence. These results show that a hair conditioner can be helpful to keep healthy hair and to shorten an interval of coloring.

The Purposes of this article are to find Christian religion and Germany expressionism which were background of Nolde's art and analyze formation and special quality, expression mode of holy picture. If synthesize contents of these analysis, we could know that faith is giving religious inspiration continuously during his lift to Protestant experience through the Bible. Though there is some difference by time but we could foretell that he accomplished modern holy picture of new sensitivity by doing individual expression with equal Bible subject traditionally in 20th century that change unlike existent holy picture with these motive power. That is, with new trend which religious inspiration as imagination which spring up in experience that is not experience of artificial Christian religion is then expressionism various that historically, he accomplished unique holy picture to related each other with the historic event.