Earticle

초록

영어

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

키워드

저자

• 박길순 [ Park, Kil-Soon | 충남대학교 의류학과 ]
• 박수진 [ Park, Su-Jin | 충남대학교 의류학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국패션뷰티학회지 [Journal of the Korean Society of Fashion & Beauty]

• 간기

  연3회

• pISSN

  1738-0480

• 수록기간

  2003~2008

• 십진분류

  KDC 593 DDC 646