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It is an important means of expressing oneself and is affected by the social and cultural environment, too. People are creating another new lower culture, it's Sub Culture, that is, their own unique new fashion through the coordination status of a lower culture and its components to reveal the visual symbol of such garments and body decorations most clearly. The Punk formed as an reaction to 1960's hippie appeared as the most unpleasant image to the established generations with their ultimate resisting action and new aesthetic-consciousness. Their coordination by the use of the disorder and stimulative tool which gives abhorrence appears again as Cyber Punk being influenced by optical art and multimedia in '90s. It can be seen that the form of lower culture mentioned above became a storehouse of new fashion creation through the most nuclear role of lower culture and the unique characteristic coordination by age and that each lower culture fashion can become a style icon of new fashion through free coordination.

This research is to build the foundation of systematic application of color in cosmetology by analyzing color attributes in women's makeup presentation. The result were as follows. 1. The most popular color series in make up were R then RP and YR. The most popular color tone is 'd' and 'lt'. 2. Colors in make up according to age was as follows. For eye shadow, people aged 18 to 24 used 'lt' tone of the R color series; people aged 25 to 34 used 'lt', 's', 'sf tone of the R color series, 'lt' tone of the PB color series, 'lt' tone of the YR color series; people over 35 'g' tone of the YR color series, 'sf' tone of the P color series. For lipstick, people aged 18 to 24 used 'd' tone of the R color series; people aged 25 to 34 used 'd', 'sf' tone of the R color series; people over 35 used 'd' tone of the R color series. For lip-gloss, people aged 18 to 24 used 'v', 'lt', 'b', 's' tone of the R color series; people aged 25 to 34 used 's' 'd' 'dp' 'sf' tone of the R color series; people over 35 used 'b' tone of the R color series. 3. Make up colors according to marital status was as follows. For eye shadow, while married interviewees used 's', 'dk' tone of the R color series, single interviewees used 'lt', 'sf' tone of the R color series. For lipstick, while married interviewees used 'd', 'g' tone of the R color series, single interviewees preferred to use madder 'd', 'sf' tone of the R color series. For lip-gross, while married interviewees used 'd' tone of the R color series, single interviewees used 'b' tone of the R color series the most.

A study on skin care of middle-aged women was conducted to develop proper skin care program. The study was performed from January 25, 2003 through March 24, 2003 by using questionnaires. The subjects were 380 from some area in Youngnam province. All subjects were females from 40 to 59 years. The results of this study are summarized as follows. 1. According to general characteristics of the subjects, 36.8% of them was from 40 to 44years old; 61.3% 'high school graduate' ; 61.1% 'housewife';89.2% 'married' ;76.1% 'middle class' ;55.8% 'living in small or medium sized city'. In the case of physical health conditions, 55.8% of the respondents was in good health and 63.9% answered that their face skins were healthy. Those who don't drink were 54.5%, and those who don't smoking were 92.9%. 2. In case of the knowledge level of skin care, it showed significant difference in the variables of education, occupation, and economic status. According to the knowledge level of skin care by physical health conditions, it was highest in the case of physically healthy respondents(7.77 point). Those who do not smoke marked higher knowledge level of skin care than those who smoke. Those who exercise also marked higher knowledge level of skin care, than those who don't exercise. 3. 86.8% of the subjects experienced the massage at home. It showed significant difference in the variable of education and place of residence. The knowledge and habit of skin care of middle-aged women showed significant difference according to the variable of education, economic status, and place of residence. Therefore, related professionals and organizations relating to the skin care must make efforts to develop education program for effective skin care for middle-aged women in order to enhance the knowledge level of skin care and information about skin health.

This research is to provide practical help in learning hair and makeup illustration skills by presenting techniques for hair and makeup drawing; to serve efficient illustration education; and to enhance the status of beauty and contribute to artistic development. Hair style and makeup techniques include graphical one, pattern-centered one, one using pattern paper, simplifying one and mood one expressing image. Of them, this research made the illustrations to use cosmetics, color pencils and pastel based on the graphical technique. for each design of the illustrations, ethnic, sexy, natural, romantic and gorgeous images, which were considered to be appropriate to the graphical technique, were chosen by the researcher out of hair and makeup styles that appeared in the fashion magazines including Vogue, Gap, Mode et Mode from 2000 through 2001. In particular, they were chosen with focusing on basic styles. The summaries below were found with the experience of making illustrations. Various techniques and skills are required to express the ideas of hair and makeup styles. Of them, the graphical technique is very useful as the primary step to learn various techniques and improve drawing skills. First, the graphical technique may enable not only expressing what is desired to draw as is, but also accurately representing hair and makeup designs so as to convey objective expression. In this regard, it is a proper way to achieve its inherent purpose as conveyance of messages. Second, more accurate styling of hair and makeup is available through graphical expression, which helps understand related practical techniques. In addition, makeup illustration, which is expressed through direct makeup products and instruments, may serve skill improvement since such direct use provides the feeling of real makeup. Third, the graphical technique as a basic drawing skill may unrestrictedly show the artist's expression ability. Fourth, although artistic merits implying individuality and creativity should be shared through illustrations that express the artist's ideas or emotions, the graphical technique is the easiest method to beginners who just started learning of illustration, in that it enables expression without highly advanced skills.

The purpose of this study was to discuss how make-up materials were used for the design techniques of special make-up that is part of impersonation, what kinds of materials were applied to special make-up design and how they were utilized, in a bid to find out more materials available for each of diverse design techniques in pursuit of better make-up design. The most widely used materials were divided into transformational and supplementary types, and the focus of this study was placed on two different design techniques. One put transformational materials to use, and the other utilized supplementary materials that also could serve as alternative and effect materials. Unlike general make-up that pursues beauty, special make-up focuses on realistic effect, and it cannot make any progress without newer, diverse materials which are increasingly gaining in importance. Although special make-up designing is a skilled technique that requires systematic knowledge of theories, proper materials and repeated practice, there is no absolute standard for it, since it is a product of imagination and depends on delicate hand skills and its effect hinges on individual viewer's visual perspective. In the future, more comprehensive and broader-scale experiments are called for to tackle this problem.

Just as costumes reflect the spirit of the time, hair styles echo the social changes and even facilitate them, being used as a means of communication. In short, hair styles reflect the cultural life of the time dynamically. In our modern times, fashion is moving very fast, and such a phenomenon is more conspicuous in hair styles. While individuals are eager to pursue their own individuality, hair styles play a leading role in fashion, excelling the costumes. In this sense, we need to note that hair styles may be related with individual, social and psychological factors. As people are more interested in hair colors, the scope of hair color selection becomes wider. People visit beauty shops to have their hair colors changes rather than have their hairs cut. Selection of a hair color seems to be deeply related with individuals' psychological states. Since hair colors have much effects on their facial images, hair designers need to have an empathy with their customers. Each person has his or her own unique image, and his/her selection of hair colors is affected much by external environment as well as his/her traits. With such basic assumptions in mind, this study was aimed at analyzing the preferences of hair colors by those in their 20's, 30's and 40's who are more interested in their hair colors. To this end, their preferences of or tendencies for hair colors were surveyed by sex, age group and job.

The purpose of this study was to analyze entertainer Byeon Jeong-su's hair styles and thereby, apply the results to models. For the applications, models' hair styles were bisected into two sections, and thereby, the edges of the outsides were cut into solid points, and thereupon, into diverse bases by using vertical section, Perpendicular direction and square angles. On the other hand, the insides were cut in the same way of the outside bases by using radial section, varied combing and 45~90 degree head angles. In addition, tops and sides were arranged in their corners, while a graduation technique was used to express a natural difference of levels. The fringes were cut by using free-hand and slicing techniques. furthermore, the quantity and mass of the hairs were treated with such techniques as thinning, swing, effect, rolling, slide and slicing, while a bridge product was used for coloring together with a highlight technique. The hair styles were rendered for straight and wave by using an magic iron machine. It was confirmed through this study that the same cutting techniques would result in different images depending on individuals' physical shapes, facial shapes, head skeletons and types of hairs. Thus, it is required of the hair designers to suggest their own custom hair designs adequate to individuals' images through continued image-wise hair design practices.

This research was attempted in order to raise the actual effectiveness of beauty education by reviewing the problems on beauty education curricula of junior colleges and arranging their countermeasures. This thesis suggests improvement plans of curricula in Korean beauty education as follows. First, one of the main aims of beauty education sought at a junior college should be verified that it is to raise beauty leaders, furthermore, by including artistic knowledge on top of skill-based education purposes we shall put more efforts improve and sublimate beauty art, not only as skills but also as art. Second, it is necessary to fix the department titles in accordance with the contents of curricula. The titles have to be standardized for the right recognition of each curriculum by dividing beauty into hair beauty, skin-care or make up with each curriculum based. Third, it is necessary to standardize major requisite subjects to be completed in certain units by each major among colleges as well as class hours. forth, the curriculum system needs to be revised in accordance with school system for example suitable curricula for each school system level of private institutes and secondary vocational institutes, high school, junior collage, university, post graduates, etc, I have to be developed and enforced.

As you see, there's no difference of the hair's before and after Magic straight permanent on the example A's hair's thickness, the rate of the tense and the C's rate of the tense, but we can find that there are a lot of difference of the A's strength of the hair, the B's hair's thickness, the strength of the hair, the rate of the tense, the C's hair's thickness, and the strength of the hair on the before and after the Magic straight permanent. That is to say, there are more damage on the condition of normal hair than the one after the Magic straight permanent. On the change of the hair's physical character, before the permanent, the hair's schedule was regular and had the healthy head skin of clear mutual boundary But after the Magic straight permanent wave, the hair's schedule changed to unregural, had unclear mutual boundary of the head skin and the schedule was taken off so the cortex showed up and so on, every condition of the damage was very heavy. On the effect of the treatment, even though it gaves the worth condition of the hair, after the Magic straight permanent formally the change of the hair gives the beautiful straight.

As korean women despised to transform their appearance into totally different shape, and they regarded to enhance a inherent beauty ideal beauty, korean traditional make-up culture was natural. But in modern society, make-up has been developing as one of the beauty industry and it means make-up involves more meanings than primitive period and needs to study its multi-dimensional connotation to understand in the culture. The purposes of this study were to find out what was represented in make-up ad and how it has been changed. The data of this study were collected from make-up advertisement printed in 'Hyang Jang' which is a periodical of amole pacific cosmetic industry from 1972-2001, and qualitatively analysed. As a results of content analysis were: The characteristics of non-verbal expression in make-up advertisements were different by the time. Generally person-appeal advertisements were more than product-appeal advertisements. And in the 1970s and early 1980s, person-appeal advertisements were appeal to the lifestyle, but after that person itself was appealed. And also after early 1980s, image-appeal advertisements were increased.