Earticle

This study aims to establish marketing strategies to attract overseas golfers to golf courses in China by offering effective helpful data and thus to invigorate the Chinese golf course industry. To that end, the key problem is to make a change to the choice attributes of the operation of Chinese golf courses so as to meet the requirements of overseas golfers. With this in mind, Korean golfers who take a great interest in overseas golfing were surveyed. The findings of such verification are described below. First, the used choice attribute measure of Chinese golf courses met the configural invariance, metric invariance, and factorial invariance, and it thus was determined that the said measure could be used commonly for the two groups. Second, the choice attribute measure with the factorial invariance verified met the factor variance invariance, and it showed a difference in the environmental, supplementary service, and cost factors of the choice attribute scale in terms of latent average. However, the measure showed the size of effectiveness with low cost levels, so in actuality, there is a great difference in the environmental and supplementary service factors between the two groups of Chinese and Korean golfers. It thus was concluded that, since Korean golfers have a greater latent average, marketing programs with enhanced environmental and supplementary service factors, compared to local people, should be adopted and implemented.

This study investigated the relationship between the motivation of Chinese international students in physical education to study abroad and the factors that hinder their studies, and analyzed the moderating effect according to gender to draw the following conclusions. First, the forced factors of the motivation to study abroad of Chinese students in physical education had a statistically significant effect on the external and internal factors of the academic interference. Second, in the moderating effect according to gender, the forced factor showed interaction effect in the internal factor of academic interference , so gender played a moderating role and male students showed high influence on the internal interference factor by the coercion of motivation. In other words, in order to reduce the academic obstruction of Chinese students in physical education, it is necessary to provide various educational programs for the forced international students and to make efforts of the related persons to change motivation. In addition, it is necessary to apply the academic management system through close guidance to male international students compared to women to maintain a successful study abroad life.

This research aims to investigate the relationships among self management, perceived performance and performance satisfaction targeting for athletes of physical education middle school. Based on this, Using the SPSS WIN.Ver 20.0 Statistics Program has been frequency analysis, factor analysis, correlation analysis and multiple regression has been conducted and following conclusions has been conducted. This First, in the results of verifying the relationship between self management, perceived performance and performance satisfaction in athletes of physical education middle school, there were significant effects on it. Second, in the results of verifying the relationship between self management and perceived performance in athletes of physical education middle school, there were significant effects on it. Third, in the results of verifying the relationship between perceived performance and performance satisfaction in athletes of physical education middle school, there were significant effects on it.

This study analyzes the golf wear selection attributes of the MZ generation with the purpose of defining the difference in such attributes according to sex. As a result, the following conclusion was drawn using data from 43 people selected through the objective sampling method. First, the MZ generation showed the highest preference for color and pattern among the selection attribute factors when purchasing golf wear, followed by design, fit, and functionality. And in design, color and pattern factors, the female MZ generation showed a relatively high preference tendency compared to the male MZ generation. Second, among the factors by which the MZ generation chose to purchase golf wear, they gave a relatively high weight to functionality, fit, and brand value. Based on these results, golf wear marketing for the MZ generation should emphasize the differentiation of design, color and pattern and at the same time employ a strategy that can highlight the functionality and fit of golf wear. A final conclusion was drawn that golf wear attributes focusing on lifestyle type golf wear can increase purchase intentions for the MZ generation.

This study analyzed the consumer golf putter selection trends by considering the individual characteristics of consumers, with the assumption that related companies can present optimal marketing strategies by identifying consumer purchasing needs. To this end, data were collected from 99 amateur golfers in Chungcheongnam-do using the objective sampling method. First, when purchasing a putter, amateur golfers prioritized A/S, reliability, feel of striking, quality, design, and price in this order. Second, in the difference in amateur golfers' preference in purchasing a putter according to personal characteristics (sex, number of strokes, putter length, head shape, height), the factors of preference related to sex (design, color, prevalence) showed the greatest difference. In the preference related to other personal characteristic factors, there was a partial difference in color (head shape), quality (putter length), fashionableness (putter length, head shape) and refinement (number of strokes, putter length, head shape) attributes, while there was no difference in the height attribute.

The purpose of the study is to investigate the body mass index(BMI), body image and physical fitness in college students. A total of 49 male (n=28) and female (n=21) participants (age = 22.37±1.88 years) were recruited from a college in S University. Participants measured BMI, body image, and physical fitness. A simple questionnaire was used to investigate the perception of one's body image, and the current BMI was compared. Physical fitness tests performed grip strength, sit–up, 20m shuttle run, sit-and-reach, 10m run, standing long jump. The measured value for each physical fitness level was calculated as 1st grade (good), 2nd grade (average), and 3rd grade (bad) based on the standard value for each age group of 100 national physical fitness. As a result of the study, the male college students with normal weight (52%) recognized their body image as normal (52%). On the other hand, only 48% of female college students with a normal weight (81%) recognized them as normal weight, while the rest (33%) recognized them as skinny. 22% of male college students recognized they were thin, but 18% were underweight, and 33% of female college students recognized they were thin, but only 5% were actually underweight. Also, it was found that female college students had high physical fitness (muscular strength, muscular endurance, cardiorespiratory endurance, and agility) and exercised to control their weight. These results suggest that the higher the level of fitness, the more likely they are to have a positive perception of their body image. Therefore, it is necessary to consider other factors such as physical fitness level to body image studies.

The purpose of this study is to investigate the eating habits and nutrient intakes of some golf players belonging to the Korea Professional Golf Association. The average age was 29 years old, the average height and weight were 175.9cm and 75.9kg, and the average body mass index was 24.5m/kg2. 75% of the subjects said they had breakfast every day, and 50% said they had a regular meal every day. In addition, 63% of the subjects answered that they tried to eat moderately. 38% of subjects reported eating protein foods daily and 19% of subjects eating vegetables and fruits daily. And 38% of them regularly consumed milk and dairy products as a source of calcium on a daily basis. As a result of the nutrients intake survey, energy, protein, and most vitamins and minerals were found to be higher than the DRI for Korean, but the intake of vitamin C, calcium, and magnesium was lower than tthe DRI for Korean. Through the results of this study, it is hoped that some professional golf players' eating habits and nutritional intake problems will be recognized, and education and professional nutrition support programs for efficient nutrient intakes and nutrition management will be provided.