Earticle

In this Research, as a part of a proposal to increase the purchase rate of golf wear in their twenties among the 2030 generation, which is currently leading the golf wear market, this study identifies the influence of brand image on purchasing behavior and then can influence gender. It was identified through the moderating effect. The results are as follows. First, it is confirmed that factor 1 of brand image has a significant positive influence on purchasing behavior. Second, there is a moderating effect according to gender in the influence that brand image has on purchasing behavior. In conclusion, increasing buying behavior in your 20s. One of the brand images is the need to strengthen your marketing strategy, but it's there. However, the following suggestions are made to help the research under way.

This study first identified the effect of personal trainer perception on re-enrollment, and then The purpose of this study was to verify whether there is a difference in the influence of consumers according to the period of exercise participation. In order to achieve this purpose, data were collected from 75 trainers using the completed survey tool through pre-test, and the collected data were subjected to regression analysis and general linear analysis to obtain the following results. First, personal trainer perception showed a statistically significant difference in repurchase center satisfaction and coach satisfaction. Second, the interaction effect of exercise participation period and perception did not show a statistical difference in repurchase center satisfaction and coach satisfaction, so it was found that it could not play the role of a moderating variable

This study was aimed to examine the recovery of the muscular function in a soccer player with partial meniscectomy by rehabilitation training. For this study, a subject participated in a rehabilitation training program to recover the lower limb muscular function for 6 weeks, 2-3times/week. The results were as follows. 1) Involved side of isokinetic muscular strength of flexion and extension in the soccer player with partial meniscectomy after rehabilitation training improved by 21% and 33%, respectively. 2) Involved side of isokinetic muscule power of flexion and extension in the soccer player with partial meniscectomy after rehabilitation training improved by 20% and 36%, respectively. 3) The difference in muscle strength of flexion and extension between the involved and non-involved side in the soccer player with partial meniscectomy after rehabilitation training decreased by 73% and 94%, respectively. 4) The difference in muscle power of flexion and extension between the involved and non-involved side in the soccer player with partial meniscectomy after rehabilitation training decreased by 28% and 81%, respectively. Therefore, the rehabilitation training program for the soccer player with partial meniscectomy applied in this study will be effectively strengthening the muscle strength/power and narrowing the gap between the involved and the non-involved side of the muscular function.

This study was designed to help the elderly to improve their physical and mental health, prevent diseases, and reduce medical expenses, and to organize and operate a program that includes exercise and nutrition, which are important elements for health, in a camp format. Twenty-two elderly people participated in the health camp program, of which 64% had hypertension and 47% of the elderly women were obese. The health camp program consisted of nutrition education, exercise, sports massage, and recreation, and was conducted as a one-day camp. After participating in the camp, all subjects answered that they were satisfied and wanted to participate again. Through this study, we aim to help the elderly in disease prevention and health management, and to help plan and develop various health-related programs that effectively spend their leisure time in the elderly.

The purpose of this study was to investigate the relationship between body image, physical fitness, and eating habits in some elderly people. Fifteen elders aged over 65 in Seoul city were recruited in the current study. This study was performed on health status, body image, physical fitness, and eating habits. The collected data was analyzed to Spearman correlation method. It was found that eating habits and physical fitness factors were associated with the self-body image, which could be applied to young people and the elderly. They are trying to live a healthy life, but they did not receive accurate knowledge about health and nutrition. Therefore, it is necessary to provide proper nutritional knowledge for healthy lifestyles of the elderly and nutrition education and counseling for the formation of healthy lifestyles and desirable eating habits.

This study aims to generalize various moral problems in sports based on the moral foundations theory, to clarify how it manifests as a moral tendency, and to develop a scale to check the differences in viewpoints of problems according to moral tendencies. For this study, 632 participants from 10 to 50 years old participated in the experiment, and six factors and forty three preliminary questions were extracted through semi-structured interviews related to sports morality and prior research analysis. The pilot scale data were analyzed by rasch model and confirmatory factor analysis for the development and validation of a scale assessing sports moral foundations. As a result, sports moral foundations scale is composed of six factors;care/harm(3), fairness/cheating(3), loyalty/betrayal(3), authority/subversion(3), sanctity/denial(3), liberty/oppression(2). and 17 questions were developed. The statistical analysis showed that both convergent validity and discriminant validity were secured and good values were obtained in model fit test. In future, it is expected that the sports moral foundations scale will be used as an test paper to measure individual's moral inclination in sport situations, and it is possible to provide new implications for future sports morality studies in sports and morality research.

This study is meaningful in suggesting another effect on college students' sports participation by examining whether the level of disability awareness can be fostered through sports morality of college students. To achieve this goal, college students were set as the population, and data were collected and analyzed from 92 people using questionnaires related to sports morality and disability awareness. The results are as follows. First, the external factor of disability awareness and sports morality’manners showed a positive relationship. Second, the external factor of disability awareness showed a positive relationship with the sports morality’ deviation. As a result, it was concluded that sports morality has a positive effect on the external factor of disability awareness, so that the level of disability awareness can be fostered through sports morality. Therefore, if a program that maximizes the participation of university students in sports and can raise the level of sports morality is provided, the level of awareness of the disabled can be improved.