Earticle

이 연구는 음악치료 결과에 영향을 미치는 변인들을 구조적으로 분석하기 위해 (사)한국음악치료학회 정회원인 음악치료사를 대상으로 설문조사를 실시하였다. 총 382명을 대상으로 하였으며 이중 150명의 응답을 받았고 137부를 분석하였다. 분석방법은 SPSS 15.0과 AMOS 7.0 프로그램을 적용하여 빈도, 백분율, 평균, 표준편차, 상관계수, 신뢰도 분석, 요인분석, 공분산구조방정식 분석을 실시하였다. 본 연구의 자료 분석 결과 및 논의를 통해 도출된 결론은 다음과 같다. 첫째, 음악치료 결과에 영향을 미치는 변인들은 치료사와 관련된 변인, 클라이언트와 관련된 변인, 음악과 관련된 변인으로 구분할 수 있었다. 치료사와 관련된 변인은 다시 치료사 전문성과 치료사 태도로, 클라이언트와 관련된 변인은 클라이언트 기능과 클라이언트 태도로 구분되었다. 둘째, 음악치료 결과에 가장 큰 영향을 미치는 변인은 치료사 태도 즉, 치료사의 치료적 동맹 태도와 긍정적인 정서 상태이다. 그리고 치료사 전문성은 치료사 태도를 통해 음악치료 결과에 간접적으로 영향을 미친다. 셋째, 음악활동은 음악치료 결과에 직접적으로 영향을 미치는 변인임을 확인할 수 있었다. 넷째, 클라이언트의 인지, 정서, 사회, 언어, 신체기능은 음악치료 결과에 영향을 미치지 않았다. 이 연구는 음악치료 결과를 설명하기 위해서는 치료사가 치료목적을 잘 이해하고 치료상황에서 책임감을 갖고 노력하는 치료적 동맹 태도와 자신감 등의 긍정적인 정서 상태가 가장 중요하며 치료사의 전문성을 바탕으로 적용된 음악활동 역시 관심을 가져야 할 것이다. 이를 위한 실천방안으로는 치료사의 전문성 향상을 위한 프로그램 개발, 임상에서의 재교육, 치료사의 내면적인 만족을 위한 프로그램 개발과 클라이언트의 내적인 동기부여를 위한 방안이 필요하다.

In order to identify variables affecting music therapy outcomes and the relationships among them, the investigators emailed a survey to 328 music therapists who were members of the Korean Music Therapy Association. Results were: (1) One may categorize variables affecting music therapy outcomes in relation to (a) the music therapist (b) the client, and (c) the music. (2) The music therapist's attitude was shown to be the most important variable affecting music therapy outcomes. (3) Music activities which were focused on client's need affect music therapy outcomes directly. (4) The client’s functional skills do not affect music therapy outcomes. However, the client’s attitudes such as preference, emotional bond with the therapist, and degree of participation, affect music therapy outcomes. Overall, the study’s findings suggest that it is important to improve the therapist's attitudes, such as therapeutic alliance, positive emotion, and the therapist's professionalism in order to promote the effectiveness of music therapy.

본 연구는 역세권 복합개발이 지역 활성화와 주민 삶의 질 향상에 어떠한 영향을 미치는지 분석하였다. 그리고 향후 주민 입장에서 개발 효과를 높일 수 있는 역세권 복합개발 방향과 전략을 도출하였다. 또한 개발 차이를 감안해 일반철도 역세권(왕십리, 청량리)과 고속철도 역세권(서울, 용산, 광명)으로 유형을 분류했다. 연구 과정은 다음과 같다. 첫째, 선행연구를 중심으로 평가지표 체계를 구축하였고, 전문가 표적집단면접을 통해 분석변수를 확정하였다. 그 결과 ‘주요 도입기능’ 관련 5개 변수, ‘활성화 지원 방안’ 관련 4개 변수, ‘핵심 복합시설’ 관련 5개 변수를 설정하였다. 둘째, 확정된 분석지표를 바탕으로 연구가설 및 설문을 설계한 뒤 주민을 대상으로 설문을 실시하였다. 셋째, 구조방정식 모형을 설정해 일반철도와 고속철도 역세권을 나누어 분석한 뒤 5개 역세권을 개별 분석하였다. 역세권 복합개발이 지역 활성화와 주민 삶의 질에 미치는 영향을 분석한 결과는 다음과 같다. 첫째, 공통적으로 교통·정보교류·상업업무·주거 기능이 지역 활성화와 주민 삶의 질에 영향을 미치는 것으로 나타났다. 둘째, 일반철도 역세권에서는 핵심 복합시설(기업 및 산업단지, 정부부처 및 공공기관 등)이 지역 활성화에 영향을 미치지 못하지만, 고속철도 역세권에서는 영향을 미치는 것으로 나타났다.

This study examines how mixed development around railroad station area affects regional revitalization and residents’ quality of life. We attempt to draw strategies for railroad station area mixed-use development for betterment of residents’ well-being and quality of life. Based on different types of railroad station area development (SAD hereafter), I divided two different groups: general SAD (Wangsim-ri, and Cheongryang-ri), and high-speed rail SAD (Seoul, Yongsan, and Gwangmyeong). The research process is as follows: first, assessment indicators related to railroad station area mixed-development are synthesized based on the literature review. The final indicators were selected and identified through Focus Group Interview (FGI). As a result, I found main function group (5 variables), revitalization support group (4 variables), and core mixed facilities group (5 variables). Second, based on the assessment indicators, survey questionnaire was designed to conduct a survey to local residents. Third, I used Structural Equation Modeling to analyze both general SAD model and high-speed rail SAD model as well as five individual SAD models.

이 논문은 번스타인, 푸코 및 뒤르껭 이론을 활용하여 책무성 정책에 의한 교직변화에 대 한 구조적 분석을 하는데 목적이 있다. 이를 위하여 번스타인, 푸코 및 뒤르껭 개념들에 터해 책무성 정책 집행의 역사성, 정책 속에 내재된 통제 수단과 교직변화 양상 등을 탐색하였다. 연구방법은 문헌분석과 델파이 및 서베이 조사를 활용하였다. 분석 결과, 책무성 정책의 교직 변화에 따른 구조적 분석에 관한 문헌분석 내용과 이에 대한 전문가와 교사들의 타당성 검증 은 거의 일치하였다. 책무성 정책은 구체적이고 명시적인 평가 기준과 절차, 비교․평가․분류․제 재 등의 통제기제를 지닌 집합형 패턴을 지니고 있으며 이로 인해 교직은 유기적 연대 속성 에서 점차 기계적 연대 속성을 지닌 곳으로 변화하고 있음이 확인되었다. 한편, 전문가들과 교사들은 책무성 정책들에도 불구하고 교직을 여전히 단기간에 걸쳐서 직접적이고 가시적인 통제와 평가가 어려운 곳, 상호 조언과 협력을 기반으로 하는 전문가조직, 다양한 성과 목표 와 모호한 결과를 지닌 곳으로 인식하고 있다. 이러한 점에서 직접적이고 가시적 평가, 구체 적인 기준에 의한 외부평가 그리고 교직에 대한 급진적 변화 유도 등을 강조하는 책무성 정책 집행은 재고의 여지가 있다.

Korean educational accountability policies were derived from the 5.31 Education Reform oriented to school effectiveness and the quality instruction through teacher professionalism enhancement. The policies are included school evaluation, teacher evaluation, national assessment of educational achievement, and educational institution information disclosure. This paper is to analyze the influence of educational accountability policy on the teaching profession from the Bernstein's, Foucault's, and Durkheim's perspectives. The researcher used literature review, and Delphi and Survey techniques for drawing on the regularities and patterns of teaching profession change under accountability policy. The accountability policies drive the teaching profession to direct to collection code related to the explicit, visible, tightly-coupled observation, evaluation, and supervision. So, the teaching profession has become more homogeneous and normalized because schools and teachers try to fit for the predestinated performance standards and guidelines for escaping from the special measures or the harsh sanctions. As a result, teaching profession has turned from loosely-coupled organic solidarity to tightly-coupled mechanical solidarity. However, professionals and teachers tend to consider the teaching profession featuring organic solidarity based on integrated code. It is significant that accountability policy needs to be oriented to professional accountability.

스쿼트운동은 운동방법과 자세에 대한 이론적 근거 및 동작에 대한 기준 확립을 통해 안전하고 효과적으로 운동성과를 기대할 수 있는 중요한 프리웨이트운동 중의 하나이다. 그러나 바르지 못한 운동에 의한 부작용과 그에 대한 과학적 대응방안에 대한 연구와 운동모형의 개발 또한 필요하다. 스쿼트운동을 위한 풋플레이트를 설계하기 위한 구조해석의 주안점은 동적 거동을 단순화하여 구분 동작으로 모델링을 수행한다. 모델링을 기반으로 설계된 풋플레이트 바닥면에 위치한 로드셀의 한계 하중으로 인한 구조적 안전성 여부를 변형율과 응력의 크기를 산출함으로써 구조의 안정성과 이로 인한 운동기구의 설계방법을 제시한다. 이러한 스쿼트운동에 따른 세그먼트별 모델링과 지면반발력에 대응한 역학적 시뮬레이션 분석, 그리고 하중해석을 통한 운동역학분석의 결과를 통해 프리웨이트운동을 지원하는 운동보조장치, VR, 등의 기구에 적용하여 관련 시스템설계를 완성할 수 있다. 본 논문에서는 스쿼트운동 기구에 활용되는 풋플레이트의 설계 시에 인가되는 수직하중분포에 대한 설계방법을 제시하고 이러한 결과를 토대로 보다 안전하고 신뢰성 높은 운동보조기구시스템의 설계 및 제작기술을 제시하였다.

Squat exercise is one of the important free weight exercises that can safely and effectively expect the athletic performance by establishing the rationale. Therefore, it is necessary to study the side effects caused by incorrect exercise, scientific countermeasures and to develop a exercise estimation model. It is effective and accurate to use a variety of assistive devices to calibrate athletic posture. The issues of the structural analysis for designing a foot plate for squat exercise is to model the behavior by the dynamic behavior. It should be consider that the center of gravity of each segmented body is different when the maximum load is applied. It is applied to complete system design through simulation method with kinematic dynamic, ground reaction force and load analysis for the free weight exercise equipment, VR device, and safety foot plate. In this paper, the authors propose the design method for the vertical load distribution applied in the design of the foot plate used for the squat exercise mechanism, and based on these results, design make the more safe and reliable free weight exercise equipment system.

Most of solar panel support structures have made as flat-type. But, these structures can not be harmonized with the variable shape of existing buildings. Therefore, this study presents the curved support structures. Also, the evaluation of the structural safety of curved support structures is performed through modelling and analysis of structure.

재료시험의 주 목적은 작용되는 하중과 기후조건을 포함하여 현장조건과 가급적으로 유 사한 조건하에서 모사하는 것이다. 또한 시험법은 쉽고 저렴하며 시험을 수행하기 간단 하며 시험결과가 효율적 이어서 많은 기관에서 표준시험법으로 수용할 수 있어야한다. 본 연구에서는 이러한 내용에 근거하여 새로운 시험법인 구속응력을 가진 반복 축 하중 시험이 아스팔트 콘크리트 혼합물의 소성변형 시험으로 개발되었다. 본 연구에서 제시 하는 소성변형 시험은 다양한 구조해석과 현장 데이터의 분석을 근거로 개발되었다. 본 아스팔트 콘크리트의 소성변형 시험법에서는 포장의 깊이에 따라 3가지 범주로 분류 하 였다. 각 범주마다 다른 온도와 수직응력을 적용하여 시험을 수행하였다.

The main objective of materials testing is to simulate in-situ field conditions as closely as possible, including loading conditions, climatic conditions, etc. Also, the test method should be easy, inexpensive, simple, and efficient to conduct to become an acceptable standard laboratory testing method for many agencies. Based on these reasons, a new test method employing repetitive axial loading with confinement was developed to evaluate the rutting(permanent deformation) of asphalt concrete. The new laboratory test protocol was developed based on the study of the various structural analysis and field data. This protocol divides asphalt layer(s) into three categories depending upon the depth. Different temperatures and vertical stress levels were used in these areas.

탑재된 광학카메라 또는 영상레이더를 이용하여 지구관측 임무를 수행하는 저궤도 지구관측위성은 지상으로부터 수 백 km 고도의 궤도상에서 극심한 열하중을 받게 된다. 이로 인하여 구조체의 열변형이 발생하게 되고 결과적으로 구조체에 장착된 탑재체가 지상의 원하는 지점을 관측하지 못하는 문제점이 발생하게 된다. 이러한 열변형에 의한 탑재체의 지향방향의 변화를 열지향오차라고 한다. 열지향오차 해석은 열해석, 온도값 변환 및 구조해석의 세 단계로 수행된다. 본 논문에서는 열지향오차 해석을 통하여 위성의 임무수행 가능성을 기술하는것을 목적으로 하였다.

LEO Satellite that observes earth with optical camera or synthetic aperture radar is placed at hundreds of kilometers altitude and undergoes severe thermal load. The thermal deformation of structure by the thermal load makes payload not to point toward wanted ground position. The payload pointing direction change by thermal distortion is called thermal pointing error. This is carried out by 3 steps that are thermal analysis, temperature conversion and structural analysis. In this paper, the possibility of successful mission through thermal pointing error analysis is described.

Multiple brain imaging parameters have been used to study the pathophysiology of schizophrenia; however, the difficulties in data collection often limit the size of the sample. The purpose of this study was to compare the brain networks of schizophrenia patients and healthy controls using structural covariance analysis of datasets from multiple sites. We obtained a total sample of 652 patients and 415 healthy controls. When comparing schizophrenia patients and controls, 36 correlation coefficients between two ROIs exhibited significant group difference, including 23 out of the 68 brain regions defined in this study. The brain regions that demonstrated between-group differences in structural covariance were also associated with the symptom severity of schizophrenia and deficits in neurocognitive function in the patient group. Rather than focusing solely on brain deterioration and reduction to understand schizophrenia, the results of this study emphasize the need to consider the complex patterns of brain networks and explore how these structural relationships correlate with the clinical symptoms and cognitive impairment in schizophrenia patients.

Purpose: This study was designed to construct and test a structural model of successful aging in older adults with osteoarthritis using the selection, optimization, and compensation (SOC) strategy, and to identify the direct and indirect effects of various influencing factors. Methods: Physical factors, depression, healthcare provider, and family support were set as exogenous variables. Endogenous outcomes were the SOC strategy and successful aging. The 220 study participants were older adults (aged ≥65 years) and had degenerative osteoarthritis. Data were collected with a structured questionnaire administered between December 2019 and February 2020. Subsequently, the data were analyzed, and a hypothetical model was tested. The data were analyzed using SPSS Ver. 25.0 and AMOS Ver. 20. Results: Nine paths of the hypothetical model were changed to six modified routes, and a simple modified model was defined as this study’s final modified model, including increasing the goodness-of-fit. Variables influencing successful aging were depression (β=-.70, p=.002), healthcare provider support (β=.20, p=.002), family support (β=.14, p=.041), and the SOC strategy (β=.21, p=.020). For depression, the direct effect (β=-.70, p=.002), the indirect effect (β=-.07, p=.001), and the total effect (β=-.77, p=.006) on successful aging were statistically significant. For healthcare provider support, it was noted that the direct effect (β=.20, p=.002), the indirect effect (β=.02, p=.044), and the total effect (β=.23, p=.022) on successful aging were statistically significant. Conclusion: It is important to reduce depression and promote healthcare provider support for successful aging in older adults with osteoarthritis using the SOC strategy.

Purpose: The purpose of this study was to construct and test a hypothetical model of self-management behavior in patients with chronic low back pain based on the results of previous studies and a literature review. Methods: Data from 218 outpatients with spinal disease who visited a university hospital from January 21 to August 3, 2021 with chronic back pain that had lasted for more than 3 months were collected and analyzed. Results: The goodness-of-fit of the final model satisfied recommendations (RMR=.01, RMSEA=.07, GFI=.97, NFI=.95, TLI=.92, CFI=.97). Negative illness perception directly and negatively influenced self-management behavior (β=-.15, p=.021), and also indirectly affected self-management behavior through self-efficacy (β=-.07, p=.007). Positive illness perception directly exerted a positive impact on self-management behavior. Active participation, internal health control, and self-efficacy all directly influenced self-management behavior. Conclusion: In order to improve self-management behavior in patients with chronic low back pain and spinal diseases, it is crucial to first determine whether the patient's perception of their illness is positive or negative. Patients should be encouraged to adopt a positive attitude towards their condition and to persist with self-management.

Purpose: It is essential to ensure the readiness for practice among undergraduate nursing students since the purpose of such education is to cultivate competent nurses who deliver high-quality and safe nursing. Astin's theory of student involvement suggests that this is affected by their personal factors and learning environment. Methods: We conducted a cross-sectional study between November 16, 2020 and December 21, 2020 which examined personal factors and aspects of the clinical learning environment among senior nursing students (n ¼ 838) enrolled across 54 nursing schools in Korea. The participants were asked to fill out a self-administered online survey, which assessed demographic characteristics, self-esteem, depression, work-life balance, clinical learning environment, anxiety during clinical practicum, and readiness for practice. Readiness for practice was measured using the Casey-Fink Readiness for practice survey. We used structural equational modeling to test our hypothetical model. Results: The nursing students' readiness for practice was significantly affected by their self-esteem, work-life balance satisfaction, and clinical learning environment. Anxiety during clinical practicum directly influenced their readiness for practice. Conclusion: Increasing self-esteem and work-life balance satisfaction, and improving their clinical learning environment by providing sufficient educational and clinical support, could help facilitate the transition from nursing schools to real-world practice for nursing students.

최근에는 스마트폰 중독의 ‘저연령화’가 우려된다. 아동의 스마트폰 중독에 영향을 미치는 요인은 아동의 개인 적 특성 뿐만 아니라 부모요인이 있다. 아동의 스마트폰 중독에는 부모양육태도가 중요하게 영향을 미친다. 본 연구는 아동의 스마트폰 중독 경향에 대한 부모의 양육태도와 아동의 주의집중 문제의 구조모형을 분석하였다. 한국청소년정책연구원에서 제공한 한국아동청소년 패널조사(KCYPS 2018)의 중 초등학교 4학년의 자료를 사용하였다. 자료 분석은 SPSS 24.0과 AMOS 24.0을 사용하여 Pearson 상관분석, 구조방정식 모형을 분석하였다.

We present a GAN-based framework for producing illustrative sketches from game scenes. This framework includes a relaxed cycle consistency loss (RCCL) module that estimates the difference between the edges of game scenes and resulting sketches extracted by the holistically-nested edge detection (HED) scheme. We compare the two edges using the learned perceptual image patch similarity (LPIPS) metric to focus on clear line representations. We also employ an attention map that focuses on semantic areas to identify areas that need to be intensively transformed. Our framework consists of a style extraction module, a generator module, a discriminator module, and a relaxed cycle consistency loss module. First, We extract the styles of illustrative sketch images using the style extraction module. Next, we generate illustrative sketches via style attention maps extracted from game scenes using the generator module. We then process the generated sketch images to the discriminator module to obtain the probability that the generated sketch satisfies the quality of illustrative sketch. We also apply RCCL to maintain the structure of the game scenes in the generated illustrative sketches. We demonstrate the superiority of our framework by illustrative sketches from various game scenes.

This study explores the lexical bundles in the speech of Korean English language users who share the same heritage language and culture, Korean, but with different proficiency in English: Korean- Americans whose first language is English (2nd-generation Korean-Americans; G2KAs), bilingual Korean-Americans who started to learn English at an early age (1.5-generation Korean-Americans; G1.5KAs), and Koreans who learned English in Korea (L2Ks). One of the big differences between native (NSs) and non-native speakers (NNSs) is that NNSs use verb-related lexical bundles dominantly unlike NSs. Thus, the structural patterns of lexical bundle uses in addition to verb uses were examined. The results were consistent to previous studies showing increasing use of lexical bundles with increase in English proficiency; NSs (G2KAs) used the lexical bundles more than G1.5KAs and L2Ks. However, in contrast to previous studies, G2KAs mostly used VP-related lexical bundles, G1.5KAs used lexical bundles in the widest range, and L2Ks used the most lexical verbs. The paper elaborates the details of the results and suggests further studies including the new group of English users, G1.5KAs, to help understand a possible influence of their heritage language and culture on English speaking.

In view of the growing medicinal importance of pyrazole and its derivatives, the single crystal X-ray diffraction study was carried out for the potential active 2-Benzyl-3-[3-(4-bromo-phenyl)-1-phenyl-1H-pyrazol-4yl]-4,6- dioxo-5-phenyloctahydro- pyrrolo[3,4-C]pyrrole-1-carboxylic acid ethyl ester (C37H31BrN4O4, H2O). In the title compound are two molecules exist in the asymmetric unit. It crystallizes in the monoclinic space group Pî with unit cell dimension a=13.361 (18) Å, b=13.424 (17) Å and c=21.649 (2) Å [α=80.745 (9)o, β=79.770 (10)o and γ=60.788 (6)o]. The pyrazole ring adopts planar conformation. The sum of the bond angles at nitrogen atom of the pyrazole ring indicates the Sp2 hybridized state. The crystal structure is stabilized by intramolecular C-H...O hydrogen bond interaction.

e-Government is an innovative phenomenon around the globe for refurbishing public administration. Research to date, however, has been deficient in empirical studies of the factors that emerge out of the interplay of structure and human interactions responsible for successful implementation of e-Government projects. From the perspective of structuration theory, this study examines and explains the impact of this interplay in the implementation of an e-Government system, eSeva for local administration at one of the Indian state, The results suggest that the success of implementation of e-Government projects can be conceptualized as the outcome of persisting constructive interrelationships among the human, programmatic and institutional elements of e-Government and the critical learning and adaptation as a result of efforts at the structuration level.

[목적] 본 연구는 미디어파사드 콘텐츠 품질이 감각적·감정적·인지적 가치와 같은 경험가치 요인에 미치는 영향을 분석하고, 이러한 가치가 몰입감, 지각된 독창성, 장소애착, 행동의도로 이어지는 구조적 관계를 실증적 으로 규명하고자 하였다. 최근 미디어파사드는 단순한 조명 장식에서 벗어나 예술적·상징적 메시지를 전달하는 도시형 체험매체로 진화하고 있다. [연구방법] 본 연구는 최근 6개월 이내 미디어파사드를 관람한 경험이 있는 국내 성인 335명을 대상으로 설문조사를 실시하였다. 수집된 자료는 SPSS 27.0과 AMOS 23.0을 활용하여 탐색적 요인분석과 확인적 요인 분석을 통해 타당성과 신뢰성을 검증하였으며, 경로분석을 통해 변수 간의 직접경로를 중심으로 가설을 검증하 였다. [연구결과] 분석 결과, 콘텐츠 품질은 감각적 가치, 감정적 가치, 인지적 가치에 모두 유의한 정(+)의 영향을 미쳤다. 감각적 가치는 몰입감에, 인지적 가치는 지각된 독창성에 각각 유의한 영향을 주었으며, 몰입감은 장소 애착에, 장소애착은 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 반면 감정적 가치가 몰입감에, 지각 된 독창성이 장소애착에 미치는 영향은 통계적으로 유의하지 않았다. 이는 미디어파사드의 감각적·인지적 자극 이 관람자의 주의 집중과 공간적 유대를 강화하지만, 감정적 반응이나 독창성 인식이 직접적으로 장소애착으로 이어지지는 않음을 보여준다. [시사점] 본 연구는 미디어파사드의 감각적·정서적·인지적 가치가 몰입감과 장소애착, 행동의도에 미치는 직접적 영향을 실증적으로 규명함으로써, 도시 미디어아트와 체험마케팅 연구의 이론적 폭을 확장하였다. 분석 결과, 감각적·인지적 자극이 관람자의 몰입과 공간적 유대를 강화하는 핵심 요인으로 확인되었으며, 감정적 반 응만으로는 지속적 몰입을 유도하기 어렵다는 점이 드러났다. 이는 미디어파사드가 단순한 시각 장식이 아닌 감각 중심의 몰입형 경험매체임을 보여준다. 실무적으로는 시각·청각적 품질과 정보의 명확성, 인지적 참여를 유도하는 콘텐츠 설계가 관람자의 체험가치와 장소애착을 높이는 핵심 전략임을 시사한다.

[Purpose] This study aims to analyze how the quality of media facade content influences experiential value factors—namely sensory, emotional, and cognitive value—and to empirically examine the structural relationships in which these values affect immersion, perceived originality, place attachment, and behavioral intention. As media facades have evolved from decorative lighting installations into urban experiential media that deliver artistic and symbolic messages. [Methods] A survey was conducted with 335 Korean adults who had experienced a media facade within the past six months. The collected data were analyzed using SPSS 27.0 and AMOS 23.0. Validity and reliability were verified through exploratory and confirmatory factor analyses, and hypotheses were tested through path analysis focusing on direct effects among variables. [Results] The results show that content quality had a significant positive effect on all three experiential value dimensions. Sensory value significantly influenced immersion, and cognitive value significantly affected perceived originality. Immersion positively impacted place attachment, which in turn positively influenced behavioral intention. In contrast, the effects of emotional value on immersion and of perceived originality on place attachment were not statistically significant. These findings suggest that while sensory and cognitive stimuli enhance users’ engagement and spatial bonding, emotional responses and perceived originality alone may not directly lead to place attachment. [Implications] This study expands the theoretical scope of research on urban media art and experiential marketing by empirically identifying the direct effects of sensory, emotional, and cognitive values on immersion, place attachment, and behavioral intention. The results highlight that sensory and cognitive stimuli are critical in strengthening immersive experiences and spatial bonds, whereas emotional reactions alone may not sustain engagement. Practically, this suggests that content design emphasizing visual and auditory quality, informational clarity, and cognitive engagement is essential for enhancing experiential value and reinforcing place attachment.