Earticle

본 연구의 주요 목적은 성별과 인터넷 탐색 유형에 따라 인터넷 광고의 침입성에 대한 지각이 광고 반응에 미치는 영향을 규명하는 것이다. 이러한 연구 목적 수행을 위해 실험 연구를 실시한 결과, 인터넷 광고의 침입성에 대한 지각 수준이 광고 효과에 미치는 영향은 남성보다 여성에서 더 부정적인 것으로 나타났다. 또한 이러한 상호작용 효과는 소비자의 행동 유형에 따른 상황적 특성에 의해서도 차이가 있음이 제시되었다. 구체적으로 여성의 경우에는 목적 지향 행동 조건보다 경험적 행동 조건에서 높은 수준의 침입성 지각이 유발하는 광고 태도가 더 부정적이었다. 그러나 남성의 경우에는 목적 지향 행동 조건과 경험적 행동 조건에서 높은 수준의 침입성 지각이 유발하는 광고 태도 수준에는 유의한 차이가 없음이 규명되었다.

This research examines sex differences with Internet surfing behavior in responses on the intrusiveness of Internet advertising. As hypothesized, females have more negative advertising attitude on the intrusive advertising than males. Also, females have more negative advertising attitude on the intrusiveness of Internet advertising in the experiential behavior condition than in the goal-directed behavior condition. However, males' responses are not significantly different according to the types of Internet surfing behavior.

수용 전념 치료 프로그램이 폭식장애 경향이 있는 대학생의 폭식행동, 경험회피 및 심리적 안녕감에 미치는 효과를 알아보았다. J지역 내 대학생을 250명 남녀 학생들에게 폭식척도(BES), 수용행동질문지(AAQ-16), 심리적 안녕감 척도(PWBS)를 실시하였다. 이를 토대로 폭식장애 경향이있는 대학생 14명을 참가자로 선정하여 치료 집단에 7명, 통제집단에 7명씩 무선 할당하였다. 수용 전념 치료 프로그램은 주 2회씩 총 8회기에 걸쳐 진행되었다. 프로그램 종료 후 사후 조사가실시되었고 8주 후 추적 조사가 이루어졌다. 그 결과, 수용 전념 치료 프로그램에 참여한 집단이통제집단보다 폭식행동과 경험회피가 유의하게 더 감소되었고, 심리적 안녕감은 유의하게 더 증가되었다. 마지막으로, 본 연구의 의의와 제한점 및 추후 연구에 대한 제언이 논의되었다.

The purpose of this study is to explore the effects of Acceptance?Commitment Therapy(ACT) on binge eating behavior, experiential avoidance, and psychological well?being of college students prone to binge eating disorders. Two hundred and fifty college students in Chonbuk province completed a Binge Eating Scale(BES), a Acceptance & Action Questionnaire-16 (AAQ-16), and a Psychological Well-Being Scale(PWBS). Fourteen patients selected by those scales were randomly assigned, seven of them to the ACT group and seven to the control group. The ACT program was administered for eight sessions. All participants completed BES, AAQ-16, and PWBS at pre-test, post-test, and at eight week follow-up periods. The results of this study were as follows: Binge eating behavior and experiential avoidance of the therapy group decreased more than for the control group. Psychological well-being of the therapy group increased more than for the control group. Finally, the implications and the limitations of this study, and the suggestions for future study were also discussed.

이 연구는 무용학원 체험마케팅이 참여만족 및 선택행동에 미치는 영향을 규명하기 위하여 실시하였다. 수집된 자료의 자료처리는 상관관계분석 및 다중회귀분석을 실시하여 얻은 결론은 다음과 같다. 첫째, 감각체험은 시설만족, 건강만족, 비용만족, 강습만족과 재참여의도, 권유의도에서 정적 상관관계가 나타났다. 감성체험은 건강만족, 강습만족 과 권유의도에서 정적 상관관계가 나타났다. 인지체험은 시설만족, 건강만족, 비용만족과 재참여의도, 권유의도에서 정 적 상관관계가 나타났다. 행동체험은 시설만족, 건강만족, 비용만족과 재참여의도, 권유의도에 정적 상관관계가 나타났 다. 둘째, 감각체험과 관계체험은 시설만족, 건강만족, 비용만족에 정적 영향을 미치는 것으로 나타났다. 감성체험과 관계 체험은 강습만족에 정적 영향을 미치는 것으로 나타났다. 셋째, 감각체험, 인지체험, 행동체험은 재참여의도에 정적 영향 을 미치는 것으로 나타났다. 감성체험과 관계체험은 권유의도에 영향을 미치는 것으로 나타났다.

This study was conducted to investigate the effects of dance academy experiential marketing on participation satisfaction and selection behavior. The collected data were processed for correlation analysis, and multiple regression analysis. The results are as follows: First, in terms of sensorial experience, facility satisfaction, health satisfaction, cost satisfaction, and lesson satisfaction showed positive correlation with intention to participate again and intention to recommend. As for affective experience, health satisfaction and lesson satisfaction showed positive correlation with intention to recommend. As for cognitive experience, facility satisfaction, health satisfaction, and cost satisfaction were found to have positive correlation with intention to participate again and to recommend. In terms of actional experience, facility satisfaction, health satisfaction, and cost satisfaction were found to have positive correlation with intention to participate again and intention to recommend. Second, sensorial and relational experiences were found to have positive effects on facility satisfaction, health satisfaction, and cost satisfaction. Affective and relational experiences were found to have positive effects on lesson satisfaction. Third, sensorial experience, cognitive experience, and actional experience were found to have positive effects on intention to participate again. Affective experience and relational experience were found to influence intention to recommend.

본 연구는 다이어트캠프의 경험적가치와 고객만족이 고객충성도와 행동의도에 미치는 영향을 알아보는데 있다. 이를 위해 서울과 경기지역에서 다이어트캠프를 이용하는 198명을 대상으로 설문을 실시하였으며, 수집된 자료는 빈 도분석, 신뢰도분석, 상관분석, 중다회귀분석을 실시하였다. 이상의 분석을 통해 다음과 같은 결과를 도출하였다. 첫째, 다이어트캠프 이용자들의 경험적 가치, 고객만족, 고객충성도, 행동의도요인은 유의한 상관관계가 있는 것으로 나타났다. 둘째, 다이어트캠프의 경험적 가치 중 심미성과 서비스우수성은 고객만족에 긍정적인 영향을 미쳤다. 셋째, 다이어트캠프의 경험적 가치 중 심미성과 유익성은 고객충성도에 긍정적인 영향을 미쳤다. 넷째, 다이어트캠프의 경험적 가치 중 유희성과 유익성 그리고 서비스우수성은 재이용의도에 긍정적인 영향을 미쳤다. 다섯째, 다이어트캠프 의 경험적 가치 중 유희성, 심미성, 유익성은 구전의도에 긍정적인 영향을 미쳤다. 여섯째, 다이어트캠프 이용객의 고객 만족은 고객충성도에 긍정적인 영향을 미쳤다. 마지막으로 다이어트캠프의 고객만족은 재이용의도와 구전의도에 긍정 적인 영향을 미쳤다.

The purpose of this study was to investigate the basic data of effect of experiential values of diet-camp and customer satisfaction on customer loyalty and purchasing behavior. For the purpose of this study, recruited 198 users of diet-camp which located in Seoul and Kyeonggi-do was conducted the research. The data processing method of this study performed Frequency analysis, Reliability analysis, Exploratory factor analysis, Correlation analysis, Standard multiple regression analysis by using a sub-program of Window Ver. SPSS 18.0. Results of the analysis are as follows. First, experiential values of diet-camp has a significantly positive effect on customer satisfaction. Second, experiential values of diet-camp has a significantly positive effect on customer loyalty. Third, experiential values of diet-camp has a significantly positive effect on purchasing behavior. Fourth, customer satisfaction has a significantly positive effect on customer loyalty. Fifth. customer satisfaction has a significantly positive effect on purchasing behavior.

이 연구는 문제행동 아동에 대한 초등교사의 상담 결정 과정에서 나타나는 정서적 공통요인과 심리적 변 화를 체험분석을 통하여 탐색하였다. 이 연구를 위하여 초등교사 11명을 공동체험자로 선정하였고 이들을 대상으로 5회기 동안 체험분석을 진행하였다. 체험사례 소개와 집단합의에 대한 분석 및 해석, 그리고 재 검증 과정을 실행하였다. 분석 결과 교사들은 문제 행동 상황 단계에서 아동의 문제 행동 발생을 다양한 방법으로 인식하였다. 문제행동 아동에 대한 상담을 결정하기까지의 과정에서 교사는 정서적 공통요인을 바탕으로 한 교사의 감정 변화에 교사의 사전 경험이 더해져 문제 상황을 구분하고 상담 과제를 설정하게 되었다. 이 때 상담 결정 과정에서 느끼는 정서적 공통요인으로는 걱정, 안타까움, 화, 답답함, 당황함 등 이 있었다. 상담 결정 후 교사는 아동과 학부모 상담을 진행하였고 학교 안팎으로 여러 가지 대처 활동을 실시하였다. 상담 체험을 재체험하면서 교사들은 아동의 긍정적 변화에 대한 보람과 교사의 본연의 역할 을 수행했다는 뿌듯함을 확인하였으며 결과적으로 아동의 문제행동이 줄어드는 긍정적 효과가 나타났다고 보고하였다. 그러나 문제행동을 일시적으로 억압하거나 단순히 눈에 보이는 문제행동만을 해결하려고 한 점, 평소 문제행동을 그냥 넘긴 점, 교사의 최선이 상담의 최선은 아니라는 점, 그저 예방에만 집중한 점, 상담 이후 오히려 아동이 위험에 노출된 점, 사후처리는 담임교사만의 몫이 되는 점, 상담 결정에 대해 망 설이는 등 여러 가지 반성적 사고도 회상되었다. 이를 바탕으로 이 연구에서는 상담 결정 과정에서 요구 되는 조건들을 제시하였다.

The purpose of this study is to describe the emotional common factors and psychological changes that occur in the decision of elementary school teachers to consult problem child. For the purpose of this study, 11 teachers were selected as co-researchers and experiential analysis was conducted through the five rounds. The description and interpretation of the experience cases and collective agreements conducted in the research process, and the re-verification process were carried out. As a result of the analysis, it was found that teachers recognized the problem behavior of child occurs in various ways at the several stages. In the process of deciding on counseling for children, teachers' experience in changing emotions based on emotional common factors has been added to identify problems and set up counseling tasks. On the decision process, the emotional common factors were anxiety, regret, anger, frustration, and embarrassment. After the decision, the teacher consulted child and her parents and conducted various activities inside and outside the school. Looking back on the decision-making process, teachers were proud of the positive changes of their children, the positive role of teachers, and the positive effect on the reduction of problem behavior. However, teachers reported also various negative incidents such as temporarily suppressing problem behavior or simply trying instant solution, turning over problem behavior, focusing only on prevention, having children exposed to danger after counseling, and hesitating about decision making. In conclusion, the conditions required in the decision-making process were presented.

A Study on the Effect of Experiential Factors of The Theme Tourism on Emotional Responses and Place Attachment and Behavior Intention. The purpose of the study is to promote tourism in the area through the Emotional Responses and Place Attachment and Behavior Intention by Experiential Factors of The Theme Tourism. There are 3 hypotheses based on experiential, responses, attachment and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from August 14 to October 10. First, according to analysed result, Three out of four as affective facts of The Experiential Factors influenced on Emotional Responses. second, Two out of three as affective facts of Emotional Responses influenced on Place Attachment. Lastly, Two out of three as affective facts of The Place Attachment influenced on Behavior Intention(Revisit intention). One out of three as affective facts of The Place Attachment influenced on Behavior Intention(Recommend intention). As the result of this study, In modern society, tourists want to be offered a more sophisticated, individualized, differentiated tour product and any emotional experience from the environment. Therefore, if tourists develop more interesting and interesting design and appearance elements and apply them to appropriate times and places, tourists will experience positive tourism activities. In modern society, tourists' attitudes are noticeably changing to experience personal and subjective things rather than value social group relationships or interests. While it is true that we understand this trend and carry out diverse and differentiated ideas, contents, and continuous plans for trending, we should develop programs, tourism products, or research that can create social ties and solidarity by continuously providing tourism experience activities. Tourism should continue to develop products or programs with fresh, interesting and interesting elements so that once-traveled tourists can come back. Eventually, they will have local demand and a positive image to attract potential tourists. Therefore, we should try to become an international theme city in the world.

egarding experiential leisure activities on enjoyment, satisfaction, and behavior intentions at the marine leisure exhibition. The proposed research model with five hypotheses was derived based on the previous research. Simple descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and SEM were utilized to test the proposed research model. The results revealed that participants’ safety perceptions regarding experiential marine leisure activity facilities and equipment had a significant impact on their enjoyment, similarly the participants’ safety perceptions regarding safety personnel had a significant impact on their satisfaction as well. The findings of this study help event and exhibition organizers to gain a comprehensive and strategic understanding of participants’ safety perceptions, and to develop strategies to enhance visitors’ safety perceptions regarding experiential leisure activities at the exhibition.

Purpose ? In recent years, with the rapid improvement of China’s economy, technology and consumption capacity, the children’s coffee shop industry has played an increasingly important role in China’s economy. Consumers’ demand for toys is also increasing, and experience marketing the resulting experience demand is also having an increasing impact on consumers’ purchasing behavior. Design/Methodology/Approach ? This study takes the experience economy as the background, takes the Chinese children’s coffee shop as the research subject, and takes the experience marketing strategy model as the entry point to find out the problems existing in the marketing of the children’s coffee shop. Findings ? This study comprehensively sorts out the content of strategic experiential marketing, and uses the method of SPSS statistical analysis and questionnaire survey to analyze the industry status quo of experiential marketing in children’s coffee stores. In-depth analysis was carried out, and the causal relationship between the five elements of sensory experience, emotional experience, thinking experience, action experience, and associated experience and consumer purchasing behavior was tested by regression analysis. Research Implications ? The results are obtained. Theoretical inspiration. In terms of practical marketing, enterprises should deeply explore the influence of experiential marketing elements of children’s coffee stores on consumer purchasing behavior, so as to optimize marketing strategies, strive to provide feasible guidance for the development of the industry, and promote the operation of such small and medium-sized enterprises in China and development.

The purpose of this study is to investigate the structural relationships among experiential value(economic value, aesthetics value, functional value, playfulness value, and ROI value) of PBproduct, brand attitude, and relational continuance behavior in discount store. To achieve thepurpose, precedent studies were examined by theoretical background to establish hypotheses for asolution to study problems. And the hypotheses were empirically analyzed. For a statistical analysis,the LISREL was used to carried out. The results of this study are as followed:First, experiential value(economic value, functional value, playfulness value, and effective value)of PB product had a significantly positive effect on consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, consumption emotion had a significantly positive effect on relational continuance behavior. Forth, brand attitude had a significantly positive effect on relational continuance behavior.

This study was conducted using the SOR model targeting domestic local festival visitors. The effects of authenticity, uniqueness, safety, and economic on festival food satisfaction were analyzed, and the effects of festival food satisfaction on recommendation intention and purchase intention of local specialties were analyzed. The survey was conducted for 15 days from April 1 to April 15, 2025 using the Google Survey method, and 240 questionnaires were collected and 225 were finally used. Statistical analysis used demographic analysis, confirmatory factor analysis, reliability analysis, correlation analysis, descriptive statistics analysis, structural equation modeling analysis, and moderating effect analysis. The results of the study are as follows. First, authenticity had a significant positive(+) effect on festival food satisfaction. Second, uniqueness did not had a significant positive effect on festival food satisfaction. Third, safety had a significant positive(+) effect on festival food satisfaction. Fourth, economic had a significant positive(+) effect on festival food satisfaction. Fifth, festival food satisfaction had a significant positive (+) effect on the recommendation intention. Sixth, festival food satisfaction had a significant positive(+) effect on the intention to purchase local specialties. Seventh, local image had a moderating effect on the relationship between the authenticity and satisfaction of festival food satisfaction. Based on the results of this study, meaningful conclusions, implications, limitations, and future research directions were presented.

본 연구에서는 웹환경 하에서 한국의 비언어공연(non-verbal performance)에 대한 외국인 관객의 경험적 가치가 그들의 태도와 만족, 그리고 행동의도에 미치는 영향을 분석하고자 시도하였다. 그리고 본 연구에서는 한국을 방문한 외국인들이 관광의 일환으로 비언어적 공연에 참여를 하게 된다. 이로 인하여 그들이 지각하게 되는 경험적 가치와 이후 행동을 알 수 있는 행동의도를 다루었다. 본 연구의 모형을 검정하기 위해서 경험적 가치의 측정변수인 선행변수들이 외국인 관객들에게 어떠한 영향을 미치고 있는지, 어떠한 인과관계가 있는지를 확인하였다. 아울러 외국인 관객의 경험적 소비가치에 따른 그들의 태도와 만족은 물론 그 이후에 발생할 수 있는 그들의 행동의도까지 분석하였다. 본 연구의 분석결과, 소비자의 경험적 가치의 측정변수들로 이루어진 수익성, 심미성, 유희성 등의 가치 변수들은 외국인 관객의 태도와 만족에 개별적으로 다르게 영향을 미치는 것으로 나타났으며, 또한 행동의도 변인에도 직접적으로 영향을 미치는 것으로 나타났다. 아울러 소비자의 태도와 만족 요인변수는 역시 행동의도에 부분적으로 지지하는 것으로 나타났다. 따라서 소비자들의 비언어 공연에 대한 경험적 가치는 그들의 태도와 만족에 영향을 미칠 뿐만 아니라 그 이후의 행위인 행동의도에까지 이어진다는 사실을 확인할 수 있었다. 따라서 본 연구에서는 한국 비언어적 공연의 글로벌화는 물론 공연기업의 마케팅관리에 도움을 주고자 노력하였다.

This study analyzed the effect of experiential value of Non-Verbal Performance of Korea on behavior Intention on their attitude, satisfaction, and behavior intention by foreign audience in Web environments. Foreign visitors watched a non-verbal performance as a part of their tour. We studied their perceived experiential value and behavior intention, which results in action later. We investigated how antecedent variables as measurement of experiential value affect foreign audience and their causal relation. The attitude and satisfaction as well as behavior intention that can occur later are analyzed based on their experiential consumption value. The study found that the key values consisted of measurement of customers’ experiential value, such as Profitability, Aesthetics, symbolism, and significance affect on the attitude and satisfaction of foreign audience differently and individually. The key values, also, affected on their behavior intention directly. The attitude and satisfaction variables of foreign audience, however, affected on behavior intention completely. Therefore, customers’ experiential value toward non-verbal performance affects their attitude and satisfaction as well as behavior intention as an actual behavior later. This study confirms the possibility of non-verbal performance of Korea as well helps management of marketing of performing business.

The purpose of this study is to investigate the effect of experiential consumption characteristics on dual purchase behavior in conspicuous consumption. A questionnaire survey was conducted on 355 customers who have visited coffee shops in Gyeonggi and Seoul within the past three months. The results of this study are as follows: The experiential consumption characteristics in the conspicuous consumption have a significant effect on dual purchase behavior. Specifically, symbolism and usefulness of experiential consumption characteristics were found to affect the positive purchase behavior. Second, intercommunity of experiential consumption characteristics affects negative purchase behavior. The results of this study suggest the relationship between experiential consumption characteristics and dual purchase behavior in conspicuous consumption. And suggests academic implications related to the expansion of research scope on experiential consumption characteristics. In addition, based on the dual purchase behavior, we accurately predicted the causes of customer behavior and provided practical implications.

This study investigated the relationship between the experiential value of scuba diving participants and environmentally responsible behavior, a crucial aspect of sustainable tourism. We further aimed to provide theoretical insights into how experiential value translates into environmentally responsible behavior by establishing place attachment as a psychological mediating mechanism. For empirical analysis, self-administered questionnaires were distributed to 217 visitors who had engaged in domestic marine recreation tourism within the past twelve months. The findings revealed several significant results: First, experiential value positively influenced pro-environmental behavioral intentions. Second, experiential value positively affected place attachment. Third, place attachment positively impacted pro-environmental behavioral intentions. Fourth, place attachment mediated the relationship between experiential value and pro-environmental behavioral intentions. These empirical findings offer both theoretical and practical implications for sustainable tourism research.

This study was conducted through literature research and empirical study in order to verify influencing relationship between experiential value and behavioral intention using consumer's attitude on food service company as the parameter. The purpose of this study is to provide practical and academical implication by determining if consumer's attitude on food service company, or the parameter, has a positive impact on experiential value and behavioral intention of the customer. In this study, three hypotheses on the following relations are set up: experiential value and attitude, experiential value and behavior intention, attitude and behavior intention. The results from hypothesis verification showed that experiential value has significantly positive impact between attitude and behavioral intention, and attitude has a partial impact between experiential value and behavioral intention. As attitude has impacted behavioral intention in the order of profitability of investment by customer, service excellence, and level of enjoyment, we can assume that modern customers show rational consumption pattern, and recognize eat out as one of culture and leisure activities, which suggests that emotional marketing should be adopted. This study considers consumer’s attitude on food service company as an important variable, and verifies attitude as the parameter, which has been less dealt with in other studies. In short, this study suggests that the attitude, or belief, of the customer toward the food service company is a very important factor to predict future behavior of consumer.

유통 시장의 경쟁이 치열해지면서 브랜드 경쟁력을 유지하기 위한 고객 관리의 중요성이 대두되고 있다. 고객은 기업의 자산으로, 기존 고객을 유지하는 것이 안정적인 재무적 구조를 구축하고 경쟁력을 갖추는 데 필요하게 되었다. 서비스 지배 논리에 의하면 시장 환경은 제품 중심에서 서비스 중심으로 변화하고 있으며, 이는 단편적으로 제품을 구매하는 전통적인 마케팅에서 벗어나 소비를 하나의 경험으로 제시하는 경험 경제로 변화하고 있음을 의미한다. 본 연구에서는 시장의 변화 흐름에 따라 기업에서 고객에게 제공하는 경험의 품질이 중요함을 이해하고, 이를 바탕으로 경험 기반 유통채널에서 기존 고객을 유지하는 방법을 살펴보고자 하였다. 따라서 경험 품질에 영향을 줄 수 있는 품질 요인이 무엇인지 알아보고, 어떤 선행 변수를 통해 브랜드 팬쉽이 형성되는지 그 과정을 알아보았다. 연구 결과, 결과 품질과 장소 품질이 경험 품질에 영향을 주는 것을 알 수 있었으며, 경험 품질을 통해 가치를 지각하여 브랜드에 대한 신뢰가 나타난다는 것을 알 수 있었다. 또한 신뢰를 바탕으로 브랜드 충성도가 형성되고, 이로 인해 보다 열정적으로 브랜드를 소비하는 브랜드 팬쉽이 형성됨을 확인할 수 있었다. 본 연구는 브랜드에 대한 소비를 경험의 형태로 제시하는 것이 얼마나 중요한지 이해하고, 기업의 고객경험관리에 대한 방향성을 제시한다는 점에서 의의가 있다. 브랜드에 대한 팬(fan)으로 고객을 탈바꿈하는 과정을 살펴본 본 연구의 결과가 실무에 적용되길 기대한다.

Competition on the market is fierce, yet there is limited empirical research on customer experience management strategy. A key driver of the company's competitiveness is how many valuable customers they have. According to the service-dominant logic, managing the whole process of delivering services to the customer has become more important. Also, the concept of experience economy points out that experiential marketing is a better way to understand the customer. In this paper, we aim to figure out the way to retain customers and understand the influence of experiential quality on customers’ behavior towards the brand in the context of the experience-based store. The results showed that there was a significant positive relationship between experiential quality, perceived value, trust, brand loyalty and brand fanship. While trust towards brand had no significant direct effect on brand fanship. We suggest ways in which retailers and marketers can engage their customers as a fan and provide a managerial perspective of the customer experience management within the experience-based distribution channel.

요약: 본 연구는 전략적 체험모듈(SEMs)에 따른 제주해녀 체험의 체험요인이 공동가치창출 태도, 체험만족도 및 공동가치창출 행동에 미치는 구조적 관계를 실증 분석하였다. 제주해녀문화는 유네스코 인류무형문화유산으로 등재된 문화자산으로, 체험 중심 관광 수요 증가에 따라 다양한 체험 프로그램이 활성화되고 있다. 제주해녀 체험 관광객 332명을 대상으로 설문조사를 실시하고 구조방정식 모형을 검증한 결과, 체험요인 중 인지, 감각, 관계 요인은 공동가치창출 태도에 유의한 영향을 미쳤으나 감성과 행동 요인은 공동가치창출 태도에 유의하지 않았다. 또한 공동가치창출 태도는 체험만족도에 긍정적 영향을 미쳤으며, 체험만족도는 시민행동과 참여행동 모두에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 체험마케팅과 공동가치창출 이론을 제주해녀 체험에 적용하여 두 이론 간 구조적 관계를 규명하였다는 측면에서 학술적 의의를 지니며, 제주해녀 체험 프로그램의 질적 향상과 참여 확대를 위한 실무적 시사점을 제공한다.

Abstract: This study empirically estimated the structural relationships between experiential factors of Jeju haenyeo (female divers) experience tourism based on strategic experiential modules (SEMs), co-creation attitudes, experience satisfaction, and co-creation behaviors. Jeju haenyeo culture, registered as a UNESCO Intangible Cultural Heritage of Humanity element, represents a significant cultural asset embodying the labor culture and ecological wisdom of a female community. With the growing demand for experience-centered tourism, various haenyeo experience programs have been actively developed. A survey was conducted with 332 tourists who had participated in Jeju haenyeo experiences at least once. The results showed that among the experiential factors, cognitive, sensory, and relational factors had significant effects on co-creation attitudes, while emotional and behavioral factors did not. Co-creation attitudes positively influenced experience satisfaction, which in turn significantly affected both citizenship behavior and participation behavior among co-creation behaviors. The findings suggest that cognitive, sensory elements and relational interactions led to visitors' value co-creation, satisfaction, and behaviors. This study holds academic significance in that it is the first to apply experiential factors and co-creation theory to Jeju haenyeo experiences, empirically identifying the structural relationships between the two concepts.

목적 본 연구는 여성청소년동반자가 상담 중 내담자의 자해 행동을 인식했을 때 경험하게 되는 공통된 정서를 찾고, 경험하는 정서를효과적으로 처리하는 심리적 과정을 알아내는 것이다. 방법 이를 위하여 자해 행동을 하는 내담자를 상담한 경험이 있는 여성청소년동반자 5명이 자신의 체험속으로 들어가 체험한 것을분석하였으며, 공통적으로 경험하는 정서를 발견하고 정서를 처리하는 과정을 분석하였다. 결과 연구 결과 여성청소년동반자가 청소년 내담자의 자해 행동을 인식하게 되었을 때 경험하게 되는 공통정서로는 어떤 이유로자해 행동을 하게 되었는지 궁금하고 안쓰러우며 돕고 싶은 마음, 사례를 잘 진행할 수 있을까하는 불안과 부담감, 반복되는 자해행동의 보고에 힘들고 지치는 마음이었다. 3가지 공통정서를 느끼고 5단계의 처리단계를 거치는 것으로 나타났으며, 정서처리의6가지 경로를 도출할 수 있었다. 결론 본 연구를 통하여 여성청소년동반자가 자해 행동을 하는 청소년 내담자를 상담할 때 경험하게 되는 공통된 정서를 찾을 수 있었으며, 효과적인 정서처리 과정을 찾을 수 있었다는 의의를 가진다.

Objectives The purpose of this study is to find common elements of emotions experienced by women youth com panion when they recognize the client's self-injury behavior during counseling, and to find out the psychological process of effectively processing the emotions they experience. Methods To this end, we analyzed the experiences of five women youth companion who had consulted clients who acted in self-injury, and analyzed the process of discovering and processing common emotions. Results As a result of the study, the common emotions experienced by women youth companion when they be came aware of the self-injury behavior of their clients were to curiousness why they acted in self-injury, to feel pity and want to help, anxiety and burden about whether they could handle the case well, and to be tired and ex hausted from repeated reports of self-injury behavior. It was found that they felt three common emotions and went through five stages of processing, and six paths of emotional processing could be derived. Conclusions Through this study, it is significant that women youth companion were able to find common emotions experienced when counseling adolescent clients who acted in self-injury, and that they were able to find an effec tive emotional processing process.

The purpose of this research is to improve exhibition effectiveness by implementing hands-on exhibition technique that best provides adults with cultural resting place and children with outdoor education which simply supports school curriculum. By completing this research, the museum of natural history will become defined innovatively as a place that enables people actively develop creativity. Seodaemun museum of natural history was selected for this research and itinerary tracking method of Robinson and Melton was adopted to find out adults' and children's particular movements in the museum. At the same time, observation method was used to get information on each room's visiting and viewing rate. In order to understand adults' and children's movements, their behavior was encoded.

목적 본 연구에서는 경험회피가 안전행동을 매개로 사회불안에 영향을 미치는지를 검증하였다. 방법 이를 위하여 온라인 및 오프라인에서 경기도 소재 대학생 352명을 대상으로 사회 공포증 척도(SPS), 사회적 상호작용 불안척도(SIAS), 단축형 다차원적 경험회피 척도(K-MEAQ-24), 미묘한 회피 빈도 검증 척도(SAFE)를 사용해 관련 변인을 측정하였다. 결과 상관분석 결과, 경험회피, 안전행동 및 사회불안 간 유의미한 정적 상관을 보였고, 주요 변인들의 왜도 및 첨도를 살펴보았을때 분포의 정규성이 확인되었다. 또한, 구조방정식을 통한 측정모형 검증 시 적합도가 적절하고 모든 측정변인의 요인부하량이 유의하였다. 이후 완전매개 형태의 경쟁모형을 상정하여 연구모형인 부분매개 모형과 비교하였고, 카이제곱 차이검증 결과 유의한 차이가나타나 설명량이 더 큰 연구모형이 채택되었으며, 즉 미묘한 안전행동이 경험회피와 사회불안의 관계를 매개하는 것으로 나타났다. 결론 따라서 고통스러운 감정과 생각을 기꺼이 받아들이지 않으려 할수록 회피 행동에 의존하게 되며, 사회적 수행 및 상호작용 상황에서 느끼는 불안을 증폭시킨다고 할 수 있다.

Objectives The present study aimed to examine whether safety behavior mediates the effect of experiential avoidance on social anxiety. Methods 352 undergraduate students were recruited both online and offline to complete a questionnaire including a Social Phobia Scale(SPS), Social Interaction Anxiety Scale(SIAS), Korean version of the Multidimensional experiential avoidance questionnaire(K-MEAQ-24), and Subtle Avoidance Frequency Examination(SAFE). Results As a result of correlation analysis, there was a significant positive correlation between experience avoidance, safety behavior, and social anxiety, and the normality of the distribution was confirmed when examining the skewness and kurtosis of major variables. In addition, when verifying the measurement model through the structural equation, the model-fit was appropriate, and the factor load of all measurement variables was significant. After that, a complete mediation competitive model was assumed and compared with the partial mediation model, a chi-square difference test result showed a significant difference, and a larger explanatory research model was adopted, that is, subtle safety behavior mediated the relationship between experience avoidance and social anxiety. Conclusions Results suggest that unwillingness to experience distressful thoughts and emotions leads to dependence on avoidance behavior. Moreover, the unwillingness might increase anxiety which the individual feels in social performance and interactive situations.