Earticle

Background/Objectives: Our purpose in this study was to verify the mediating effect of self-esteem and grit in the link between human rights victimization and happiness. Methods/Statistical analysis: A sample of 233 students was purposively recruited from two universities in South Korea. SPSS PC + Win. Ver.25 and PROCESS macro Ver.3.5 were used for data analysis. Frequency analysis, reliability analysis, correlation analysis and multiple mediating effect analysis were performed. Findings: Results were as follows. First, human rights victimization had a significant negative effect on happiness, self-esteem and grit. Grit had a positive correlation between self-esteem and happiness. Second, self-esteem and grit mediated in the link between human rights victimization and happiness. This study can be applied as a new model to prevent college students from human rights victimization. Improvements/Applications: Our findings also demonstrated that self-esteem and grit are useful buffers to happy individuals.

In recent years, the Internet market penetration of short videos has been increasing.In addition, under the influence of the epidemic in 2020, not only web celebrity live broadcast, but also more bricks-and-mortar stores have launched live broadcast to advertise and sell products. However, the degree of customer participation in live broadcast is different.This paper mainly analyzes customer engagement from the perspective of douyin advertising and provides strategies for the development of the short video industry.

The spread of Corona virus (COVID-19) is pandemic. As the congress enacted the Bayanihan: to Heal as One Act, officially designated as Republic Act No. 11469, the president implemented the enhanced community quarantine (ECQ) in Luzon. Due to ECQ, there is the cessation of work, business, schooling and transportation; so people just stay at home to avoid contagion. It was in this contention that the researchers conducted this study to explore and navigate the thoughts and perspectives of the 15 graduating college students about their lived experiences during the ECQ. The only instrument employed in this research was the closed-fixed interview that covered both factual and meaning-generation level. There were no predetermined questions asked, in order to remain as open and adaptable as possible to the participants’ thoughts and perspectives on the enhanced community quarantine thru their value judgment lenses. The researchers prepared interview questions; participants were asked thru phone calls and skype. Responses were analyzed and categorized to extract their thoughts and perspectives. Conclusions were drawn and future research directions were offered.

Currently the regional festival for each city and province of Korea is a total of 555 on the basis of 2014. It reached the peak with 926 festivals in 2008, and since then all of them have tended to be merged. However, when all festivals that were excluded from the above data basis are combined, it is expected the total festival is exceeding around 2,000. In Japan, 7,400 festivals are held, and in Spain, more than one hundred thousand festivals are held. However, Korea has the demerit that too many festivals of similar themes are held unlike the cases of foreign countries. For example, the number of the festival related to cherry blossom is eight, and the number of the festival related to the movie is four. Due to this, sometimes disputes between each festival occur. However, the essential problem is that there are too many generous festivals that earn no profits. In this regard, this study tries to understand the problem of the culture tourism festival through analysis on the big data, and suggest the solution for this.