Earticle

본 연구에서는 새롭게 대두된 고객보상 프로그램의 한 유형으로 선포인트 고객보상 프로그램에 초점을 맞추었다. 본 연구는 고객보상을 미리 지급하는 형태인 선포인트 프로그램이 효과적으로 실행되기 위해서, 어떠한 요인이 고려되어야 하는지를 검증하고자 한다. 구체적으로, 심적 시뮬레이션과 심리적 반발이론이라는 이론적 근거를 바탕으로 심적 시뮬레이션의 종류가 소비자 태도 및 이용의도에 영향을 미칠 수 있음을 규명하고자 한다. 실험 1의 결과, 과정 시뮬레이션에 초점을 맞춘 소비자들은 결과 시뮬레이션에 초점을 맞춘 소비자들보다 심리적 반발감을 느끼게 되어, 선포인트 프로그램에 대해 비호의적인 태도를 가질 뿐 아니라 이용의도 또한 낮았다. 또한 심적 시뮬레이션 유형의 차이가 선포인트 프로그램에 대한 태도 및 이용의도에 미치는 효과를 조절하는 요인으로 제품유형을 제시하였다. 실험 2를 통한 조절효과 검증 결과, 과정 시뮬레이션에 초점을 맞춘 소비자들은 선포인트 프로그램을 통해 쾌락적/표현적 제품을 구입하는 경우가 실용적/기능적 제품을 구입하는 경우보다 선포인트프로그램에 대한 태도 및 이용의도가 높았다. 반면, 결과 시뮬레이션에 초점을 맞춘 소비자들은 선포인트 프로그램을 통해 실용적/기능적 제품을 구입하는 경우가 쾌락적/표현적 제품을 구입하는 경우보다 선포인트 프로그램에 대한 태도가 호의적이었다. 이러한 결과는 과정 시뮬레이션에 초점을 맞춘 소비자들은 노력에 대한 보상을 받기 위해 실용적/기능적 제품보다 쾌락적/표현적 제품을 선호하는 반면, 결과 시뮬레이션에 초점을 맞춘 소비자들은 구입에 대한 합리화를 위해 쾌락적/표현적 제품보다 실용적/ 기능적 제품을 선호하는 것으로 유추된다. 본 연구는 새롭게 대두된 선포인트 프로그램을 연구함으로써 고객보상 프로그램의 연구의 범위를 확장하였다. 또한 마케팅 실무자에게 선포인트 프로그램이 어떻게 실행되어야 더욱 효과적일 수 있을 것인가에 대한 실무적 시사점을 제공하였다

Front-loaded point program has been introduced by an credit card company in Korea in 2003. Front-loaded point program is different from ordinary point program which is called rear-loaded point program, in that incentives are provided right after consumers decide to sign up for the program. An important aspect of front-loaded point program is that consumers are provided with immediate benefits or points by a company only if they promise to pay back the points within certain period of time through purchasing products or services from that company. Prior researches focus on rear-loaded point program, that is a traditional type of point program to give consumers incentives upon their accumulated repeat purchases. The current research focuses on front-loaded point program, which has not been a topic of debate since it was newly introduced in industries. The authors examine the factors improving the effectiveness of front-loaded point program which gives customers reward in advance. Specifically, the authors examine the effects of mental simulation on the attitude and behavior relating to front-loaded point program on the basis of mental simulation theory and psychological reactance theory. Based on literature review, the authors propose hypotheses as follows. First hypothesis is that consumers are more likely to join front-loaded program and to show favorable attitude toward front-loaded program, when consumers focus on outcome simulation (vs. process simulation). Second hypothesis is that psychological reactance will mediate the effect of mental simulation on attitude and intention to join front-loaded point program. On the other hand, We demonstrate that mental simulation has an effect on the attitude and intention to join front-loaded point program, product type will moderate the effect of the mental simulation (H3). Specifically, Consumers who focus on process simulation are more likely to join front-loaded point program and to show positive attitude toward front-loaded program when they purchase hedonic/expressional products rather than utilitarian/functional products (H3-1). Consumers who focus on outcome simulation are more likely to join front-loaded program and to show favorable attitude toward front-loaded program when they purchase utilitarian/functional products rather than hedonic/expressional products (H3-2). The authors conducted two studies to verify hypotheses. Using the first study, the authors reveal that process simulation influences the degree of individuals’ psychological reactance, which results in unfavorable attitude toward front-loaded point program. Specifically, when consumers are involved with process simulation rather than outcome simulation, they are more likely to feel psychological reactance, and this leads to unfavorable attitude and behavior toward front-loaded program. Also, using the second study, the authors examine the moderating roles of product types consumers want to purchase with front-loaded points. As a result, when consumers are involved in process simulation, they prefer to purchase hedonic/expressional products with front-loaded points than utilitarian/functional products; while when consumers are involved in outcome simulation, they prefer to purchase utilitarian/functional products with front-loaded points than hedonic/expressional products. The current research provides academical and practical contributions. First, the current research expands the scope of research area relating to customer reward programs. The current research introduces front-loaded point program as a new topic of debate in academic area. Second, the current research gives marketing practitioners practical guidelines on how to implement front-loaded point program to improve the effectiveness of this program. To persuade consumers to join the program, marketers should promote consumers to focus on outcome simulation rather than process simulation with diverse marketing tactics. Also, marketers are more likely to persuade consumers to join the program when they provide consumers with different product type on the basis of mental simulation consumers focus on.

본 연구에서는 심적 시뮬레이션과 브랜드 명성이라는 두 가지의 핵심적 이론적 틀을 중심으로 연구를 진행하였다. 실험에서 심적 시뮬레이션 유형(결과-시뮬레이션 vs. 과정-시뮬레이션)과 브랜드명성 수준(고 명성 브랜드 vs. 저 명성 브랜드)을 사용하여, 신제품 평가에 있어 심적 시뮬레이션 유형과 브랜드명성 수준이 어떻게 영향을 미치는가에 대하여 보여주었다. 구체적으로 살펴보면, 브랜드명성이 낮은 혁신적 신제품의 경우, 결과-시뮬레이션이 과정-시뮬레이션 보다 긍정적인 신제품 평가를 발생시킬 것으로 예상하였으며, 반면에 브랜드명성이 높은 혁신적 신제품의 경우, 두 가지 심적 시뮬레이션 간의 효과 차이가 나타나지 않을 것으로 예상하였다. 실험에서 텍스트로 표현된 시나리오를 피 실험자에게 보여줌으로써 심적 시뮬레이션 유형을 조작하였다. 실험 결과, 브랜드명성이 낮은 혁신적 신제품의 경우 결과 시뮬레이션이 과정 시뮬레이션 보다 적은 부정적 비용 지각을 일으켰으며, 이로 인해 보다 긍정적 신제품 평가가 나타났다. 그러나 브랜드명성이 높은 혁신적 신제품의 경우, 두 가지 심적 시뮬레이션 간에 부정적 비용 지각과 신제품 평가에 차이가 나타나지 않았다.

This research focused on two important variables, which are mental simulation and brand reputation. In this study, we intended to show how brand reputation influences on product evaluation across type of mental simulation. We predicted that under a low level of brand reputation with innovative new product, outcome simulation had a greater positive effect on product evaluation than process simulation. While under a high level of brand reputation with innovative new product, product evaluations were not different across two mental simulation conditions. At the experiment, we manipulated participants' mental simulations while viewing scenarios, and also we found that under a low level of brand reputation with innovative new product, outcome simulation might activate a less negative cost perception and a greater positive evaluation about the product than process simulation. While under a high level of brand reputation with innovative new product, cost perception and product evaluations were not different across two mental simulation conditions.

Purpose: The purpose of this study was to identify the effects of multi-mode simulation learning on critical thinking disposition, on the problem solving process and on clinical competence of nursing students. Methods: A nonequivalentcontrol group with pre-posttest was designed. The participants in this study were 65 students who were enrolled in an emergency and critical nursing course at N university. The treatment group consisted of 33 juniors in 2010 and the control group 32 juniors in 2011. Collected data were analyzed using chi-square, independentt-test, and ANCOVA with the SPSS/WIN 18.0 for Window Program. Results: There were significant increases in problem solving process and clinical competence in the treatment group who participated in the multi-mode simulation learning compared to the control group who did not (t=-2.39, p=.020; F=12.76, p=.001). However, there were no significant differences in critical thinking disposition between the treatment and control group (t=0.40, p=.692). Conclusion: Multi-mode simulation is an effective teaching and learning method to enhance the problem solving process and clinical competence of nursing students. Further exploration is needed to develop and utilizemulti-mode simulation for diverse scenarios, depending on emergency nursing educational goals and environments and to develop a universal method to measure outcomes.

SAGD공법은 캐나다 서부의 앨버타 오일샌드로 부터 비투멘을 생산하는데 가장 많이 이용되고 있는 지하회수기법이다. 열 주입 공법을 이용한 저류층 시뮬레이션은 열전달 현상을 모사해야 하므로 일반적인 생산공법에 대한 시뮬레이션 보다 상대적으로 작은 크기의 격자가 필요하다. 작은 크기의 격자는 더 많은 수의 격자 연산이 요구되어 시뮬레이션 연산시간이 길어진다. 따라서 시뮬레이션 연산시간과 비용을 감안하여 적절한 크기의 격자설계가 요구된다. 본 연구에서는 SAGD공법에서의 격자크기설계에 대한 민감도를 분석하였으며 i-k 방향 격자 크기비, j 방향 격자 크기가 스팀쳄버 발달양상에 영향을 미치는 중요 인자로 선정하였다. 시뮬레이션 결과는 i/k 비율이 격자 크기 그 자체보다 더 중요함을 보여주었으며 CSOR, 오일생산량, 스팀쳄버 발달양상을 고려하면 2×2 m 경우가 3×1 m 경우보다 1×1 m 경우와 더 유사한 결과를 보여주었다. 균질 모델에 대한 수평정 방향 (j-방향)의 격자설계 최적화에서 25 m의 격자설계는 수평정 끝단에서의 오일 회수율과 스팀쳄버 발달양상을 정확하게 모사할 수 없었으며 이를 관찰하기 위해서는 최대 10 m 크기 이하의 격자설계가 필요한 것으로 나타났다.

The SAGD process is currently the widely used one among the in-situ recovery methods to produce bitumen from Alberta oil sands in Western Canada. A thermal process requires very small grid size to provide the better description in the reservoir simulation model than the other general processes; however the smaller grid size will take longer simulation runtime. In this study, the optimal grid system design has been investigated through numerical simulation sensitivity studies for the SAGD process. Grid size sensitivity study has been conducted to define the maximum grid size that gives a closer result to the 1×1 m grid case and also the impact of grid size in j-direction as well as the i/k ratio in SAGD simulation. The simulation results shown an i/k ratio is more important than grid size itself. Based on the CSOR and oil production as well as steam chamber shape, the 2×2 m grid case is closer to the 1×1 m case results than the 3×1 m case one. For the grid size optimization in the wellbore direction (j-direction), the maximum grid size in j-direction to see the oil recovery at wellbore end zone is 10 m in this study.

목적 연구의 목적은 간호대학생의 비판적 사고성향과 문제해결과정정도 및 시뮬레이션 기반 임상수행능력 평가 점수와의 상관관계를 파악하는 데에 있다. 방법 본 연구의 대상자는 일 간호대학 3학년 학생 214명으로 대상자의 비판적 사고성향과 문제해결과정 정도 및 시뮬레이션 기반 임상수행능력 평가 점수와의 관계를 파악하였다. 비판적 사고성향은 Yoon (2008)이 개발한 5점 척도의 도구를 사용하여 측정하였고, 문제해결과정 정도는 Lee 등(2008)가 개발한 5점 척도의 문제해결과정 측정도구, 시뮬레이션 기반 임상수행능력 평가는 연구자가 개발한 체크리스트를 사용하였다. 수집된 자료는 SPSS WIN 18.0 프로그램을 이용하여 기술통계, Pearson’s correlation coefficients를 이용하여 분석하였다. 결과 간호대학생의 비판적 사고성향 정도는 3.76 ±0.46 (점수범위 1-5점),문제해결과정 정도는 3.67±0.47 (점수범위 1-5점)으로 중간 이상의 점수를 보였다. 시뮬레이션 기반 임상수행능력 평가 점수는 비판적 사고성향이 평균점수(3.67점) 이상으로 높은 간호대학생에게서 유의하게높게 나타난 반면, 문제해결과정 정도와의 유의한 상관관계는 없는 것으로 조사되었다. 비판적 사고성향은 시뮬레이션 기반 임상수행능력평가의 하부 영역 중 간호사정 영역에서 유의한 상관관계가 있는 것으로 나타났다. 결론 본 연구는 시뮬레이션 기반 학습은 간호학생들의 비판적 사고성향이 기반이 되어야 하며 비판적 사고 성향정도는 복합적인 상황에서 대상자의 상태를 파악하는 간호사정에서 긍정적 영향을 미친다는 근거를 제시하였다. 그러므로 간호대학생의 비판적 사고함양을 위한 지속적인 교육이 필요하다. 또한 시뮬레이션 기반 학습은 학습자의 이러한강점과 약점을 고려하여 시뮬레이션 평가 전 단계에서 충분한 학습의기회를 제공함으로써 질적으로 우수한 간호사에 대한 요구가 증대되는 현 시점에 효과적인 대응책이 될 수 있을 것이다.

Purpose: The purpose of this study was to identify the correlation of critical thinking disposition and problem solving process, and the simulation-based assessment of clinical competence based on a survey of college nursing students. Methods: In this descriptive correlation study, datafor 214 nursing students were analyzed using t-test and Pearson correlation coefficients. Results: Critical thinking disposition, problem solvingprocess, and simulation-based assessment of clinical competence averaged 3.76±0.46 (out of 5), 3.67±0.47 (5), and 1.51±0.17 (2), respectively. A significant difference in scores for simulation-based assessment of clinical competence was found between the high-scoring group and lowscoringgroup in critical thinking disposition. A significant positive correlation was found between critical thinking disposition and nursingassessment, a sub-domain of clinical competence. Conclusion: The results suggest that success in simulation-based learning requires criticalthinking disposition in the nursing students, and their critical thinking disposition plays a positive role in nursing assessment, which evaluatesthe patient’s status in a complex situation. Simulation-based learning programs help assess the students’ levels in their clinical judgeme

Injection of polymer solutions has been recognized as an effective mobility control process to increase the recovery of oil in mature fields. Polymer flooding is a way to reach the residual oil saturation more quickly or allow it to be reached economically. Evaluating whether a polymer flood is suitable for a given field and developing the optimal design, a considerable analysis using extensive numerical simulations is required prior to full-scale implementation. This paper presents numerical investigations of a two-well model in a five-spot pattern operating under polymer flood process. UTCHEM, a three-dimensional numerical model for fluid flow and mass transport, is used to analyze the performance of the reservoir. The model includes the effects of polymer concentration-dependent viscosities, shear-thinning rheology of the polymer solution, and inaccessible pore volume. This paper places an emphasis on the design and reservoir parameters including slug design, oil viscosity, and absolute permeability. For different parameters of the system, performances were compared in terms of cumulative oil recovery and water-oil ratio at the production well and pressure drop at the injection well. Results of numerical calculations indicate that properties of polymer bank such as concentration and size are shown to impact the predicted recovery. The results also show the effectiveness of using a buffer zone of grading polymer concentration to lessen the unfavorable mobility ratio between the chase water and the polymer solution. It is noted that although an increased recovery is obtained with a lower permeability, the significant increase in the amount of pressure drop at the injection well makes the application impractical.

본 연구에서는 PCB 도금 및 에칭 공정 중 발생한 슬러지의 분석을 통해 건식환원처리가 가능한 슬래그 시스템을 선정하고자 하였으며 이를 바탕으로 슬러지 내에 존재하는 유가금속의 회수 가능성에 대하여 실험적 및 열역학적 검토를 하였다. 슬러지는100~500 ℃의 온도구간에서 건조한 후 슬러지의 형상과 화학성분 및 상을 분석하였다. 슬러지의 건식환원처리 가능성은 FactSage 를 이용한 열역학적 계산을 통해 조사하였다.

In this study, we tried to select a slag system capable of pyro-metallurgical process through analysis of sludge generated from PCB plating and etching process solution. Based on this, the possibility of extracting valuable metals in the sludge was studied by experimental and thermodynamic approaches. The sludge was dried at 100~500 ? and the morphology, chemical composition and phase of the sludge were analyzed. The possibility of pyro-metallurgical process of sludge was investigated through thermodynamic approach using FactSage software.

Purpose: The aim of this study was to examine the effect of prebriefing in the nursing process using video simulations on nurses’ critical thinking, simulation immersion, simulation confidence, clinical performance, and simulation satisfaction. Methods: This study was a comparative survey between lectures and adoption of the nursing process with video in pre-briefing. The participants were 128 nursing students who had completed the Korean advanced life support program. Data were analyzed using χ2-test, independent t-test, and paired t-test using the SPSS 22.0 program. Results: Pre-briefing with Chmil’s concept, including theory, nursing process, and outcome, increased the clinical performance (t=2.03, p=.044) and critical thinking (t=2.48, p=.015) in this study. But there was no difference in simulation immersion, simulation confidence, or clinical satisfaction. Conclusion: The results indicate that simulation using Chmil’s concept was an effective educational method to increase critical thinking and clinical performance.

Purpose: This study verified the effects of simulation-based communication education on the problem-solving process, communication self-efficacy, and communication ability of nursing college students. Methods: As an experimental study of single-group pre- and post-design, data were collected from April 12 to June 18, 2021, using a self-report questionnaire from 55 Year 4 nursing college students in city D. The collected data were analyzed in terms of frequency, paired t-test, and Pearson's correlation coefficients using the SPSS/WIN 23.0 program. Results: Our findings indicated that there were significant differences between the problem-solving process (t=-20.54, p<.001), communication self-efficacy (t=-15.31, p<.001), and communication ability (t=-3.62, p=.001) in communication before and after simulation-based communication education. Following simulation-based communication education, the communication ability of nursing students was evaluated through the problem-solving process (r=.46, p<.01), self-efficacy in communication (r=.37, p<.01), and problem-solving process by a doctor. Furthermore, it was found that there was a significant positive correlation with communication self-efficacy (r=.16, p<.01). Conclusion: It can be expected that the simulation-based communication education will improve nursing students’ problem-solving process, communication self-efficacy, and communication ability and thus contribute to high-quality nursing in related clinical situations. In addition, for a more effective communication education, research that could develop various scenarios in the clinical field and verify the effectiveness is required.

Purpose: This study examined the effects of simulation-based education for high-risk maternity on evaluating problem-solving process, self-leadership, critical thinking disposition, and self?efficacy of nursing students. Method: This study was a one-group pretest-postest test design with 81 junior nursing students as participants. Data were collected from September 4 to December 11, 2019, after students completed their simulation practice class. Students completed a survey on their problem-solving process, self-leadership, critical thinking disposition, and self-efficacy at the beginning and end of the class. Data were analyzed using descriptive statistics, paired t-test, and Pearson’s correlation coefficients using the SPSS WIN 21.0 program. Results: Students’ problem-solving process (t=-7.06, p<.001), self-leadership (t=-3.08, p=.003), critical thinking disposition (t=-2.12, p=.037), and self-efficacy (t=-6.01, p<.001) showed significant improvement after the simulation-based education for high-risk maternity. There was a positive relation between problem-solving process and self-leadership (r=.52, p<.001), critical thinking disposition (r=.39, p<.001), and self-efficacy (r=.53, p<.001). Conclusion: There is a need to supplement the limitations of clinical practice education by providing a simulation-based education environment similar to a hospital since the experience of clinical practice alone is not sufficient to improve students' knowledge and skills. Results of this study may be used as a basic data for efficiently performing simulation-based education on high-risk maternity.

Purpose: This study was tried to identify the effects of simulation practice education on the clinical competence, critical thinking disposition and self-confidence of nursing process in new graduated nurses. Methods: This study was one group pre-post test design, participants are 50 new graduated nurses with less than 3 month of working experience. The simulation practice education applied the first semester of the third grade, over 15 weeks with 1 credit per 2 hours per week by two instructors with four scenarios. Data were analyzed by descriptive statistics, paired t-test, Pearson’s correlation coefficients using the SPSS WIN 21.0 program. Result: There was a significant difference simulation practice education on the clinical competence and critical thinking disposition in the new graduated nurses. There was a correlation between clinical competence and critical thinking disposition. Conclusion: New nurses' capacity can be strengthened by applying simulation practice education that improve the clinical performance by enhance the critical thinking Disposition.

국내 건설 산업은 2007년을 기점으로 경기 침체에 따른 지속적인 규모축소로 기존 상세설계 및 시공부문의 기술력으로 국제적 경쟁력을 확보할 수 없다는 인식을 가지게 되었다. 이로 인해 건설사업의 경제성 향상과 관련된 다양한 개선방안들이 제시되고 있으며, 경제성 향상을 위한 지속적인 노력이 진행되고 있다. 건설공사는 대규모 자원이 투입되는 특성에 따라 사업 수행과정에서의 불확실성과 공사수행을 저해하는 다양한 변수들이 발생할 수 있는 가능성을 내포하고 있으므로 현장상황 및 시공순서를 고려하여 공정계획을 수립하고, 투입 자원의 종류 및 수량 등을 사전에 파악하여 합리적인 공사수행 방안을 마련해야 한다. 하지만 한정된 유사 공사로부터 축적 된 실적정보와 체계적인 공사계획 방법의 부재로, 공정 및 자원투입 계획에 있어 대부분 경험과 직관에 의존한 공사를 수행하고 있다. 그 결과 시공 이전 공정계획단계에서 수립된 계획은 실행단계에서의 충분한 타당성을 확보하지 못하여 그 활용도가 제한적이다. 따라서 본 연구에서는 건설공사 초기 공정계획 수립이 가능한 주요 공종별 공정로직을 개발하고, 프로세스 시뮬레이션을 활용한 경제성 기반의 다양한 건설장비 대안들을 분석하여 자원선정의 최적화 방안을 제시하였다. 이를 활용하여, 계획단계에서의 수립된 다양한 공정계획에 대한 효율성을 평가하고 최적의 자원 선정을 위한 의사결정에 도움을 줄 것으로 판단된다.

Korean construction industry has experienced continued contraction since the financial crisis in 2007. This contraction made it important to attain a competitive edge mainly by improving management aspects of construction projects. To address this concern, various ideas for improving the economic feasibility of the construction industry have been proposed, with matching efforts made to improve the industry’s overall economic feasibility. Given the massive resources required in many construction projects, any construction project could stumble upon uncertainties and various other factors that would hinder its implementation. Therefore, a construction plan must be formulated by considering the situation in the site and the construction process, while coming up with rational project implementation plans by identifying the type and amount of resources that will be deployed. However, given the lack of project information accumulated from a limited pool of comparable construction projects as well as a systematic construction planning method, most builders rely on their experience and intuition when performing construction planning and resource deployment scheduling. As a result, the plan established in the construction planning stage before the construction commencement often fails to reach an adequate level of feasibility, thereby limiting its usability. Therefore, this study proposed a method of optimizing resource selection in construction projects by developing the process logics for major construction criteria and analyzing diverse alternative construction equipment that have realized economic feasibility, through the use of the process simulation technique. It is believed that the use of such advanced methodologies would help construction professionals assess the efficiency of diverse process plans established in the planning stage and select the optimal resources.

Purpose: This study aimed to examine the effects of a standardized patient-based home nursing simulation on nursing students' learning self-efficacy, problem-solving process, and practicum satisfaction among nursing students. Method: A quasi-experimental one-group pretest?posttest design was used. Participants were 63 senior nursing students who had completed community health nursing courses. The simulation scenario involved a frail older adult with hypertension and requiring students to assess health status, identify problems, provide nursing interventions and education, and connect the patiennt with community resources. The program was conducted in pairs and included pre-briefing, simulation performance, and debriefing sessions. Data were collected using structured questionnaires and analyzed using paired t-tests. Results: Learning self-efficacy significantly increased from 52.57±11.85 to 65.02±5.04 (t=12.20, p<.001). Problem-solving process scores improved from 114.54±12.34 to 134.63±11.85 (t=10.27, p<.001), and practicum satisfaction increased from 68.20±7.62 to 80.86±5.83 (t=10.45, p<.001). Conclusion: The findings suggest that standardized patient-based home nursing simulation is an effective educational strategy for enhance nursing students’ competencies for communitybased practice.

소비자들의 식생활 문화가 변함에 따라 가정간편식 시장이 성장하며 다양한 종류의 제품이 등장하고 있다. 따라서 서로 다른 조리과정을 가진 가정간편식이 소비자의 구매에 미치는 영향을 확인해야 할 필요성이 있다. 이에 본 연구는 가정간편식 패키지의 비교를 통해 소비자의 의사결정을 확인하였다. 본 연구를 통해 가정간편식 패키지가 소비자에게 미치는 영향에 대한 이론적 함의를 확장하고, 식품 마케팅에 대한 실무적 시사점을 제공하였다. 이를 위해 본 연구는 가정간편식 유형에 따라 서로 다른 심적 시뮬레이션을 유발하는 패키지의 제품 사진이 소비자에게 미치는 영향을 확인하였다. 또한 조리과정이 복잡한 가정간편식에서 과정 시뮬레이션이 구매의도에 미치는 영향에 대해, 만드는 과정을 통해 즐거움을 얻는 과정-즐거움의 매개효과를 확인하여 심리적 매커니즘을 검증하였다. 본 연구에서는 2(가정간편식 유형: 밀키트 vs. 레토르트) x 3(심적 시뮬레이션 유형 : 과정 vs. 결과 vs. 통제)의 참가자 간 설계로 실험을 진행하였다. 연구 결과, 밀키트에서는 과정 시뮬레이션 조건에서 나머지 두 조건보다 구매의도가 높게 나타났으며, 반대로 레토르트에서는 통제조건에서 나머지 두 조건보다 높은 구매의도가 나타나 가정간편식 유형과 심적 시뮬레이션의 상호작용이 나타났다. 또한 과정 시뮬레이션 조건이 과정-즐거움을 매개하여 구매의도에 유의한 영향을 미쳤는데, 이는 밀키트에서만 나타나며 레토르트에서는 나타나지 않아 조절된 매개효과를 확인하였다. 이에 따라 본 연구는 소비자의 제작과정에 따라 패키지에 서로 다른 심적 시뮬레이션을 불러일으킬 수 있는 제품 사진을 사용해야 하며, 그 과정에서 소비자가 느끼는 즐거움의 심리적 기제를 확인하였다는 점에서 연구자들과 마케팅 실무자들에게 의의가 있을 것으로 기대한다.

As consumer’s lifestyle culture changes and the home meal replacement market grows, various types of home meal replacement that are distinguished by the cooking process are emerging. Therefore, this study confirmed consumer decision making through the comparison of home meal replacement packages. This study examines the effect of product photography of packages that activate different mental simulations according to the type of home meal replacement on consumers. In addition, we tried to verify the psychological mechanism by confirming the mediating effect of the process-enjoyment through the process of making the effect of process simulation on purchase intention in the complex process of home meal replacement. In this study, The experiment was conducted using 2(Home Meal Replacement Types: Mealkit vs. Retort) x 3(Mental Simulation Types: Process vs. Result vs. Control) between participants design. As a result of the study, in mealkit, purchase intention was higher than the other two conditions in the process simulation condition, and in retort, purchase intention was higher than the other two conditions in the control condition, indicating an interaction between home meal replacement type and mental simulation. In addition, the process simulation conditions significantly influenced the purchase intention by moderated mediating the process-enjoyment, which only appeared in mealkit and not in retort, confirming the moderated mediating effect. Accordingly, This study is expected to be meaningful to researchers and marketing practitioners in that it is necessary to use product photos that can activate different mental simulations in packages. Furthermore the psychological mechanism of process-enjoyment felt by consumers in the imagination.

In recent years, researchers are increasingly trying to use BIM-based 3D models for BIM nD design such as 4D (3D + Time) and 5D (4D + Cost). However, there are still many problems in efficiently using process management based on the BIM information created at each design stage. Therefore, this study proposes a method to automate 4D and 5D design support in each design stage by using BIM-based Dynamo algorithm. To do this, I implemented an algorithm that can automatically input the process information needed for 4D and 5D by using Revit's Add-in program, Dynamo. In order to support the 4D design, the algorithm was created to enable automatic process simulation by synchronizing process simulation information (Excel file) through the Navisworks program, BIM software. The algorithm was created to automatically enable process simulation. And to support the 5D design, the algorithm was developed to enable automatic extraction of the information needed for mass production from the BIM model by utilizing the dynamo algorithm. Therefore, in order to verify the 4D and 5D design support algorithms, we verified the applicability through consultation with related workers and experts. As a result, it has been demonstrated that it is possible to manage information about process information and to quickly extract information from design and design changes. In addition, BIM data can be used to manage and input the necessary process information in 4D and 5D, which is advantageous for shortening construction time and cost. This study will make it easy to improve design quality and manage design information, and will be the foundation for future building automation research.

지속 가능한 농산물 생산을 통한 지역경제 성장에 정책적 관심이 증대되면서 농산물 브랜 드 전략의 중요함이 강조되고 있다. 본 연구는 농산물의 생산과정 시뮬레이션이 농산물 선택에 미치는 영향을 소비자 해석수준의 조절효과와 함께 탐구하고 효과적인 농산물 브랜드 전 략을 제안하고자 하였다. 즉 생산과정에 대한 시뮬레이션이 농산물 구매 선택에 미치는 긍정적 영향과 이러한 주 효과가 소비자의 해석수준에 따라 조절됨을 심리적 기제와 함께 밝혔다. 실험 1에 따르면, 소비자는 생산과정에 대한 시뮬레이션을 일으키는 수식 브랜드의 농산물을 그렇지 않은 조건에 비하여 더 많이 선택하였다. 나아가 실험 2에서는 소비자 해석수준을 고려하였는데, 상위 추론 소비자는 농산물의 생산과정을 시뮬레이션 한 조건에서 그렇지 않은 조건에 비하여 더 높은 구매 선택을 보인 반면, 하위 추론 소비자는 생산과정 시뮬레이션 여부에 관계없이 동일 한 구매 선택률을 보였다. 아울러 이러한 상호작용은 지각된 품질이 심리적 기제로 작용하는 것 으로 검증되었다. 본 연구는 농산물 구매 행동에 대한 소비자의 심리적 기제를 밝힘으로써 기존 농산물 선택과 관련한 연구를 학문적으로 더 확장하고, 지역 사회뿐 아니라 개인 농가에 농산물 판매에 유용한 수식 브랜드 전략을 제시하였다.

The importance of agricultural brand strategy is rising as the government has been interested in the growth of the local economy through sustainable production of agricultural products. This study proposed an effective agricultural brand strategy by investigating the impact of the simulation of the production-process on choices of agricultural products. Through achieving these research goals, this study revealed the positive impact of production-process focused simulation on agricultural product choices and these main effects were moderated by consumers' construal levels. Further, this study revealed psychological mechanisms behind the effects. Two experiments were conducted based on scenarios to demonstrate the hypotheses of study. According to Experiment 1, when participants saw the agricultural brand with production-process simulation, they chose the presented option more compared to the conditions that were not. According to Experiment 2, the main effect of production-process simulation on choice of agricultural products was moderated by consumers’ construal level. Specifically, participants with high-level construal showed a higher choice probability when they were asked to imagine focusing on production-process regarding agricultural products compared to focusing on outcome-focused imagination. By contrast, participants with lower level constual did not show the different choice probability regardless of the type of simulation. It reveled that these effects were attributed by perceived quality regarding the agricultural products by executing mediation test. This study further academically expanded the research on consumers’ behavior of agricultural product choice by presenting useful implications and especially by revealing the psychological mechanism in consumers’ agricultural purchasing behavior. In addition, it suggested the effective brand strategies for agricultural products to individual farmers as well as the local community.