Earticle

In this study, as various risk factors appear in the tourism crisis, the relationship between risk perception, attitude, and intention to switch have been investigated. According to the results of verifying the research problems presented in this study through empirical analysis. first, it was found that the risk perception of tourists affects emotional, behavioral, and negative attitudes. If only physical factors, which are the factors of risk perception, did not the only factor significantly affects attitudes, socio-psychological, terrorist, disease, and natural disaster factors were judged to have a significant effect on attitudes. Second, among the risk perception factors affecting the intention to switch, physical risk, terrorist risk, disease risk, and natural disaster risk were all found to have a positive effect on the intention to switch. Third, among the attitude factors affecting the intention to switch, behavioral attitude and negative attitude factors were found to have a positive effect on the intention to switch. According to the results of the verification, it is necessary to promote positively by highlighting the fact that tourists are safe in order to resolve the risk factors perceived by tourists. It is thought to reduce perception. And then based on these significant findings, implications, limitations and the future research directions of the study also have been discussed.

이 연구는 골프리조트의 서비스회복노력, 회목만족, 신뢰 및 전환의도의 구조적관계를 규명하여 엔데믹 상황에서 국내 골프리조트의 효율적인 운영전략을 수립하는데 도움을 줄 수 있는 기초자료를 제공하는데 목적을 두고 연구를 진행 하였다. 이를 위해 경기도에 소재하고 있는 골프장 6개소에 2023년 5월 11일 부터 7월 28일까지 골프장 및 리조트 이용객 중 골프장 및 리조트에 불만을 직접적으로 제기한 적이 있는 이용객 250명을 대상으로 설문조사를 실시하였으며, 이 중 228부를 최종분석에 사용하였다. 첫째, 골프리조트의 서비스회복노력은 회복만족에 정적영향을 미치는 것으로 나타났 다. 둘째, 골프리조트의 서비스회복노력은 신뢰에 정적영향을 미치는 것으로 나타났다. 셋째, 회복만족은 전환의도에 부적영향을 미치는 것으로 나타났다. 넷째, 신뢰는 전환의도에 부적영향을 미치는 것으로 나타났다. 골프장이용객이 감소하고 있는 상황에서 골프리조트의 효율적인 운영과 지속가능한 운영을 위해 불만고객을 대상으로 관계회복을 위한 전략적인 방안이 모색되어야 할 것이다.

This study was conducted with the aim of providing basic data to help establish an efficient operation strategy for domestic golf resorts in the context of an endemic by identifying the structural relationship between golf resort's service recovery efforts, ash satisfaction, trust, and conversion intention. To this end, a survey was conducted on 250 users who had directly complained to golf courses and resorts among golf course and resort users from May 11 to July 28, 2023 at six golf courses located in Gyeonggi-do, and 228 of them were used for the final analysis. First, it was found that golf resort's service recovery efforts had a positive effect on recovery satisfaction. Second, it was found that the golf resort's service recovery efforts had a positive effect on trust. Third, recovery satisfaction was found to have a negative effect on conversion intention. Fourth, trust was found to have a negative effect on conversion intention. With golf course users declining, strategic measures for recovering relationships should be sought for dissatisfied customers for efficient operation and sustainable operation of golf resorts.

The ultimate goal of this study is to set the target market depending on the tourist product with consumer attribute group, to suggest the travel agency the beneficial implications which factors have meaningful relationship with loyalty and conversion intention among many selection factors of tour product. The questionnaires were collected through the persons involved in the tourism business in Seoul and metropolitan areas, and the survey through e-mail from 5th June to 31th June, 2017. Total 500 questionnaires were distributed and total 388 questionnaires were collected, 350 questionnaires were used except for 38 cases in which the double response was not completed or a non-sample error occurred due to an unfaithful response. Factor analysis and reliability verification were carried out by using SPSS 22.0 and AMOS 22.0, Covariance structure analysis was carried out to verify the proposed research hypothesis. The analysis result showed, first, the business characteristics, online information have a significant positive effect(+) to the loyalty of travel agencies. But human services, suitability of travel products, and reputation of travel agencies did not significantly affect the loyalty of travel agencies. Second, the business characteristics, suitability of travel products, and online information have a significant effect on the conversion intention of travel agency. On the other hand, human services and travel agency reputation did not have significant effect. Third, the loyalty of the travel agent showed a positive (+) influence on the intention to switch to the travel agency. Therefore, based on the results of this analysis, this study suggested some useful implications for the operation of the travel agency.

[목적] 이 연구는 골프리조트의 서비스회복노력, 방문객의 서비스회복만족과 전환의도의 관계를 규명하여 코로나 바이러스19라는 특수한 상황에서 서비스회복순기능과 역기능에 대해 확인해보고자 하며, 현장에서 활용할 수 있 는 기초적 자료를 제공하는데 목적이 있다. [방법] 골프관련 커뮤니티 3곳을 중심으로 골프경력이 1년 이상이며, 최근 1년 이내 골프장 방문경험이 3회 이상이며 골프장을 이용하면서 불만족한 경험을 한 골퍼 300명을 모집단 으로 설정하고 온라인 설문조사를 실시하였다. 최종 276개의 데이터를 확보하여 결과를 도출하였다. [결과] 첫째, 골프리조트의 서비스회복노력은 서비스회복만족에 정적영향을 미쳤다. 둘째, 골프리조트의 서비스회복노력은 전 환의도에 부적영향을 미쳤다. 셋째, 서비스회복노력은 전환의도에 부적영향을 미쳤다. [결론] 골프수요가 많아진 요즘 서비스실패상황이 종종 발생하고 있으나 골프리조트의 서비스회복노력을 다양화하여 매뉴얼화시킨다면 방 문객들과의 지속적인 관계유지가 가능 할 것이라 생각된다.

[Purpose] The purpose of this study is to investigate the relationship between golf resort service recovery efforts, visitor service recovery satisfaction, and conversion intention to check service recovery net function and dysfunction in a special situation called COVID-19, and to provide basic data that can be used in the field. [Method] With three golf-related communities at the center, 300 golfers with more than one year of golf experience and more than three golf visits within the past year and unsatisfied experiences while using the golf course were set as a population and an online survey was conducted. The final 276 data were secured and the results were derived. [Result] First, golf resort service recovery efforts had a positive effect on service recovery satisfaction. Second, the golf resort's efforts to restore services negatively affected the intention. Third, service recovery efforts negatively affected the conversion intention. [Conclusion] Service failures often occur these days when demand for golf has increased, but I think it will be possible to maintain a continuous relationship with visitors if the golf resort's service recovery efforts are diversified and manualized.

The transportation sector is responsible for a large quantity of air pollutant emission. While electric vehicles are introduced as a method to dramatically reduce air pollutant emission, the sales of electric vehicles are relatively low compared to traditional vehicles running on fossil fuel. Past studies have analyzed the factors influencing the conversion intention of electric vehicles. However, they share the limitation of not being able to examine the subject in a comprehensive approach, bringing up the need for a new research. AHP analysis conducted on the data collected for Korea showed the relative effect of dimensions as product quality (40.9%), policy support (27.3%), market environment (18.1%), and consumption consciousness (13.7%). For the factors, reliability and durability (13.7%), purchase subsidies (11.1%), and performance (10.1%) showed an especially high effect on the conversion intention. For the case of China, results showed the relative effect of dimensions as policy support (54.8%), consumption consciousness (33.1%), product quality (7.4%), and market environment (4.7%). For the factors, governmental regulation(38.7%), Resource Saving(26.7%), and purchase subsidies(7.8%) showed an especially high effect compared to other factors. The study provides a guideline for policy making and the basis data for strategy establishment of automakers. Also, in contrast to former research that mainly concentrated on the eco-friendliness and economic aspect of electric vehicles, this paper was able to define the importance of reliability and durability, and resource saving as an influencing factor, providing a new direction for improvement. In addition, with the comparison of two culturally distinct groups, the study was able to provide a guideline for exporting situations.

The purpose of this research first investigated the effect of social benefit, economic benefit, psychological benefit and customization benefit being the lower level of relation benefit of Chinese cooking franchise clients on the conversion expense and service recovery being the lower level of conversion barrier. The analysis using the statistical package of SPSS 23.0 and AMOS 23.0 has been implemented, the confirmatory factor analysis has been used to verify the reliability and the feasibility of measurement item, the covariance structure analysis has been implemented to check the cause-and-effect relationship between each concept in this models. First, if we check the relation of social benefit, economic benefit and psychological benefit and conversion expense being the lower level of conversion barrier and service recovery and conversion intention being the dependency factor, first, as the social benefit, economic benefit, psychological benefit and customer benefit are recognized higher, the conversion expense appeared to be lower. Second, the social benefit, psychological benefit and customer benefit appeared to have the significant effect on the service recovery. On the other hand, the economic benefit has been analyzed not to have the significant effect. The importance of relation benefit of Chinese cooking franchise and the working-level implication have been suggested based on the result of this research.

This research will study the conversion intention of the users in China from fuel vehicle to new energy vehicles through the empirical methods. To this end, a questionnaire survey was conducted with car users as the object, combined with the theory of user migration and the PPM model to analyze the impact of fuel vehicle users’ conversion intention to new-energy vehicles factor. The results showed that purchase experience contains the moderating effect, in which perceived risk and switching costs had a greater impact on the groups without purchase experience, whereas social identity, perceived value, personal attitude, and willingness to switch had a greater impact on groups with the purchase experience. Among all five factors, perceived risk had no discernible impact on the switching intention, but social identity, perceived value, attitude toward switching, and switching costs all had discernible impact on the switching intention. This study expects to come out with sustainable advises for the future growth of new energy vehicles from the study of car users’ switching intention and the collective difference test of purchasing experience.

Purpose ? This study purposes to study the effects and factors on the airline customer's conversion intention focusing on the PPM model and status quo bias. Research Design, data, and methodology ?The selected customers with 2 years of airline experience before the COVID-19 pandemic were used for the survey through the online survey company, and 324 cases were used for the analysis among a total of 400 cases. The analysis had used SPSS 25.0 and AMOS 25.0 statistical analysis programs. Result ?As a result of structural equation analysis, all three factors (Push, Mooring, Pull) were found to have a statistically significant effect on conversion intention, and the result of moderating effect by the status quo bias had verified to have a significant moderating effect between the Push and the conversion intention. Conclusions ?irlines should develop a new service and products to prevent the customer’s conversion to the other airlines, and do not have negative service quality and satisfaction reliability by customers. Also, airlines should consider the characteristics of customers’ behaviors and develop and promote various benefits for airline customers who travel with their friends, families, and colleagues.

In recent medical field, artificial intelligence shows that medical environment is changing rapidly. Through this introduction of watson allows patients to experience a scientific approach through big data-based learning. This method shows that patients are more likely to trust and use it because Watson collects a vast amount of prior research data on medical care. The purpose of this study is to investigate the effect of demographic factors and illness intentions on the intention to use Watson service in a hospitals. For the study, 300 questionnaires were given to those who have used medical services and college students in Busan. The data from the 259 questionnaires excluding the non-response data were analyzed by T-test, ANOVA and regression analysis using the SPSS statistical program. The results of the study are as follows. Demographic factors have shown that age influences the intention to switch to Watson service in a hospitals. It shows the intention to use the conversion because there is no resistance to new medical technology such as artificial intelligence Watson, especially in the twenties. In the middle age group of the twenties, the perception and understanding of medical services such as Watson service is low and the intention to use the conversion is low. It was shown that cancer and cerebrovascular disease affects the intention of conversion to Watson - introduced hospital. It can be seen that people with serious diseases such as cancer and cerebrovascular disease are more likely to use Watson service in a hospital.

팬데믹으로 인한 사회적 거리두기 및 부정적 심리는 곧 소비 심리 및 행동으로 나타나 비대면 및 다양한 온라인 서비스 비즈니스 산업의 활성화를 가져왔다. 이러한 현상은 호텔 산업 특유의 긴밀한 접점 서비스를 통한 재화 창출에 영향을 미쳤으며 이러한 불확실성의 위기에 노출된 호텔 산업이 비대면 방식과 같은 특정 분야의 서비스 제공을 통해 조직의 역량을 확장할 수 있는 전략 방안이 도출되어야 할 것이다. 본 연구는 팬데믹으로 인해 발생한 사회적 위험과 호텔 산업의 역량 확장을 위한 전략 방안 도출을 위해 호텔레스토랑 이용 경험이 있는 고객을 대상으로 호텔 HMR 제품으로의 전환 관점에서 Push-Pull Mooring 이론을 중심으로 전환의도에 영향을 주는 요인을 규명하고자 하였다. 이에 호텔레스토랑 이용 경험이 있는 일반인을 대상으로 온라인 조사 플랫폼을 활용하여 설문을 수집하였다. 2022년 5월 한달 정도 진행하였으며 총 230부를 배포하여 불성실하게 답변한 설문을 제외하고 총 220부를 선택하여 분석에 사용하였다. 요인 간의 관계 분석 결과는 다음과 같다. 첫째, 팬데믹에 의한 사회적 위험이 높을수록 호텔 HMR 제품으로의 전환의도에 유의미한 영향 관계를 나타냈다. 둘째, 호텔에 대한 신뢰와 호텔에 대한 긍정적 감정이 높을수록 호텔 HMR 제품으로의 전환의도가 유의미한 영향 관계를 나타냈다. 셋째, 호텔에 대한 긍정적 감정과 호텔에 대한 신뢰 중 호텔 HMR 제품 전환의도에 더 강한 영향관계를 보이는 요인은 호텔에 대한 신뢰이다. 넷째, 팬데믹 이후 소비행태가 높을수록 호텔 HMR 제품으로의 전환의도도 높아진다.

Social distancing and negative psychology caused by the pandemic soon emerged as consumer psychology and behavior, resulting in the activation of non-face-to-face and various online service business industries. This phenomenon has affected the creation of goods through close contact services unique to the hotel industry, and a strategy for the hotel industry exposed to this crisis of uncertainty to expand organizational capabilities through the provision of services in specific fields such as non-face-to-face methods. A plan will have to be devised. This study focuses on the push-pull mooring theory from the perspective of switching to hotel HMR products for customers who have experience using hotel restaurants in order to derive strategic measures for expanding the capacity of the hotel industry and the social risks caused by the pandemic. We tried to identify the factors affecting intention. Therefore, a questionnaire was collected using an online survey platform targeting the general public who had experience in using a hotel restaurant. It was conducted for about a month in May 2022, and a total of 230 copies were distributed, and a total of 220 copies were selected and used for analysis, excluding surveys that were answered insincerely. The results of analyzing the relationship between factors are as follows. First, the higher the social risk caused by the pandemic, the higher the intention to switch to hotel HMR products. Second, the higher the trust in the hotel and the positive emotion toward the hotel, the higher the intention to switch to the hotel HMR product. Third, among positive emotions about hotels and trust in hotels, the factor that has a stronger influence on the intention to switch to hotel HMR products is trust in hotels. Fourth, the higher the consumption behavior after the pandemic, the higher the intention to switch to hotel HMR products.

본 연구의 목적은 코로나19의 엔데믹 상황에서 항공여행객들이 인식하는 위험요인과 태도 및 전환의도 간의 영향관계를 확인하고, 전환 의도의 연령별 차이를 확인하고자 연구하였다. 본 연구의 가설로는 첫째, 위험요인은 태도에 부(-)의 영향을 미칠 것이다. 둘째, 태도는 전환의도에 정(+)의 영향을 미칠 것이다. 셋째, 연령에 따라 전환의도는 차이가 있을 것이라고 설정하였다. 가설의 검증을 위하여 선행연구를 통해서 위험요인을 4가지 즉, 코로나19 관련 위험, 심리적 위험, 재무적 위험, 기능성과적 위험으로 구분하고 태도와 전환의도는 단일변수로 구성하였다. 가설의 검증을 위해 항공여행을 계획하는 여행객을 대상으로 설문지를 배포하여, 223개의 데이터를 실증분석에 사용하였다. 빈도분석, 신뢰도 및 탐색적 요인분석, 상관관계분석, 다중회귀분석, 일원변량분석(ANOVA)을 실시하였다. 실증분석 결과 위험요인은 태도에 부(-)의 영향을 미칠 것이라는 가설1은 모두 채택되었다. 항공여행객들이 지각하는 위험지각요인 중 코로나19의 위험이 가장 높게 인식하는 것으로 나타났으며, 코로나19 관련 위험요인, 심리적 위험요인, 재무적 위험요인, 기능성과적 위험요인 모두 태도에 부(-)의 영향을 미치는 것으로 검증되었다. 태도는 전환의도에 정(+)의 영향을 미칠 것이라는 가설 2와 연령에 따라 전환의도는 차이가 있을 것이라는 가설 3 모두 채택되었다. 본 연구의 결과를 통해 코로나19 엔데믹 상황에서 항공여행객들의 위험요소를 확인하고, 위험요소별 태도에 미치는 영향관계와 태도가 전환의도의 미치는 영향관계를 확인할 수 있었다. 또한, 전환의도는 연령에 따라 차이가 있다는 것이 검증되었다. 본 연구에서 위험지각요소를 선행연구를 중심으로 분석하였기에 코로나19 엔데믹 상황에서의 항공여행 시 인식하는 위험요소를 일반화하기에는 한계점이 있다. 그러나 본 연구의 결과를 통해 코로나19 엔데믹 이후 항공여행업계의 회복을 위한 방안에 실무적 자료와 학문적, 실무적 시사점을 제시하는 것에 의의가 있다.

The purpose of this study is to confirm the influence relationship between risk factors and attitudes perceived by air travelers in the endemic situation of COVID-19, and to confirm the relationship between attitude and conversion intention. In addition, this study was conducted to confirm the age-specific difference in conversion intention. As for the hypotheses of this study, first, risk factors will have a negative (-) effect on attitude. Second, attitude will have a positive (+) effect on conversion intention. Third, it was set that there would be a difference in conversion intention according to age. In order to verify the hypothesis, prior studies classified the risk factors into four categories: COVID-19-related risk, psychological risk, financial risk, and functional performance risk, and attitude and conversion intention were configured as a single variable. To test the hypothesis, a questionnaire was distributed to travelers planning air travel, and 223 data were used for empirical analysis, excluding questionnaires with errors. Frequency analysis, reliability and exploratory factor analysis, correlation analysis, multiple regression analysis, and one-way analysis of variance(ANOVA) were conducted. As a result of the empirical analysis, hypothesis 1 that risk factors have a negative (-) effect on attitudes was all accepted. Among the risk perception factors perceived by air travelers, the risk of COVID-19 was found to be the highest, and the risk factors related to COVID-19, psychological risk factors, financial risk factors, and functional performance risk factors all showed a negative (-) attitude to attitude. proven to have an effect. Both Hypothesis 2, which states that attitude has a positive (+) effect on conversion intention, and Hypothesis 3, which states that there will be differences in conversion intention according to age, were both accepted. Through the results of this study, it was possible to confirm the risk factors of air travelers in the COVID-19 endemic situation, and to confirm the relationship between the influence of each risk factor on attitude and the influence of attitude on conversion intention. In addition, it was verified that there is a difference in conversion intention according to age. In this study, risk perception factors were analyzed based on previous studies, so there are limitations in generalizing risk factors recognized during air travel in the COVID-19 endemic situation. However, the results of this study are meaningful in presenting practical data and academic and practical implications for the recovery of the air travel industry after the COVID-19 endemic.

[연구목적] 본 연구는 거래공정성, 평판, 관계적 자본, 전환의도 감소 간의 관계를 분석하는 것이다. 이를 통해 거래기업들 간 거래공정성을 확보하는 것이 우호적 평판으로 연결될 수 있고, 관계적 자본을 구축하며, 나아가 전환의도 감소로 연결될 수 있다는 것을실증하는 것이다. [연구방법] 거래공정성, 평판, 관계적 자본, 전환의도 등에 대한 이론들과 기존 선행연구들을 충분히 검토하였고, 이를 통해 연구를 위한 6개의 가설을 도출하였다. 이를 검증하기위해, 국내 기업체들을 대상으로 하여 설문자료를 수집하였으며, 수집된 자료의 데이터에대하여 Smart PLS 2.0을 활용하여 신뢰성과 타당성 분석을 시행하였고, 연구가설을 검증하였다. [연구결과] 거래공정성 3가지 요인은 평판에 정(＋)의 유의한 영향을 모두 미치며, 평판은 관계적 자본에, 관계적 자본은 전환의도 감소에 유의한 정(＋)의 영향을 미치는 것으로검정되었다. 또한 평판과 전환의도 감소 사이에서 관계적 자본은 부분 매개변수로서의 역할을 하는 것으로 검정되었다. [연구의 시사점] 공급사슬을 구성하고 있는 개별기업들에게 거래공정성으로서 분배공정성, 과정공정성, 상호작용공정성의 중요성을 제시하고, 이러한 거래공정성을 확보하는 경우 우호적 평판을 확보할 수 있으며, 우호적 평판은 관계적 자본을 제고시키며, 나아가거래관계에서 전환의도 감소로 연결되어 지속가능성 역시 확보할 수 있다는 내용을 실증하였다.

[Purpose] This study analyzes the relationship between transaction fairness, reputation, relational capital, and reduction of conversion intention. This demonstrates that securing fairness among trading partners can lead to a favorable reputation, build relational capital, and further reduce conversion intentions. [Methodology] Theories on transaction fairness, reputation, relational capital, conversion intention, and previous studies were thoroughly reviewed, and six hypotheses were derived for this study. To this end, survey data were collected from domestic companies, and reliability and validity analysis was conducted using Smart PLS 2.0 on the collected data, and the research hypothesis was verified. [Findings] All three factors have a positive influence on reputation, positive influence on relational capital and relational capital on reduction of conversion intention. In addition, relational capital has been tested as a partial parameter between reputation and diminished conversion intentions. [Implications] The importance of distribution fairness, process fairness, and interaction fairness is suggested to individual companies in the supply chain as transactional fairness. In addition, it proved that sustainability could be secured by reducing conversion intention in trading relationship.

본 연구는 대체커피의 선택속성이 지각가치, 신뢰 및 전환의도에 미치는 영향과 신뢰의 매개효과를 실증적으로 검증하고자 하였다. 실증분석의 결과는 다음과 같다. 첫째, 대체커피의 선택속성 중 맛, 친건강성 및 친환경성은 지각가치에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 지각가치와 신뢰의 영향 관계, 신뢰와 전환의도의 영향 관계, 지각가치와 전환의도의 영향 관계는 모두 유의한 정(+)에 영향을 미치는 것으로 나타났다. 셋째, 지각가치와 전환의도의 영향 관계에서 신뢰는 매개역할을 하는 것으로 나타났다. 이상의 연구결과는 갖는 시사점을 제시하면 다음과 같다. 소비자가 인지할 수 있는 대체커피에 대한 적극적인 마케팅 활동의 필요성이 제시된다. 둘째, 소비자가 지각하는 대체커피 가치에 대한 신뢰는 매우 중요하다고 사료된다. 셋째, 정부와 대체커피 업계는 건강, 환경문제, 공정무역 등과 같은 특성을 지속적으로 유지될 수 있도록 법률적·행정적 제도의 마련이 필요하다고 사료된다. 본 연구의 진행과정에서 드러난 한계점을 토대로 향후 연구방향을 제시하면 다음과 같다. 첫째, 일부지역에 국한된 연구가 아닌 전국 단위의 연구가 진행되다면 연구결과에 대한 일반화가 개선될 것으로 사료된다. 둘째, 선택속성은 매우 다양하기에 향후 연구에서는 보다 다양한 변수를 이용하여 연구를 진행한다면 보다 구체적이고 실무적으로 도움이 될 수 있는 연구의 결과를 도출할 수 있을 것으로 사료된다.

This study attempted to empirically verify the effect of the selection attribute of alternative coffee on perceived value, trust, and conversion intention and the mediating effect of trust. The results of the empirical analysis are as follows. First, among the optional attributes of alternative coffee, taste, pro-health, and eco-friendliness were found to have a significant positive (+) effect on perceived value. Second, the influence relationship between perceived value and trust, the influence relationship between trust and conversion intention, and the influence relationship between perceived value and conversion intention were all found to have a significant positive (+) effect. Third, it was found that trust plays a mediating role in the influence relationship between perceived value and conversion intention. The above research results suggest the following implications. There is a clear need for active marketing activities for alternative coffee that consumers can perceive, engaging them in the product. Second, it is considered that trust in the value of alternative coffee perceived by consumers is very important. Third, it is considered that the government and the alternative coffee industry need to prepare a legal and administrative system so that characteristics such as health, environmental issues, and fair trade can be continuously maintained. Based on the limitations revealed in this study, future research directions are as follows. First, it is believed that the generalization of research results will improve if research is conducted at the national level rather than limited to some regions. Second, since the selection attributes are very diverse, future studies are believed to derive more specific and practical results if research uses more diverse variables.

매우 다양한 영역에 걸쳐있는 윤리적소비는 환경, 건강, 웰빙과 같은 넓은 개념의 용어들을 포함한다. 한국에서도 윤리적소비에 대한 인식이 많이 확산되었으나 소비자들의 윤리적인식과 실천수준은 다르게 나타나고 있다. 이런 현상은 많은 선행연구에서도 ‘윤리적소비 갭’, ‘윤리적 구매의도와 행동 갭’, ‘윤리적소비자 패러독스’ 등으로 제시되고 있다. 선행연구들에 따르면 윤리적소비 갭의 주요 요인들은 가격, 정보의 부족과 정보에 대한 신뢰, 편의성, 윤리적 태도와 인식 등이다. 그러나 이 연구들은 실제 행동이 아닌 구매의도를 측정하는 한계를 가지고 있다. 본 연구는 윤리적소비자의 구매의도와 실제 구매행동 간의 갭 요인을 찾아내고 마케팅믹스를 적용하여 구매 갭을 해소하거나 줄일 수 있는 지점을 제시하고자 하였으며, 이를 통해 윤리적소비자 행동에 대한 이해를 높여냄으로써 향후 윤리적소비 활성화에 도움을 줄 수 있기를 기대한다. 친환경제품 이용자 20명을 대상으로 심층인터뷰를 진행하였고, 분석도구는 델파이 방법과 근거이론을 접목한 GDM(Grounded Delphi Method)을 사용하였다.

The concept of ethical consumerism covers broad area and includes various terms such as environmental, health, and well-being. Although the awareness of ethical consumerism has increased in Korea, consumer’s ethical behavior is different from the recognition. In the previous researches, such phenomenon is presented as “Ethical Consumption Gap,” “Ethical Purchase Attitude Gap,” or “Ethical Consumer Paradox.” These studies are found to be the factors generating ethical consumption gap. But they have limitations in terms of measuring the intention of purchase, not actual behavior. The purpose of this study is to find out the gap between ethical purchasing behavior and the purchase intention of ethical products, and to find out the point to resolve or reduce purchasing gap. We interviewed 20 participants who well know about or buy eco-friendly/organic products. The analyzing tool is GDM which combines the Grounded Theory and Delphi. This study will expect to increase more understanding for ethical consumer and promote to ethical consumerism in the future.

1920년대 중후반 무성영화는 식민지 대중들이 문화를 향유할 수 있는 가장 첨단의 매체였다. 이때 변사의 해설에 의지해 영화 스토리의 전개를 들어야 했던 무성영화의 한계를 극복하기 위한 수단의 하나로 영화소설이 등장했다. 1930년대를 전후로 조선 문단에서 유행한 ‘영화소설’은 영화 제작을 위한 시나리오의 성격을 지닌 것, 이미 상영된 영화의 내용을 각색한 것 등으로 양분할 수 있다. 박루월의 영화소설은 대부분 후자에 해당한다. 박루월의 작품은 원작 영화의 서사를 단순 모방하거나 재현하는 데 그치지 않고 거기에 새로운 요소를 가미해 각색을 시도했다는 점에서 변별적이다. 특히 김영환 연출의 두 영화를 1930년 두 편의 영화소설로 각색하는 과정에서 이러한 변별점이 돋보인다. 본고는 영화 및 영화소설 『세동무』와 『젊은이의 노래』를 매체 전환의 관점에서 분석하고자 했다. 박루월은 김영환의 원작 영화 두 편을 영화소설로 각색하여 1930년 영창서관에서 동명의 단행본으로 출간했다. 영화소설 『세동무』, 『젊은이의 노래』는 1920년대 중반 이후부터 조선 문단에 유행했던 ‘영화소설’ 장르의 특징을 상징적으로 보여주는 텍스트라 할 수 있다. 원작 영화의 서사를 각색하는 과정에서 원작과 다른 요소나 모티프를 추가하는 방식의 변용을 보여주었다는 점에서 박루월의 영화소설은 특징적이다. 영화소설은 대개 영화의 서사를 그대로 계승하거나 축약하는 것이 관행인데, 『세동무』나 『젊은이의 노래』의 경우는 그렇지 않다. 본고는 영화 원작자이자 감독 김영환과 영화소설가 박루월의 관계를 중심으로 『세동무』와 『젊은이의 노래』의 상호텍스트적 특징 및 매체 전환의 의도와 효과를 밝히고자 했다.

Before and after the late 1920s, silent films were the most advanced medium for colonial enjoyment of culture. At this time, film novels emerged as a means to overcome the limitations of silent films. The film novels were popular before and after the 1930s and they could be divided into ones that have the characteristics of scenarios for film production and adaptation of the contents of movies already screened. Park Lu-weol’s film novels mostly correspond to the latter. Park’s works were distinctive in that he attempted to adapt to new elements by not only copying or reproducing the narrative of the original film. In particular, this distinction stands out in the process of adapting two films directed by Kim Young-hwan to two film novels in 1930. This paper intends to analyze film and movie novels “The three friends” and “The song of a young man” from the perspective of media conversion. Park Lu-weol adapted two films by Kim Young-hwan into film novel and published a book of the same name in the Youngchang publisher in 1930. The film novels, “The three friends” and “The song of a young man” were texts that symbolize the characteristics of the genre of film novel. In the process of adapting the narrative of the original film, it was characteristic in that it showed a variation of the way of adding elements and motifs different from the original. Film novel usually inherit or abbreviate the narrative of the film, but not in the case of “The three friends” and “The song of a young man”. The purpose of this paper is to examine the intertextual characteristics of “The three friends” and “The song of a young man” and the intention and effect of media conversion, focusing on the relationship between film author and director Kim Young-hwan and film novelist Park Lu-weol.

본 연구의 목적은 중국인이 느끼는 한국 관광위험지각의 요인을 분석하고, 관광위험지각 요인이 한국 방문의도와 관광지 전환행동에 미치는 영향관계에 대하여 규명하여 중국인들의 방한 의도를 높이고 다른 해외 관광지로 전환하는 행동을 막기 위한 시사점을 제공하고자 하는데 있다. 본 연구의 조사 대상은 중국 현지에 거주하는 중국인을 대상으로 온라인 설문을 실시하였으며, 응답한 370부의 설문 중 불성실 응답 설문지 40부를 제외한 총 330부를 최종 유효 표본으로 선정하고 실증분석을 실시하였다. 분석 방법은 통계패키지 프로그램인 SPSS 21.0을 활용하였고, 표본의 인구통계학적특성을 파악하기 위해 빈도분석, 설문 문항에 대한 탐색적 요인분석 및 신뢰도분석, 연구의 가설검증을 위하여 회귀분석을 실시하였다. 연구 결과 관광위험지각의 요인은 기능, 범죄, 질병, 안전, 정치, 경제의 6개 요인으로 명명되었다. 가설 1의 검증결과, 6가지의 관광위험지각 요인은 모두 한국방문의도에 유의한 부(-)의 영향을 미치는 것으로 나타났다. 가설 2의 검증결과 6가지의 관광위험지각 요인은 모두 관광지 전환행동에 유의한 부(+)의 영향을 미치는 것으로 나타났다. 가설 3, 4의 연구결과 한국 방문의도는 관광객의 관광지 전환행동에 유의한 부(-)의 관계가 있는 것으로 나타났다.

The purpose of this study is to identify Chinese tourism risk perception to Korea and to investigate the impact of Chinese tourism risk perception on visiting intention to Korea and touristic conversion behavior. The survey was conducted for 1 month from November 1 through December 1, 2017. This study used 330 sheets for final analysis excluding 40 sheets that were not useful as data after distributing a total of 370 questionnaires. For frequency analysis., the collected data was statistically analyzed by SPSS 21.0 package. The results of the proof analysis on the hypothesis established in this study can be summarized as follows. First, the attributes about Chinese tourism risk perception to Korea were six including crime risk. disease risk, political risk, economical risk, safety risk, and functional risk Second, all six attributes about Chinese tourism risk perception to Korea have significant influences(-) on intention to visit Korea. Third, all six attributes about Chinese tourism risk perception to Korea have significant influences(+) on touristic conversion behavior. Forth, intention to visit Korea has a significant influences(-) on touristic conversion behavior.

본 연구는 4차 산업혁명시대와 Covid 19로 인해 비대면 라이프스타일이 가속화됨에 따라 배달 앱을 이용하는 사용자의 행태를 분석하였다. 구체적으로 본 연구는 배달 앱 서비스를 이용하는 고객의 지각된 서비스 품질이 전환비용, 고객 만족과 지속적 사용의도에 미치는 영향을 살펴보고, 그 결과를 토대로 배달 앱을 이용하는 이용자(고객), 배달 앱에 가입하여 운영하는 입점자(음식점), 그리고 고객과 음식점을 연결하여 주는 플랫폼(배달의 민족 등)에 유용한 정보와 시사점을 제공하는 것이 주요 목적이다.

This study investigates the behavior of users using delivery apps as non-face-to-face lifestyles accelerated due to the 4th industrial revolution era and Covid 19. Specifically, this study examines the effect of customers' perceived service quality on the conversion cost, customer satisfaction, and continuous use intention. Based on the results, the main purpose of this study is to provide useful information and implications for entrants (restaurants) who have signed up and operated and platforms that connect customers, restaurants, and delivery people.