Earticle

This Paper builds an international trade model of endogenous innovation more consistent with empirical evidences on R&D productivity and theoretically revisits how international trade affects economic growth. Specifically, to reconcile the shortcomings of the conventional model with the empirical evidences of both decreasing returns to R&D and the limited international knowledge spillovers of international trade on R&D productivity, as well as the costly adoption of technology to the production process, this paper makes the R&D productivity subject to the congestion externality from previous R&D and also introduces the technology specific training for production workers as the firm’s investment for the adoption of technology. Main findings are as follow. Trade affects growth positively, and the mechanism for this positive effect is the resource allocation rather than the costless knowledge spillover. Thus, the greater the dissimilarity among trading countries, the greater the growth effect, but trade between countries with the identical economic structure has no growth effect.

최근 방송사와 콘텐츠 제작사가 기업의 제품이나 브랜드와 연계한 형태의 예능 프로그램을 집중적으로 편성하고 있다. 본 연구는 이를 상품 연계형 예능 프로그램이라 칭하여, 이에 대한 인식이 관련 제품 구매 의도에 어떠한 영향을 미치는지 살펴보았다. 이를 위해, 오락, 시간 보내기, 정보 획득 동기와 상대적 비용 장점과 브랜드 진정성을 설명 변인으로 투입하였 으며, 이들 변인이 지속 시청 의도에 미치는 영향과 지속 시청 의도가 궁극적으로 제품 구매 의도에 미치는 영향력을 검정하였다. 분석 결과, 시간 보내기 동기와 상대적 비용 장점만이 지속 시청 의도에 정적으로 영향을 미치는 것으로 확인되었다. 지속 시청 의도 역시 제품 구매 의도에 정적으로 유의미한 영향을 미치는 것으로 나타났다. 또한, 지속 시청 의도에 매개 효과가 존재하는 것으로 확인하였다. 이론적 측면에서 본 연구는 이용과 충족 접근법과 혁신 확산 이론의 일반화 가능성을 확인함과 아울러 실무적 관점에서 예능 프로그램 내 상품 연계 마케팅 전략 방안을 실용적으로 제시한다.

In recent years, broadcasters and content producers have increasingly released entertainment programs linked to corporate products or brands. This study refers to such programs as product-linked entertainment shows and investigates how audience perceptions of them influence product purchase intention. Specifically, entertainment motivation, passing time motivation, information-seeking motivation, perceived price advantage, and brand authenticity were included as explanatory variables. The study examined their effects on continued viewing intention and the subsequent impact of continued viewing intention on product purchase intention. The analysis revealed that only passing time motivation and perceived price advantage had a positive effect on continued viewing intention, which in turn significantly influenced product purchase intention. Moreover, continued viewing intention was found to mediate the relationship between explanatory variables and purchase intention. Theoretically, this study contributes to extending the applicability of the uses and gratifications approach and diffusion of innovations theory. From a practical perspective, it provides strategic implications for integrating product-linked elements into entertainment programs.

The insurance business struggles to find and keep consumers in the modern digital era. Customers today are rapidly flocking to social commerce sites for all their shopping needs, rendering traditional sales channels less effective. The widespread adoption of social commerce platforms has allowed insurance providers to expand their customer base, improve service, and streamline the buying process for their policyholders. The study aims to investigate a conceptual framework representing the factors influencing the person’s future adoption intention toward the purchase of insurance on S-commerce. Based on extensive literature, a total of 10 relationships were hypothesised and statistically examined using Structural Equation Modelling using AMOS. The results reveal that eight out of these ten hypotheses were supported. The effects of Perceived enjoyment on usefulness and relative advantage on perceived risk were not supported. The findings revealed that enhancing consumers’ enjoyment while using the social commerce platform is vital to mitigating the consumers’ perceived risk and increasing the number of relative advantages that may provide distinctiveness to the platform. Moreover, the risk of fraud and security vulnerabilities associated with s-commerce platforms may have adverse effects on customer’s attitudes toward purchasing insurance. The study has significant ramifications for social commerce platforms and insurance providers.

많은 조직들은 직원들의 반복적이고 규칙적인 작업들의 자동화로 업무의 정확도와 효율성을 개선하기 위해 로보 틱프로세스자동화(RPA)를 도입하고 있다. 일부 직원들은 귀찮고 무의미한 업무를 피하기 위해 RPA 도입에 적극적으로 참여하지만, 일부는 실직을 두려워하여 혁신에 저항하는 모습을 나타내고 있다. 본 연구는 RPA 도입시 긍정적, 부정적 선행 요인들이 조직 성과에 영향을 미치는 것으로 상정되었다. 상대적 이점, 적합성, 변화관리효과, 혁신저항, 만족도가 최종적으로 도입 성과에 미치는 효과를 한 제조사의 11개 RPA 프로젝트에 참여한 109명 직원 대상 설문과 구조 방정 식 모형 분석을 통해 검증하였다. 개인별 구체적인 변화관리 전략을 위해, 혁신저항 모형의 소비자 특성을 고려한 연구 가 후속으로 진행될 수 있을 것이다.

Many organizations are applying robotic process automation (RPA) to automate repetitive and rule based tasks to enhance the accuracy and efficiency of works. Some members are willing to join the projects hoping to eliminate annoying and meaningless tasks, but others are resisting this innovation fearing that they may lose their jobs. In this study, both positive and negative antecedents are posited to influence the performance in adopting RPA. The effects of relative advantage, compatibility, change management effect, innovation resistance and satisfaction, conclusively to performance improvement were examined via a survey of 109 employees involved in the 11 RPA projects in a manufacturing company, and the structural equation model analysis. The research considering the consumer characteristics of the innovation resistance model can be followed for the development of individualized change management strategy.

본 연구의 목적은 드론 수용에 대한 기술수용 측면 중심의 기존연구를 확장하여 군사용 드론 수용에 대 한 기술ㆍ조직환경ㆍ개인 특성요인들이 군사용 드론의 성과기대와 테크노스트레스, 사용의도에 어떻게 영향 을 미치는지 분석하는데 있다. 이를 위해, 기술ㆍ조직ㆍ환경 프레임워크(TOE Framework)와 혁신확산이론 변수들과 테크노스트레스의 변수를 사용하여 모델을 구축하였으며, 군사용 드론의 성과기대와 테크노스트레 스가 사용의도에 미치는 영향을 중심으로 연구가설을 설정하였다. 군사용 드론을 운용하는 드론부대 사용자를 대상으로 자기보고식 설문조사를 실시하였으며, 설문 분석결 과 기술적 특성의 상대적 이점, 조직적 특성의 육군의 지원(조직지원)이 성과기대에 긍정적 영향을 주는 것 으로 나타났으며, 상대적 이점과 자기효능감은 군사용 드론의 테크노스트레스 감소에 긍정적 영향을 주는 것으로 나타났고, 군사용 드론의 성과기대는 사용의도에 긍정적인 영향을 미치고, 테크노스트레스는 사용의 도에 부정적 영향을 주는 것으로 나타났다. 본 연구는 이론적 측면에서 기존의 드론 연구에서 고려하지 않 았던 성과기대와 테크노스트레스를 중요 변수로 채택하여 군사용 드론의 사용의도에 영향을 주는 기술ㆍ조 직환경ㆍ개인적 특성요인들과 성과기대 및 테크노스트레스 간의 영향관계를 실증적으로 분석하여 이론적 확 장에 기여하였고, 실무적으로는 육군이 군사용 드론을 효과적으로 활용하기 위해 필요한 성과기대와 테크노 스트레스 관리의 중요성을 시사점으로 제시하였다.

The purpose of this research is to expand the user-centered existing research on drone acceptance and analyze how technology, organizational environment, and personal characteristics of military drone acceptance affect the performance expectations, technostress, and intention of military drones. To this end, a research model was constructed using the variables of the technology, organization, and environment framework (TOE Framework), the innovation theories, and the technostress variable. Hypotheses were set to explain the impact relationship between the performance expectation, technostress, and the intention to use of military drones. Survey results showed that the relative advantages as a technical characteristics and the support of the Army as an organizational characteristic(organizational support) have a positive effect on performance expectations. Also, the relative advantage and self-efficacy have a positive effect on the reduction of technostress with regard to military drones, and the technostress of military drones has a negative impact on their intention to use them. This study contributed to the theoretical expansion by empirically analyzing the effects of technology, organizational environment, and individual characteristics on both performance expectations and technostress which lead to the intention of military drones, and it presented the practical, managerial implications for the Army to effectively utilize military drones.

근거리 무선통신 (Near Field Communication: NFC) 기술을 이용한 서비스가 많이 소개되고 있다. 본 연구의 목적은 NFC 간편결제 채택의도에 영양을 미치는 요일을 찾기 위한 것이다. 이를 위해, 본 연구는 기술수용모델 (Technology Acceptance Model: TAM)을 기반으로 한 연구모형을 제안하고자 한다. 인터넷 설문조사를 통해 NFC 간 편결제 서비스를 사용하는 사용자 353명의 자료가 수집되었다. 분석결과 상대적 이점, 사회적 영향 및 기술 가용성이 인지된 유용성에 중요한 영향을 미친다는 것을 확인할 수 있었다. 그러나 사용 용이성에는 상대적인 이점과 사회적 영 향만이 영향을 미치는 것으로 확인되었다. 인지된 사용 편의성은 인지된 유용성에 큰 영향을 미치며, 이들 모두 NFC 간편결제 채택의도에 큰 영향을 미치는 것으로 나타났다. 또한 분석결과, 개인 혁신성이 조절효과는 가지는 것으로 밝혀졌다.

Near Field Communication has been emerged as a spectacular phenomenon. The aim of this study is to determine the factors influencing the adoption of NFC-enabled mobile payment. In order to analyze, this study proposes a research framework based on Technology Acceptance Model. 353 valid data were collected through the Internet who has used NFC technology. Results show that relative advantage, social influence, and technology availability have a significant effect on perceived usefulness (0.190***, 0.211***, 0.227***respectively). However, for perceived ease of use, only relative advantage and social influence were verified to have significant influence. Perceived ease of use significantly influence perceived usefulness (0.348***), and both of them significantly affect the NFC-payment adoption intention (0.199**, 0.361***). The results also verified the moderator variable of personal innovativeness (0.20*** and 0.297***respectively).

With the advent of a wide variety of Internet shopping malls, consumers can choose a best appealing shopping mall from among the Bricks-and-Clicks and Pure-Player malls. Pure-Players launched their operation grandiosely with the early stage of Internet use in 1995. However, after the burst of Dot-com company bubbles in 1997, Pure-Players introduce various types of business models to meet potential needs of consumers. While Pure-Players suffer skeptical views from market analysts as well as consumers, traditional offline compa-nies learned important lessons from Dot-com companies collapse phenomena, and expanded their business channels into online in the name of Bricks-and-Clicks. Nowadays, Bricks-and-Clicks successfully establish in the market as one of reliable business partners among consumers. Therefore, it is no surprise that recent competitions between Bricks-and Clicks and Pure-Players become fiercer than ever to attract potential cus-tomers to their websites. In this situation, consumers can choose a shopping mall to their best satisfaction. Consumers can enjoy both offline and online options for shopping because Bricks-and Clicks provide both offline and online chan-nels to consumers, which is compared with Pure-Players offering only online channel. Offline channel is unique in providing consumers with chances to touch and feel target products and services. Meanwhile, online channel is considered very viable and convenient shopping options for consumers. In this respect, it is easily assumed that consumers will show different online shopping behavior when they have to choose either Bricks-and-Clicks mall or Pure-Player mall for the sake of shopping. Remaining research issue in this case is how much consumers’ schema would influence online shopping behavior between Bricks-and-Clicks and Pure-Players. Basically, schema is a framework for synthetic information recognition that individual consumers have and is very characteristic in that it focuses not on fragmentary facts but on the combination of various causes affecting results. Consumers’ schema is closely represented by trust, structural assurance, and perceived relative advantage towards a specific type of shopping mall. In literature, there exist a lot of studies comparing Bricks-and-Clicks and Pure-Players. However, there is no study to pursue the analysis of consumer behaviors comparing Bricks-and Clicks and Pure-Players from the schema perspective. Therefore, this study aims to investigate this research gap. Empirical analysis is adopted by garnering valid questionnaires from 514 Internet shopping mall users. 237 were mainly using Bricks-and-Clicks for shopping, while 277 were found to visit Pure-Players for shopping. PLS was applied to analyze the survey data to verify the proposed research hypotheses. Findings from the empirical test results are as follows.First, consumers perceive more trust and relative advantage in Pure-Players, comparing with Bricks-and-Clicks. This result is against widely-accepted perception that Bricks-and-Clicks would be perceived by consumers as more trustworthy and relatively advantageous because they have offline reputation and stores. Therefore, it becomes more obvious that Internet is becoming daily necessaries, and consumers increasingly feel very comfortable in using the Internet for their own personal purposes. Second, consumers have firm faith in transaction safety, regardless Bricks-and-Clicks and Pure-Players. This seems due to the fact that most of shopping malls showing dubious transaction safety have no place in the market. In a nutshell, empirical results tell us that Pure-Players will grow very much in the future, to the extent that consumers perceive no difference in comparison with Bricks-and-Clicks. Besides, consumers’ schema accumulated through trust and perceived relative advantage plays crucial role in determining consumer behavior.

핀테크 서비스는 유무선 통신 환경에서 다양한 디바이스를 연결해 금융서비스 이용자들에게 혁신을 제공해 주었다. 본 연구에서는 고전적 태도이론을 이용해 핀테크 서비스 이용자의 심리를 설명하였다. 이 이론적 프레임워크에 기반해, 본 연구에서는 핀테크 서비스 이용자들이 인지하는 혁신성과 상대적 장점이 인지적 반응(인지된 유용성과 이용 용이성)과 감정적 반응(태도)에 미치는 영향관계를 분석하였고, 그리고 태도가 행동 반응(실질이용)에 미치는 영향 관계에 대한 분석하였다. 본 연구에서는 핀테크 서비스 이용 경험 있는 사람들을 대상으로 온라인 설문조사를 수행하였다. 그리고, 수집된 핀테크 서비스 이용자의 데이터를 구조방정식 소프트웨어인 SMART PLS 2.0 M3를 이용해 구조모델을 분석하였다. 실증분석 결과를 살펴보면, 핀테크 서비스 이용자의 혁신성, 상대적 장점, 유용성, 이용 용이성, 태도, 실질이용 사이에는 유의한 인과관계가 존재하는 것으로 나타났다. 이러한 연구결과는 사물인터넷 환경에서 핀테크 서비스 이용자들의 실질이용 증진을 위한 유용한 정보를 제공해 줄 것이다.

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

AI의 발달과 함께 2022년 등장한 인공지능 챗봇인 Chat GPT는 다양한 분야에 급속도로 확산하며 활용성을 넓혀가고 있다. 본 연구는 대학생을 대상으로 Chat GPT에 대한 지속사용 의도를 기술수용모델로 살펴보고 미래의 학습 방향에 관한 제언을 하고자 연구되었다. 연구 결과 Chat GPT의 특징들은 모두 대학생들의 인지된 유용성과 인 지된 용이성에 긍정적인 영향을 미쳤다. 그러나 Chat GPT의 특징 중 시스템 품질과 상대적 이점은 지속사용 의도에 직접적인 영향을 주지 못했다. 다만, 인지된 유용성과 인지된 용이성을 매개할 경우 영향을 미치는 것으로 확인할 수 있었다. Chat GPT에 대한 인지된 유용성과 인지된 용이성은 지속사용 의도에 긍정적인 영향을 검증하였다.

With the development of AI, Chat GPT, an artificial intelligence chatbot that appeared in 2022, is rapidly spreading to a wide range of people and expanding its usefulness. This study was conducted to examine college students' intention to continue using Chat GPT using a technology acceptance model. As a result of the study, all of Chat GPT's features had a positive effect on college students' perceived usefulness and perceived ease of use. However, among the features of Chat GPT, system quality and relative advantages did not directly affect the intention to continue using it. However, it was confirmed that it had an effect when perceived usefulness and perceived ease of use were mediated. The perceived usefulness and perceived ease of Chat GPT were verified to have a positive effect on the intention to continue using it.

The article found the difference between China and Korea smart phone consumers. First, effecting the relative advantage to the perceived ease of use in two countries have great difference because the chinese market is still initial stages of smart phone market. Second, utility and the perceived ease of use effects the difference because of the WI-FI technology development have some different between two countries, also, the service can be provided by some difference of smart phone. Third, user interface on the perceived ease of use of effects of two countries have difference. Fourth, social impact part for purchasing intention in China market, we need use the different advertise strategy, let consumer experience more benefit of intelligence mobile’s function, rather than operate easier. Fifth, innovation is different because the Chinese market is currently in the primary stage of consumers of new technology acceptance ability faster. Finally, perceived usefulness and perceived ease of use are beneficial effects on purchase intention. Those may elements all affect the purchase intention of China consumers.

The study tested a hybrid model with constructs drawn from the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) theory in order to examine the moderating effect of productivity and relative advantage (RA) on perceived usefulness (PU) vis-a-vis electronic information resources (EIR) adoption in private university libraries in Ogun and Osun States of Nigeria. The descriptive research design was adopted in the study. The population consisted of 61 (55.0%) librarians and 50 (45.0%) library officers (totaling 116?100%) in Babcock University, Bells University, Covenant University, Bowen University, Oduduwa University, and Redeemer's University. Purposive sampling procedure was adopted after which total enumeration was used since the total population is small. The questionnaire was used for data collection. Of the 116 copies of the questionnaire administered, 111 (95.7%) were found usable. The instrument was structured based on a 4-point Likert agreement scale of Strongly Agree, Agree, Disagree, and Strongly Disagree. Data were analyzed using descriptive statistics like tables of frequency counts and percentage. The findings revealed that productivity and relative advantage are significant moderators of perceived usefulness of EIR adoption in private university libraries in Ogun and Osun States, Nigeria.

정보시스템 기능의 아웃소싱이 정보시스템 효율과 효과성을 개선하기 위한 하나의 전략으로 고려됨에 따라서 소싱설정의 결정요인을 식별하는 것은 중요하다. 본 연구는 금융 산업에 있어서 자료처리 서비스에 대한 소싱결정에 영향을 주는 요인들을 조사하였다. 아웃 소싱이 관리적 혁신으로 간주될 수 있기 때문에, 기존의 연구를 기초로 하여 혁신특성으로 서 상대적 이점과 위험을 소실설정의 중요한 결정요인으로 제시한다. 미국의 1,000개의 은 행을 대상으로 조사한 결과는 상대적 이점과 위험이 정보시스템 아웃소싱 및 아웃소싱 선호 도와 유의적인 관계가 있음을 보여준다.

본 연구는 K리그1 2020–2024시즌을 대상으로 팀 전술 유형을 탐색적으로 도출하고, 유형 간 경기 결과의 상대적 우세를 비교하였다. 시즌-팀 단위 공격·수비 전술 지표는 주성분분석과 가우시안 혼합모형을 통해 요약하였고, 경기 단위 결과 자료에는 Davidson 확장형 Bradley–Terry 모형을 적용하였다. 분석 결과, K리그1의 전술 지표 분포는 시기별 차이를 보였으며, 동일 시즌 내 상대적 전술 프로파일은 세 가지 유형으로 구분되었다. 이 중 공격 전개와 침투 성향이 상대적으로 높은 유형은 다른 유형보다 높은 기대승점을 보였으나, 나머지 유형 간 차이는 통계적으로 명확하지 않았다. 본 연구는 K리그1 전술 유형과 경기 결과 사이의 조건부 연관성을 경기 단위에서 비교했다는 점에서 의의가 있다. 다만 관측 자료에 기반한 탐색적 분석이므로, 결과는 특정 전술 유형의 인과효과가 아니라 경기 직전 전력 차이와 홈 효과를 고려한 상대적 연관성으로 해석해야 한다.

This study explores team tactical types and compares the relative advantages among them in K-League 1 from 2020 to 2024. Team-season attacking and defensive indicators were summarized using principal component analysis and Gaussian mixture models, and match-level outcomes were analyzed using a Davidson extension of the Bradley?Terry model. The results show that the distribution of tactical indicators in K-League 1 varied across periods, and within-season relative tactical profiles were classified into three types. Among them, the type characterized by relatively strong attacking buildup and penetration tendencies showed higher expected points than the other types, whereas the difference between the remaining two types was not statistically clear. This study contributes by comparing the conditional association between tactical team types and match outcomes at the match level. However, because this is an exploratory analysis based on observational data, the results should be interpreted as relative associations conditional on pre-match team strength differences and home advantage, rather than as causal effects of specific tactical types.

본 연구의 목적은 모바일 러닝이 대학생들에게 보편적이고 일상적인 학습으로 자리매김 할 수 있기 위해 모바일 러닝 관련 변인(혁신속성, 시스템 품질, 자아효능감, 주관적 규범)이 혁신저항에 영향을 미치는 지 여부, 모바일 러닝 관련 변인과 혁신저항이 수용의도에 영향을 미치는 지 여부를 규명하였다. 연구목적 달성을 위해 251명의 표집을 대상으로 2개의 다중회귀분석이 수행되었다. 본 연구의 주요결과를 살펴보면, 첫째, 주관적 규범과 혁신속성 중 상대적 이점과 복잡성이 혁신저항에 유의한 영향을 미치는 것으로 나타났다. 둘째, 자아효능감, 주관적 규범, 혁신저항, 상대적 이점, 복잡성이 수용의도에 유의한 영향을 미치는 것으로 확인되었다.

Perceived attributes (relative advantage, compatibility, complexity, trialability, and observability) of innovation, system quality, self-efficacy, and subjective norms were selected as factors to predict university students’ mobile learning resistance and acceptance. Two multiple regression analyses were implemented which had a sample of 251 university students. Followings were identified as major results. First, it was determined that relative advantage, complexity and subjective norms had an influence on innovative resistance related to mobile learning. Second, it was identified that this resistance as well as relative advantage, complexity, self-efficacy, and subjective norms had an influence on university students’ mobile learning acceptance.

인터넷전문은행(Internet Primary Bank)이란 점포를 통한 대면거래방식이 아닌 유·무선 인터넷을 주요 영업채널로 활용하는 무점포 비대면 거래방식의 은행을 말한다. 국내에는 케이뱅크(K Bank)와 카카오뱅크(Kakao Bank)가 2017년부터 영업을 시작하였고, 2018년 9월에 은산분리 규제가 완화(인터넷전문은행 특례법)되어 비금융기업과 금융기관 간 연계가 활발하게 이루어지고 있다. 본 연구는 국내 인터넷전문은행 이용자의 만족도와 지속이용의도 영향요인을 파악하기 위해 혁신확산이론, 인지된위험이론, 기대일치이론을 확장한 인터넷전문은행의 지속이용의도 통합모형을 제시하였다. 인터넷전문은행 지속이용의도 통합모형은 개인혁신성, 인지된 상대적이점, 인지된 편리성, 인지된 보안성 요인과 매개변수인 만족도 요인으로 구성된다. 연구모형을 실증적으로 검정하기 위해 국내 인터넷전문은행 이용자를 대상으로 온라인 설문조사를 실시하였고, 요인들 간의 관계를 분석하기 위해 경로분석을 실시하였다. 경로분석결과, 인터넷전문은행 이용자의 개인혁신성, 인지된 상대적이점, 인지된 편리성, 인지된 보안성이 이용자만족도에 유의한 영향을 미치고, 이용자만족도는 인터넷전문은행의 지속이용의도에 유의한 영향을 미치는 것으로 나타났다.

The internet primary bank or internet-only bank is referred to as the bank which operates online banking business with no physical bank office. K Bank and Kakao Bank are Korean internet primary banks launched by information technology (IT) companies of KT and Kakao. K Bank and Kakao Bank are concerns regarding how effectively internet primary banks will be able to provide financial services differentiated from those of existing financial institutions. As the ‘deregulation law of industrial and financial capital separation’ passed, there was a situation where IT companies could develop various business models with the initiative in the financial industry. The purpose of this paper is to identify the influencing factors on the satisfaction and continuance usage intention of internet primary bank services. This study developed an integrated research model to explain the continuance usage intention of internet primary bank services and collected 195 online survey responses from the K Bank and Kakao Bank users. The findings of this study suggest that personal innovativeness, perceived relative advantage, perceived serviceability, and perceived security affected the satisfaction positively, and continuance usage intention of internet primary bank services as well.

본 연구는 식품 유통 플랫폼이 새로운 식품 구매 채널로 급부상함에 따라 식품 유통 플랫폼의서비스 품질 요인이 소비자 행동에 어떠한 영향을 미치는지를 파악하고자 하였다. 이를 위해 과업-기술적합성 모델을 바탕으로 식품 유통 플랫폼의 서비스 품질 요인이 서비스-플랫폼 적합성, 상대적 이점, 복잡성, 태도 및 이용 의도에 미치는 영향을 검증하였다. AMOS 구조방적식 모형을 통해 분석한 결과는 다음과같다. 첫째, 식품 유통 플랫폼의 서비스 품질 요인 (정보 품질, 배송 품질, 트렌드, 주문 간편성, 문제 해결, 가격)은 서비스-플랫폼 적합성에 정(+)의 유의미한 영향을 미치는 것으로 나타났다. 둘째, 식품 유통 플랫폼의 서비스 품질 요인 중 상품 다양성은 서비스-플랫폼 적합성에 유의미한 영향을 미치지 않았다. 셋째, 서비스-플랫폼 적합성은 상대적 이점과 정(+)의 영향 관계를 가지며, 복잡성과는 부(-)의 영향 관계를 가지는것으로 나타났다. 넷째, 상대적 이점은 식품 유통 플랫폼에 대한 태도에 정(+)의 영향을 미치나 복잡성은유의미한 영향 관계를 가지지 않는 것으로 나타났다. 마지막으로 식품 유통 플랫폼에 대한 태도는 식품유통 플랫폼에 대한 이용 의도에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 분석 결과를 바탕으로식품 유통 플랫폼과 관련된 미래 연구를 위한 학술적 시사점을 제시하고 식품 유통 플랫폼의 서비스 품질향상과 마케팅에 도움이 될 수 있는 실무적 시사점을 제시하였다. 마지막으로 본 연구의 한계점 및 향후연구 방향을 모색하였다.

As the food delivery platform rapidly emerges as a new food purchase channel, this study identifies how the service quality factors of the food delivery platform affect consumer behavior. To this end, based on the task-technology fit theory, the effects of service quality factors of food delivery platforms on service-platform fit, relative advantage, complexity, attitude, and behavioral intention were examined. An online survey was performed to examine consumers' perceptions toward the food delivery platform. A total of 411 valid responses were analyzed to test hypotheses using the structural equation model (AMOS). The results were as follows: 1) The service quality factors―information quality, price, problem resolution, delivery quality, the convenience of ordering, and trendiness significantly influenced service-platform fit; 2) on the other hand, product assortment did not affect service-platform fit; 3) service-platform fit had a significant impact on relative advantage and complexity; 4) relative advantage had an influence on attitude toward food delivery platforms; 5) complexity did not significantly affect attitude toward the food delivery platforms; and 6) attitude had a significant impact on behavioral intention in food delivery platforms. These findings offer theoretical and managerial implications that contribute to food online commerce.

본 연구는 코로나 19 팬데믹 기간 다양한 분야에서 많은 관심을 받았던 메타버스가 엔데믹으로 진행하면서메타버스 산업이 정체기를 겪고 있다는 점에 주목했다. 이에 메타버스 산업의 정체기를 타개하고 발전의단서를 제공하기 위해 메타버스 이용에 영향을 미치는 요인을 밝히기 위해 상대적 이점지각, 적합성지각, 유희성지각을 가치기반수용모형의 혜택요인으로 응용하여, 매개변인 가치지각을 통해 메타버스 이용의도에영향을 미치는 구조적 관계를 구조방정식모형분석을 통해 규명하는데 연구목적이 있다. 분석에 활용된 자료는 조사전문회사에 의뢰하여 편의표집방법으로 조사회사의 패널을 대상으로 온라인서베이에 의해 수집된 자료로 R기반 오픈소스 통계프로그램인 jamovi를 활용하여 기술통계분석, 확인적요인분석, 구조방정식모형분석을 통해 연구결과를 도출하였다. 연구결과를 살펴보면 상대적 이점지각을 제외한 유희성지각과 적합성지각은 가치기각을 설명하는 예측변인이었고, 가치지각은 이용의도의 예측변인으로 나타났다. 즉 유희성지각과 적합성지각은 가치지각을 매개변인으로 이용의도에 영향을 미치고 있었다. 이러한 결과는 메타버스 확산의 정체 원인 중 하나로 지적된 콘텐츠의 빈약을 방증하는 것으로 메타버스확산을 위해서 즐거움, 흥미, 재미 요소를 가진 콘텐츠를 보강할 필요가 있음을 시사한다.

Research Purpose: This study notes that the metaverse industry, which received a lot of attention in various fields during the COVID-19 pandemic, is experiencing stagnation as it transitions into the endemic phase. To overcome the stagnation of the metaverse industry and provide insights for its development, this study aims to identify the factors that affect the intention to use the metaverse using structural equation modeling with variables such as perceived relative advantage, playfulness, compatibility, and value. Research Methods: We collected the data using convenience sampling through an online survey. Descriptive statistical analysis, confirmatory factor analysis, and structural equation modeling were conducted using the R-based open-source statistical program, jamovi, to obtain results. Results in Research: It was revealed that perceived playfulness and compatibility, excluding perceived relative advantage, served as predictors to explain perceived value. Moreover, perceived value was identified as a predictor for the intention to use. Perceived playfulness and compatibility influenced the intention to use through perceived value as a mediator. Research Conclusion: These findings suggest the need to enhance content with elements of joy, interest, and entertainment for the further proliferation of the metaverse.

The tourism industry in many local government seems to be a major component of the service-driven economy. So many tourism industry policies are promoted by the local government. Prior to formulation a tourism industry policy, local government have to analyze the comparative advantage of local tourism industries. Because of understanding the comparative advantage of tourism industries is importance for tourism policy makers. Shift-share analysis and growth rate differential analysis have been confirmed a useful approach in the study of regional economics, but few have hitherto been introduced and applied to the tourism research. Based on the number of tourism establishments employees and sales of tourism establishments in the 16 regions from 2008 to 2011, this study aims at analyzing the comparative advantage of regional tourism industries using shift-share analysis and growth rate differential analysis. The data used for this analysis are obtained from「The Census on Basic Characteristic of Tourism Establishments」. The results help to well understand the development and the competitive situation of regional tourism industries.