Earticle

초록

영어

The article found the difference between China and Korea smart phone consumers. First, effecting the relative advantage to the perceived ease of use in two countries have great difference because the chinese market is still initial stages of smart phone market. Second, utility and the perceived ease of use effects the difference because of the WI-FI technology development have some different between two countries, also, the service can be provided by some difference of smart phone. Third, user interface on the perceived ease of use of effects of two countries have difference. Fourth, social impact part for purchasing intention in China market, we need use the different advertise strategy, let consumer experience more benefit of intelligence mobile’s function, rather than operate easier. Fifth, innovation is different because the Chinese market is currently in the primary stage of consumers of new technology acceptance ability faster. Finally, perceived usefulness and perceived ease of use are beneficial effects on purchase intention. Those may elements all affect the purchase intention of China consumers.

목차

I. 서론
 II. 이론적 배경 및 선행연구
 III. 연구모형 및 가설설정
  제1장. 연구모형
  제2장. 연구 가설
  제3장. 조작적 정의 및 측정항목
 IV. 실증분석 및 결과
  제1장. 자료 수집 및 표본의 특성
  제2장. 측정모형의 검증
  제3장. 변수들의 상관관계 및 판별타당성
  제4장. 모형의 적합도 검증
  제5장. 가설검증
 V. 결론
 참고문헌
 논문초록

키워드

상대적 이점 유틸리티 인터페이스 자기효능감 개인의 혁신성 지각된 유용성 지각된 용이성 구매의도 Relative Advantage Utility User Interface Self-confidence Innovation Perceived Usefulness Perceived Ease of Use Purchase Intention.

저자

• 소원근 [ So, Won-Gun | 수원대학교 경영학부 조교수 ] 1저자
• 김하균 [ Kim, Ha-Kyun | 부경대학교 경영학부 교수 ] 교신저자

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