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Many authors consider the event as an important tourist attraction. Events are very different both in content and purpose. Events are held in many parts of the world, in large and small cities, and metropolitan areas. Some have a long history and many are visited by large numbers of people. In spite of this, the event has, until recently, been subject to very little research. Generally accepted definitions have yet to be formulated. Research into the visitor is a new area. It is concluded that events are prepared in accordance with production concept principles. Market techniques are still not applied. For many events, this has not, however, prevented them from becoming well known and attractive, and probably for many participants, not hindered the realisation and viability of the event. For many destinations which develop mass tourism, the event can be an attraction for widening the market. It is necessary, however, to analyse and determine the compatibility of existing events with visitors, to enable the event through changes to become a product for wider market segments. Applied to Croatia, which is passing through a process of transition, and where there still exist deep embedded remains of non-market economy orientation, the paper outlines the necessary changes which have to be implemented for further tourism development. If our understanding of the event is as a new attraction, then, it is necessary to create a development strategy at state level which offers measures of encouragement to various bodies and both regional and local authorities with the aim of creating improved relationships and investment opportunities, and the application of marketing principles which will help participants in realising the event and make greater profit in all areas.

우리나라 전시컨벤션 산업은 지난해 세계 1위로 집계되어 꾸준한 양적 성장을 이루어 왔다. 전시컨벤션 개최지가 질적 성장을 도모하고 경쟁력을 확보하기 위한 전략 중 하나로 정부는 지속가능한 전시컨벤션 개최지 운영에 대한 필요성을 강조하고 있으며, 이를 위한 기초 연구가 필요한 시점이다. 하지만 아직까지 방향 설정 및 운영전략 수립을 위한 이론적 틀이 정립되지 않고, 각 이해관계자가 시장에서의 필요에 의한 자주적이고 실천적인 노력을 하고 있어, 거시적이고 이론적 측면에서 전시컨벤션 산업에서 지속가능성에 대한 개념화의 필요성이 제기되고 있다. 본 연구는 이러한 연구문제를 바탕으로, 공유가치창출 (CSV)에서 제시하고 있는 개념적 틀이 전시컨벤션 산업의 지속가능성에 적용하기에 적합한가를 문헌연구를 통해 확인하고, 이를 바탕으로 지속가능한 전시컨벤션 개최지 운영전략 도출을 제안하고자 한 개념연구이다. 지속가능성에 대한 개념적 틀로서 CSV는 기업이 경제적, 사회적 책임을 수행해야 한다는 관점을 넘어서, 기업경영과 사회가 함께 성장할 수 있는 산업생태계의 구축이 지속가능한 발전에 중요 개념이라는 점, 개최지 측면에서 지속가능성은 무엇보다도 전시컨벤션 산업의 선순환적 생태계 구축이 중요하다는 점을 고려해 봤을 때 CSV에서 제시하고 있는 개념을 바탕으로 지속가능한 전시컨벤션 개최지 운영전략 수립을 제시하는 것이 타당할 것이다. 각 개최 도시마다 상황 및 특성에 맞게 세부계획을 수립하여야겠지만 전시컨벤션 개최지의 공통적인 최종목표는 개최지의 지속가능한 경쟁력 확보일 것이며, 이를 위해 본 연구에서는 다음과 같은 3대 전략방향을 제시하였다. 첫 번째 전략은 상품과 시장에 대한 재인식이다. 즉, 개최지 측면에서 바라본 전시컨벤션 생태계에서 상품에 해당하는 개최지 혹은 개최도시의 경쟁력에 대한 재인식을 통한 전략마련을 제안한다. 두 번째 전략은 생산성 재정의로서 개최지 측면에서 바라본 전시컨벤션 파급효과에 대한 재정의를 통한 전략 마련을 제안한다. 세 번째 전략은 클러스터 구축이다. 즉, 전시컨벤션 개최지 측면에서는 지역내외의 다양한 이해관계자를 지속가능한 개최지 운영전략 수립 및 실천에 포함 시키는 전략이다. 본 연구에서 제시된 지속가능한 전시컨벤션 개최지 운영 전략을 바탕으로 향후 보다 실증적인 연구 설계와 검증을 위한 기초 자료로 사용되기를 기대한다.

The purpose of this study is to explore operational strategies for sustainable convention and exhibition destination management in terms of CSV (Creating Shared Value). The study revealed sustainable destination management paradigm in convention and exhibition industry, which is formed by creating shared value phenomena. This study also suggested management guidelines applied to operational strategies in the convention and exhibition destinations. Operational strategies reflect three pillars: recognition of product and market, re-conceptualization of sustainability, and establishment of clusters. The study implied significant progress in converging CSV and sustainablity in the convention and exhibition industry.

최근 제주도에서는 관광가격 상승과 이른바 ‘바가지 가격’ 논란이 지속되면서 내국인 관광객의 재방문 감소와 이탈 현상이 나타나고 있다. 본 연구는 관광가격 문제가 관광객의 전환의도에 미치는 영향이 어떠한 인지적 메커니즘을 통해 형성되는지를 관광정책 관점에서 규명하고자 하였다. 특히 관광가격 문제를 목적지 관리 실패에 대한 정책 신호로 해석하는 이론적 틀을 바탕으로, 지각된 목적지 관리역량 의 매개효과와 장소애착의 조절 및 조절된 매개효과를 실증적으로 검증하였다. 내국인 관광객을 대상으로 설문조사를 실시하고 PROCESS Macro(Model 7)를 활용하여 분석하였다. 분석 결과, 관광가격 문제는 지각된 목적지 관리역량을 유의하게 저하시켰으며, 이는 전환의도로 이어지는 간접경로를 형성하는 것으로 나타났다. 또한 장소애착은 관광가격 문제와 목적지 관리역량 간의 관계를 완충하는 조절효과를 보였으며, 관광가격 문제 인식이 전환의도에 미치는 간접효과는 장소애착 수준에 따라 유의하게 감소하는 조절된 매개구조가 확인되었다. 본 연구는 관광가격 문제가 단순한 비용 인식이 아니라 관광객이 목적지의 정책적 관리능력과 거버넌스를 평가하는 핵심 신호로 작동함을 실증적으로 제시하였으며, 관광정책 설계에서 가격 문제 관리와 지각된 목적지 관리역량 강화를 통한 관광객 이탈 완화의 중요성을 제시한다.

In recent years, Jeju Island has faced persistent controversies over rising tourism prices and perceived price unfairness, leading to a decline in domestic tourists’ revisit intentions and an increase in switching to alternative destinations, including overseas travel. From a tourism policy perspective, this study examines the cognitive mechanism through which perceived tourism pricing problems influence tourists’ switching intention. Drawing on the notion of pricing problems as a policy failure signal, this study investigates the mediating role of perceived destination management competence and the moderating and moderated mediation effects of place attachment. A survey of domestic tourists was conducted, and the hypotheses were tested using PROCESS Macro (Model 7). The results indicate that perceived tourism pricing problems significantly reduce perceived destination management competence, which in turn increases switching intention, confirming a significant mediation effect. Furthermore, place attachment moderates the relationship between pricing problems and perceived destination management competence, buffering the negative impact. The conditional indirect effect of perceived pricing problems on switching intention decreases as the level of place attachment increases, supporting moderated mediation. These findings suggest that tourism pricing issues function not merely as economic concerns but as critical signals influencing tourists’ evaluations of destination governance and policy capability. The study highlights the importance of pricing problems and perceived destination management competence in tourism policy design and destination management strategies.

본 연구의 목적은 위기관리분야와 관광·전시·컨벤션산업의 위기관리 선행연구를 통해 도출된 위기관리체계를 중심으로 위기·재난부서 전문가 관점에서 전시·컨벤션 개최지, 경주의 위기관리체계의 우선순위와 상대적 중요도에 대해 AHP를 활용해서 분석하고자 한다. 본 연구에서는 2018년 1월 17일부터 26일까지 재난 안전 전문가 20명을 대상으로 재난 안전을 직접 담당하는 전문가로 경주화백컨벤션센터와 경주 시청의 재난안전부서 근무자들로 제한하였다. 개최지에서의 재난 위기에 대한 관리를 전문가 관점에서 효과적인 대응과 전략수립 의사결정을 위해 AHP를 활용해 재난 위기관리의 4단계와 단계별 4개 하위항목의 상대적 중요도를 분석 분석 결과, 첫째, 재난 위기관리 단계의 예방, 대응, 대비, 복구 단계 중 예방 단계가 가장 중요하고, 다음으로 대응, 대비, 복구단계의 순으로 중요하게 지각하고 있는 것으로 밝혀졌다. 둘째, 총 16개의 재난 위기단계별 하위요인의 상대적 중요도 분석결과, 재난안전 전문가들은 대응단계의 자체 초동대응(대응1)이 가장 중요하고, 다음으로 정기적인 안전점검(예방1), 정기교육 및 사전훈련(대비2), 위기발생 가능성 상시대응(예방3), 피해자 보호 및 응급구호 조치(대응2) 순으로 중요하게 지각하고 있었다. 본 연구의 결과는 재난에 대한 위기의식이 증가하고 있는 현 시점에서 전시·컨벤션 개최지의 재난에 대한 위기관리체계를 정비하기 위한 중요한 자료가 될 것이다.

Despite the growing number of disasters in convention and tourism, little research has been taped on disaster and crisis management in convention destinations. The purpose of this study is to analyze priorities and relative importance of disaster and crisis management system steps and sub-items, utilizing AHP. A total of 20 disasters and safety professionals in Gyeongju as a exhibition and convention destination, which experienced a magnitude 5.8 earthquake in 2016, were used to proceed the data analyses. The results show that Reduction of the 4R(Reduction, Readiness, Response, Recovery) disaster and crisis management steps was found to be the most important step. The most important sub-item of the total 12 sub-items was revealed as the initial responses, such as evacuation guidance and crisis communication after the occurrence of a crisis. Finally, Implications of the findings and future research are suggested.

최근 일본에서는 로컬 아베노믹스 전략 및 관광입국 정책 하에 지역의 인바운드 관광정책이 적극적으로 추진되고 있다. 이 글은 최근 일본 지역관광 정책을 통한 지역의 재구성 현상을 ‘일본판DMO(Destination Management/ Marketing Organization)’ 정책을 중심으로 분석해보고자 하였다. 이를 위해 첫째, 지방소멸 및 지방창생 담론 속에서일본판 DMO 정책이 추진되어 온 과정을 고찰하였고, 둘째, 실제 지역에서 일본판 DMO 사업이 추진되면서 나타나는 다양한 문화정치적 경합을 지역경계 재편, 지역 관광 거버넌스의 재편, 지역관광 이미지 변화로 나누어 살펴보았다. 일본판DMO 정책은 로컬 아베노믹스 전략의 연장선에서 추진되고 있으나, 한편 각 지역마다 다양한 양상을 지니며 전개되고 있으므로, 향후 다양한 스케일의 정치가 넘나드는 지역관광의 재편을 주목할 필요가 있다.

Recently, inbound tourism policies are being actively promoted in Japan under the local Abenomics strategy and tourism-oriented nation strategy. This article is aimed to analyze the recent regional reconstruction through Japan’s regional tourism policy, focusing on the Japanese version of DMO(Destination Management/ Marketing Organization) project. For this purpose, first, the DMO project was examined in the discourse of the local extinction and regeneration. Second, the diverse cultural-political competition which occurred in the progress of DMO project, were analyzed in accordance with the reorganization of local boundaries, rearrangement of local tourism governance, and change of destination images. While the Japanese version of DMO project are being promoted as extension of local Abenomics strategy, it is also necessary to note that regional tourism has reconstructed with various aspects, as scales of politics has occurred.

관광 패러다임의 변화로 인해 관광객의 관광 행동 이해의 중요성이 증가하고 있다. 이에 연구는 Journal of Destination Marketing & Management에 게재된 관광 행동 논문들의 연구 동향을 분석하고, 분석 결과를바탕으로 향후 연구 방향을 제시했다. 연구목적을 달성하기 위해 JDMM에서 2012년부터 2021년까지의 관광 행동 논문들을 수집했으며, 수집된 자료는 UCINET 6.682 프로그램을 활용하여 밀도 분석, 위세 중심성 분석, 동시 출현 빈도 분석, CONCOR 분석 등의 언어 연결망 분석을 수행했다. 이 연구의 결과는 다음과 같다. 첫째, 밀도 분석 결과, 주제어 연결망의 연결 형태는 균형적으로 연결을 가지는 형태가 아닌 특정 주제어에 집중적으로 연결된 형태임을 확인했다. 둘째, 위세 중심성 분석 결과, 주제어 연결망 내에 포함된 주제어들은 소수의 주제어들에따른 위계적 연결 형태를 가지는 것을 확인했다. 이와 더불어, Behavioral intentions, Satisfaction, Tourist behavior, COVID-19, 그리고 Destination image는 주제어 중에서 중심 주제어가 될 수 있는 핵심적인 역할을 하는 주제어임을 확인했다. 셋째, 동시 출현 빈도 분석 결과, Behavioral intentions - Satisfaction, Behavioral intentions - Destination image가 가장 높은 것을 확인했다. 끝으로, CONCOR 분석 결과, 4개의 군집이 도출되었으며, 사회적 이슈와 이미지에 관련한 군집의 중요도가 가장 큰 것을 확인했다. 이와 같은 분석결과를 토대로, 향후 관광 행동에 관련한 연구의 확장에 대한 시사점을 제안했고, 이 연구의 한계점과 다양한 분석기법에 대한 확장을 통한 향후 연구 방향을 제안했다.

Due to the change in the tourism paradigm, the importance of understanding tourists' tourism behavior has been increasing. The purpose of this study is to identify trends in tourism behavior research published in the Journal of Destination Marketing & Management and to provide future research directions. This study collected research related to tourism behavior and/or tourist behavior from the JDMM database from 2012 to 2021 in order to achieve the study's goal. The current study used UCINET 6.682 to perform some language network analysis techniques, including density, eigenvector centrality, frequency of co-occurrence keywords, and CONCOR. The linkage patterns of keywords were concentrated into a few keywords, according to density analysis. The eigenvector centrality analysis results show that a few keywords in the keywords network were hierarchically structured. Furthermore, the first-ranked keywords were Behavioral intentions, Satisfaction, Tourist behavior, COVID-19, and Destination image, which can play a key role as the central keywords in the keyword network. The frequency of co-occurrence keywords results show that the frequency of co-occurrence keywords results show that Behavioral intentions - Satisfaction and Behavioral intentions - Destination image were the most common co-occurrence keywords within the keyword network. Finally, as a result of the CONCOR analysis, four clusters were identified, and it was confirmed that clusters related to social issues and destination images were the most important. The implications for future tourism behavior research were provided based on the findings of this analysis. Future research directions were also suggested by expanding various analysis techniques.

This study was conducted at a backwater destination to assess the impact of destination social responsibility mediated by destination attachment on environmentally friendly behavior, destination attitude, participation and revisit intention. Results of the study reveal, destination social responsibility show significant and positive relationship with destination attachment. On the other hand, the relationships of destination attachment with environmentally responsible behavior, destination attitude and revisit intention show a significant and positive relationship. The relationship of destination attachment and participation show insignificant relationship.

To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study’s results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.

본 논문에서는 모바일 환경에서 고립단어 음성인식을 할 경우 화자종속 방법을 이용하여 성능을 높이는 사용자 적응형 후처리 방법을 제안한다. 이 방법은 인식기의 정확한 인식 결과를 위한 추가적인 처리들로 구성된다. 즉 인식기의 출력과 정확한 최종 결과들 간의 관계를 학습하여 이를 잘못된 인식기의 출력을 수정하는 데에 사용한다. 학습에는 패턴인식에 강인한 다충 퍼셉트론을 사용하며 학습 시간을 고려하여 모델을 세분화하고 동적으로 동작할 수 있도록 구현한다. 이 결과 인식기의 오류에 대해 41%를 수정하는 성과(오류 수정률: 41%)를 보였다.

Vehicular Delay Tolerant Networks (VDTNs) have been proposed to address the communication challenges through the store and forward techniques. These techniques employ the intermediate nodes, which take custody of the data and forward them when is possible, but this method could generate congestion and lost packets if the intermediate nodes are not properly selected. However, the selection of the intermediate nodes remains as a central challenge. Therefore, we propose an efficient destination-based algorithm for dynamic custodian management by selecting the intermediate nodes according to the importance of the message, destination, current location and speed of the vehicles. An experimental evaluation was performed with real traces of taxies in the Shanghai city to show the feasibility and assess the performance of the approach. The results revealed an outstanding performance in terms of delivery ratio.

As the number of disasters and crises affecting the tourism industry increases, it is becoming necessary to understand the nature of these disasters and how to manage it in order to limit the impacts of such incidents. However, relatively little research has been carried out to draw managerial framework for both tourism industry and destination level. The purpose of this paper is to build a response system to manage the situations and minimize the negative effect to the destination from crisis which includes large scale disaster, disease and accident. In order to do this, the paper defines crises and disasters before discussing the area of crisis and disaster management. It also looks at the nature of crises and disasters. Moreover, special attention is dedicated to the types of crises and disasters in tourism particularly. As the result of the research, theoretical model of crisis management for tourism industry and destination has been suggested. Finally, the paper concludes with the tourism disaster management framework (TDMF) along with three stages any organizations could go through. Those stages vary in length of time according to the nature of the crisis. By examining how crises and disasters are managed, lessons for destinations and organizations may help turn such incidents into positive forces for change and help to reduce the severity of future disasters.

While R&D activities of multinational firms in India focus on offshore development, other companies are developing cutting-edge technologies in the country. Hence, product development for the local market has increased with the expansion of the Indian market. The importance of India as an R&D center is predicted to increase, and multinationals in advanced countries must improve the competency creation mission of R&D entities in India. To do so, attracting exceptional talent and running highly autonomous organizations with reduced control from headquarters are critical. However, within a corporate-wide innovation strategy, fostering unity through social controls, such as international personnel rotations and training, close communication, and permeation of the corporate culture, are essential to the effectiveness of the local entity.

Purpose ? This study aims to identify the success factors of a Destination Management Organization(DMO) through a case analysis of the Hongseong DMO, focusing on how community-led tourism is organized and sustained within a local governance framework. Design, data, and methodology ? In this qualitative case study data were collected through participant observation over a five-year period, and analysis of internal documents and project records accumulated during long-term involvement in the Hongseong DMO. Result ? The findings indicate that the success of the Hongseong DMO is driven by effective governance and coordination, stable stakeholder networks, organizational capacity, place-based marketing strategies, and meaningful resident participation. The DMO functioned as an intermediary organization that institutionalized community participation and mediated relationships among residents, local government, and private actors. Conclusions ? The study suggests that DMOs can enhance the sustainability of local tourism by operating as governance platforms that support community-led tourism rather than as marketing-oriented organizations alone.

Island Tourism has the unique character: small scale, isolation from mainland and frail economy system. Although Island Tourism should be studied according to this perspectives, studies related island haven’t been applied a appropriate approach about insular tourism. In this context, this study indicated four dimensions on Island Tourism using systemic and integrated approach and built the theoretical structural model for island destination management. First dimension of the model is the sustainability on island community, second is a protecting and conserving insular ecosystem, third dimension is a visitor-based approach with guaranteeing their satisfaction and quality of experience. Last one emphasize that island destination management should take a strategies on improvement its competitiveness.Since the model is built in the integrated way applying in the social exchange theory, valuables extracted from literature study and the suggested hypothetical model are verified. And island destination management indexes are calculated through the SAS statistical technique. As a result, the overall island management level of Okinawa(4.36408) was little higher than it of Bali(4.3521) or Jeju(4.3201).

최근 전 세계적으로 관광목적지가 당면한 다양한 문제들로 인해 보다 체계적이고 계획적인 관광목적지 경영이 요구되고 있으며, 이에 따라 관광목적지 경영 조직인 Destination Management Organizations(DMOs) 육성의 필요성이 커지고 있다. 하지만 국내에서 DMO 조직의 성격에 대한 논의나 DMO 육성의 초기 단계에서 어떤 기능이 더 중요한지에 대한 구체적인 논의가 미흡하다. 따라서 본 연구는 협력적 거버넌스 이론을 기반으로 DMO의 주요기능을 도출하고 실무적 관점에서 지역 관광거버넌스로서 DMO가 어떤 기능과 사업들을 추진하는 것이 우선되어야 하는지 파악하고자 한다. 선행연구를 바탕으로 DMO의 주요기능 7개 요인과 21개 추진사업을 도출하였으며, 도출된 요인의 우선순위를 확인하기 위하여 계층분석적 의사결정방법(AHP)을 사용하였다. 자료는 학계, 업계를 비롯한 지역관광 전문가를 대상으로 AHP조사를 실시하여 수집하였다. 분석 결과, DMO의 7가지 기능 중 지역관광 플랫폼 기능이 가장 중요한 것으로 확인되었으며, 이어 관광홍보마케팅, 자생력을 갖추기 위한 수익확보, 관광산업지원, 관광품질관리, 관광사업기획/계획, 관광자원/시설관리 순으로 나타났다. 핵심 추진사업은 네트워크/정보공유/합의형성이 가장 중요한 것으로 나타났으며, 지역주민 커뮤니티 지원, 관광 비즈니스 창업/육성 지원, 국내 홍보 및 프로모션, 지역 여행상품 판매가 5순위 안에 해당하는 주요 사업으로 확인되었다. 연구 결과를 바탕으로 지자체의 DMO 운영을 위한 실무적인 시사점을 제시하였다.

In recent years, the various challenges facing tourism destinations have led to the need for organized and planned management of tourism destinations, which has resulted in an increasing need for destination management organizations(DMOs). However, there is a lack of discussion on the characteristics of DMOs, or specific discussion on which functions are more important in the early stage of DMO development in Korea. Therefore, this study aimed to identify the priorities of the main functions of DMO as a significant organization in local tourism governance based on collaborative governance theory. The study derived seven major functional factors, and 21 projects of DMO based on previous studies and utilized the analytic hierarchy process(AHP) method to confirm the priority of the derived factors. Data were collected by AHP survey from experts in local tourism. The findings showed that among seven functions, the local tourism platform was the most important, followed by tourism promotion and marketing, securing revenue and financial resources, support for the local tourism industry, tourism quality management, tourism planning, and tourism resource/facility management. It was found that the network/information sharing/consensus formation should be prioritized as the most important role of DMO. In addition, support for local residents' community, support for start-up/nurturing tourism business, domestic promotion and marketing, and sales of local travel products were identified as the main projects ranked within the top 5. Based on the findings, practical implications for DMO operations at a local leve were discussed.

This study was conducted for comparing the background and contents of the policies for fostering Destination Management Organizations in Japan and Korea since the mid-2010s and providing some implications for the future policy. The findings showed that despite the same DMO promotion policy, there were differences in the details of the policy implementation between Korea and Japan. In other words, Japan has fostered various types of DMO, implemented DMO registration system, established broad cooperative governance, and pursued the organizations with professional human resources and independence in finances in the long-term. On the contrary to this, Korea has took a short-term approach to foster DMOs at the municipal government level and to support DMO’s internal system development and regional tourism resource development through the one-year unit’s government-funded project. This study suggests that a longer-term approach is needed to support the stabilization and specialization of DMO organizations in the future DMO incubation policies of Korea. Furthermore, it needs a further research on DMO’s activities and performances.

The Importance-Performance Analysis (IPA) constitutes an approach to the measurement of tourist satisfaction which allows for a functional method to find both the weak and strong points of tourism product. The purpose of this study was to identify and evaluate the attributes (e.g., natural and man-made resources, attractions, facilities, services and activities) of a potential tourist destination in Gangwon province. A self-administered questionnaire was designed to collect data from tourists at the tourism site in Donghae city, Gangwon. The questionnaire was conducted to measure the importance of certain destination attributes for tourists and also their satisfaction with the destination. The study applied the IPA which indicated that convenience facilities such as public restroom and parking lot, price and public transportation were the major factors to increase tourists’ satisfaction. From the research results, the authors discuss some useful implications.

관광지 수명주기를 결정하는 요인을 찾는 것은 어려운 연구다 그리고 대다수 학자들은 성장요인을 찾는 연구에 대하여 실패를 한다. 실패의 가장 큰 원인은 관련변수들이 관광지 성장에 영향을 미치는 방문수요요인에 대한 정확한 분석모형을 채택도 못한체 대부분 회귀분석을 통해 영향관계를 규명하고 이를 가지고 추세선에 반영했던 것이다. 이런 측면에서 방문수요요인에 대한 정확한 분석은 향후 지속적인 관광지성장 전략에 기여할 수 있다. 본 연구는 선행연구에서의 수요요인과 관광지성장요인이라는 방문수요요인을 찾아 패널분석과 중력모형을 사용하여 관광지성장에 영향을 미치는 성장수요인자를 찿고자 하는 연구다. 관광객이 관광지를 왜 방문하는가를 과학적탐구를 통하여 밝힌다는 것은 쉬운일은 아니다. 관광객의 심리적 행동욕구나 동기를 수치로 측정할 수 없기 때문이다. 하지만 인간은 복잡한 사회현상을 단순화 하려는 욕심이 있어 본 연구자 역시 이러한 이유로 연구를 시도해 본다.

It is difficult to find the factors which determine the tourist destination life cycle, with most researchers failing to address it properly. The biggest cause of this failure is the researcher's way of investigating the effect relationships using regression analysis without selecting a specific analysis model for visit demand factor of which its associate variables affect the development of the tourist destination and applying this to the trend line. In this aspect, accurate analysis on visit demand factor may contribute to the strategy for continuous tourist destination development in the future. This study searches for the demand factors and aims to search for a development demand factor that affects tourist destination development using a panel model and gravity model. Discovering why tourists visit certain tourist destination through scientific research is useless because psychological desire of tourist behavior or tourists’ motivation cannot be estimated by numbers. However, based on the human desire to simplify complicated social phenomena, the researchers attempted this study.