Earticle

현재 위치 Home

한국관광서비스학회 학술대회

간행물 정보
  • 자료유형
    학술대회
  • 발행기관
    한국관광서비스학회 [Tourism Services Research Academy]
  • 간기
    부정기
  • 수록기간
    2007 ~ 2018
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326 DDC 338
2007년 한국관광서비스학회 동계 정기학술대회 (4건)
No
1

5,400원

Cable TV Home Shopping is one of the popular distribution channels in modem society because of purchasing convenience and saving in shopping time. However, in spite of these advantages, there are some problems because of marketing strategies of many Cable TV shopping companies which stimulate impulse purchases. The findings of this study provide useful information for hospital industries promotions of Cable TV home shopping.

3

5,200원

First, in the relation with analysis result learning expectation and recognition of education training need, it was shown that the element of study ability and study ability didn't have a meaningful effect on the recognition of education training need. It was also shown that the element of education training expectation of study motive and study expectation had a meaningful effect on the recognition of learning g training in the meaningful level of 0.01. Second, as a result of recognition for the need of education training and analysis in the relation with the method of education training, the higher the recognition for the need of education method of OJT, which is enforced in a workplace. Third, as a result of recognition for the need of education training and analysis in the relation with the content of education training, it was shown that task service was statistically meaningful out of education content about education training need. That is, the higher the need for the education training the higher the content about task service out of training content. Fourth, it was shown that the result of education training method, education training content and task result did not have an effect on task result. That is, the higher task service, which is the content of education training and professional task characteristic, the greater the effect it has on task result.

4

5,800원

Hotel industry is generally characterized labor intensive industry since hotel products highly depend on personal service and are graded by hotel employees. The purpose of this study was to investigate how hotel employees' perceived role stress affected their job attitudes and turnover intention. An extensive survey of hotel employees, total 503 current hotel employees, was conducted to measure role stress, work attitudes, and turnover intention. The conclusion of this study is as following. Role conflict and role ambiguity as independent variable significantly influenced on job satisfaction, organizational commitment and turnover intention. Job satisfaction as one of job attitudes influenced on organizational commitment, and turnover intention statistically. Organizational commitment also as one of job attitudes influenced on turnover intention. According to the statistical results, hotel managers need to manage employees' role stress systematically those may incur decreasing job satisfaction and organizational commitment, and increase turnover intention. Especially, managers should hire and train based on detail and elaborate job description. Also, hotel should offer clear individual work assignment and target, how personal role related with whole operation and advance clear and planned organizational goal.

 
페이지 저장